Undergraduate Management Students Research Articles

The power of engaged reflection in fostering new insights on diversity, equity and inclusion

This study examined the impact of an experiential, project-based learning initiative on sport management undergraduate students' growth with respect to diversity, equity and inclusion. Quantitative results from pre- and post-testing demonstrated an increase in students' openness to diversity and challenge upon the conclusion of their engagement in the real-world sport industry project. Qualitative analysis showed that the reflection and research requirements associated with the assignment allowed the vast majority of students to develop awareness of unconscious bias in their work, and create inclusive recommendations for future practice. Anchored in Kolb's Theory of Experiential Learning, this work has multiple practical implications for academia, given both the widespread use of experiential learning in sport management education, and the imperative to graduate professionals who can embody diversity, equity and inclusion in the industry.

Financial education and responsible consumption in undergraduate management students

In recent years, many countries have implemented policies to promote Financial Education (FE) among citizens as a mechanism for boosting economic development and social prosperity. Since 2008, Spain has had a national FE strategy that primarily promotes basic FE among students in compulsory education. This study analyzes first-year university students’ perception of the FE acquired in earlier educational stages and its practical application in their personal lives through the acquisition of responsible consumption habits. A survey is carried out in which students are asked how certain basic financial attributes (savings, investment, budgeting, expenses, income and quality of life), translate into everyday life, and their relationship is analyzed with their perception of the importance of FE, and certain values such as honesty, responsibility and solidarity, by applying a PLS-SEM methodology. The results allow us to extract proposals for improving public policies on FE in university studies and in earlier stages.

Get Simple Box – a contained case

Research methodology The case study used a mixed-method approach, combining qualitative data from interviews with Ross Black and quantitative data from company financials and market reports. The analysis focused on understanding the strategic decisions, operational challenges and market positioning of Get Simple Box. Case overview/synopsis Get Simple Box, led by Ross Black, specializes in versatile portable storage solutions, offering container rentals, sales, modifications and delivery services across seven locations. With a focus on simplicity and essential modifications like windows and AC units, the company has generated over $10m in revenue, primarily from container sales. Using a service-oriented approach, Get Simple Box emphasizes direct local business communication and cost-effective solutions, differentiating itself from competitors. Applying Oliver Gassmann’s Magic Triangle framework, the company targets diverse customers, maintains streamlined operations and provides practical value, positioning itself strongly in the growing market for shipping container solutions. Complexity academic level Undergraduate Business Students in Management, Marketing and Entrepreneurship.

Influence of Examination Malpractice on Educational Management Undergraduate Students’ Reading Culture in Rivers State Owned Universities in Rivers State

The research studies investigated influence of examination malpractice on Educational Management undergraduate students’ reading culture in Rivers State owned University in Rivers State. Two research questions and two null hypotheses guided the study. The research adopted descriptive survey research design. The population of the study comprised 398 Department of Educational Management students. The sample size of the study was 398. The sample size was taken as census. The instrument for data collection was structured questionnaires titled, Influence of Examination Malpractice on Students Reading Culture Questionnaire. The instrument used for data collection was face and content validated by an expert from Educational Management and two other experts from the Department of Measurement and Evaluation of the Faculty of Education in Rivers State University. The average reliability coefficient of the instruments was 0.81 which indicates a reasonable reliability coefficient. 398 copies of the instrument were administered directly to the respondents by the researchers and their two trained assistants and only 394 were retrieved amounting to 0.99 percent return of the administered instrument. The research questions posed were answered using mean and standard deviation while z-test was used to test the formulated hypotheses. Findings of the study revealed that, during and post examination malpractice to a high extent influence students’ reading culture in senior secondary schools in Rivers State. The researcher made the following recommendations that, there should be effective mechanisms put in place to curb and sanction students who engage in pre and during examination malpractices and concerted efforts should be made at improving the level of discipline meted out on teachers who award unmerited marks to students and the recipients of underserving marks.

