Types Of Brands Research Articles

Kandidat Ideal atau Populis?: Strategi Framing Visual Ganjar Pranowo dan Puan Maharani Melalui Instagram

Self-presentation and visual branding strategy through social media, particularly Instagram, have been increasingly developed by Indonesia’s public figures, including Ganjar Pranowo and Puan Maharani. This article examines what types of personal brand visualized by these public figures through their Instagram accounts in between 1 August and 25 October 2022. Having adopted political marketing perspective, we adopt Munoz and Towner’s (2017) two concepts of framing personal brand visualisation, which are framing visualisations as an ideal candidate and as a populist candidate. Extraction of material posted in their Instagram accounts using Grabe and Bucy’s (2009) visual framing analysis reveal the following findings. Ganjar Pranowo favoured visualing his personal brand not merely as an ideal candidate, but also as a populist candidate. Puan Mahanari instead, preferred visualising her personal brand as an ideal candidate. In contrast to Ganjar, Puan seems being less capable of developing her personal brand using a visual frame as a populis candidate. These evidence that self presentation and branding performed by public figures using visual elements through social media platforms indicate the degree to which did these public figires have capability in visualising their personal brand as an ideal and/or a populist candidate when they address the electoral markets.

Is unfit CSR novel? Exploring the impact of CSR knowledge, brand–cause fit, and perceived novelty on consumer response

Three experimental studies were carried out to understand how consumer knowledge of corporate social responsibility (CSR) affects their responses to a brand’s social initiatives for high versus low brand–cause fit. Studies 1 and 2 examined the effects of subjective CSR knowledge on consumer responses. Study 1 indicated that consumers with low CSR knowledge showed more favorable responses to high brand–cause fit CSR, whereas consumers with high CSR knowledge preferred low brand–cause fit CSR. In Study 2, the perceived novelty of a brand’s CSR initiative mediated the interaction effect on attitudes toward advertisements and brands. Study 3 replicated the results of Study 2 using a real brand and measuring objective CSR knowledge. The findings of the three experimental studies provide both theoretical and practical insights into how consumers’ knowledge of CSR affects their response to CSR initiatives, especially regarding different types of brand–cause fit.

Determination of natural radioactivity concentrations in rolled oat brands available in the Iraqi market

Abstract Oat is a nutritious healthy type of food that is widely consumed by various athletes and diet food in Iraq. This study aims to measure the natural radioactivity of potassium-40, Radium-226, and Radium-228 in rolled oat brands that are widely consumed in Iraq. Five types of oat brands retailed in Baghdad markets were collected and analyzed. A high-purity germanium detector was used for the gamma spectroscopy analysis. The mean activity concentration values of 226Ra, 228Ra, and 40K ranged from 6.9–10.6, 3.9–6.7, to 210–484 Bq/kg, respectively. The annual effective dose was the highest for a Ukrainian brand with 36.02 μSv/year, while the radium equivalent activity values range from 31.43 to 56.1 Bq/kg. The results of the study have been compared to a number of studies and showed good agreement. The findings of the paper show that regular consumption of these kinds of oats is radiologically safe for human health.

Tinjauan Atas Pengadaan Pembelian Barang Di Bagian Purcashing Pada The Alana Hotel Sentul

The Finance and Accounting Department consists of several parts that are interconnected in the goods procurement process, one of which is the Purchasing Department. The role of the Purchasing Department in a hotel is to be responsible for the process of sourcing and procuring goods or services to assist production functions in hotel operational activities with applicable Standard Operating Procedures (SOP). Procurement activities are one of the basic functions of a company or hotel. This procurement function is said to be basic because a company will not be able to operate properly without this function. The next conclusion is that the department concerned with requesting goods has carried out a Purchase Request in accordance with the Standard Operating Procedures that apply at The Alana Hotel Sentul and attached supporting documents, however it is still necessary to pay attention to specifications such as type of goods, brand and quantity for ordering. to suppliers. Keywords: Purchasing, Procurement, Procedure.

