No insurmountable barriers preclude the development of a binding code with the public relations professional community, although it might be a logistically difficult and sobering task. Public relations does not have to become a legally protected profession or be governmentally licensed and regulated. Rather, a professional model similar to that used by Certified Public Accountants is more appropriate, because such a model recognizes that not all the activities of its practitioners can be exclusionary and limited to those in professional practice. Dean Kruckeberg is coordinator of the public relations degree program in the Department of Communication Studies at the University of Northern Iowa. This article was part of a debate presented at the annual convention of the Association for Education in Journalism and Mass Communication, Montreal, Canada, August 1992.
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