Ukrainian Media Research Articles

ТЕМАТИЧНА ПАРАДИГМА НОВИННИХ ПРОГРАМ РЕГІОНАЛЬНИХ ТЕЛЕКАНАЛІВ В УМОВАХ РОСІЙСЬКО-УКРАЇНСЬКОЇ ВІЙНИ

<p><strong><em>The purpose of the study</em></strong><em> is to point out the thematic specifics of the content of news programs on regional TV channels.</em></p><p><strong><em>Research methodology</em></strong><em>. The study used general scientific methods of analysis and generalization. The main method is content analysis, and monitoring and comparison methods were also used. The article is devoted to the study of the thematic paradigm of the news programs of the regional TV channels «Channel 12» (Lutsk), «STS» (Sumy), «Grad» (Odesa), «MTM» (Zaporizhzhia) in the context of the Russian-Ukrainian war. The empirical base consists of 120 news releases of the selected channels aired from 01.06.2023 to 30.06.2023.</em></p><p><strong><em>The results.</em></strong><em> The relevance of the study is due to the need to identify the leading topics on each of the selected TV channels, as well as their deviation from the dominant model, which is dominated by: reports of the Armed Forces of Ukraine on the state of events on the front lines, stories of IDPs, criminal chronicles, social issues of the region, volunteer initiatives, medicine, sports competitions and cultural events. The study found that during the war, the popularity of regional media in Ukraine increased significantly. The war and the socio-economic situation in the country led to the reformatting of the media space, which affected the topics of news programs on regional TV channels. The study found that during the war, the popularity of regional media in Ukraine increased significantly. The war and the socio-economic situation in the country led to the reformatting of the media space, which affected the topics of news programs on regional TV channels. Through quantitative analysis of news stories on the prevalence of certain topics in the newscasts, it is proved that stories on criminal and social issues were most often broadcast on Channel 12 and MTM, while on Grad TV channel information about reports of the Armed Forces of Ukraine and videos about culture prevailed, and the thematic content of the newscasts of STS mainly concerns social issues of the region and medicine. </em></p><p><strong><em>Novelty </em></strong><em>of the study lies in the attempt to scientifically outline the peculiarities of the topics of news stories on Ukrainian regional channels during Russia's full-scale invasion of Ukraine.</em></p><p><strong><em>The practical significance</em></strong><em> of the study lies in the possibility of applying the results obtained to improve and enhance the thematic content of news programs on regional TV channels.</em></p><p><strong><em>Key words: </em></strong><em>regional television, TV channel, audience, news story, thematic content, media space, news journalism, media market.</em></p>

ЗООЗАХИСНА ТЕМАТИКА В ОНЛАЙН-МЕДІА «УКРІНФОРМ» ВОЄННОГО ПЕРІОДУ

<p><strong><em>The purpose of the study </em></strong><em>is to characterize the trends in the thematic direction of animal protection materials in the online media «Ukrinform» during the war period.</em></p><p><strong><em>Research methodology. </em></strong><em>Methods of systematization, analysis and synthesis, and interpretation were used for the study of animal protection materials. An overview of the scientific discourse on animal protection was made. For the analysis, the monitoring of animal welfare-related publications of the online media «Ukrinform» was involved, as a media that is a source of information for the Ukrainian media.</em></p><p><strong><em>The results. </em></strong><em>The article is devoted to animal protection activities as a subject for distribution and discussion in the media space. Traditionally, animal protection as a topic remained in the background, coming forward only occasionally. However, during the crisis period, when the Ukrainian community faced the consequences of the armed conflict en masse in the active phase, attention was drawn to another group of witnesses and victims of harsh everyday life. While volunteer and animal protection organizations fight for the life, rights and welfare of animals, the Ukrainian media comprehensively covers their activities, preventing this painful topic from disappearing from the mass consciousness.</em></p><p><strong><em>Novelty. </em></strong><em>Animal protection topics acquired new forms and reached a new level during the war period. Animal protection as a field of activity in Ukraine has faced new challenges of reality and is now constantly searching for solutions to its pressing issues. The role of the media in this case is great, the more the problem is highlighted, the closer it becomes to its solution.</em></p><p><strong><em>Practical significance. </em></strong><em>The results of the research can be used in the process of studying courses on communication, ethics and human rights activities to form value foundations in students of the «Journalism» specialty, as well as media practitioners in matters of disclosing the topic of animal protection and its goals<strong>.</strong></em></p><p><strong><em>Key words: </em></strong><em>animal protection, mass media, human rights activities, information agencies.</em></p>

