As an important part of traffic planning, traffic zone division has drawn much attention for decades. Better than traditional methods of traffic zone division based on traffic surveys and road network structures, this paper proposes a two-level framework for dividing traffic zones by using massive car-hailing data from a big data perspective. Firstly, the grid model is established within the study area and massive travel data are matched into grids. Secondly, the Louvain community detection algorithm is used to divide the research area into different traffic medium zones (TMZs). Further, a K-prototype clustering algorithm based on partition is used to divide each TMZ into several traffic small zones (TSZs). Taking the Beijing Fifth Ring as an example, the study area is divided into 16 TMZs and 302 TSZs by using two-level partition theory. The proposed method of dividing traffic zones is proved to be efficient and accurate and can be easily applied to other areas, which helps planners to make more smarter traffic planning and city management.
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