Abstract
The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages
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https://doi.org/10.5850/jksct.2023.47.4.760
Publication Date: Aug 31, 2023 |
The Effect of Benefit Appeals, Brand Types, and Construal Level on Ad-brand Congruency in Corporate Social Responsibility Messages
Join us for a 30 min session where you can share your feedback and ask us any queries you have