Abstract: Beginning in the early 2010s, Italy has seen a new wave of popularization of far-right populist forces in institutional political contexts. Parties such as the Lega (League) and Fratelli d'Italia (Brothers of Italy) have engaged in campaigns of legitimation of ideologies based on ethnonationalist assumptions and racial exclusion that have become increasingly normalized within the public debate. This article analyzes the implementation of dehumanizing aesthetics in the propaganda of today's Italian far-right movements as applied to the discrimination of Roma minorities. Informed by old patterns of prejudice, the general storytelling around Roma in Italy is framed within fearful imaginaries of threat exploited by far-right groups to legitimize racist discourses and promote exclusionary policy agendas. The discussion considers the ability of far-right movements to use popular social media platforms for the diffusion of dehumanizing narratives that attempt to influence people's perception of Roma in public discourse. This article dissects some of the main elements informing anti-Roma narratives in the Italian political scene by considering a selection of case studies drawn from Facebook and Twitter profiles of institutional Italian far-right leaders. The discussion explores the connection between online and offline dimensions by examining the events at Torre Maura, a suburban borough of Rome that in 2019 saw violent anti-Roma protests led by neofascist fringe groups. This example is deemed interesting for the analysis of the potential of far-right aesthetics to transcend the online dimension and turn a general climate of fear, hate, and social tension into offline actions and behaviors.