PENGARUH E-WOM, PRICE DISCOUNT, ONLINE CUSTOMER REVIEW, DAN ONLINE CUSTOMER RATING TERHADAP KEPUTUSAN PEMBELIAN ONLINE PADA PLATFORM SHOPEE

This research aims to determine the influence of e-wom, price discounts, online customer reviews and online customer ratings on online purchasing decisions on the Shopee platform for undergraduate management students at Muhammadiyah University of Bengkulu. This type of research is a quantitative descriptive type of research, the object of this research is users of the Shopee application among Management undergraduate students at Muhammadiyah University of Bengkulu. The sampling method uses accidental sampling technique. The number of respondents in this study was 150 people. The data collection method uses a questionnaire. The data analysis technique uses the Multiple Linear Regression Analysis Test, and Hypothesis Testing, namely the t test and f test. The results of this research can be concluded that the E-wom variable has a positive effect on Purchasing Decisions, Price Discount has a positive effect on Purchasing Decisions, Online Customer Review has a positive effect on Purchasing Decisions, Online Customer Rating has a positive effect on Purchasing Decisions, and E-wom, Price Discount , Online Customer Review, Online Customer Rating together have a positive and significant influence on online purchasing decisions on the Shopee platform for Bachelor of Management students at Muhammadiyah University of Bengkulu. Keywords: Electronic Word of Mouth, Price Discount, Online Customer Review, and Online Customer Rating, Purchase Decision

Victoria’s Secret: the falling angels

Research methodology Secondary research Case overview/synopsis Victoria’s Secret, a lingerie retailer founded by Roy Raymond in 1977, is the largest retailer in women’s intimate apparel in North America. Nevertheless, the business has been under fire in the recent past for failing to be inclusive and diverse, declining revenues and engaging in high-profile controversies. Victoria's Secret has experienced competition from emerging lingerie brands including Savage X Fenty, which Rihanna established in 2018, ThirdLove and Aerie by American Eagle & Knix. Victoria's Secret tried to reinvent itself in reaction to these difficulties by altering its marketing approach, switching out its “angels” for more diversified models, and launching a new range of cozy, informal loungewear. However, there were conflicting reactions to these initiatives, and the company's sales have been declining. Complexity academic level Executive training programs, upper level undergraduate and graduate MBA students in strategic, marketing and general management. Students should understand the basics of strategic management and marketing before undertaking to analyse this case.

Assessing the Causes of Undergraduate Management Students’ Reading Difficulties

Reading is a vital skill that everyone must develop. Therefore, this study aimed to assess the major causes of management students’ reading comprehension difficulties at Rift Valley University. For this study, descriptive research and a mixed research approach were employed. One hundred twenty-one samples were selected for the survey. A questionnaire and a classroom observation were used to collect data. SPSS version 26 was employed for the analysis of inferential statistics. The result identified the significant factors affecting students’ reading comprehension. These factors are a lack of good teaching methods, a lack of practice, a limited number of reading activities, uninteresting reading activities, and a lack of knowledge of reading strategy. Teachers teaching methodology and reading activities are the most determinant factors that affect students’ reading comprehension. The results of an analysis of variance (ANOVA) that includes multiple comparisons among "mother tongue," "national language," and "English language." that the p-values show less than 0.05 which provides strong evidence that there was a significant difference among the groups. Besides the result of the correlation analysis reveals that majority of pairwise correlation coefficients are high and positive. Mobile device is suggested as an effective tool which is used to improve students’ reading skills.