ЗАСОБИ МАСОВОЇ КОМУНІКАЦІЇ ДІАСПОР НАРОДІВ ЄС В УКРАЇНСЬКОМУ МЕДІАПРОСТОРІ

<p><strong><em>The purpose of the study</em></strong><em> is to analyze the means of mass communication of the diasporas of the EU as a component of the media space of Ukraine and highlight the role of the media of national minorities in the aspect of building a multicultural society.</em></p><p><strong><em>Research methodology</em></strong><em>. With the help of methods of analysis, synthesis, induction, deduction, comparison, analogy and juxtaposition, the features of the media of the EU diasporas are determined; the historical method was used to study the development of the national minorities’ media; content analysis – to study the media content.</em></p><p><strong><em>Results.</em></strong><em> The majority of Ukrainian media of national minorities, in particular the EU diasporas, arose in the 90s of the last century after the collapse of the USSR in the wake of national uplift. Ethnic communities actively created their own newspapers, magazines, and rarely radio and television. However, all these media faced a lack of funding and only those that had stable support (either foreign or diasporas) have survived to this day. The most important functions of diasporas mass media are the preservation of national traditions, but at the same time, the diasporization of the identity of their target groups, the construction of national communities, which, in the conditions of active development of information and communication technologies, cross local and national borders. The content of most media outlets of EU diasporas differs from the content of Ukrainian media not only in terms of a set of stories and topics: ethnic media outlets create a positive image of an ethnic or diasporic group. That is why it is very important that each national minority is represented in the media space.</em></p><p><strong><em>Novelty.</em></strong><em> A comprehensive study of traditional and new media of the EU diasporas in Ukraine is conducted; theoretical ideas about the media of national minorities are improved.</em></p><p><strong><em>Practical significance.</em></strong> <em>Research materials and results can be used in university courses on the theory and practice of journalism, in media studies special courses.</em></p><p><strong><em>Key words:</em></strong><em> media of EU Diasporas, Ukrainian media space, media of national minorities, multicultural society, traditional and new media.</em></p>

ЖУРНАЛІСТСЬКИЙ ПРОЄКТ ПРОТИДІЇ ФЕЙКАМ «ДАВАЙТЕ ПЕРЕВІРИМО» В УМОВАХ ВІЙНИ

<p><strong><em>The purpose of the study </em></strong>–<em> characteristiщт of Ukrainian journalistic projects aimed at countering disinformation, to reveal the specifics of local media projects focused on working with local communities during the Russian-Ukrainian war.</em></p><p><strong><em>Research methodology.</em></strong><em> The research was carried out using general scientific theoretical methods of analysis and synthesis. In order to obtain quantitative indicators, the method of surveying the audience of the Pavlograd television and radio campaign was used during the recognition of true and fake information.</em></p><p><strong><em>Results</em></strong><em>. Mass media play the role of mediators of media criticism in societies with a developed civil society under conditions of democracy. Ukraine has the experience of strengthening public interest in media criticism in the conditions of war and the need to oppose unreliable information and informational aggression. Research by the Ukrainian platforms «Detector Media» and «IMI» prove that Ukrainian society is aware of the destructive influence of Russian fakes and is interested in the possibilities of opposing these destructive media phenomena. Local newsrooms that work for local communities participate in such activities, in particular, by creating media products that give the audience the opportunity to learn the skills of working with questionable information and distinguishing between false and true information. The article is devoted to Ukrainian mass media media critical projects that help their audience to become media literate and learn to work with information in the conditions of Russian information aggression. Among the various Ukrainian media products of this direction, the «Let’s Check» program of the municipal channel «Pavlograd Television and Radio Company» is highlighted. The work uses the results of program analysis and interaction with the audience on social media platforms.</em></p><p><strong><em>Novelty.</em></strong><em> </em><em>Media critical projects and projects of media literacy acquire new perspectives in the conditions of the war in Ukraine, so the classification of such projects, their review and instruments for interaction with the audience become an important factor in the formation of civil society in Ukraine.</em></p><p><strong><em>Practical significance. </em></strong><em>The results of the research can be used in the process of studying courses on communication, formation of media reality in the specialties «Journalism», «Advertising and Public Relations», «Information Business», media practitioners in matters of studying the instruments of media reality formation </em></p><p><strong><em>Key words: </em></strong><em>fakes, media literacy, media education, media reality, mass media, anti-discrimination practices, war in Ukraine.</em></p>

