University Reputation Research Articles

Exploring the Decision-Making Process of International Students: Factors Influencing their Choice of US Colleges

The United States is the top destination for international students seeking higher education. These students encounter various factors that shape their decisions throughout the college application journey. This research aims to pinpoint the main variables that influence international students’ choices to study in the US. Important factors include the reputation and rankings of universities, tuition costs, geographic location, personal recommendations, unique connections, and the complexity of the admissions process. Despite facing challenges like strict immigration policies and lengthy visa application procedures, US universities continue to attract students due to their global prestige and the numerous opportunities they provide for personal and professional development. The study sheds light on the preferences and considerations of international students when choosing colleges in the US. By doing so, it offers valuable insights for higher education institutions to improve their support services and refine recruitment strategies, ultimately enhancing the experiences and outcomes for international students.

Using Importance-Performance Analysis for Measuring University Reputation and Setting Priorities

This study aimed to measure the university reputation using the importance-performance analysis (IPA) to determine the strengths and weaknesses in the aspects of the university reputation from the students' point of view and to identify the priorities for improvement based on the priority index. Data were drawn from a sample of 354 students through a questionnaire. The results indicated that many of the areas that require more focus and resource allocation, which are the quality of education, the efficiency of the faculty, community service projects, and the provision of educational resources and equipment, The results of the Priority Index presented the most pressing areas that the university leaders should deal with immediately to improve their university reputation. This study contributes to the theory of marketing for higher education by introducing IPA as a useful quantitative tool used in higher education research to measure the reputation of universities and set priorities. Keywords: Organizational Reputation, University Reputation, Importance-performance Analysis (IPA), Measuring University Reputation, Improve Reputation

Keys to managing university reputation from the students’ perspective

University reputation is a decisive factor in the management, positioning, sustainability, competitiveness, differentiation, and success of universities. However, the measurement of university performance is often communicated through international rankings, which are frequently criticized for not considering the student's perception, who is the primary user of the educational service. For this reason, the objective is to analyze how students' experiences and their perceived value of the educational process influence the final reputation of universities in two different contexts: Colombia and Spain. Additionally, the results of these relationships are contrasted with the cultural differences and educational systems of both countries. The methodology used is quantitative by means of the formulation and demonstration of a structural equation model, with 385 surveys collected from undergraduate students in Colombia and 333 from undergraduate students in Spain. The results confirmed that student experience influences both perceived value and reputation, and perceived value influences the reputation of the university, likewise, the student experience has an indirect effect on reputation through perceived value, with consistent findings in both countries.

The Impact of Extracurricular Activities on Developing Academic Standing, Student Satisfaction, Performance, and Bolstering the Academic Reputation of Higher Education Institutions from the Perspective of SDGs

Objective: This study investigates the impact of extracurricular activities (ECA) on developing the academic performance of student, improving their overall university experience, and elevating the academic reputation of institutions in the alignment with the Sustainable Development Goals (SDGs). Method: This study employs a qualitative descriptive research methodology, concentrating on the analysis of ECA's role as a sustainable strategy for enhancing student experience and improving the academic reputation of universities. Results and Discussion: The results show that students who participate in ECA experience better academic performance and greater satisfaction with their university experience. Institutions that encourage these activities have a stronger academic reputation, which contributes to the overall development of students, higher rankings, and the attraction of high-achieving students. Research Implications: The research underscores the importance of supporting ECA to improve student performance and satisfaction. It recommends integrating ECA into academic programs and forming partnerships with external organizations to offer students more opportunities for skill development. Continuous evaluation of ECA programs is essential to meet changing student needs and maintain academic excellence. Originality/Value: This study highlights the unique role of ECA in enhancing academic performance, student experience, and university reputation. It provides new insights into how ECA contribute to student development by improving critical skills like time management and teamwork, while also strengthening institutional standing.