Investigating the Influence of Brand Communication and Brand Trust on Customer Commitment: An Examination from the Perspective of Customer Perception

Purpose: The study aims to investigate the role of different brand communication types on customer commitment and the impact of perceived fit on the bond between brand communication and brand trust in the context of China's international schools. This work offers profound insights into brand trust and communication strategies for brand decision-makers which directly shape customer commitment, a key aspect of the decision-making process. Design/methodology/approach: Employing quantitative analysis, this study surveyed 318 parents of students from 6 international schools in China, constructing an SEM-PLS model to validate the influences of brand communication, perception of fit, and brand trust on customer commitment. Findings: The research uncovered that controllable brand communication positively affects customer commitment via the mechanism of brand trust, while uncontrollable brand communication does not directly influence affective commitment. The mediation role of brand trust and affective commitment between brand communication and sustained commitment is observed. Perceived fit serves as a moderator in the relationship between brand communication and brand trust. Practical Implications: Our findings empirically unravel the core determinants for the future development of international schools in China. Originality/value: What sets this study apart is its empirical focus on China's international schools sector, an area not thoroughly explored in the existing literature. It bolsters the extant knowledge of brand relationship marketing, providing comprehensive insights into the interplay of brand communication, brand trust, and customer commitment. This paper emphasizes the vitality of effective brand management for gaining a competitive edge and achieving customer fit in the modern market, thereby offering invaluable implications for decision-makers in making scientifically informed brand management decisions.

Load characteristics analysis of the water source heat pump heating system using data center waste heat

The number and scale of data centers (DCs) in China are constantly expanding with the advancement of networking and informatization. A large amount of waste heat is dissipated at its end. If this waste heat can be recovered, then achieving carbon neutrality in DCs can be effectively accelerated. At present, water source heat pump (WSHP) are widely used in air-cooled and liquid-cooled DCs of different sizes for waste heat recovery. This study analyzes the equipment type and heating capacity of different brands of WSHP units. Three WSHP heating systems are proposed according to the different locations of waste heat enhancement (SE, TDE, UE). The coupling and matching relationship between user-side heat load demand, DC waste heat load, and energy efficiency of WSHP units under different systems is also investigated. Moreover, the law of energy consumption and energy efficiency changes is analyzed. Thus, this study provides a reference for the DC waste heat recovery system design and equipment development. The results show that the coupling matching relationship between user-side heat load demand, DC waste heat load, and heating COP of WSHP units is Q.N/Q.S=COP′/COP′-1=φ, where φ ranges from 1.1962 to 1.3642. The heating COP of the SE system is the greatest when user-side heat load demand is between 0 and 120 kW. The heating COP of the TDE system is the highest when the user-side heat load demand is between 1750 and 70000 kW. Furthermore, the heating COP of the three WSHP heating system types is related to unit brand when user-side heat load demand is between 120 and 1750 kW.

An exploration of agro-food chain distributive, procedural and interactional fairness in food products

Fairness and ethical values in agro-food chain lay at the center of the current debate on agro-food chain sustainability. The food labels may contain elements focused on agro-food chain management fairness practices. The objective of the present study is to explore what types of fairness agro-food companies value in the food products they commercialize, and if the characteristics of agro-food companies have a relationship with the type of fairness valued. The research study collected 226 commercialized food products containing information on the agro-food chain fairness practices companies adopted to produce the food products. Data elaboration included a cluster analysis to identify groups of fair products, and a multinomial logistic regression to explore the relationship between the identified clusters and fairness types, organic, nutritional and functional claims, and price. Results support that fairness-oriented products provide information on different types of fairness that is distributive, procedural, and interactional. Some products provide economic information on the distribution of price between upstream and downstream actors. Other products focus on procedural and interactional fairness practices, such as dignity, respect and transparent relationship in agro-food chain; technologies used in the production and distribution of the product; and ethical certifications that companies hold. Fairness-oriented information differ depending both on the type of chain actor commercializing the product, and on the type of brand, that is whether commercial brand or private label. The main conclusion is that companies convey fairness-related information to consumers differently according to company’s role in the agro-food chain. Yet, there is need to exploit further the potential role of fairness practices in defining effective business strategies to contribute to higher equity and sustainability in the agro-food system.

The effects of product-brand fit and brand type on wearable smart masks

Purpose This study aims to examine the effects of perceived product–brand fit and brand type on consumer evaluations of wearable smart masks’ technological, aesthetic and social attributes and how these affect consumers’ attitudes and intentions to use. Design/methodology/approach Through an experimental approach, a total of 240 US consumers’ evaluations of smart masks are compared according to perceived product–brand fit (high vs low) and brand type (electronics vs fashion). Findings The results showed that high perceived product–brand fit increases consumers’ evaluations, while brand type did not significantly affect consumers’ evaluations. Among various attributes, social acceptability had the greatest influence on consumers’ attitude and intention to use. Perceived ease of use, however, positively influenced attitude but negatively influenced intention to use. Originality/value As consumers’ interest in smart health-care wearables increases and air pollution is a serious issue across countries, research on wearable smart masks is being facilitated. Smart masks refer to the digitalized, reusable wearable masks that provide protection and health-care functions. However, their market penetration is still limited. To close this gap between smart mask technology and the market, this study examines how perceived fit and brand type can be used to enhance consumer evaluations.

