University Students In Seoul Research Articles

The O2O Commerce Situation and Research of Consumers’ Purchasing Pattern in O2O Commerce in Korea

Purpose This paper aims to contribute to the development of O2O(Online to Offline) commerce in Korea by deriving its implications by examining the current status of O2O commerce in Korea and investigating the purchasing behavior of consumers. Design/Methodology/Approach Online companies are expanding their business and traditional offline retailers are concentrating on catching customers by incorporating O2O into their trading methods. O2O commerce is to attract consumers from online to offline stores. In order to understand the current situation of O2O food delivery service, this paper searches into the consumers’ purchasing pattern in O2O food delivery service by sampling the college students in Seoul. Findings Initially, the O2O industry was started by making offline purchases through online purchases using smartphone apps, but now, purchasing daily services through O2O is a big trend in food delivery service. The recognition of delivery apps was surveyed in the order of Baemin, Yogiyo, and Coupang Eats, and Baemin and Yogiyo dominate the delivery app market and it has become so common that consumers use delivery apps more than once a week. Research Implications Based on various services aimed at gaps in small and medium-sized O2O platforms, food delivery services are the field of O2O commerce that can enrich the industrial ecosystem and produce high added value. In order to make the O2O food delivery service convenient for consumers, above all, it is necessary to find a way to solve the problem of high delivery fees.

A Comparative Study of Gamified and Conventional Online Quizzes

This study explored students' perceptions about using gamified e-quizzes and conventional online quizzes for their class engagement. The participants were 130 female university students in Seoul with various majors. As a quasi-experimental study, this study compared the attitudes of a gamified e-quiz group (n=92) and a conventional online quiz group (n=38) after experiencing their respective quiz in-tervention of either nine gamified e-quizzes or nine online quizzes over a 15-week semester. Each group responded to a survey at the end of the semester. The quan-titative analyses of the surveys indicated that the perception of the two groups did not display statistically significant differences, each displaying positive views to-ward their quiz interventions for emotional, behavioral, and cognitive engage-ment. In addition, the two groups demonstrated neutral to positive attitudes for each quiz intervention for agentic engagement. Among many reported benefits, the students in both groups expressed that the quiz experiences facilitated them to understand the content knowledge and enjoy the assessment activities. These two advantages of the two quiz modes were seen to be related to close student-teacher interaction.

The Effect of University Student’s Perception of Rapport with Professors on Learning Participation and Satisfaction: Focused on Online Class in COVID-19

Purpose: The pandemic situation has caused a variety of changes in many areas. In the field of education, real communication of emotion with students has become an issue. The purpose of this study is to examine the causal effect of rapport between professors and students, learning participation and satisfaction in online class under COVID-19 pandemic situation. Method: In order to conduct the research, the online survey was performed for two years university students in Seoul, and three hypotheses were proposed to identify the relationships among three variables such as rapport, participation and learning satisfaction. A total of 207 questionnaires were used for analysis. SPSS 21.0 was used to conduct analysis for hypothesis verification, and the demographic information of the sample was organized by frequency analysis. Also, exploratory factor analysis and reliability analysis were conducted to confirm the validity and reliability of each concept measurement item. Lastly, regression analysis was used to examine them. Results: The results of analyses are follows. First, rapport influenced positively learning participation. Second, rapport influenced positively learning satisfaction. Third, learning participation influenced positively learning satisfaction. This result was found to be the same as that of previous studies about learning participation and learning satisfaction. Conclusion: ‘Although it is a study only for two-year college students in Seoul, it has been recognized that students participation in learning is a major leading variable in improving learning satisfaction. In this study, building rapport between professors and students is an important factor to improve the quality of online class. Hence, professors should focus on how to build rapport effectively and universities should provide practical supports and programs to develop their skills to improve rapport level. It can have a positive effect on students satisfaction with the university and their academic achievement in the long term.

Effects of Hope Scale on the Psychological Well-Being and Makeup Psychology for DISASTERS Among Female College Students

Purpose: With the economic crisis and recession caused by COVID-19, people from all over the world are facing insecurity of employment and losing hope for the future. Consequently, this study was carried out to investigate the effects of hope scale on the makeup psychology and psychological well-being among female college students in such a crisis. Method: A questionnaire method was selected in this study to survey female college students in Seoul and Gyeonggi Provinces. The questionnaire consisted of demographic variables, hope scale, psychological well-being, and makeup psychology. Frequency, percentile, and average were analyzed to understand the demographic characteristics of the study subjects, and the causal relationship among hope scale, psychological well-being, and makeup psychology was examined through single regression analysis. Results: In terms of the effects of hope scale on makeup psychology, only planning power was found to have a statistically significant effect on etiquette and social life, only determination on self-expression and pursuit of beauty, and both determination and planning power on satisfaction and attractiveness. Similarly, for the effects of hope scale on psychological well-being, both determination and planning power were found to have a statistically significant effect on personal growth and self-acceptance and only determina-tion on positive interpersonal relationship. Conclusion: The psychology behind wearing makeup plays an important role in one’s etiquette and social life, while serving the role of expressing and satisfying oneself. Psychological well-being seems to be affected by the existence of hope; when people with a significant level of psychologically well-being have hope, they can over-come disasters and have the willingness to express self through makeup.

