University Media Research Articles

An Analysis on the Training Path of Media Talents under the Background of Media Convergence

With the rapid development of digital technology, media convergence has become an irreversible trend. This paper aims to explore the new path of media talent training in the context of media convergence, to provide theoretical support and practical guidance for current college media talent training. Through literature review and case analysis, this paper examines the innovative practices in media talent training under the background of media convergence, including the integration and application of digital education resources, the construction of a practice-oriented curriculum system, the dual tutorial system, and project support, and proposes corresponding suggestions. These innovative practices aim to further enrich the media talent training path and enhance its innovation and practicality.

Ontario college media professor careers across five decades

ABSTRACT This exploratory research analyses the careers, teaching practices, and self-assessments of Ontario college media teachers in three parts of the Province and three time periods (those hired in the 1970s and 1980s, 1990–2007, and 2007–2022). I interviewed 15 retired media teachers and academic managers; also, 42 current instructors and academic managers answered a survey about their professional experiences. My analysis uses a feminist model of closure theory from the neo-Weberian sociology of professions (Witz, 1992) along with intersectional writing on identity to explain the gendered and racialised nature of the labour market in these geographically and historically specific areas and eras. At the beginning of the first period, privileged white middle-class men with connections to education and industry experience founded the programmes, eventually hiring privileged white women with relevant credentials, all teaching full-time. In the 1990s, the neoliberal practice of hiring substantial cohorts of non-fulltime (NFT) teachers, and a demand for graduate university credentials can be linked to the advent of joint university-college media programmes and an increase in hiring of administrative staff (Mackay, 2014). In the programmes themselves, I found that the institutionalised apprenticeship model of the early college changed to a skills-based curriculum, the current emphasis in all college programmes. In hiring, gender parity for white heterosexual women has been achieved in the central hub, and consciousness of race has grown over time. However, media teachers still do not match the intersectional diversity of their students due to credentialist and legislative professional closure in hiring and promotion among fulltimers. I theorise that this closure operates by requiring credentials for full-time positions that are not available to all, depending on intersectional class, race, sexuality, disability, neurodiversity, and age.

The Effect of University News Production Practices in Large Sports Events - A Study of Zhejiang Gongshang University's Coverage of the Hangzhou Asian Games from User/Producer Perspective

The Hangzhou Asian Games, a key international sports event in 2023, provides China with an opportunity to showcase its global standing, following the Beijing Olympic Games and Shanghai World Expo. Zhejiang Gongshang University's Culture and Sports Centre serves as the handball competition venue, with about 1,200 teachers and volunteers engaged across various Asian Games sites. Despite this, the university's media impact falls short compared to peers in Hangzhou with Asian Games venues. This research explores the news production practices of universities during large-scale international sports events, focusing on improving Zhejiang Gongshang University's media coverage and influence. Utilizing in-depth interviews and The Uses and Gratifications theory, the study analyzes news production related to the Asian Games on the university's official website, social media, and newspapers. Interviews include both producers and audiences of this news.Findings indicate a disconnect between media reports and the diverse needs of media users, with news production primarily driven by informational and promotional objectives. Recommendations include diversifying themes and forms of media coverage, enhancing creativity and interactivity, adopting a proactive and strategic approach to media communication, and leveraging new media platforms for more engaging content.

Sounding the Alarm: Legal Implications of Evolving College Media Independence

While scholars provide guidance on the ideal of independence among collegiate news organizations, practitioners in the field recognize major barriers to achieving pure independence from an associated university or college. This article considers legal precedent to determine how the gap between pure college media independence and modern, standard practices of these news organizations create murky lines for courts when determining whether public universities have the right to regulate and control aspects of student media. Using data and transcripts from a 2021 study of college news sustainability, the current work argues that college media are evolving and that U.S. legal precedent does not provide comprehensive protections for student journalists to accommodate the changes happening within this sphere of media. We also describe how the U.S. Supreme Court’s current views of the press and New Voices legislation might impact the future of the college media sphere.

The Practical Challenges of the Reform of College Media Education in the Era of Big Data and Their Coping Strategies

The Practical Challenges of the Reform of College Media Education in the Era of Big Data and Their Coping Strategies

Discussion on the cultivation of college media qualified personnel in the context of new media

Discussion on the cultivation of college media qualified personnel in the context of new media

Measuring the sound isolation of doors with ASTM test standards: A case study update

At Inter-Noise 2021, a case study was presented involving performance compliance testing conducted at a university's media facility where the test methods of both ASTM E2964 and ASTM E336 were applied to assess the performance of sound-rated door assemblies. This paper provides an update on the application of the described ASTM testing standards through follow-up testing that was conducted after field adjustments were made at the media facility. The paper compares the resulting door transmission class ratings to the apparent sound transmission class ratings and examines the influence of field adjustments on each rating class.