The risks of symbiotic relationship between terrorism and the media in media coverage of russia’s military aggression against Ukraine

Introduction. The symbiotic relationship between terrorism and the media may have destructive media effects on society in peacetime, but under wartime conditions, these effects may intensify, pose new threats, and weaken the state’s position in fighting against the enemy. Relevance of the study. Identifying and analyzing these risks is a critical and relevant topic and scientific task during Russia's military aggression against Ukraine, which has significantly scaled after Russia invaded Ukraine in 2022. Therefore, the purpose of the article is to analyze the risks of the symbiotic relationship between terrorism and the media in the coverage of Russia's aggression by Ukrainian journalists. Methodology. The negative consequences of the symbiotic relationship between terrorism and the media are identified through the analysis of scientific and media criticism articles. The risks of such ties during Russia’s military aggression against Ukraine were determined by induction, reasoning by analogy, ascent from the abstract to the concrete, synthesis, and generalization. Results. The disproportionate to the overall war threat, overly dramatic and sensitive, sensationalized, detailed coverage of Russia’s terrorist practices in the Ukrainian media can lead to destructive media influence desired by the enemy: spreading fear, panic and paralyzing pessimism among Ukrainians, which turn them into a dysfunctional, disorganized society incapable of mobilizing resources under existential threats; such a society usually makes more significant emotional, irrational political pressure on the authorities making concede to terrorists; polarization of public opinion and internal political destabilization; Ukrainians who are latent supporters of Russia may perceive massive terrorist attacks as a manifestation of Russian tremendous military capability and a call to action (risks of collaboration and sabotage); distraction of public attention from other problems, such as losses on the battlefield; obtaining information from the media about the psychological state of society, countermeasures of the security forces (OSINT intelligence), etc. Conclusions. When covering Russia’s military aggression against Ukraine, Ukrainian journalists need to weaken the symbiotic relationship between terrorism and the media. They should develop a media frame for covering the Russian Federation’s terror that provides objective and comprehensive information for citizens and does not cause long-term destructive media effects on Ukrainian society, as well as indirect assistance to the enemy. Ukrainian media professionals can use the article’s results and journalistic examples to formulate or improve their editorial policy on media coverage of Russia’s terror in Ukraine.

Analysis of the representation of women in Ukrainian media content in the conditions of a full-scale war

The article deals with the problem of gender imbalance in the Ukrainian media. Despite the fact that the problem has resonance both in social practice and in scientific discourse, after two years of full-scale war, the situation regarding the balance of media content and representation of women remains complicated, has signs of regressive dynamics and requires careful research. The aim of the study is to analyze the peculiarities of the representation of women in the content of Ukrainian national and hyperlocal media in the conditions of a full-scale war. The main method is a comparative analysis of all-Ukrainian national and hyperlocal media’ monitoring data for the first quarter of 2024. Regular media monitoring shows that the domestic media publish materials with signs of sexism and gender stereotypes. Data analysis showed that the monitoring results have certain differences in quantitative and qualitative indicators. During the monitoring period, in national media, women were experts in 17% of materials, heroines – in 22.5%, in hyperlocal media – in 39.5% and 33.5% of materials, respectively. Despite certain differences in the data caused by different research approaches and methodologies, the results of both monitorings indicate a gender imbalance in the domestic media in favor of men, especially in the coverage of the topic of war; the national media landscape is characterized by an indirect reflection of gender inequality existing in society. This requires a thorough study of various aspects of this problem: social, historical, psychological, etc., and is a promising direction for further research.