서울·경기지역 대학생의 성별에 따른 건강관심도와 우울 및 식습관과의 관계

The study was performed to examine the health interest, dietary habits, and depression in male and female college students in Seoul and Gyeonggi-do area. The survey was conducted on 566 (269 males, 297 females) college students, aged 19∼29 years. The online and written data were analyzed by using the SPSS WIN 21.0 program. Body weight, height, and body mass index (BMI) were higher in male students than in female students. In the category of health interest, the average score and the score for ‘I arrange the menu for weight control’ was significantly higher in female students than in male students, whereas the score for ‘I tend to exercise everyday’ was significantly higher in male students than in female students. For nutritional supplements, the intake of sports drinks, protein beverages and powders, vitamin A, vitamin B complex and calcium supplements showed significant differences according to sex. An analysis of dietary habits showed that the frequency of intake of seaweed, greasy food, processed food, and water was significantly higher in male students than in female students, while the frequency of intake of fruits, sweet food, and dairy products was higher in female students than in male students. The score for depression was significantly higher in female students compared to male students. Dietary habits were divided into appropriate dietary habits and inappropriate dietary habits. Health interest showed a significant positive correlation with BMI and appropriate dietary habits in both male and female students. In female students, inappropriate dietary habits were positively correlated with depression and negatively correlated with health interests. This study thus provides information on health interests, dietary habits and depression in college students according to sex and suggests further research to improve dietary habits in male and female college students with higher levels of depression.

TAM 모형을 적용한 대학 교양체육 수업 참가자의 온라인 체육수업 수용의도 분석

This study was executed to investigate the relationship between in-class flow, perceived usefulness, perceived ease of use, acceptance intention among university students of online physical education class. The questionnaire was used for research tools. This study was conducted by collecting data from 341 university students in Seoul and Gyeonggi Province. Data was collected using the method of non-probability sampling, convenience sampling. Collected data were analyzed by using SPSS statics 24.0 and AMOS 22.0 programs. Frequency analysis, internal consistency analysis and Cronbach

코로나19 발생 이후 대학생의 일상생활의 변화와 대처에 대한 탐색적 연구

This study focused on changes in the daily life and coping behaviors of university students since the onset of COVID-19. The following three key research questions were asked, how has daily life changed since the onset of COVID-19 compared to daily life before the onset of COVID-19? What were the emotional changes and how one has dealt with the changes? and what were the major changes one could identify in oneself? In-depth interviews were conducted with 17 university students in Seoul and Daegu. They were selected based on the requirement that they were attending college before the onset of COVID-19 and continued throughout the onset of COVID-19.BR The findings were as follows. First, the subjects were faced with transitioning to online classes, failure of effective career plans, and reduction in social relationships. Second, the process of coping behaviors has changed over time. In the early pandemic period, most of the subjects became passive in their work but were actively involved in preparing for new plans afterwards. They also had a chance to rearrange the scope of relationships with friends. The last coping behavior included the modification of their plans to suit the situation. Throughout the process of coping behaviors, they set their career goals, they developed the ability to make decisions on their own, and they were satisfied with the feeling of growing up and reorganizing their social relationships.BR This study concluded that the daily life of university students has changed since the onset of COVID-19 in many aspects. By accelerating their coping behaviors, they have reduced their time and efforts investing in external relationships but have instead invested time and efforts on themselves. These results implied that they have been successfully performing the resource management behaviors.

The Effect of Changes in Physical Self-Concept through Participation in Exercise on Changes in Self-Esteem and Mental Well-Being.

The aim of the present study was to examine the impact of the changes in physical self-concept induced by exercise participation on the changes in global self-esteem and mental well-being using a structural model analysis. A total of 189 university students in Seoul, Korea, participated in the present study for two waves. The participants responded through a survey measuring physical self-concept, self-esteem, and mental well-being before and after a six-week exercise course. Regression analysis was used to calculate the amount of change in each variable, and the calculated residual scores were used for correlation analysis and structural model analysis. The amounts of changes in the variables are significantly correlated with each other and there was a complementary mediating effect of the changes in self-esteem on the pathway from the changes in physical self-concept to the changes in mental well-being. Physical self-concept changed by exercise participation might directly and positively influence mental well-being, and it can indirectly influence the changes in mental well-being via the improvement of self-esteem.