Validity of the multidimensional reputation perception scale in private universities

University reputation is the result of the assessments that the stakeholders make of the university, especially the user of the education service, the student. The literature has shown an important impact of reputation on the student’s perception of the university, and it has been related to success, competitiveness, sustainability, stakeholder decision-making and the differential of the value offer. Therefore, its evaluation has been the subject of several studies that seek to measure and assess reputation in higher education to understand how to manage it. This article evaluates the psychometric properties of the reputation scale in students at private universities in Colombia. The methodology used included an adaptation of the scale to the Spanish language, content validity analysis, reliability analysis, exploratory factor analysis and confirmatory factor analysis. The results showed the validity and reliability of the scale and, through the analyses carried out, provided evidence of the scale’s robustness.

Impact of Student Attachment on University Reputation: An Analysis of Perceived Quality and Perceived Value

Many studies have referred to campus reputation but have not used the mediating variable of student attachment. This study aims to examine the impact of perceived quality and value on students and analyze how perceived quality and value affect university reputation through student attachment. The statistical population comprised students at campus X. The sampling technique used was simple random sampling on 212 students from Campus X in Bandung, Indonesia. The results show that value perception is positively and significantly influenced by perceived quality. Perceived quality and perceived value have a positive and significant impact on student attachment, student attachment has a positive and significant impact on university reputation, perceived quality has a positive and significant impact on university reputation through student attachment, and perceived quality has a positive and significant impact on perceived value through perception of quality. In the literature on consumer behavior, there are several studies that examine perceived quality on perceived value, perceived quality on student attachment, perceived value on student attachment, and student attachment on university reputation. The primary contribution of this research is to examine perceived quality and value of university reputation through student attachment. This research adds value to the consumer behavior literature by providing new insights into the determinants of university reputation in a private university.

The Moderating Effect of University Reputation on the Relationship between Website Quality and Destination Selection by Prospective International Students

The Moderating Effect of University Reputation on the Relationship between Website Quality and Destination Selection by Prospective International Students

Optimizing Islamic Boarding School-Based Branding to Increase the Reputation of Islamic Higher Education

Objective: The main objectives of this research are to identify effective branding strategies, understand the impact of implementing Islamic boarding school-based branding on the university's reputation, and explore the role of Islamic boarding school values ​​in building a positive image of the institution. Method: The method used in this research is a qualitative approach with a case study design. Data was collected through in-depth interviews, participant observation, and document analysis. Results: The research results show that integrating Islamic boarding school values ​​in the curriculum, using social media for promotion, and collaborating with alums and Islamic boarding school figures are effective branding strategies in improving the university's reputation. Implementing these strategies has succeeded in increasing the attractiveness of Qomaruddin Gresik University in the eyes of prospective students and the wider community and strengthening alum loyalty. This research also found that Islamic boarding school-based branding can provide a strong and unique identity for the university, differentiating it from other Islamic universities. Novelty: This research emphasizes a holistic approach to optimizing Islamic boarding school-based branding, focusing not only on promotional aspects but also on integrating Islamic boarding school values ​​in all aspects of university operations.

Impact of Reputation and Brand Image on the Intention to Purchase Educational Services in Private Universities in Perú

In Peru, higher education has experienced significant growth due to the fact that public universities are unable to meet the demand of many young people who wish to pursue a university degree. In this context, the reputation and brand image of private universities are key factors in students’ choice of where to pursue their academic education. The objective of this study is to evaluate the influence of brand image and reputation on the purchase intention. This study has a quantitative approach, a non-experimental cross-sectional design, and an explanatory level through a structural equation model. The study sample is made up of 381 students from 3 private universities in the capital of Peru. The results of the theoretical model were accepted because the RMSEA and SRMR values are very close to zero, the CFI =1, Chi-square (X^2)= 0.000116, and the (df)=1. Also, a high correlation was found between reputation and brand image (β=0.793). It is concluded that a strong brand image together with a favorable reputation contribute considerably to explain the variability in the purchase intention and the successful performance of Peruvian private universities.

