Purpose: The study was carried out to analyze the strengths, weaknesses, opportunities and threats that define the current situation of nursing in Turkey and to develop suggestions. Method: This study is a qualitative research. SWOT analysis was performed among key informants in the study.A purposive sampling technique targeted key informants involved in 12 students attending Nursing Doctorate Program. The data in the study were collected by instruments include self-reporting tools which Personal Information Form and Semi-Constructed Interview Form.Using a semi-structured group interview in this study. The thematic analysis method was used for data evaluation. The points compiled were grouped by theme for each of the 4 categories which the strengths, weaknesses, opportunities and threats to the nursing profession in Turkey. Results: The average age of the participants in the study was 32.5 ± 0.6 and theprofession year average was 12.5 ± 6.6. In the study, nursing education, the numerical majority of nurses,and their legal rights, presence of occupational associations, increasing number of scientific researches were indicated as strengths of the nursing profession; unfavorable work conditions, an inadequacy of professional awareness and organizing, inequalites in educational levels and insufficient foreign language knowledge were indicated as the weaknesses of the nursing profession. Also, job finding opportunities, career chance, wide research area, gaining problem solution and practical thinking ability and spiritual satisfaction were expressed as the opportunities in the nursing profession; negative workers’ health, high anxiety of malpractice and making mistakes, increasing rate of work load, nurse aides and male nurses having administrative duties were expressed as threats against the nursing profession. Conclusion: According to the obtained data, it was determined that there are new opportunities in the nursing profession in the face of rapidly changing conditions and at the same time, structuring was needed to be directed to this.