The Impact of Authenticity on Celebrity Athlete Social Media Endorsement Messaging

Abstract: The rise in celebrity athletes’ influence due to social media has had a massive effect on endorsement opportunities. Social media has given celebrity athletes an owned platform from which to leverage their audience into business opportunities, but an understanding of how authenticity affects the consumer was needed. Therefore, the purpose of this study was to determine how the perceived authenticity of celebrity athletes’ social media endorsement posts affects brand attitudes and purchase intentions. Two experiments were conducted using fictitious Twitter posts including celebrity athletes to manipulate authenticity. Study 1 established that authenticity of a post has a significant effect on brand attitudes and purchase intention. Study 2 introduced two new celebrities and one new product. The importance of authenticity remained consistent with Study 1. Additionally, the type of brand had a greater effect when the promoted product required more purchase consideration when compared to an impulse purchase. Lastly, the celebrity promoting the product was not found to be significant. This research expands on the growing stream of knowledge related to authenticity in marketing communications and confirms its vital role.

The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages

The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages

The Effect of Brand Attachment on Consumer Willingness to Pay Price Premiums Based on Cosmetic Products Insight

With the continuous upgrading of consumption level and the continuous growth of demand, people's attention to brands is gradually increasing, especially in China. To investigate the impact of cosmetic’s brand attachment on consumer willingness to pay price premiums, this article uses consumer willingness to pay price premiums as the dependent variable, and cosmetic brand attachment as the independent variable for regression analysis. It has been determined through empirical analysis that consumer willingness to pay price premiums is positively impacted by cosmetic brand attachment and its four dimensions including appearance, utility, brand-self connection, and memory. The research finds that the memory has the biggest impact on consumer willingness to pay price premiums. Also, the brand-self connection, and utility would increase consumer willingness to pay price premiums. Appearance haves the least influence on consumer willingness to pay price premiums. The research findings of this paper offer advice to the cheap cosmetics firms and once well-known cosmetics firms on how to improve future marketing strategies and competitive advantages respectively. This paper's key contribution is the advancement of the research object. At the moment, brand attachment research is primarily a macro market analysis conducted by both domestic and international academics. They fail to make a distinction between different brand types, such as the market for cosmetic brand names.

Is there a Nobel Prize effect? Translations after the Nobel Prize a quantitative analysis of translations of germanophone literature's Nobel laureates

The Nobel Prize is said to have many effects: increased public perception, or even political influence of the Nobel laureate and her related work on the one hand, inappropriate attributions of authoritative knowledge in areas unrelated to the laureate's expertise, distraction, and reduced productivity on the other. We want to find out the extent to which there is a Nobel effect on public perception and the development of a canon of world literature – in particular, by examining the translations of the works of the germanophone literature laureates before and after the award in a quantitative perspective.We argue that the global distribution of books is an indication for the awarding body, the Swedish Academy, that an author might be a worthy candidate and/or a result of the award. The latter aspect leads to the conclusion that the Nobel Prize in Literature could be regarded as a specific type of brand: a meta-brand that consecrates quality or even authority. This is particularly notable in the high numbers of translations published after the award. A comparison of translations of works written by Nobel Prize winners with translations by non-awarded authors, however, shows that the Nobel Prize is not a necessary condition for high numbers of translations and resulting acts of canonization of a work or an author. Consequently, the consecrating authority of the Swedish Academy may only be significant in certain cases.