Місце та структура конспірології в дискурсі коронаскептиків в Україні

The main objective of the study is to identify the place and structure of conspiracy theories in the communication of Ukrainian coronaskeptics. The methodology included content analysis of 200 videos from the 15 most popular YouTube channels of Ukrainian coronaskeptic bloggers published during the pandemic to identify conspiratorial messages. Message analysis was used to determine their consistency and their place in the overall narrative field. Discourse analysis was employed to define the roles of YouTube channel authors in shaping this field. The results revealed eight most common conspiratorial messages that are consistent with each other and form a single narrative field of a global conspiracy theory. Some of these messages are fundamental, while others are auxiliary. The findings suggest that conspiratorial messages play an important role in the communication of Ukrainian coronaskeptics: they are present in more than half of the analyzed videos, and some authors spread all identified messages. A significant portion of these messages is connected to the Russian strategic narrative and the emerging “sovereign citizens” movement. The significance of the study lies in better understanding the anti-vaccination discourse in Ukraine and creating a basis for developing a counter-narrative that will contribute to more effective combating disinformation and conspiracy theories in the Ukrainian media space.

СУЧАСНА РОСІЙСЬКА МУЗИКА ЯК ЗАСІБ ПОШИРЕННЯ ПРОРОСІЙСЬКИХ НАРАТИВІВ: ОСОБЛИВОСТІ ТА ШЛЯХИ БОРОТЬБИ З БОКУ УКРАЇНИ

Over the course of two years of full-scale war, numerous studies demonstrate that a portion of Ukraine’s population still maintains an interest in Russian-language musical products. This has a particularly negative impact on the consciousness of such citizens and supports the armed aggression of the Russian Federation. Through the monetization of music streaming on various platforms, funds flow into Russia’s budget, which it then uses to purchase weapons for its war against Ukraine. Music is enjoyed by different generations of people, regardless of age, status, or nationality. That is why it is one of the most effective means of spreading propaganda. It is unobtrusive, designed for easy perception and relaxation. This manipulation tactic of audience consciousness can be observed even during World War II. Most Russian songs predominantly celebrate everyday phenomena, various forms of leisure, or depict the grandeur of love and other emotions. However, in Russia, there are types of songs that propagate narratives such as the idealization and romanticization of Russian President V. Putin, calls for patriotism, reminders that everyone living in Russia and speaking Russian is part of the «great Russian people», emphasis on the greatness and power of Russia, and portraying the country as always victorious, urging participation in the military. Ukrainian media researchers need to regularly and carefully monitor the emergence of such compositions and the narratives they spread. They have a particularly negative impact on the consciousness of Ukrainian citizens, especially those residing in temporarily occupied territories of our country. The dissemination of propaganda through songs is a widespread and at the same time insidious method of influencing society. Russia actively uses it and unfortunately, quite successfully, as evidenced by numerous studies showing that Ukrainians still listen to Russian music on many online platforms.

КОМУНІКАТИВНИЙ СУПРОВІД ТА РЕАЛІЗАЦІЯ БЛАГОДІЙНИХ ІНІЦІАТИВ ЖУРНАЛІСТСЬКИМИ КОЛЕКТИВАМИ В УМОВАХ ВІЙНИ

The study of the vectors of deepening the interaction between journalism and philanthropy during the war is based on the results of an expert survey using a questionnaire of media owners (December 4, 2023–December 10, 2023; n = 26). The orientation of users towards systematic charity work both as a personal person and as a member of the work team was established, where 34.6 % of respondents confirmed the constant work in the media they represent of holding charity meetings, another 23.1 % of editorial offices periodically organize such meetings, and 26.9 % join the initiatives of other organizations. Military personnel (92.3 %), children (65.4 %), the seriously ill (57.7 %), animals (65.4 %), and the elderly (50 %) are mostly recipients of such assistance. The polyphony of charitable activities in the structure of informational interest of Ukrainian media at medium (42.3 %) and high levels (30.8 %). Such activity is aimed at benefiting society (76.9 %) and the charitable organization that accumulates it (53.8 %). Mostly, the heart of media people responds to the requests of volunteers whom they trust (65.4 %) and individual activists with local initiatives (34.6 %). In the context of communicative support, the media provide publicity for announcements about needs and current meetings (80.8 %), contribute to the formation of a receptive image of a charitable organization (76.9 %). The optimal forms for the presentation of a charity initiative are the objective justification and the amount, purpose and deadlines (53.8 %), and messages in the format of storytelling (46.2 %) Under no circumstances should these be neutral and impersonal appeals (0 %). 91 % of respondents believe in the victory of our state against 8 % who are not sure about it.