Roti Azan: post-pandemic competitive strategy

Learning outcomes After completion of the case study, students are expected to demonstrate understanding of the process of strategy formulation (which include conducting situational analysis) and strategy implementation. Case overview/synopsis Perusahaan Azan, which trades under the brand name Roti Azan for its fresh bread and Azan for its dry bread or rusks, was established as a family business in 1968 by Haji Abu Bakar bin Ali in his hometown in Kuala Pilah, in the state of Negeri Sembilan in Malaysia. In the mid-1980s, the management of the business was passed on by Haji Abu Bakar to one of his sons, Haji Mohd Ghazali bin Haji Abu Bakar. Haji Ghazali was named managing director in 1985 and officially inherited his father’s company in 1987. By 2004, Perusahaan Azan breads had started to penetrate major grocery stores nationwide, and later the business began to expand internationally in 2010, with Oman and Iraq among the first countries it ventured into. The company sold both its fresh and dry bread in local stores; however, in the international market, only dry bread types were sold, specifically wholemeal rusks and long rusks, which had longer shelf lives. Post-pandemic, by 2022, the company had exited the retail fresh bread market and had focused only on its contractual fresh bread and retail dry bread markets. He thought about the main strategic choices he had of going forward, either to revive its retail fresh bread segment or venture into a coffee shop business. The former was the bread and butter of the company in the last 50 years. However, he knew that re-entering this market was getting more difficult, as it requires competing head-to-head with the giant breadmakers. There were also issues of rising costs and high wastage. For the latter coffee shop project, the company did not have experience in directly “serving” the customers, with its businesses so far had been mainly in production. He pondered on the best decision to undertake to sustain the company’s profitability into the next generation. Few family businesses can pass this crucial stage. He knew he had to act fast to ensure that the company’s plans for the future could be successfully implemented. The case study is suitable for use in teaching courses in strategic management, organisational management and integrated case study for advanced undergraduates and postgraduates in the programmes of business administration, Muamalat administration and accounting. Complexity academic level The case study is suitable for use in advanced undergraduate students in management, business administration, Muamalat administration and postgraduate students in MBA, Master in Muamalat Administration or other related master’s programmes with a course in strategic management, organisational management and integrated case study. Supplementary materials Teaching notes are available for educators only. Subject code CSS 11: Strategy.

Management students create art: A novel approach to introducing supply chain ethics

AbstractThis article details an art assignment given to undergraduate management students in an introductory supply chain management course. Students were asked to choose a supply chain ethics issue, create a work of art that responded to the issue, then write an artist's statement that discussed the thought process and choices made in creating their artwork. The majority of students submitted art that was creative, relevant to supply chain ethics, and well executed. Survey results reveal that students were in agreement that the assignment was more enjoyable than a comparable written assignment. In addition, students’ understanding of ethical issues in supply chain management increased through both the creation of their own art and interactions with the art of their peers. This novel approach to teaching ethics in supply chain management addresses shortcomings in current approaches to business education and helps student build a strong foundation for ethical decision‐making in their future careers.

Barefoot Ski Ranch: Navigating Crisis Waters—A Case Study in Brand Management Amidst Tragedy

The Barefoot Ski Ranch Surf Resort case study offers a valuable lesson in brand management during a crisis situation within the inland surf industry. Aimed at undergraduate or graduate students in sports management, sports law, or sports business programs, this case combines a hypothetical depiction of an authentic situation that underscores the repercussions following the tragic death of surfer Fabrizio Stabile from an amoeba infection acquired at the resort. It delves into the subsequent lawsuit by the Stabile family, which accused the resort of inadequate filtration systems, evidence cover-up, and obstructing the discovery process. These allegations compounded the resort’s existing challenges, including damage to its brand reputation and the looming threat of heightened industry regulation. This case underscores the critical need for effective brand management during a crisis, and the imperative for surf facilities to prioritize public safety, and uphold high care standards in water facility operations. It also emphasizes the far-reaching impact of crises on the industry and the necessity for facilities to be prepared to address unforeseen challenges in a responsible and transparent manner. Ultimately, it raises important questions about the responsibility of such parks to ensure guest safety and the potential consequences for those that fail to do so.