Comparative Analysis of Energy Consumption of Cryptocurrencies with Experimental Study Approach in the Scope of Green Computing

Many technologies enter our lives with the great advancement in information technology. These technological developments affect and change our life directly. According to affection of our life, cryptocurrency is the most popular technology. This technology, which is a relatively mixture of currency and cryptology, is used all over the world with increasing acceleration. So, cryptocurrency technology is still used to make payments without banks and is considered as virtual currency. Besides of this opportunity, cryptocurrency has few challenges. Most dangerous and critical challenge for environment is energy consumption in mining of cryptocurrency. Blockchain is the technology which is used in mining process and it consumes more and more energy. According to this critical challenge, Ethereum which is one of the popular cryptocurrencies, was used in an experimental study to analyze energy consumption. Experiment examined the data from Mar 30, 2017 to Dec 30, 2019. These data were compared with another popular cryptocurrency which is bitcoin in order to find the better one for environment. In this study, the data from 196 GPUs were examined and electricity consumption and gain were analyzed. Totally, 3 different types of GPU brands were used, and the brand of the units, the power consumed, and the electricity unit price in the country where it was tested were analyzed respectively.

Believing in change: The role of implicit theory on consumer's perception of the brand's corporate social responsibility message

AbstractWith the sustainable consumption paradigms, corporate social responsibilities (CSR) across industries have been under scrutiny. However, little research exists on how brand's business model and consumers' characteristics are intertwined to influence CSR evaluation. Our study aims to examine how the brand type (e.g., fast vs. slow business model) influences the relationships among CSR‐brand fit, authenticity, and skepticism, thus improving attitudes toward the brand. In addition, based on the implicit theory, how the consumer's incremental mindset (vs. entity) influences a brand's CSR evaluations are studied. Through two studies, our findings demonstrate consumers perceived a higher CSR‐brand fit for the slow fashion/food brand than the fast fashion/food brand. A higher CSR‐brand fit heightened the CSR authenticity and alleviated skepticism, which in turn resulted in positive brand evaluations. Importantly, incremental mindsets weakened the effect of brand type on CSR‐brand fit. As one of the first studies to examine the relationship between consumers' implicit theory orientation and a brand's CSR message, our findings demonstrate that an incremental mindset is a powerful consumer characteristic in evaluating a brand's CSR activities that are less congruent with the brand's established business model.

When it comes to assessing the impact of e-cigarettes, estimates of device prevalence matter: the BIDI Stick disposable device

BackgroundWhile e-cigarettes have been identified as an effective means of tobacco harm reduction, the degree to which these devices will realise their harm reduction potential will be determined in large part by how available these products are to adults who smoke. One of the key factors determining that availability is the regulatory regime around these products. Within the US e-cigarettes have become the most commonly used tobacco product by middle and high school students, with disposable e-cigarettes now the most popular type of device used by youth. In this paper, we report data on the prevalence with which one of the most popular disposable e-cigarettes within the US is being used by youth (aged 13–17) and underage young adults (aged 18–20).MethodsA cross-sectional online survey of a probability-based sample of 1215 youth (13–17 years) recruited via Ipsos’ KnowledgePanel and 3370 young adults aged 18–24, among whom 1125 were aged 18–20, recruited via Ipsos’ KnowledgePanel and online consumer research panels.ResultsAmong youth, 3.50% (95% CI: 2.46–4.83) reported smoking combustible cigarettes in the past 30 days, and 6.73% (95% CI: 5.26–8.48) reported using an e-cigarette in the past 30 days. Among underage young adults, 7.22% (95% CI: 5.24–9.67) reported smoking combustible cigarettes every day or some days, and 15.90% (95% CI: 12.96–19.21) reported using e-cigarettes every day or some days. Despite the scale of e-cigarette use in general among the US youth, only 0.04% (95% CI: 0.00–0.38) of 13–17 years old reported using the BIDI® Stick disposable e-cigarette in the past 30 days.ConclusionsWhile disposable e-cigarettes have become the most popular type of e-cigarette used by the US youth, it is likely that the prevalence of use of individual devices varies significantly. There is a need to regularly monitor the use of e-cigarettes by type of device and brand, in order to determine which products have the greatest potential to reduce smoking-related harm among adults who smoke and which products are being used by youth and underage young adults.

Layers of love – exploring the interactive layers of brand love in the social media setting

PurposeThis study aims to add to the understanding of the interactive nature of brand love by using a multilayer perspective that incorporates individual, group and societal contexts.Design/methodology/approachThe qualitative empirical study uses abductive reasoning. Its theories and conclusions are grounded in naturally occurring data from an online brand community. The approach revealed new interactive processes of brand love.FindingsThis study extends our understanding of the interactive nature of brand love by adopting a layered perspective incorporating micro- (individual), meso- (in-group), macro- (in-group vs out-group) and mega-layer (societal) social dynamics that complements the predominant focus on individual psychological processes. It challenges the linear, monodirectional trajectory approach to brand love, suggesting that brand love is in constant flux as individuals move across the layers in their identification with the brand.Research limitations/implicationsThis study provides data from one destination brand in Finland. Future studies could consider other types of brands and contexts in other countries and cultures.Practical implicationsThis study shows brand managers that brand lovers can be divided into subgroups with distinct drivers of their love to which brand managers should attend.Originality/valueTo the best of the authors’ knowledge, this is the first attempt to describe the interactive nature of brand love through interactions between and within four layers of brand love. Furthermore, this study enhances our understanding of the contradictory aspects of brand love.

