In this paper, a new relativistic distorted wave approximation for cross section describing longitudinally-polarized electron impact excitation of ions in the presence of a strongly coupled plasma is proposed and implemented based on the flexible atomic code. The uniform electron gas model is used to incorporate the plasma effects, which includes the effect of static plasma screening on nuclear charge and the effect of confinement due to the neighbouring ions. For the bound and continuum wavefunctions, the Dirac equation with the ion-sphere potential is solved to account for relativistic effects. In order to check the consistency of the modifications, a self consistent theoretical attempt using the multiconfiguration Dirac-Fock method is also carried out to get the energy levels accounting for the plasma environment within the ion-sphere model. For the collision dynamics, as examples of applications, we investigate the total cross sections, the magnetic sublevels cross sections, and the degrees of circular polarizations of fluorescence radiation after 1s2s01→1s2ss03 and 1s2s01→1s2pp13,1 excitations of Helium-like Fe XXV ion by longitudinally-polarized electron impact with the ion-sphere potential. It is shown that the behavior of the cross sections for a pure Coulomb potential changes rapidly due to the plasma screening effects described by the ion-sphere potential in the process of calculating scattering matrix elements. A detailed, quantitative, comparison between the present results and other available theoretical values is presented for the plasma-free cases, showing good agreement. Our results contribute to a better understanding of the fundamentals of fluorescence polarization in strongly coupled plasmas. Results obtained in this work are beneficial for the diagnostic determination of laboratory plasmas.