Unique Means Research Articles

LINGUOCOGNITIVE AND LINGUOCULTURAL FOUNDATIONS OF THE PROCESSES OF TERMINOLOGIZATION IN MODERN KAZAKH AND TURKISH LANGUAGES

The intensification of the activity of the Kazakh language in accordance with its state status in all spheres of society, the renewal of its potential strengthened the connection of the language with the form of linguistic consumption, began to influence the requirements of everyday practice. This is evident from the active process of terminology creation in the social, economic, political, scientific and technical spheres. In addition, the core of the neonominational process, which created the interrelationships of language~ society, language~consciousness, language ~ culture, etc., is not only scientific and informational, but also cultural and social content. This is the basis for improving not only the quantitative, but also the qualitative level of modern language development. Therefore, the recognition of the influence of language and culture on each other in the form of new terms and the function of language as a unique means of transmitting culture within the framework of cultural representation is especially relevant. Based on this, new names and terms in the Kazakh language, which also serve as a unique feature of the cognitive level of language users, are considered in the article as a “linguistic picture of the world” in accordance with the process of updating the language. In this regard, the purpose of this article is to compare and characterize the linguocognitive and linguocultural foundations of terminologization processes in modern Kazakh and Turkish languages. The following methods were used in the course of the study: descriptive, comparative, cognitive, ethnolinguistic and conceptual. Also, to determine the cultural and national component structured in the mind of a native speaker in a terminologized word, diachronic, contrasting, definitive were used, and discursive analysis, connotative approach, and motivation methods were used to recognize the process of terminologization. The value of the research: by describing and showing the linguocognitive and linguocultural foundations of terminologization processes in modern Kazakh and Turkish languages, we contribute to the improvement and strengthening of the “Turkic world”. The linguistic data and conclusions presented in the article can be used as practical and theoretical material for research by students, undergraduates, doctoral students and young people studying at the faculties of Philology, Translation Studies, Oriental Studies and Turkology.

THE NOTION OF SEQUENTIALITY IN LANGUAGE: AN INVESTIGATION IN COGNITIVE SEMANTICS

AbstractThis research aims to clarify the concept of sequentiality in language: the case in which a number of things occur one after the other, as seen in phrases like a queue of customers, a strand of programs and a fleet of cars. Utilizing Langacker's theory of Cognitive Semantics, the study seeks to substantiate two claims. The first is that the meaning of a linguistic expression is understood in terms of the domain in which it is embedded. The second is that the meaning of a linguistic expression is the outcome of the specific construal imposed on its content. The paper proposes that the choice of a sequential phrase is influenced by how the speaker perceives and describe a situation. The study intends to demonstrate that each sequential phrase carries a unique meaning that sets it apart from others. When two or more sequential phrases modify a noun, they indicate semantic contrast, with each phrase offering a different perspective. The findings show that sequential phrases have distinct functions and are distinguishable in their usage through examples provided.

Radar gait recognition using Dual-branch Swin Transformer with Asymmetric Attention Fusion

Video-based gait recognition suffers from potential privacy issues and performance degradation due to dim environments, partial occlusions, or camera view changes. Radar has recently become increasingly popular and overcome various challenges presented by vision sensors. To capture tiny differences in radar gait signatures of different people, a dual-branch Swin Transformer is proposed, where one branch captures the time variations of the radar micro-Doppler signature and the other captures the repetitive frequency patterns in the spectrogram. Unlike natural images where objects can be translated, rotated, or scaled, the spatial coordinates of spectrograms and CVDs have unique physical meanings, and there is no affine transformation for radar targets in these synthetic images. The patch splitting mechanism in Vision Transformer makes it ideal to extract discriminant information from patches, and learn the attentive information across patches, as each patch carries some unique physical properties of radar targets. Swin Transformer consists of a set of cascaded Swin blocks to extract semantic features from shallow to deep representations, further improving the classification performance. Lastly, to highlight the branch with larger discriminant power, an Asymmetric Attention Fusion is proposed to optimally fuse the discriminant features from the two branches. To enrich the research on radar gait recognition, a large-scale NTU-RGR dataset is constructed, containing 45,768 radar frames of 98 subjects. The proposed method is evaluated on the NTU-RGR dataset and the MMRGait-1.0 database. It consistently and significantly outperforms all the compared methods on both datasets. The codes are available at:https://github.com/wentaoheunnc/NTU-RGR.

