Abstract
With the development of media convergence, the media at all levels have been reformed, including the college media. Constructing the new media matrix is the main way to build the college official media in the era of convergence media. In addition to broadening the horizon and paying attention to the influence of the overall environment on the college media inside and outside the university, this paper analyzes the Strengths (S), Weaknesses (W), Opportunities (O), and Threats (T) of the college new media matrix via the SWOT analysis to put forward relevant constructive suggestions.
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