Modern information society and the new period of journalism

Introduction. The development of new information technologies makes corrections not only in science, but also in the media space. In the era of information globalization, the development of cross-media, in the era of information wars and the formation of new information and political communities, the problem of determining compromises between the functioning of civil society and media institutions has arisen. Relevance and purpose. The relevance of the research is outlined by studying the changes taking place in Ukrainian journalism. The goal is to determine the role and place of the mass media in social and political institutions as factors in ensuring the democratic and political rights and freedoms of citizens. Methodology. The methodological basis of the article is a combination of general scientific methods and special methods and approaches. The processing of the source base was based on the application of analytical-synthetic, logical methods, which helped to formulate a system of initial theoretical propositions, principles of selection, analysis and generalization of the research material. The methods of comparative-historical, analytical, interdisciplinary analysis and synthesis are also applied. Empirical research was conducted by the survey method. The results. The development of Ukrainian journalism in the new period of history is difficult, as there is a «persecution» of journalists and obstruction of their activities. In the current period of «clanization» of the Ukrainian media, there is a return to censorship and the transformation of pro-government mass media into means of propaganda, and the appearance or restoration of censorship in Ukraine at the beginning of the 21st century. depends on a number of events in recent history related to the actions of the government, the weakness of civil society, the absence of the rule of law, economic instability, the absence of a middle class, and the presence of a shadow sphere of politics and economics. Conclusions. The new world order in the information space creates new threats: the threat of distortion of the communication process in society regarding the perception of information; the threat of political control; the threat of new opportunities to manipulate public opinion.

National we in Ukrainian media texts in 2022: construction of identity during the anti-colonial war

Background. National identity is a dynamic phenomenon that is discursively constructed through use of various language means, including the pronoun “we.” Perception of a nation as a political community results in usage of the national we in specific contexts, while practical use of the national we in various discourses has an impact on construction and support of the national identity.Сontribution to the research field. This research sets the parameters of discursive construction of the Ukrainian national identity represented in the media texts through use of the national we.Purpose. The purpose of this article is to analyse the use of the national we that appeared in Ukrainian media texts in the year of the full-scale Russian invasion of Ukraine. Study materials were selected from the articles published on The Ukrainian Week’s website during 2022.Methods. A descriptive method was used for this research as a part of the discourse analysis.Results. Semantic zones related to the discursive construction of the Ukrainian national identity using the national we were highlighted: 1) the need to understand one’s national identity; 2) national character (stereotypical Ukrainian); 3) physical measurement of existence of a nation (people and territories); 4) historical memory; 4) culture; 5) present; 6) future; 7) tasks to be solved for adequate existence of the nation. The important element of understanding the national uniqueness is determining one’s distinction from the enemy which, among other things, is verbalised through we — they opposition. The common past that determines the present and the future, and the tasks the Ukrainians face are mentioned more often than the other semantic zones.Discussion. In all semantic zones construction of the national we is affected by the colonial past of Ukraine and the necessity to resist the Russian imperial narratives and defend against the full-scale armed invasion of Russia. The direction for the research is to study the discursive construction of the Ukrainian national identity during ХХ–ХХІ centuries in the context of the postcolonial research trends using various language means.

MEDIA COMMUNITIES OF UKRAINIAN MIGRANT WOMEN (REFUGEES FROM WAR) IN LITHUANIA AND GERMANY: APPROACHES TO STUDYING

This article examines the empirical data from media channels established by Ukrainian women migrants and refugees fleeing war residing in Lithuania and Germany. Additionally, the article seeks to develop theoretical insights into the organization and community dynamics of these migrant groups, with a particular focus on territorial distinctions and the distribution of gender roles. The article employs a case analysis method to examine the media communities of Ukrainian migrants in Germany and Lithuania during Russia’s full-scale invasion of Ukraine. The study involves a relational content analysis of text messages and metadata from these communication channels. The resulting empirical data is framed within the context of Kant’s well-being structure, considering its evolution under current circumstances. The media communities within the realm of immigration are examined through the lenses of the “digital text” and “vernacular writing on the web” concepts. Special attention is given to the diverse forms of “the network of networks” and their localization strategies. Ukrainian media communities, notably with women as a dominant social group, exhibit a form of “‘undirected’ being-together”, which involves reproduction or even integration into existing channels on a new territory to seek support and establish social networks in foreign countries. The article underscores the pivotal role of women’s participation, economy platforms, and immaterial labor in this process.

