Abstract
The proposed research shows the process of the language dynamic changes in mass communication. The author analyzes the concepts of (media) communication – (media) space – (media) discourse in their evolution, explains the reasons for scientific shifts in the interpretation of these categories, emphasizes new approaches for the analyzed media linguistic phenomena. In order to objectify the scientific picture, the author has chosen authoritative works from Polish and Ukrainian media linguistics, by means of which distinguished is the panorama of the mentioned problem. A separate locus of the research is the monitoring of language innovations over the past five years (Shevchenko L., Syzonov D., Novi slova ta frazeologizmy v ukrainskyh masmedia [New words and phraseologisms / idioms in the Ukrainian mass media: dictionary], Kyiv 2017‑2022) based on material from the Ukrainian mass media. The collected e‑card index of media innovations and the annually published dictionary of new words and phrases helped to analyze the factors that have influenced the linguistic renewal of the Ukrainian language.
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