Exploring the factors in shaping investor’s financial decision-making

Purpose: This study examines how financial literacy affects undergraduate management students. The study examines how to improve management students’ financial literacy. Methodology: Management students in Bhubaneswar, India, are assessed on their financial knowledge, behavior, awareness, and satisfaction. Twenty measures were assessed for 230 individuals. A 5-point Likert scale self-administered questionnaire examined all factors. Research focused on scale validity. The independent-dependent variable relationship can be quantified through path analysis, and AMOS version 21 was used to estimate the CFA framework to establish construct validity. Results: Management students’ financial literacy and saving habits were strongly correlated. Originality: Financial education programs that assist individuals make better financial decisions, promote financial well-being, and lessen economic inequality should be clearly addressed in prior study. Thus, an inquiry on student management to explore these topics.

Navigating the Future: Exploring AI Adoption in Chinese Higher Education Through the Lens of Diffusion Theory

Aim/Purpose: This paper aims to investigate and understand the intentions of management undergraduate students in Hangzhou, China, regarding the adoption of Artificial Intelligence (AI) technologies in their education. It addresses the need to explore the factors influencing AI adoption in the educational context and contribute to the ongoing discourse on technology integration in higher education. Background: The paper addresses the problem by conducting a comprehensive investigation into the perceptions of management undergraduate students in Hangzhou, China, regarding the adoption of AI in education. The study explores various factors, including Perceived Relative Advantage and Trialability, to shed light on the nuanced dynamics influencing AI technology adoption in the context of higher education. Methodology: The study employs a quantitative research approach, utilizing the Confirmatory Tetrad Analysis (CTA) and Partial Least Squares Structural Equation Modeling (PLS-SEM) methodologies. The research sample consists of management undergraduate students in Hangzhou, China, and the methods include data screening, principal component analysis, confirmatory tetrad analysis, and evaluation of the measurement and structural models. We used a random sampling method to distribute 420 online, self-administered questionnaires among management students aged 18 to 21 at universities in Hangzhou. Contribution: This paper explores how management students in Hangzhou, China, perceive the adoption of AI in education. It identifies factors that influence AI adoption intention. Furthermore, the study emphasizes the complex nature of technology adoption in the changing educational technology landscape. It offers a thorough comprehension of this process while challenging and expanding the existing literature by revealing the insignificant impacts of certain factors. This highlights the need for an approach to AI integration in education that is context-specific and culturally sensitive. Findings: The study highlights students’ positive attitudes toward integrating AI in educational settings. Perceived relative advantage and trialability were found to impact AI adoption intention significantly. AI adoption is influenced by social and cultural contexts rather than factors like compatibility, complexity, and observability. Peer influence, instructor guidance, and the university environment were identified as pivotal in shaping students’ attitudes toward AI technologies. Recommendations for Practitioners: To promote the use of AI among management students in Hangzhou, practitioners should highlight the benefits and the ease of testing these technologies. It is essential to create communication strategies tailored to the student’s needs, consider cultural differences, and utilize the influence of peers and instructors. Establishing a supportive environment within the university that encourages innovation through policies and regulations is vital. Additionally, it is recommended that students’ attitudes towards AI be monitored constantly, and strategies adjusted accordingly to keep up with the changing technological landscape. Recommendation for Researchers: Researchers should conduct cross-disciplinary and cross-cultural studies with qualitative and longitudinal research designs to understand factors affecting AI adoption in education. It is essential to investigate compatibility, complexity, observability, individual attitudes, prior experience, and the evolving role of peers and instructors. Impact on Society: The study’s insights into the positive attitudes of management students in Hangzhou, China, toward AI adoption in education have broader societal implications. It reflects a readiness for transformative educational experiences in a region known for technological advancements. However, the study also underscores the importance of cautious integration, considering associated risks like data privacy and biases to ensure equitable benefits and uphold educational values. Future Research: Future research should delve into AI adoption in various academic disciplines and regions, employing longitudinal designs and qualitative methods to understand cultural influences and the roles of peers and instructors. Investigating moderating factors influencing specific factors’ relationship with AI adoption intention is essential for a comprehensive understanding.