The Role of Dopamine Receptor D2 in Bridging the Intention-Behavior Gap in Sport Participation.

Previous studies have identified that a behavior can occur through the strongest predictor intention, but there is a gap between intention and behavior. Dopamine receptor D2 (DRD2) is known to account for a variance in sporting behaviors in human and animal subjects. However, the relationship between DRD2 and sport participation has been poorly studied, and the limited available reports are inconsistent. The present study was performed to examine the impact of DRD2 on sport participation among Korean university students based on the integrated behavioral model (IBM). Data were collected from enrolled university students in Seoul (N = 45). Participants answered survey questions first, and then they gave investigators their hair to provide DNA information (i.e., the A1 allele of DRD2). DRD2 had a significant effect on sport participation, but only in male students. Male students who carried the A1 allele of DRD2 significantly participated in 105.10 min more sporting activities than male students who did not. Moreover, the effect of intention on sport participation was significantly decreased when considering DRD2. Despite the small sample size, the results of this study could be a preliminary case for a larger study and indicate the direction of future research. Our results suggest that DRD2 may have played an important role as the “actual skill” shown in the IBM.

대학 교양 체육수업에서 학생들의 그릿(Grit)이 목표몰입과 수업참여에 미치는 영향

The purpose of this study is to investigate how much influence students" grit would have on their goal commitment and classroom engagement in university PE classes as part of liberal arts. For this purpose, 321 were selected among the population of university students in Seoul, Gyeonggi and Chungcheong Province through convenience sampling. Collected data was put to multiple regression analysis with the SPSS 25.0 statistical program. The findings were as follows:<BR> First, students" grit had statistically significant effects on their goal commitment in university PE classes as liberal arts; secondly, their goal commitment had statistically significant effects on their classroom engagement in university PE classes; and finally, their grit had statistically significant effects on their classroom engagement in university PE classes, but consistency of interest, a subfactor of grit, had no significant effects on their classroom engagement.

Relationship between sweet food intake and stress among college students in Seoul and Gyeonggi areas

Relationship between sweet food intake and stress among college students in Seoul and Gyeonggi areas

A comparison on health-related lifestyle, dietary habits, and depression by exercise frequency of college students.

BACKGROUND/OBJECTIVESThe study was performed to investigate health-related lifestyle, dietary habits, and depression according to exercise frequency to understand complex factors that affect effective health management. Thus, exercise frequency, health-related lifestyle, dietary habits, and depression were evaluated in college students in Seoul and Gyeonggi-do areas.SUBJECTS/METHODSA survey was conducted on college students, aged 19–29, in Seoul and Gyeonggi-do areas from May 13 to May 31, 2020. A total of 594 questionnaires were collected and 566 (269 from males, 297 from females) were statistically analyzed, except 28 with incomplete responses. Collected data were analyzed using SPSS WIN 21.0 program.RESULTSThe sex distribution of the 3 groups according to exercise frequency was significantly different; the ratio of males in over 3 times/week group was significantly higher than those in 1–2 times/week group and no-exercise group (P < 0.001). The height (P < 0.001), weight (P < 0.001), and body mass index (P < 0.05) were significantly higher in over 3 times/week group compared to no-exercise group. The ratio of subjects who answered ‘good’ or ‘very good’ for subjective health condition was significantly high in the order of ‘over 3 times/week’ group (59.1%), ‘1–2 times/week’ group (34.5%), and ‘no-exercise’ group (25.0%) (P < 0.001). The ratio for meal regularity was high as 56.6% in ‘over 3 times/week’ group and the ratio for irregular meals was significantly higher in ‘no-exercise’ group (67.2%) and ‘1–2 times/week’ group (54.9%) (P < 0.001). Among questions on dietary habits, ‘Eat meat, fish, egg or beans’ (P < 0.01) and ‘Eat fruit’ (P < 0.01) were significantly higher in ‘over 3 times/week’ group compared to ‘no-exercise’ group. ‘Drink more than 2 liters of water’ (P < 0.001) was 0.70 in ‘over 3 times/week’ group, which was significantly higher than 0.54 in ‘1–2 times/week’ group and 0.38 in ‘no-exercise’ group. Moderate depression and severe depression that need treatments were significantly lower in ‘over 3 times/week’ group (18.7%) compared to ‘1–2 times/week’ group (26.0%) and ‘no-exercise’ group (29.7%) (P < 0.05).CONCLUSIONSIt is considered that combined intervention for exercise habits, proper dietary habits, and depression management is needed for effective health management.