How COVID-19 has affected college newspapers: A mixed-methods study

This study explores how the COVID-19 pandemic—with its college closures, business shutdowns, and student enrollment declines—impacted the independence of college media during the pandemic, and how those impacts will continue after the pandemic is over. Using a mixed-methods approach based on the Hierarchical Influences Model framework (Shoemaker & Reese, 2013), this study integrates the results of a survey of 126 student media news outlets with interviews from 15 well-known news organizations from universities with established independent practices, to establish a relationship between revenue sources and student participation with independence measures. Results confirmed a stronger push toward digital products and the use of a wider variety of revenue-generating techniques during the pandemic.

Research of Media Activity of Universities Using Analytical Platforms

Currently, there is a clear lack of scientific research aimed at a comprehensive study of the media activity of Russian universities online. The results of these studies may be of significant interest in achieving the goals of higher education media management and improving the effectiveness of communications. The purpose of the article was to develop measures to improve the effectiveness of the media activity of the universities of the Baikal region on the Internet based on the study of this through special analytical platforms. The research methods were work with secondary sources of information, measurement, comparison, generalization, calculation and analytical method. The analysis of the media activity of universities was carried out comprehensively across the spectrum of media channels: official website, social networks, instant messenger, video hosting. In the course of the study, it was substantiated that it is advisable to evaluate the effectiveness of the media activity of the university using a wide range of indicators. The results obtained allowed the author to develop a list of measures aimed at improving the efficiency of the media activity of universities — the objects of study. According to the author, such an analysis allows not only to assess the degree of achievement of the effectiveness of the media activity of the university on the Internet, but also to substantiate ways to increase it for each of the communication channels used by the university. The author defines the creation of a methodology for a comprehensive assessment of the effectiveness of the university's media activity on the Internet as a further direction of scientific research.

Analysis of the Present Situation and Communication Strategy of New Media Construction in Colleges and Universities

Under the general trend of media integration, college media pay more attention to constructing new media on campus and expanding social influence with the characteristics of educational media. Through sampling survey and text analysis, this paper collects and compares the development status of new educational media in China at different levels of colleges and universities. Problems are found from the perspectives of output and publishing habits of original articles, agenda setting, content production preferences, audience preferences, etc. Meanwhile, we also seek solutions from the aspects of team building, ideological and political education, publicity channels, etc., so as to provide a reference for the educational media in colleges and universities in China to realize a new form of communication with both educational functions and social influences.

College television at German higher education institutions in the wake of the COVID-19 pandemic

Higher education institutions (HEIs) create a range of media products. Among them are college media produced by students. Even though this heterogeneous media form exists throughout Germany and is therefore part of HEIs’ public visibility, it remains unnoticed in the field of higher education communication. This study aims to examine the specific type of college television (CTV) in terms of organizational and editorial structures and altered workflows due to the COVID-19 pandemic. The study combines a two-wave online survey among all operating German CTV stations in 2017 and 2021 with a qualitative social media analysis of twelve stations. In 2017, intra-curricular CTV operations rated a higher satisfaction level than extra-curricular cases, whereby the explicit support and cooperation with the HEI scores better. The data shows that CTV operations with an intra-curricular linkage to the respective HEI enjoyed a more stable continuity than extra-curricular operations, some of which were forced to cease production over the course of the COVID-19 pandemic. The pandemic has limited the CTV operations’ workflows in terms of access to equipment and social exchange but has also stimulated a shift in topic selection and distribution strategy.

SWOT Analysis and Development Path of College New Media Matrix in the Era of Media Convergence

With the development of media convergence, the media at all levels have been reformed, including the college media. Constructing the new media matrix is the main way to build the college official media in the era of convergence media. In addition to broadening the horizon and paying attention to the influence of the overall environment on the college media inside and outside the university, this paper analyzes the Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T) of the college new media matrix via the SWOT analysis to put forward relevant constructive suggestions.

Who Controls Content Decisions? External Influences on College Media

Issues of censorship in higher education student media are common and frequent, however it is unclear how often and to what degree college newspapers experience external influences. This study examines censorship in collegiate media through in-depth interviews with student newspaper editors and advisers. Specifically, this study calls upon the recalled experiences of editors and advisers to explore external content pressures, from whom those pressures are felt, and how editors and advisers deal with those pressures. It then identifies some recommendations for organizations to implement to protect editors and student reporters from external pressures.

Taking Multimedia to the Extreme

The role and function of the Multimedia Resources Department has evolved as collections and services have moved online. This article outlines Sprague Library's creative use of space, technology, and programming to reimagine Multimedia Services. Montclair State University's Media Department has expanded the scope of its services and utilized technology to enhance group study spaces to encourage collaborative efforts on group and media projects. This involved working closely with the Library Technical Support Specialist and Information Technology Division in planning and designing the collaborative spaces. In addition, the author will discuss the library's use of exhibits, workshops and programming to highlight media collections and services as well as the use of Zoom in facilitating community and campus engagement through programming. New services such as lending musical instruments and presentation printing will also be discussed.