The Impact of Aviation Management Students’ Fear of Missing Out (FoMO) Levels on Unemployment Anxiety

The purpose of this study is to determine whether the fear of missing out levels of aviation management undergraduate students have an impact on their unemployment anxiety. In this study, explanatory research method was applied. In this direction, a questionnaire was applied to the students of the aviation management department of a foundation university. The sample of the research consists of 137 undergraduate aviation management students. The data obtained as a result of the applied questionnaire were analyzed with the SPSS 25.0 package program. Exploratory factor analysis, independent t-test, one-way ANOVA analysis, pearson correlation analysis and cluster analysis were used in the study. As a result of the analyzes carried out, it was concluded that aviation management students' fear of missing out has an effect on unemployment anxiety.

Determinants of Self-Efficacy on Undergraduate Academic Achievement

This research focuses on the main theme of the determinants of self-efficacy on undergraduate academic achievement, particularly considering the Trincomalee Campus, Eastern University, Sri Lanka. Self-efficacy refers to people who believe in their own capabilities and abilities to accomplish a given task. When it comes to undergraduates in the university system, they are valuable stakeholders. Nowadays, the student-centered learning approach is practiced by universities, it is to be responsible for their own pedagogical progress. Their self-efficacy helps them to manifest themselves and achieve their academic performance. Therefore, self-efficacy plays a vital role in their academic achievement. Identify the objectives of this research, to discover the relationship between self-efficacy and academic achievement, to what extent does self-efficacy influence on academic achievement and to recognize the attitudes that play a role in mediating the relationship between self-efficacy and academic achievement. A particularly representative sample was selected from undergraduate management students at the Trincomalee Campus. The selected sample size is 234. Conceptual variables cover performance accomplishment, vicarious experience, verbal persuasion, physiological & emotional state, attitudes, and academic achievement. The researcher use the Sobel test for the data analysis. Based on the results, the main influencing factors are verbal persuasion and performance accomplishment. Academic achievement is not significantly related to physiological & emotional state and vicarious experience.

The Effect of Attitudes, Social Environment, and Self-Efficacy on Entrepreneurship Intention of S1 Management Students in West Jakarta

Along with the passage of time and the development of people's ability in entrepreneurship, entrepreneurial activities are increasingly in demand by the world community from various different backgrounds including Indonesia. Entrepreneurial activities are now seen as an activity that can provide opportunities to achieve success through the efforts they create. The purpose of this study was to find out and analyze the influence of attitudes, sosial environment, and self-efficacy on the entrepreneurship intentions of S1 Management Students of West Jakarta. Sampling this study was done by non-probability sampling methods, namely voluntary sampling and data collection is done with questionnaires. This study sample was 100 respondents from 105 respondents who studied at universities in West Jakarta. This study used SmartPLS 3.3.3 in processing the collected data. The results of this study found that attitudes and self-efficacy have a positive and significant influence on entrepreneurship intentions in undergraduate management students in West Jakarta, while the social environment does not have a significant influence on the social entrepreneurship intentions of students.

The Effect of Attitudes, Social Environment, and Self-Efficacy on Entrepreneurship Intention of S1 Management Students in West Jakarta

Along with the passage of time and the development of people's ability in entrepreneurship, entrepreneurial activities are increasingly in demand by the world community from various different backgrounds including Indonesia. Entrepreneurial activities are now seen as an activity that can provide opportunities to achieve success through the efforts they create. The purpose of this study was to find out and analyze the influence of attitudes, sosial environment, and self-efficacy on the entrepreneurship intentions of S1 Management Students of West Jakarta. Sampling this study was done by non-probability sampling methods, namely voluntary sampling and data collection is done with questionnaires. This study sample was 100 respondents from 105 respondents who studied at universities in West Jakarta. This study used SmartPLS 3.3.3 in processing the collected data. The results of this study found that attitudes and self-efficacy have a positive and significant influence on entrepreneurship intentions in undergraduate management students in West Jakarta, while the social environment does not have a significant influence on the social entrepreneurship intentions of students.