Factors Affecting Hanoi Students ' Decisions to Choose University to Study Information Technology Major

This study explores the factors influencing Hanoi high school students' decisions to choose a university for studying Information Technology (IT) amidst the rapidly growing IT industry, especially following the 4.0 industrial revolution. The study employs quantitative methods, analyzing a sample of 241 students currently enrolled in IT programs across Hanoi. Key findings reveal that factors such as tuition fees, family recommendations, alumni influence, and university reputation significantly impact students' intentions and decisions. Interestingly, while university reputation positively influences students' intentions, it does not necessarily lead to their final decision to enroll. In contrast, financial considerations and advice from trusted sources play a more pivotal role. Additionally, the study finds that gender and admission scores do not significantly affect the decisionmaking process for these students. The results offer practical insights for universities to refine their recruitment and marketing strategies, ensuring they align with the real-world factors that influence student choice. By understanding these dynamics, universities can better attract and retain students in IT programs, thereby meeting the growing demands of the IT sector

The Role of University Community Engagement Programs in Influencing Higher Education Outcomes and Community Development: An Insight from Uganda

A specialised approach to academic research, teaching, and learning known as community engagement entails actively involving communities in cooperative initiatives that improve university teaching, learning, and research objectives while also addressing the needs and opportunities of the community. In this paper, we investigate how university community involvement positively impacts higher education results and community development, primarily using one Ugandan public university and one Ugandan private university as examples. The concept of university community engagement, as well as its advantages and drawbacks for the institution, students, and community at large, were addressed in the present study. Communities gain from university community engagement as members and organisations from the community share and integrate their knowledge with that of faculty and students, resulting in an improved understanding of community issues and the development of collective capacity to address them, producing either or both short-term impacts and long-term transformational change. University community participation benefits students by enhancing learning possibilities that can result in new and improved outcomes in terms of academic learning, development of skills and competences, leadership, and good citizenship. Enhancing teaching and learning possibilities, growing student enrolment and retention, co-creating new information and ideas, providing opportunities for research, and improving the university's reputation are all advantages for the higher education institution. Despite the aforementioned advantages, community participation is associated with a reproach of being more difficult, expensive, and possibly problematic than conventional approaches of knowledge and instruction. Better methods for recording and communicating academic progress are required, and there’s need to expand our awareness of important community engagement outcomes outside of the academic sphere. To promote sustainable community development and improve higher education outcomes, established and future higher education institutions must completely embrace and strengthen their community participation to a global scale.

Speech Act Analysis: Pakistani Private Universities as a Case in Point

The marketisation of higher education has received mushrooming growth in not only Pakistan but all around the globe for the last few years. Most of Pakistani universities are modifying prospectuses’ discourse to market their image and establish credibility in the competitive academic environment under the influence of marketization. The present study aimed to analyse speech acts in the educational discourse which were manifested in the recognition and reputation of universities. In the current study, the researcher has used prospectus discourse as the prime source of data to evaluate its significance in an educational environment. This study has employed a qualitative exploratory paradigm to analyze the data collected from prospectuses of Pakistani private universities. In this context, the present study has explored variations of linguistic characteristics i.e. speech acts which have been embedded in the administrative discourse to represent universities in the Pakistani academic market. The current study has attempted to employ speech acts as interpretive tools to investigate how persuasive language is used in the academic discourse of Pakistani private universities. The findings have revealed that the text of academic discourse is aligned with the commoditized practices of marketisation in the current scenario prevailing in Pakistan. The present study has also highlighted the hidden ideological perspective incorporated and displayed through speech acts in the educational discourse of Pakistani private universities.