College Media in the Classroom: An Innovative Approach to College Preparation

College preparation programs are ubiquitous among secondary schools, ranging from bridge programs and summer camps to STEM competitions. High school students have many options in preparing for the academic pressures of higher education. However, an area often neglected in college preparation programs is the teaching of interpersonal customs and norms of university life. High school students, especially those from disadvantaged backgrounds, may enter college with little to no understanding of the social and organizational expectations of being a college student. This study tests a college preparation approach that utilizes college-themed media as a way to educate students on college life that is unintimidating and enjoyable. Six high school students were presented with various forms of fictional college story plotlines, including a movie, two television shows, and a novel. Through observational data and semi-structured interviews, findings showed that the students identified some valuable personal lessons about what it means to be a college student after consuming the media. The findings suggest that incorporating college media into college preparation programs in high school may provide a more holistic college preparation experience by demystifying college stereotypes and relieving some of the pressures that high school students face about what is waiting for them in college.

De universiteitskrant: bedreigingen en kansen voor de toekomst**Met medewerking van: Natascha Ditzel, Yuri Noordam, Rick Jacobs en Carolus van Leeuwen, studenten Journalistiek en Nieuwe Media aan de Universiteit Leiden. Wij danken hen en de anonieme beoordelaars van het manuscript voor hun bijdrage aan dit artikel.

University media in The Netherlands: threats and opportunities University media in The Netherlands face a number of risks. This study explores which changes chief editors of Dutch college media and media experts foresee to deal with these threats and what opportunities they see to make university media future-proof for the next ten years. Threats are: the editorial staff is confronted with a growing international target group that is not served optimally, faces competition from numerous internal news services of the university and in some situations the editorial independence of editors is called into question. Opportunities: critical journalism is the oxygen for university democracy; critical news on all subjects and at all levels remains the raison d’être for the university media. Investigative journalism is seen as an important opportunity to set the university agenda and stay relevant. Connecting the international members of the academy to the university is the greatest challenge and opportunity.

Summaries

Joline Cramer, Jaap de Jong & Frank Nuijens University media in The Netherlands: threats and opportunitiest University media in The Netherlands face a number of risks. This study explores which changes chief editors of Dutch college media and media experts foresee to deal with these threats and what opportunities they see to make university media future-proof for the next ten years. Threats are: the editorial staff is confronted with a growing international target group that is not served optimally, faces competition from numerous internal news services of the university and in some situations the editorial independence of editors is called into question. Opportunities: critical journalism is the oxygen for university democracy; critical news on all subjects and at all levels remains the raison d’être for the university media. Investigative journalism is seen as an important opportunity to set the university agenda and stay relevant. Connecting the international members of the academy to the university is the greatest challenge and opportunity. Keywords: university media, agenda-setting theory, network theory, innovation, investigative journalism

College in the media: the relationship between repeated exposure and college expectations

Media consumption can influence viewer perceptions and attitudes. Recent research on media’s effect on college students has failed to address gender differences. Using Mere Repeated Exposure Theory (traditionally used in marketing research), this study aims to answer three research questions regarding college media consumption and college perceptions: What types of fictional college media do college students consume? How does college media consumption differ by gender? How does fictional college media consumption relate to perceived college expectations? Results suggest that college students who consume high amounts of fictional college media are more likely to have positive attitudes towards partying and socializing in college. High consumers of college media, however, do not believe that college media influences their college perceptions. Men are more likely to socialize in college and are more aware than women that college media influences their college perceptions. Women are more likely to believe that college is difficult regardless of media consumption.

A teaching and studying of Russian commercial advertising at a media university

A teaching and studying of Russian commercial advertising at a media university

Review: College Media: Learning in Action, edited by Gregory Adamo and Allan DiBiase

Book Review| May 01 2017 Review: College Media: Learning in Action, edited by Gregory Adamo and Allan DiBiase College Media: Learning in Action Edited by Gregory Adamo and Allan DiBiase/ Peter Lang/ 2016/214 pp./$89.95 (hb)/$89.95 (e-book) Charles McKinney Charles McKinney CHARLES McKINNEY is a freelance writer who is also involved in other media production projects such as making videos for YouTube and digital marketing. Search for other works by this author on: This Site PubMed Google Scholar Afterimage (2017) 44 (6): 30. https://doi.org/10.1525/aft.2017.44.6.30.1 Views Icon Views Article contents Figures & tables Video Audio Supplementary Data Peer Review Share Icon Share Facebook Twitter LinkedIn MailTo Tools Icon Tools Get Permissions Cite Icon Cite Search Site Citation Charles McKinney; Review: College Media: Learning in Action, edited by Gregory Adamo and Allan DiBiase. Afterimage 1 May 2017; 44 (6): 30. doi: https://doi.org/10.1525/aft.2017.44.6.30.1 Download citation file: Ris (Zotero) Reference Manager EasyBib Bookends Mendeley Papers EndNote RefWorks BibTex toolbar search Search Dropdown Menu toolbar search search input Search input auto suggest filter your search All ContentAfterimage Search This content is only available via PDF. © 2017 Afterimage/Visual Studies Workshop, unless otherwise noted. Reprints require written permission and acknowledgement of previous publication in Afterimage.2017 Article PDF first page preview Close Modal You do not currently have access to this content.