The “Russian World” concept in the Ukrainian media discourse: some of the key narratives

The “Russian world” concept is constantly employed in political and media discourse. Despite its active use, no single comprehensive definition exists in scientific literature. In this study, a brief version of the “Russian world” term conceptualization was presented, including two categorical series of semantic formations (social groups and value systems) and three axiological conceptual functions of the “Russian world”. In addition, newly formed narratives in connection with the Russian-Ukrainian war encountered only within the framework of Ukrainian discourse were identified. As research material, Russian and Ukrainian-language texts from the Ukrainian media reflecting the consequences of Russia’s military actions on the territory of Ukraine through the prism of the “Russian world” concept were adopted. The work was conducted applying semantic analysis, contextual analysis, and the substitution method.

The concept of war of the Russian Federation. Military instruments in the Russian power policy in 2014

The “Russian world” concept is constantly employed in political and media discourse. Despite its active use, no single comprehensive definition exists in scientific literature. In this study, a brief version of the “Russian world” term conceptualization was presented, including two categorical series of semantic formations (social groups and value systems) and three axiological conceptual functions of the “Russian world”. In addition, newly formed narratives in connection with the Russian-Ukrainian war encountered only within the framework of Ukrainian discourse were identified. As research material, Russian and Ukrainian-language texts from the Ukrainian media reflecting the consequences of Russia’s military actions on the territory of Ukraine through the prism of the “Russian world” concept were adopted. The work was conducted applying semantic analysis, contextual analysis, and the substitution method.

How Does It Look from Where You Are? A Visual Media Framing Analysis of the 2022 War in Ukraine

In this study, the authors analyzed how U.S., UK, Russian, and Ukrainian media visually framed the 2022 Russian war in Ukraine. Prior research emphasized the importance of studying media framing of conflict issues due to the potential impact on public perception and apportioning of responsibility of the parties involved. In particular, media images have been shown to be critical elements in the media framing process, but have been studied less often than textual content. A content analysis was conducted on a sample of news articles published during the first year of the war from The Guardian, The New York Times, Lenta.ru, and Ukrainska Pravda focused on denotative and connotative visual framing frameworks. Four major frames were identified: geographic location, dominant subjects/objects, patriotism, and human suffering. Quantitative analysis suggests significant differences in the visual frames adopted by Western media, Russian, and Ukrainian media. The implications of these findings are discussed.

“Heroic” cinematography in art criticism discourse: conceptosphere

The purpose of the article is a theoretical under-standing of the conceptual sphere of “heroic” cinema-tography as a genre formation. The subject of research in this article is the conceptual sphere of “heroic” cinematography.
 The research methodology is based on the morpho-logical approach in art criticism and those ideas in the theory of film studies, which are contained in the works of H. Batalina, V. Horpenko, R. Cohen and others. We use the idea of V. Horpenko that “the specified problems of terminology demonstrate the complexity of their solution, and, in the end, from many options, you need to take one general direction, which should determine the system-forming methodology” (Horpenko, 2013, p. 77), it is the morphological approach that is the system-forming methodology for the subject of our research. Methodological approaches of Ukrainian media studies researchers outlined in the study “Media studies in the European integration discourse of Ukraine” are also used (Media studies, 2022).
 The result of the research presented in this article. 1. Formation of the conceptual sphere of a specific scientific problem is a necessary and multifaceted pro-cess. It requires not only the definition of the “title” research concepts, but also the levels of their use as scientific tools. 2. The basic principles of the formation of the conceptual sphere of the “heroic” film research are outlined and the semantic connections of the “title” concepts “hero” and “heroism” with the subject of the study are defined. The levels and vectors of the use of these concepts as a working toolkit for the study of “heroic” cinematography are characterized. 3. The polymorphism of “heroic” cinematography as a special morphological formation of modern cinematography is indicated.
 The scientific novelty of the study lies in the understanding of the basic principles of the existence of the conceptual sphere of the study of “heroic” cinematography as the newest polymorphic formation of Ukrainian cinematography.
 The practical significance of the results of the study based on the intelligent use of the specified scientific tools in the future research of modern Ukrainian cinematography.

