An empirical model of merger timing is constructed combining different micro-perspectives into a single framework that endogenises the merger process and illuminates the dynamics of merger activity. The model is estimated using survival analysis upon a uniquely constructed UK panel data set covering merger activity in twelve major industrial sectors over the period from 1990 to 2004. The findings provide strong empirical evidence for the endogenous character of mergers, especially as regards herd and preemption effects. The results also indicate that, mergers are strategic complements in the sense that by reducing competition in the market, merger activity today can dampen future competitive response and as a consequence mergers can become more profitable as merger activity proceeds. It is further shown that firm specific characteristic play an important role in merger timing. Specifically firms that are low growth but resource-rich, high growth but resource-poor, pay low dividends, have low investment opportunities or are small, are all considered 'attractive' targets and are more likely to be acquired. The relative importance of these micro-forces may differ at different stages of a merger wave, causing in this way the bandwagon rolling at full speed. These results provide answers to the long-standing question regarding the dynamics of merger activity and its wave like behavior.
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