Arts And Crafts Of The Singpho Tribe Of Assam: An Empirical Study

Each tribe has its unique style and traditions, contributing to the rich tapestry of global indigenous art and craft. In tribal societies, daily living, cultural identity, and arts and crafts are intricately entwined. These artistic manifestations frequently convey spiritual beliefs, narratives, and communal values in addition to having utilitarian functions. Natural dyes, textiles, wood and bamboo are among the materials that tribal obtain locally. Their relationship with nature is reflected in their connection to the environment. Generations of people pass along traditional skills, which include weaving, carving and making of bamboo basket. Every technique could have a unique cultural meaning. Numerous pieces of art have motifs and symbols that allude to social rank, tribal heritage, or spiritual beliefs. Crafts like clothes, baskets for carrying things all have useful applications. They combine practicality with artistic expression. Many tribal crafts are integral to rituals and ceremonies, such as textile used in dances or ceremonial clothing that signifies important life events. Arts and crafts foster a sense of community and belonging. This paper has been tried to explore the arts and crafts of the Singpho tribe of North-East India based on empirical study. The Singpho tribe, primarily lived in North-East India, particularly in Arunachal Pradesh and parts of Assam, has a rich tradition of arts and crafts that reflects their cultural identity and way of life. The findings revealed that arts and crafts of the Singpho tribe is a reflection of their rich cultural and heritage.

Quantum Interference Effects on Josephson Current through Quadruple-Quantum-Dot Molecular Inserted between Superconductors.

We study theoretically the Josephson current through a junction composed of quadruple quantum dots (QDs), of which only one is coupled directly to the left and right superconductor leads (denoted by QD1). The other three QDs are side-coupled to QD1 and free from coupling to the leads. It is found that when the energy levels of all the four QDs are identical, the Josephson current varying with energy level of QD1 develops three peaks with two narrow and one wide, showing the typical Dicke lineshape. With increasing inter-dot coupling strength, the triple-peak configuration is well retained and accompanied by an obviously increased current amplitude. The critical current as a function of the energy level of QD1 shows a single resonance peak whose position and height depend on the energy levels of the side-coupled QDs and the inter-dot coupling strengths. We also find that the curve of the critical current versus energy levels of the side-coupled QDs shows a pair of Fano resonances and the same number Fano antiresonances (valleys). When the energy levels of the side-coupled QDs are different from each other, another Fano resonance and antiresonance are induced due to the quantum interference effect. The present results are compared with those in double and triple QDs systems, and may serve as unique means, such as the combination of quantum Dicke and Fano effects, to manipulate the Josehpson currents.

The Industrial Design Model in Italy at the Stage of Formation. The Aemilia Ars Group

The article considers the formation of the industrial design model in Italy in the peculiarity of socio-political conditions at the turn of the 20th century. Orientated towards the prospects of the design industrial culture, the progress of new art tended towards two vectors of development: a strong influence of traditional heritage of the great classical past and passion for modern examples of European design schools. The design, formed within the boundaries of the Italian regional version of the Art Nouveau style, stile Liberty, became a product of a specifically Italian design and artistic culture with a strong designer’s original creative beginning. It allowed freedom of experimentation in the search for its own unique means of expression. The industrial model of design was determined by the experience of the great craft heritage in addition to the influence of the artistic traditions of the new style. The new “revival” of the artistic industry of Italy took place in symbiosis of the activities of an artist-designer and artistic craft and industrial production. The Aemilia Ars group, as a regional design and production association, became an exemplary model of industrial design in Italy. The multidisciplinary structure of the association, which included a collaboration of architects, designers, and artisans specialising in various areas of the art industry, allowed the implementation of interdisciplinary tasks: from architectural restoration to interior design solutions. The group was an example of a unique design culture focused on a scientifically based approach, regional craft artistic traditions and an original style of a creative experiment. The great design-artistic and technological heritage as well as design potential of the Aemilia Ars craft traditions can still be found in the practice of a number of local associations of embroiderers of modern Bologna.

