The bond behavior of reinforcing bars in concrete is a critical issue in the design of reinforced concrete structures. This study focuses on the bond strength of fiber reinforced polymer (FRP) rebars in normal strength concrete. Four different types of rebars were tested using the pullout method: aramid FRP (AFRP); carbon FRP (CFRP); glass FRP (GFRP), and steel. This involved a total of 151 specimens containing 6, 8, 10, 16, and 19 mm rebars embedded in a 203 mm concrete cube. The test embedment lengths were five, seven, and nine times the rebar diameter (db). For each rebar, the test results include the bond stress-slip response and the mode of failure. The test results showed that the bond strength of an FRP rebar is, on average, 40-100% the bond strength on a steel rebar for pullout failure mode. Based on this research, a proposal for the average bond strength of straight FRP rebars in normal strength concrete is made, which verifies an existing bond strength relationship (GFRP) and extends its application to AFRP and CFRP. It is an expression that is a function of the rebar diameter, and the concrete compressive strength.