The Effect of Attitudes, Social Environment, and Self-Efficacy on Entrepreneurship Intention of S1 Management Students in West Jakarta

Along with the passage of time and the development of people's ability in entrepreneurship, entrepreneurial activities are increasingly in demand by the world community from various different backgrounds including Indonesia. Entrepreneurial activities are now seen as an activity that can provide opportunities to achieve success through the efforts they create. The purpose of this study was to find out and analyze the influence of attitudes, sosial environment, and self-efficacy on the entrepreneurship intentions of S1 Management Students of West Jakarta. Sampling this study was done by non-probability sampling methods, namely voluntary sampling and data collection is done with questionnaires. This study sample was 100 respondents from 105 respondents who studied at universities in West Jakarta. This study used SmartPLS 3.3.3 in processing the collected data. The results of this study found that attitudes and self-efficacy have a positive and significant influence on entrepreneurship intentions in undergraduate management students in West Jakarta, while the social environment does not have a significant influence on the social entrepreneurship intentions of students.

Entrepreneurship Education and Academic Support Influence Students' Entrepreneurial Intention with Parental Role as Moderator

This study aims to examine the influence of entrepreneurship education and academic support on student entrepreneurship intentions, taking into account the moderating role of parents. The explanatory research approach was used to explain the relationships between variables and to test the hypotheses. The study’s population consists of 273 undergraduate Management students of FEB UKSW who joined in 2019. A sample of 159 students was selected using simple random sampling. The findings revealed that entrepreneurship education has a positive effect on student entrepreneurial intentions, and the role of parents with entrepreneurial backgrounds has a moderating effect that amplifies the effect of entrepreneurship education on student entrepreneurial intentions. Meanwhile, academic support is not a driver of the emergence of student entrepreneurial interest, thus other factors that may contribute to student entrepreneurial interest in the context of higher education must be investigated further.

Gender Differences in Mathematics Achievement: The Case of a Business School in Spain

Previous research on the gender gap in mathematics indicates that, in the case of Spain, the gap is stable and has even increased during the last years both in primary and secondary education. The objective of this paper is to analyze whether this gender gap remains by changing the academic level and the way of measuring performance. A sample of 2,713 undergraduate management students (1,478 female and 1,235 male) has been analyzed. The results show that the mathematical level in university entrance is significantly higher in male students, confirming the existence of the aforementioned gap. Nevertheless, throughout the first year of university studies, it has been observed that in most degrees there are no differences between male and female students in terms of their achievement in mathematics. In fact, in those cases in which differences do exist, they occur in the opposite direction, with female students achieving better performance.

How to enter paradise on earth: a case study of Aava

Theoretical basis This case has been tested twice in the classroom of 40 students in two leading Indian institutions, IIM Ahmedabad (among a group of 40 faculty development programme participants) and Central University of Kashmir (among a group of 40 MBA marketing students). The teaching note has been well prepared and all modifications in both the main case as well as teaching note stand updated. Research methodology The data for the case was collected using both primary and secondary sources. The author managed to have a face-to-face interview with the company's Vice President, Mr Sheroy Mehta at Indian Institute of Management, Ahmedabad, and get the preliminary data for the case. The author could also manage to carry out personal interactions with PureMax mineral water owners, a leading brand in Jammu and Kashmir, India. Some of the supplementary data were sourced from secondary sources and properly referenced. Case overview/synopsis The discussion questions invite students to consider several environmental challenges often faced by entrepreneurs. Students are encouraged to demonstrate their practical and theoretical knowledge by addressing genuine challenges across a typically broad entrepreneurial management spectrum, including product design, positioning and sustainability. This case was written following extensive interaction with the founding entrepreneurs at Ahmedabad, Gujarat, using a critical marketing perspective and the author's primary research. This case is targeted at postgraduate and undergraduate management students taking a marketing, strategic management or entrepreneurship course. Complexity academic level This case study is relevant for marketing management and brand management courses and could also be used for strategic management classes. This case was written to view the general requirement of the MBA marketing syllabus in most Asian universities in general and Indian universities in particular. This case can also be used for undergraduate students of business management and commerce.