Responsivity and Responsibility in Responsive Environments: Art and Interactivity on a Rupturing Planet

Abstract The late 20th Century artform Responsive Environments comprised interrelations between artist, artwork and audience, wherein responsivity and responsibility to an other, be it the social and/or physical environment of the artwork, could be tangibly evoked. Currently, such self-other understanding has become existentially critical, as the ecological and climate crisis collide with a new dearth of understanding concerning human-ecology and human-human responsivities and responsibilities. This article considers how Responsive Environments offered a unique means for exploring responsivity and responsibility between artist, artwork and audience, and considers what the debates it once evoked might contribute to self-other relations in an age of human-induced planetary rupture, climate crisis, and mass extinction.

Idle Time in Prison: The Emotional, Social, and Practical Impacts of Incapacitation

The existing research on the prevalence and impact of boredom in prison is extensive. The passing of time and its unique meaning in a prison context has been documented. Missing from the research is an analysis of the ways in which “warehouse” prisons do not prioritize meaningful activity, even when there is agreement between correctional staff and incarcerated individuals about the negative impacts of idle time in prison. Based upon research in a Vermont men’s prison, we use data involving incarcerated individuals and correctional staff, including focus groups and interviews, surveys, and qualitative feedback on the meaning of the survey results. Synthesizing these various data forms, this article focuses on the relationship between incarcerated persons’ perceptions of how they are able to spend their time in the facility, how prepared they feel for release, lack of opportunities to earn money, and the impacts on their wellbeing. “Warehousing,” as it is known in prison terms, contributes to the sense of hopelessness that incarcerated people feel, and acknowledgment by staff that the prison function is incapacitation. As this project is aimed at improving prison climate, addressing idle time in prison emerged as a high priority.

Moral Risk, Moral Injury, and Institutional Responsibility: Ethical Issues in HUMINT

Intelligence is morally unique—means and ends that are typically morally problematic are rendered justifiable by reference to the special purpose that national security intelligence serves. This is particularly the case with human intelligence (HUMINT), where operators and handlers might have to violate normal ethical principles as part of their job. Lying, coercion, and/or exploitation may feature as part of a HUMINT operation. This creates a moral risk, where individuals and institutions are excepted from normal moral constraints. Rather than looking at the immediate moral risks of HUMINT operations, this article looks at the relation between the moral risks encountered as part of HUMINT and moral injury. Moral injury may refer to two complementary phenomena: when a person is exposed to immoral activities and suffers psychologically because of dissonance between those immoral activities and normal moral behaviors, and when a person’s moral character is “numbed” because of them engaging in immoral activities. HUMINT exposes intelligence officers to both kinds of moral injury. There is a moral responsibility of intelligence institutions to be both aware of, and seek to mitigate, moral injury, while operating in a context where such moral risk is at times justifiable.

Process deviations, early sensemaking, and enabling operators: Thinking beyond the traditional alarm-based practice to enhance industrial resilience

In the dynamic landscape of modern industrial systems, there is an emerging important need for new thinking and practice to facilitate risk-informed decision-making, especially in high-risk industrial sectors. Such novel solutions should enable operators to proactively counteract and prevent unwanted events and incidents. Efforts to harness and convert relevant data to meaningful information with unique meanings, in fact represents new opportunities to create relevant knowledge of the actual context. This paper examines this through early sensemaking of process deviations, facilitating a seamless integration of information towards context-sensitive decision-making processes. Two industrial approaches are discussed in the paper: a conventional alarm-based practice, as well as an enhanced approach. The research underscores the application of such techniques through two industrial cases, aiming at fostering enhanced resilience, reliability, and safety within high-risk industrial settings.

Legal regulation of economic security in Ukraine

It is indicated in a legal state, regulation of interaction between members of society, coordination of their interests and smoothing of conflicts arising between them and their associations is unthinkable without law. With the help of the influence of law on social relations, it is possible to order and regulate them in a civilized manner. In the sphere of achieving a state of security, the law allows you to set the limits of what is permitted, to determine the obligations and prohibitions in the behavior of the relevant subjects. Due to regulatory legal regulation, security receives a unique meaning that determines the final goal of its provision, connects it with national priorities and interests of each legal entity, preventing blurring of the understanding of the essential characteristics of the basic category «national security» and its derivatives. The conducted scientific analysis of the legal regulation of the economic security system of Ukraine made it possible to conclude that it has a complex and multifaceted nature, that is, it involves the creation of a complex of legal, economic and administrative-organizational mechanisms aimed at ensuring the rights of citizens and other subjects of economic activity to protect private property, economic freedom and unimpeded implementation of economic and other economic activities. It is pointed out that the state should implement the appropriate organizational and legal provision of economic security of Ukraine, aimed at increasing the investment attractiveness of the country, eliminating offenses in the economic sphere. The analysis of regulatory legal acts made it possible to single out the following shortcomings of the legal provision of economic security of Ukraine: complexity, vagueness and inconsistency of individual legislative norms, ambiguous interpretation in their application; inconsistency between developers and lack of system of legal acts regulating economic security. It was concluded that the presence of such shortcomings indicates the need to modify approaches to the formation of legal support for the economic security of the state, to make changes to the current legislation.