Cognition of Diet in Male College Students: Concept Mapping Analysis

본 연구는 다이어트를 실행하고 있는 남자 대학생들이 다이어트에 대해 어떠한 인식을 갖고 있는가를 개념도 분석 방법(concept mapping analysis)을 사용하여 확인하였다. 이를 위해 서울에 소재한 K 대학교의 남자 대학생 15명을 참가자로 선정하여 다이어트에 대한 아이디어를 산출한 후 그 내용을 71개의 진술문으로 정리하였다. 이후, 참가자들이 분류한 진술문 자료를 바탕으로 다차원 척도분석과 위계적 군집분석을 수행하였고, 그 결과 6개의 군집을 도출하였다. 각 군집은 ‘다이어트에 대한 개인별 의미화’, ‘다이어트 시 경험하는 다양한 정서’, ‘타인을 의식한 다이어트’, ‘운동 및 근육과 관련된 다이어트 방법’, ‘음식으로 조절하는 다이어트 방법’, ‘다이어트를 시도하게 된 개인적 동기와 최종 목표’로 나타났다. 6개 군집을 분류하는 2개의 차원은 각각 ‘인지적 요인 - 정서적 요인’과 ‘동기적 측면 &#8211; 방법적 측면’으로 확인되었다. 각각의 진술문에 대한 참가자들의 중요도 평정을 바탕으로 하여 군집별 중요도를 살펴본 결과, 참가자들이 가장 중요하게 생각하는 다이어트 인식 군집은 ‘다이어트에 대한 개인별 의미화’로 나타났다. 마지막으로 본 연구의 제한점과 추후 연구에 대한 제언을 제시하였다.Despite the reality that many people are on diets, a cognition of what these diets are lack understanding. In this study, we used concept mapping analysis to identify the conceptual structure of diet cognition among male college students who have ever gone through diet before. For this purpose, we invited 15 male college students in Seoul to a group interview and asked them about their meanings and experiences of diet behaviors. Initially, 71 statements were extracted from the interviews, and then categorized into 6 clusters using by multi-dimensional scaling analysis and hierarchical cluster analysis. As a result, a conceptual diagram of 6 clusters according to two dimensions were derived. Those six clusters were ‘individual meaning of diet’, ‘various emotions experienced during diet’, ‘diet that is conscious of others’, ‘diet methods related to exercise and muscle’, ‘diet methods controlled by food’, ‘personal motivation and goal for diet’. In addition, the two dimensions that classify the 6 clusters are the ‘cognitive factor &#8211; emotional factor’ and ‘motivational aspect &#8211; method aspect’ respectively. Based on the significance level of each participant s statements, the most important cluster of participants’ concept was ‘individual meaning of diet’. Finally, the limitations of this study and suggestions for future research were suggested.

The Influence of Consumption Values and Materialism/Voluntary Simplicity on Attitudes Toward Eco-Friendly Fashion Products -A Study of College Students in Seoul-

The Influence of Consumption Values and Materialism/Voluntary Simplicity on Attitudes Toward Eco-Friendly Fashion Products -A Study of College Students in Seoul-

대학생들의 스포츠활동이 자기통제력 및 스마트폰 과의존에 미치는 영향

The purpose of this study is to provide basic data needed to solve smartphone overdependence problems by exploring the effects of sports activities of college students on self-control and smartphone overdependence.BR The researcher surveyed university students in Seoul, Gyeonggi, Busan, and Iksan in July 2020. Survey participants were selected on a convenience sampling basis. Using the SPSS ver. 26.0 program, 259 copies of the data collected online were analyzed through frequency analysis, exploratory factor analysis, correlation analysis, independent sample t-test, one-way ANOVA, and multiple regression, and the conclusions are as follows:BR According to the analysis of the impact of sports activities on self-control and smartphone overdependence among college students, the period of engaging in sports activities affected self-control but did not affect smartphone overdependence. The time spent on sports activities affected smartphone overdependence but did not affect self-control.BR Therefore, the results of this study suggest that university students can increase self-control and lower their dependence on smartphones through engaging in sports activities, and it is expected that college students will become owners who use smartphones well through the development of smartphone overdependence prevention programs in the future.