Assessing the impact of motivational factors on the job performance of lecturers at Vietnam National University, Hanoi

Enhancing the work motivation and job performance of lecturers plays a critical role in elevating teaching quality and enhancing the reputation of universities. This study aims to evaluate work motivation's influence on lecturers' job performance at Vietnam National University, Hanoi (VNU-Hanoi). This study considers five motivational factors, including salary and benefits, leadership competence, training and promotion opportunities, working conditions, and recognition and rewards. Lecturers' job performance is assessed based on teaching outcomes, research outcomes, and contributions to the community. The research surveyed 408 lecturers at VNU-Hanoi using a questionnaire. The structural equation modeling analysis results reveal three motivational factors that impact teaching performance: leadership competence, working conditions, and recognition and rewards. Furthermore, five motivational factors influence research outcomes: salary and benefits, leadership competence, training and advancement opportunities, working conditions, and recognition and rewards. Moreover, two motivational factors affect community activities: leadership competence and working conditions. Additionally, the analysis indicates that research outcomes not only affect teaching performance but also contribute to the community activities of lecturers. Based on these findings, the study proposes several solutions to enhance work motivation and improve the job performance of lecturers at VNU-Hanoi, including: VNU-Hanoi and its constituent units should continue to mobilize and efficiently utilize resources to improve the quantity and quality of lecturers' research outcomes; increase resources to enhance lecturers' income, welfare benefits, and rewards; boost investment and effectively utilize funds in infrastructure and teaching materials to support teaching and research activities; and strengthen the training of lecturers and educational management personnel.

The return of university reputation in job applications: evidence from a field experiment in China

ABSTRACT It is crucial to understand the impact of education on labour market outcomes. Although previous literature has extensively documented the effect of university reputation on employees’ earnings, it lacks knowledge regarding the hiring process. This study aims to contribute to the existing literature by examining whether job applicants from reputable universities are more likely to receive interview invitations in China. To investigate this causal relationship, we conducted a field experiment by randomly generating and delivering fictitious resumes to employers. The results demonstrated that applicants graduating from reputable universities were more likely to obtain interview invitations, suggesting that the university reputation exerts a positive effect on the hiring process. We showed that these results were unlikely driven by model specifications, control variables or alternative explanations. Additionally, we examined the effect of the reputation of specialized majors and discovered that their influence is considerably less than that of university reputation. This study improves our understanding of the influence of education on labour market outcomes and offers practical advice for students facing a trade-off between university and major reputation.

Assessing the influence of college reputation on student expectations, perceived value, and satisfaction in higher education institutions of Pathum Thani Province, Thailand

Assessing the influence of college reputation on student expectations, perceived value, and satisfaction in higher education institutions of Pathum Thani Province, Thailand

Diseminasi Snack Ternak Berbahan Baku Lokal (Berakal) Sebagai Solusi Pakan Berkualitas dan Ekonomis di Kabupaten Sigi

Considering the abundance of underutilized local feed materials, particularly large amounts of agricultural waste that have yet to be optimized as a feed source, the production of feed snacks is expected to provide a solution for utilizing this waste. By adding local ingredients such as moringa leaves, which have highly potential nutritional content, the development of these feed snacks is further enhanced. Moringa leaves are a valuable commodity in terms of both their nutritional content and benefits when added to feed formulations, serving to complement the standardized nutrient requirements. Through a technological processing involving silage/fermentation and to facilitate application and increase storage life, the product is formed into snacks. Addressing the ongoing complaints of farmers regarding the need for feed with high protein content at an economical price, the BERAKAL livestock snack emerges as a solution to meet this demand. With an affordable price, it is expected to fulfill the needs of farmers who face a shortage of quality feed compared to commercial concentrates which are relatively more expensive. The methods of socialization and technical guidance typically involve several stages and strategies to enhance the competence and awareness of the community, such as initial socialization, training and technical guidance, and general technical guidance. BERAKAL livestock snacks can increase livestock productivity, leading to increased production of meat, milk, and eggs, and improving the competitiveness of Indonesian livestock products. BERAKAL livestock snacks can enhance the competitiveness of Indonesian livestock products in the global market. The BERAKAL livestock snack program has the potential to provide significant benefits to universities in terms of implementing MBKM and achieving IKU. Some of these benefits include increasing collaboration with industry partners and the community. This program will involve industry partners and the community in the development and marketing of BERAKAL livestock snacks. This collaboration can enhance the university's reputation as a reliable partner in developing products and services that benefit the community.