Artistic features of Lydia Kossutskaya’s prose for children (based on the material of the Kazakh literary online magazine Daktil)

Children's literature is a unique means of reflecting ideas existing in society. It plays a vital role in shaping the cultural background of the nation and each individual member of society. The children's prose of Lydia Kossuthskaya has been little studied, since the writer devotes the main place to prose in her work. The need to expand ideas about the structure of Lydia Kossutskaya’s children’s stories determines the significance of this work. Possessing artistic value, Kossuthskaya's children's prose needs thorough research. The novelty of the work lies in the attempt to comprehend the internal patterns of Kossuthskaya’s children’s prose, which can be explored through a consistent and systematic analysis of poetics. The purpose of this article is to analyze L. Kossutskaya’s prose for children from the point of view of the features of her poetics (artistic language). Based on the results obtained, it is possible to expand the understanding of the poetics of children's stories of both Kossuth and Kazakh literature in general.

The Plasma Pressure Contribution from Low-energy (0.05–2 keV) Energetic Neutral Atoms in the Heliosheath

Energetic neutral atoms (ENAs) from the heliosphere are a unique means to remotely image the boundary regions of our heliosphere. The Interstellar Boundary Explorer (IBEX) has been very successful in measuring these ENAs since 2008 at energies from tens of eV to 6 keV. The main question raised by one solar cycle of IBEX-Lo observations at 0.05–2 keV is the strong and ubiquitous underestimation of several model predictions compared with actually measured ENA intensities at energies between 100 and 500 eV. This study converts the observed ENA intensities into plasma pressures for different sky directions and considers the implications for our understanding of the heliosheath and the source of the observed ENAs.

God, love, and death of Trunyan Village

Backgrund: Trunyan Village is a traditional village on the shores of Lake Batur in Bali, Indonesia. The village has unique funeral traditions and religious beliefs. The "Death Penalty Society'' is a specialized burial system where bodies are placed on the ground and surrounded by bamboo. The adore and fondness we appear to others can moreover bring meaning and bliss to our lives, indeed as we persevere melancholy and loss. It is critical to keep in mind that seeing God, adoration and passing are intensely impacted by one's culture, religion, traditions and individual views. Method: The method used is qualitative content analysis, interpreted using Goffman's Framing theory. This approach examines how structured narratives in documents and previous research about Trunyan Village influence perceptions of god, love, and death. Findings: In the context of Trunyan Village, the concepts of God, love and death can have unique meanings and are influenced by local traditions and beliefs..God and love from Trunyan village can be seen in their family relationships with the living and the dead, as they still believe in their ancestors..The love and death of the Terunyan people can be seen from their very unique funeral practices, where they say that the corpse or human body that has died will not emit odour and by doing 'mepasah' is the only way for humans to get a good place in the afterlife..Why there is no ngaben tradition in Trunyan, only ‘mapasah and mendem sawa’, is because their culture and traditions have been passed down from generation to generation, and their understanding of the funeral process is better than the ngaben tradition. Conclusion: Back to the traditions and culture that influence why Trunyan village prefers to carry out 'mepasah' and 'mendem sawa' funerals. It can be concluded that the funeral tradition of mepasah or mendem sawa carried out in Trunyan village is a tradition carried out from generation to generation from their ancestors, which is a funeral activity that thinks about the concept of humanity where they have an understanding that if the human body has died it will not smell and with the taru menyan tree that grows in the setra or grave that protects the corpse from pungent odours and by covering the corpse with bamboo to protect it from wild animals. Novelty/Originality in this Study: Through qualitative content analysis and Goffman's Framing theory, this study explores the meaning of God, love, and death in the context of local traditions. The proposed model includes a digital interactive platform and mobile application to preserve and disseminate knowledge about these cultural practices.