메타버스를 활용한 하동군 도시브랜드 활성화 방안

Hadong-gun is a city that represents the history of tea as a breeding place for Korean tea and has been accredited as an Important Agricultural Heritage Systems by the country and the global, but its public awareness is low. If the city brand of Hadong-gun is established focused on Hadong tea using Metaverse technology, it can be a countermeasure. Through analysis of Bigkinds, a database of Korean media articles, and Hadong-gun characters, it was confirmed that Hadong tea is the center of Hadong-gun's city brand. Subsequently, key words of Hadong tea value were extracted, substituted into four types of city brands, and then implemented through the Metaverse. Utilizing the Metaverse platform, it was not only possible to express a new way in Hadong-gun's unique history and culture, but also to see the possibility as a tool for the development of city brands. Metaverse can easily approach the MZ generation, who are proficient in new technologies, and can solve various problems limited to time and space. In particular, if Hadong-gun implements the Metaverse platform for the purpose of vitalizing the city brand, the Metaverse can become a new tool for promoting the city.

Evaluation of Sodium Benzoate and Potassium Sorbate Preservative Concentrations in Different Sauce Samples in Urmia, Iran

Sodium benzoate and potassium sorbate are relatively common preservatives used in a wide range of foods including flavoring products like sauces. The potential health risks arising from these preservatives along with the high-consumption rate of these flavoring products worldwide highlight the importance of the quality and safety assurance of these products. So, this study aimed to evaluate the concentrations of these two common preservatives (i.e., sodium benzoate and potassium sorbate) in different sauce samples, including mayonnaise, salad dressings, Caesar sauce, Italian dressing, Ranch dressing, French dressing, using high-performance liquid chromatography (HPLC) and to compare them with the acceptable level of Codex standard. For this purpose, 49 samples, including three to five samples of each type of different brands of sauce samples, were randomly collected from supermarkets in Urmia, Iran. Based on the results, the mean concentrations ± standard deviation of sodium benzoate and potassium sorbate in the collected samples were found to be 249.9 ± 157 and 158.0 ± 131 ppm, respectively, which were lower than the general standard of the Codex Alimentarius and the European legislation. Due to the importance of hazardous side effects of these preservatives for consumers, regular and accurate evaluation of these preservatives in sauces as highly consumed food products is still recommended for consumer safety.

Evaluation of Adulteration, Caffeine Content, and Antioxidant Activity in Different Black Tea Brands

Tea established as a refreshing stimulant beverage rich in caffeine, sugars, lipids, and aromatic substances demonstrates a wide variation in the quality depending on the type of brand. In this study, five different black tea market brand samples collected from the local market were evaluated for adulterants, caffeine content, and antioxidant activity. Based on the laboratory tests, artificial colors, azo colours, and sand was detected in 80% of tea samples. Caffeine content was determined by the chloroform method. The tea samples exhibited a wide range of antioxidant activity (3.29±1.03 to 15.96±1.2) assayed by the DPPH free radical scavenging method. These investigations could go a long way in promoting the production of quality foodstuff in the larger interest of consumers.

Empowerment of human brands: Brand meaning co-creation on digital engagement platforms

Digital engagement platforms empower human brands by enabling them to directly interact with various actors. Human brands, especially athlete brands, are about to outperform traditional brands on digital platforms. Drawing on literature from human branding, integrative branding, and performativity theory, this study identifies actors and analyzes their performances based on a case study of a professional athlete brand. We apply a multi-method approach using netnography and interviews to gain a deeper understanding of brand meaning co-creation. We contribute to existing literature by introducing the concept of integrative branding to the management of human brands. Additionally, we reveal three novel performance categories for the co-creation of human brands on digital engagement platforms. Our findings extend the literature by delivering in-depth insights into the brand meaning co-creation of athlete brands as a specific type of human brands. This study marks a starting point for further research on human brands.