ЮТУБ – ЦЕ ТАКОЖ ТV: НОВІ КОНЦЕПТИ ТЕЛЕБАЧЕННЯ ТА РАДІОМОВЛЕННЯ В ГЛОБАЛЬНИХ МЕДІАСИСТЕМАХ

<p><strong><em>Research goals </em></strong><em>include the interpretation of the functional core of TV and radio broadcasting in global, and, primarily, Ukrainian media systems, the correctness of the interpretation of the terms «TV» and «radio broadcasting», which are fundamental for television and radio journalism, scientific and educational concepts.</em></p><p><strong><em>Research methodology.</em></strong><em> Using the methods of survey, interview, and observation, the authors of the article establish a scientific foundation necessary for understanding that television and radio broadcasting is a unique content that is not duplicated by other media, platforms, services, or technologies unrelated to audiovisual, visual, and sound concepts. Additionally, any audiovisual product placed, for example, on YouTube can also be considered television or radio broadcasting.</em></p><p><strong><em>Results.</em></strong><em> The article offers a professional perspective on the role and place of television and radio broadcasting as audiovisual media and arts in the modern information space. Specifically, it discusses that all linear or nonlinear audiovisual content created and transmitted over a distance using modern audiovisual signal delivery technologies (broadcast, satellite, cable, and online broadcasting) and capable of being received by subscribers/users through corresponding receivers or platforms: all of this constitutes television and radio broadcasting.</em></p><p><strong><em>Novelty.</em></strong><em> TV and radio broadcasting as types of audiovisual media are classic media concepts, which, like classics, cannot be «outdated», «antiquated», «traditional» and so on. Through different media technologies they are being developed, modernised, and new forms and formats for creating and publishing content are being found.</em></p><p><strong><em>Practical meaning.</em></strong><em> Video-sharing platforms such as YouTube, Vimeo, Facebook Live, Instagram Live, TikTok, and others may also be considered television and radio broadcasting due to the audiovisual content layout characteristic of these platforms, but these platforms are not media.</em></p><p><strong><em>Key words:</em></strong><em> TV, radio broadcasting, audiovisual content, audiovisual product, television and radio journalism.</em></p>

The War of Narratives in Ukrainian Media Practices (the Case of Observing the Calendar of Holidays)

The War of Narratives in Ukrainian Media Practices (the Case of Observing the Calendar of Holidays)

Language policy and its media representation in post-war Ukraine: Implications for identity and inclusivity

Purpose: This article aims to study language policy and its media representation in post-war Ukraine, as well as to identify the peculiarities of inclusiveness in the future language policy. Methodology: a content analysis of modern literature and academic research on language policy and its representation in the Ukrainian media was conducted; a content analysis based on the selection of key media resources and survey sites was conducted. The scientific novelty of the work lies in determining the current state of linguistic policy in Ukraine against the background of the unfolding military processes and the future development of the state. The analysis takes into account the recommendations of the European Commission and shows Ukraine's compliance with European standards in the field of language rights. Results: It is determined that the expansion of the Ukrainian-speaking audience is a noticeable trend, confirmed by various sociological studies. At the same time, current legislative changes allow for the publication of advertising and events in the languages of national minorities. The conclusions emphasise that future legislative changes should reflect the inclusive development of society. In conclusion, it is noteworthy that the observed expansion of the Ukrainian-speaking audience, as highlighted in the study, presents a positive trend with the potential to contribute to national unity in the aftermath of conflict.

Медійна мова у змінних координатах (скринінг поглядів в українській та польській науці)

The proposed research shows the process of the language dynamic changes in mass communication. The author analyzes the concepts of (media) communication – (media) space – (media) discourse in their evolution, explains the reasons for scientific shifts in the interpretation of these categories, emphasizes new approaches for the analyzed media linguistic phenomena. In order to objectify the scientific picture, the author has chosen authoritative works from Polish and Ukrainian media linguistics, by means of which distinguished is the panorama of the mentioned problem. A separate locus of the research is the monitoring of language innovations over the past five years (Shevchenko L., Syzonov D., Novi slova ta frazeologizmy v ukrainskyh masmedia [New words and phraseologisms / idioms in the Ukrainian mass media: dictionary], Kyiv 2017‑2022) based on material from the Ukrainian mass media. The collected e‑card index of media innovations and the annually published dictionary of new words and phrases helped to analyze the factors that have influenced the linguistic renewal of the Ukrainian language.