PaRaVis: An automatic Python graphical package for ensemble analysis of plant beta diversity using remote sensing proxies

The ongoing impacts of climatic changes, coupled with intensified human activities, are leading to a significant loss of plant diversity, prompting urgent calls for comprehensive monitoring of forest ecosystems. This is particularly concerning in regions with the encroachment of human activities into forest zones, and inadequate regulations that primarily view forests as a source of timber without fully accounting for their critical roles in biodiversity. These issues highlight the need for effective geospatial approaches to support conservation strategies and sustained monitoring of plant diversity. The majority of remote sensing studies of plant diversity have focused on alpha-diversity, while beta-diversity plays an important role in providing a comprehensive picture of biodiversity patterns across scales. Among various remote sensing proxies, Rao's Q index stands out as a reliable metric to quantify beta-diversity using multispectral remote sensing indices. However, a holistic approach that can incorporate multiple remote sensing indices and enable comparative analysis using graphical means with computational efficiency is lacking. In response, we developed PaRaVis, an open-source Python-based graphical package for deriving spectral diversity from multispectral remote sensing datasets as a proxy for functional diversity using Rao's Q index. This tool encompasses all the necessary steps for parallelized computation, visualization, and analysis of Rao's index from either single or multiple multispectral indices. It is capable of calculating and visualizing 75 vegetation indices (VIs), from a raster scene, followed by calculating Rao's Q both unidimensionally and multidimensionally in parallel. PaRaVis also offers features for visualizing, analyzing, and comparing Rao's Q outputs using statistical performance diagnostics. It provides a unique means to infer diversity patterns in space and time and is therefore invaluable for researchers or organizations involved with plant diversity monitoring, especially those with limited data analysis or computer programming experience. To demonstrate the tool's effectiveness, we analyzed plant diversity patterns using satellite-derived spectral heterogeneity measures in forest sites within the Hyrcanian Forests of Iran and sites located in Germany. The first case study focused on UNESCO Natural Heritage sites. Our analysis revealed that employing EVI, SR3, and TCI indices as inputs for the multidimensional Rao's Q yielded higher performance in monitoring more heterogeneous forests compared to the unidimensional mode. In the second case study, we utilized field Species Richness and Shannon-Wiener diversity indices to evaluate PaRaVis and our method. We found that using a multi-temporal, multi-index approach enhances the results compared to multi-seasonal and classical Rao based on single time.

Securitization, Deterrence, and Extended Deterrence by Denial: The War in Ukraine

Abstract The war in Ukraine created a situation in which various actors issued and responded to existential threats. These incidents of aggressive rhetoric invite a scholarly discussion about the securitizing moves of deterrence. More specifically, I identify five interrelated securitizing moves—each responding to the other moves—within which deterrent threats are embedded: It allows us to trace how Russian enunciators securitized the threat from the West and Ukraine and justified taking the exceptional measures of an invasion. This resulted in Ukraine making a counter-securitizing move, with the aim to receive international military assistance. In addition, the Russians securitized a potential direct involvement of NATO in the war in order to deter it. Locked between these securitizing moves of Russia on the one hand and Ukraine on the other, NATO members eventually chose to advance an extended deterrence by denial strategy through the unique means of providing weapons. By delivering the message that they are committed to support Ukraine, they aim to convince the Russians that allocating resources to fight in Ukraine is a worthless endeavor. Examining this case thus offers interesting implications for both deterrence and securitization theories.

Can you be unique by wearing fast fashion? Exploring South African contemporary female consumers’ creative behaviour towards fast fashion uniqueness