A Comprehensive Explanation of Three Factors for Cyberbullying with Smartphones

To explain the cyberbullying with smartphones among college students in Korea, this study classifies the extant major causal processes with three factors of individual propensity, social environment, and opportunity each of which are extracted from three major theories of self-control, social learning and opportunity respectively. Furthermore, this study attempts to grasp both main effects and interaction effects among these selected theories, expecting that cyberbullying will be thoroughly explained when we consider the systematic and comprehensive composition of these main effects and interaction effects simultaneously. As a result of analyzing 301 college students in Seoul, Korea, the three major effects derived from individual propensity, social learning and opportunity are confirmed to exert significant effects upon cyberbullying. In addition, it is shown that all interaction effects between each two variables appeared to be statistically significant. However, the results including all interaction effects among major factors show that the interaction effect between low self-control and the perceived opportunity appeared to be statistically significant, while the other interaction effects among the rest of independent variables appeared to be statistically insignificant. Despite the limited effects of two-way interaction among included factors, we learned that we still need to consider both main effects and interaction effects simultaneously to thoroughly understand the subtle processes of cyberbullying in Korea.

Cohesion Indices in Writing: Comparing Web-based CohMetrix Elements with Writing Quality

Despite the wealth of prior research investigating how differences in writing proficiency are associated with certain linguistic features, there is lack of research to provide a coherent understanding and more reliable indicators of L2 writing. For this research gap, this study examines cohesion indicators in Korean EFL writings in terms of lexical, semantic, syntactic, and discourse features, and readability levels using Coh-Metrix. This study has three research purposes. First, 23 indicators from Coh-Metrix were compared to find similarities and differences across two proficiency groups. Next, the relationship between Coh-Metrix indicators and writing quality across English proficiencies was examined to find which Coh-Metrix indices have a correlation with writing quality. Last, this research explored a relationship between Coh-Metrix indices indicating cohesion and connectives uses across proficiency groups. Thirty argumentative writings were collected from university students in Seoul and divided into two groups according to their English proficiency. This research revealed that: 1) The means of some Coh-Metrix indices were different in the two proficiency groups, 2) 11 Coh-Metrix indicators showed a correlation with writing quality, and 3) participants in the lower group displayed some misuse of contrastive connectives. This study concludes with a discussion of some pedagogical implications for English writing.

체육전공 대학생의 창업태도와 취업스트레스, 창업의지와의 구조적 관계

The purpose of this study was to investigate the relationship between entrepreneurship attitude, job-seeking stress and entrepreneurial intentions of university students majoring in physical education. For the purpose of this study, the subjects were four-year sports major university students in Seoul, Gyeonggi-do, Chungnam and Chungbuk, and data from 395 students were used in the final analysis. The main statistical method for hypothesis testing was Structural Equation Modeling (SEM). The results were as follows. The entrepreneurship attitudes of university students in physical education did not have a significant relationship with job-seeking stress, but a positive relationship was found with the entrepreneurial intention. Job-seeking stress was not related to the entrepreneurial intention. These results can be explained by the fact that the university students

커피전문점의 브랜드 개성이 브랜드 충성도와 애착에 미치는 영향 연구

This research mainly focuses on the expanding role of coffee shop from a place to simply consume coffee to a more socio-cultural space, alongside the general growth in the coffee franchise market. This research conducted a survey on 254 subjects who are university students in Seoul and Kyonggi Province. By setting the brand personality of coffee franchise as an independent variable, brand loyalty and attachment as dependent variables, this study attempts to identify the relations between the variables as well as analyze customers’ differential preferences on brands and their moderating effects. To analyze the adjustment effect of a particular brand, Multilevel Confirmatory Factor Analysis (MCFA) and Multigroup Structural Equation Model (MSEM) was conducted. This research is unique in that it focuses on the coffee franchise brand itself, beyond the conventional research that were more focused on other factors like the physical environment or the quality of service, and this approach would potentially be useful for coffee franchises' marketing strategy especially in the fast-changing customer demands in the coffee franchise industry.

온라인 여행상품 선택 속성의 정렬가능성과 범주화가 구매의도에 미치는 영향

The purpose of this study is to investigate the effect of self-regulatory mode (locomotion mode vs. assessment mode) on purchase intention according to the sorting possibility and categorization. Experiment 1 examines the moderating effects of attribute’s alignability, and Experiment 2 examines the moderating effects of categorization. College students in Seoul and Kyunggi province participated in experiments for 20 days from May 4 to 15, 2018, with 247 participants and 203 participants in Experiment 1 and Experiment 2, respectively. As a result, In Experiment 1, the interaction effect of the attribute’s alignability and the self-regulatory mode were statistically significant. In Experiment 2, the interaction effect between categorization and self-regulatory mode were statistically significant. In conclusion, the results of this experiment suggest the implications of consumers' behavioral changes in purchasing travel products and suggestions of how to present them in presenting travel products.