Higher education reputation management through increasing the role of public relations

A university's reputation is an important factor in winning the competition and ensuring sustainability. The reputation built by a university must be about its vision and mission. Reputation needs to be managed professionally by an organization namely quality public relations as the spearhead in delivering and communicating information to all university stakeholders. This research aims to formulate how to manage the reputation of higher education by increasing the role of public relations. The research method used is a descriptive analysis method that combines surveys through questionnaires and in-depth interviews with stakeholders as the main informants. It can be concluded that public relations play an important role in managing higher education reputation based on the results of the research. The built reputation must be based on the values adopted because they become the guideline and direction of the college's development goals. A university's reputation is influenced by accreditation, quality of graduates, human resources, leadership, college rankings, facilities, curriculum, services, community service and innovation, publications and collaborations. Negative factors such as violence, bullying, plagiarism and diploma forgery have the potential to reduce reputation. In reputation management, public relation has a role as a liaison to stakeholders in conveying information about the reputation of higher education. Public relations must manage negative factors that can reduce reputation. The results of this study will be a reference for further research.

Analyzing Data on Students’ Institutional Trust and Its Impact on Emotional Wellbeing

Trust is an important aspect of institutional change initiatives. It reflects the overall practices of an institute. This study investigated the students’ effect of institutional trust on their emotional well-being. It was descriptive research in nature and for the collection of data survey method was used. The questionnaire is used to collect data from participants. The population of this study consisted of the students from University of Okara. Samples were selected by simple random sampling. The findings revealed that institutional trust greatly contributed to the progress of the institute. As well as it can effect positively the academic performance of the students. Recommendations were made that the role of leadership concerning the institution is central. Leaders have been described as the culture founders, their contribution or responsibility being the change of school culture by installing new values and beliefs. This means that the higher the academic reputation and public image of universities the greater is the chance of that university selected by potential students. Students studying in universities and colleges with high academic achievements and recognition expressed higher satisfaction levels than those institutions with relatively lower academic standing. There is always a challenge in branding private higher education institutions.

Diversity and Inclusion of Human Resources: A Path to University Reputation through Faculty Engagement

The article intends to examine how diversity and inclusion affect the reputation of Jordanian universities and to explore if employee engagement acts as a mediator variable. Data was gathered from a sample of 509 faculty members in managerial academic roles (i.e deans, vice/assistant deans, department heads, and HRM unit administrative staff) in public and private universities in northern and central regions of Jordan using a questionnaire. This study is based on the premise that diversity and inclusion practices enhance universities' reputation. This study examines how employee engagement may act as a mediator variable. The study hypotheses were subsequently examined using Partial Least Squares Structural Equation Modeling (PLS SEM). The results indicated that diversity and inclusivity had a beneficial and noteworthy effect on universities' reputation. Diversity and inclusion were discovered to have a beneficial effect on employee engagement. Furthermore, the findings showed that employee engagement plays a partially mediating role in the connection between diversity, inclusion, and universities' reputation. This study's results expand existing research by presenting evidence from a non-western country like Jordan. The study discusses the theoretical and practical implications of the findings, along with limitations and recommendations for future research.

Educational experience, university satisfaction and institutional reputation: Implications for university sustainability

The evolution of the labour market requires students to be better prepared for their professional insertion. In response to this demand, universities must offer an educational experience that is perceived as useful for the future. This study highlights a gap in the literature about university students' perception of the acquisition of employability skills, and how this affects the degree of satisfaction and loyalty towards the university. With the main objective of obtaining theoretical and managerial implications for the universities, a structural equation model has been developed that takes into account the antecedents of satisfaction; previous recommendations, expectations and perceived quality; as well as consequents such as reputation, loyalty and word-of-mouth intention. Through a quantitative study with 515 students from the economics and business studies branch at the University of Extremadura (Spain), it has been demonstrated the significant influence of the perceived professional development on student satisfaction and university reputation, directly affecting their willingness to recommend the institution and their loyalty towards it. This study provides an expanded view of the main requirements that universities should address in order to optimise strategies aimed at attracting new students, improving the educational experience, and building the reputation of the institution, ensuring its sustainability.