Contemporary female consumers manage their appearance through current fashion trends and styles. The desire to be unique drives consumers to develop appearances that are perceived to differentiate them from others. In a world where fast fashion delivers multiple copies of one fashion item, it is difficult to imagine if fast fashion could deliver a unique appearance. Little research has considered the possibility of achieving fast fashion uniqueness. The behaviour of South African female consumers and their desire for fast fashion uniqueness as proposed in the theory of the need for uniqueness has also not been researched. The purpose of this study was to determine the meaning of fast fashion uniqueness and the behaviour related to the dimensions of uniqueness. An exploratory descriptive qualitative study was used to determine the fast fashion unique experiences of female fashion shoppers in South Africa. Thematic analysis of electronic individual interviews revealed the meaning of uniqueness manifested through mechanisms of self-expression and design creativity. Contribution to uniqueness theory is expressed through a socially acceptable appearance typified by creative choice counter-conformity behaviour. Unpopular choice counter-conformity behaviour was expressed through precautionary and guarding behaviour. Avoidance of similarity behaviour resulted in similarity acceptance behaviour characterized by helplessness and acceptance of fast fashion duplication, due to the inability to avoid similarity experienced during fast-fashion retail purchases. Coping strategies and avoidance behaviour tactics were applied to avoid fashion similarities. Fashion creativity serves as the mechanism through which contemporary fast fashion consumers achieve fast fashion appearance uniqueness. Fast fashion retailers in South Africa may need to improvise fashion offerings and give consumers alternative appearances to accommodate the creative uniqueness that female consumers are compelled to apply to achieve fast fashion uniqueness.

Tunability in the polarization of light using nematic liquid crystal

Birefringent materials have the effect of diminishing the degree of polarization (DOP) of light passing through them, a phenomenon often colloquially referred to as depolarization. Nematic liquid crystal (NLC) materials are known for their substantial birefringence, leading to significant retardation lengths. This unique property allows for a unique means of reducing DOP of partially coherent light. In this study, a NLC is used for its electro-optical capability to modify its birefringence, allowing it to tune the retardation length. This enables us to develop a variable DOP source with wide range of coherence properties of light. Furthermore, we examine the changes in the state of polarization (SOP) using this method, which serves as a valuable tool in various optical applications. In the current investigation, electrooptically controlled NLC is also utilized by varying the NLC thickness and coherence length of light beam.

Wails Inside Arab Homes: Examining the lived experiences and exploitation of returnee Ugandan migrant domestic workers from Saudi Arabia

The study aimed to investigate the experiences and exploitation of Ugandan migrant domestic workers who returned from Saudi Arabia. The study followed a constructivist paradigm, an interpretive framework that focuses on individuals' understanding of the world and their creation of unique meanings. A qualitative approach was utilised, specifically employing a phenomenological case study design. Data was gathered through unstructured interviews with twenty-eight (28) migrant domestic workers. Thematic analysis was employed to analyse the data. The findings regarding the lived experiences and exploitation of returnee Ugandan migrant domestic workers were visualised through concept maps created using NVivo version 10.0. The study discovered that the returnee workers' experiences were primarily related to their interactions with various individuals in their employers' households, including dealing with abusive employers, inconsiderate children and relatives, and challenging working conditions. Other experiences involved working in an unfriendly environment, carrying out difficult tasks, facing heavy workloads, experiencing occupational health difficulties, enduring physical abuse, inadequate rest, food deprivation, sexual advances, and false allegations. Consequently, providing legal protection for domestic workers in Saudi Arabia is crucial. Although progress has been made in addressing legal gaps, particularly regarding weekly rest days, more work remains. This includes implementing or expanding minimum wages and aligning working hour restrictions with those applicable to other workers. It is therefore recommended that Uganda and Saudi Arabia revise labour export laws to ensure that the rights of migrant domestic workers are respected.

LINGUISTIC FEATURES OF THE CONCEPT OF “LOVE” IN RUSSIAN AND ARABIC CONTEXTS

The concept of love is a multifaceted and polysemous concept that has been studied in various disciplines, including philosophy, psychology, linguistics, sociology and neuroscience. In a philosophical context, love is analyzed from the point of view of its emotional, ethical, existential, anthropological and metaphysical aspects. The emotional aspect of love encompasses feelings of affection, passion and tenderness, while the ethical aspect views love as a virtue and the basis of moral behavior. The existential aspect emphasizes the role of love in the search for meaning in life and self-realization, and the anthropological aspect explores its significance for the development of personality and human nature. In the context of globalization, the concept of love is also influenced by global processes, transforming family structures and intimate relationships in different cultures. Thus, the concept of love is a central and polysemantic element of human experience, enriching our understanding of emotions, relationships and cultural norms. The article demonstrates that love, despite its universal nature, acquires unique features and meanings depending on the cultural context in which it manifests itself. The article demonstrates that love, despite its universal nature, acquires unique features and meanings depending on the cultural context in which it manifests itself. The article examines various aspects of love and its manifestations in the context of various cultural traditions. The author analyzes how cultural norms, values, and historical conditions influence the perception and expression of love in different societies.