TV Video Research Articles

IMPACT OF PHYSICAL ACTIVITY OF PRESCHOOL CHILDREN ON THE DEVELOPMENT OF EXECUTIVE FUNCTIONS: THEORETICAL REVIEW OF STUDIES

Relevance. The increase of children interest in entertainment TV programs, mobile applications and video games available on the internet causes a significant decrease in their physical activity: children get used to a sedentary or lying down lifestyle. The research problem lies in the contradiction that arises due to understanding of the positive effect of physical activity on the development of the regulatory functions of a preschooler, and a significant decrease in this activity in the digital conditions of the modern educational environment. The relevance and prospects of the study of the relationship between regulatory functions and physical activity of preschool children in new digital environment are not yet fully realized. The objective of the paper is to review the studies by foreign scientists in order to identify and describe relevant indicators of physical activity in preschool children interrelated with the main components of regulatory functions (inhibitory control, working memory, cognitive flexibility). Method. A theoretical review of research papers published over the past ten years (2010–2020) on the subject of relationship of various physical activity indicators and regulatory functions in preschool children. Results. The paper provides a comparative analysis of studies conducted by foreign authors. It allows to reveal basic indicators of physical activity in children which are essential for the development of regulatory functions (sufficiency of physical activity; age-related appropriateness; the nature of physical activity; the form of physical activity arrangement), and particular indicators (the relationship of physical activity and regulatory functions in various sports, duration and intensity of physical activity, the availability of software for the development of physical activity in preschool children) as well. Conclusions. The review showed that the majority of the authors emphasized the significant role of basic physical activity indicators and their influence on regulatory functions. Aerobic exercises are the most effective in the development of regulatory functions in preschool children. Particular indicators are selected from the studies of the development of regulatory functions in specific sports (football, karate, yoga, mini-trampoline), and additional research on the duration and intensity of physical activity is needed.

Does Media Violence Cause Violence? Can exposure to Violent TV Shows, Movies and Video Games turn people Aggressive and Desensitized to Violence?

The existing literature is indicative of the fact that violence has been rooted in the mass media like never before and with the growing advancement technological advancement children and adolescents spend considerable amount of time exposed to such violence through various sources of media. In order to address this growing concern, this paper analyses the impact of media violence exposure on the development of aggressive feelings, thoughts and behaviour in children and youth. The content analysis of TV shows, movies and video games as most commonly used sources of media have been analysed along with the studies that show rapid increase in violent behaviour after being exposed to virtual violence. It also explores the neurophysiological perspectives by analysing the consequences of exposure to violent media on adolescents’ brain through neuroimaging. Although limited research has been conducted in this field, but the empirical evidence demonstrates an alteration in the prefrontal mechanisms after exposure to violent media, that are responsible for controlling emotion and behaviour leading to aggression. Based on the current longitudinal research, it is also observed that excessive exposure to media violence makes the youth less emotional and desensitized towards real life violence which ultimately leads to aggressive behaviour and have negative long-term effects on the brain. Future research should integrate other risk factors and research paradigms in order to have a more comprehensive picture with continuous development in next generations’ media technology and changing horizons of violence.

Decision-Making Analysis using Arduino-Based Electroencephalography (EEG): An Exploratory Study for Marketing Strategy

Business technology has brought conventional marketing methods to the next level. These emerging integrated technologies has contributed to the growth and understanding of the consumer decision making process. Several studies have attempted to evaluate media content, especially on video advertising or TV commercials using various neuroimaging techniques such as the electroencephalography (EEG) device. Currently, the use of neuroscience in Malaysia’s marketing research is very limited due to its limited adoption as an emerging technology in this field. This research uncovers the neuroscientific approach, particularly through the use of an EEG device; examining consumers’ responses in terms of brain wave signals and cognition. A proposed theoretical framework on the factors affecting visual stimulus (movement, color, shape, and light) during the decision-making process by watching video advertising had been customized using two conceptual models of sensory stimulation. Ten respondents participated in the experiment to investigate the spectral changes of alpha brain wave signals detected in the occipital lobe. A 2-channel Arduino-based EEG device from Backyard Brains and Spike Recorder software was used to analyze the EEG signal through Fast Fourier Transform (FFT) method. Results obtained from the investigated population showed that there was statistically significant brain wave activity during the observation of the video advertising which demonstrated the interconnection with short-term memory through visual stimulus. Application of the neuroscience tool helped to explore consumer brain responses towards marketing stimuli with regards to the consumers’ decision-making processes. This study manifests a useful tool for neuromarketing and concludes with a discussion, together with recommendations on the way forward.

Real-time Recognition Method of The Ship Object Based on Video Image

Target recognition has always been a hot topic in the field of computer vision. In the military field, computer vision has a good application in the research of ship target detection methods based on SAR images, but this type of research is limited to the detection of ship targets, and there is no further identification of ship types. Shipborne tracking radar parasitic TV can obtain clear images of sea surface targets in sea and air background. In order to improve the combat capability of ship combat systems, this paper proposes a video-based ship target recognition method, based on the identification of ship targets. This paper takes the hand-labeled TV video as the research object, and uses the Camshift and Kalman filter to improve the Faster R-CNN calculation framework for the automatic recognition and tracking of the video image ship target in the sea and sky background. The experimental results show that the correct recognition rate of the target model of the ship based on this method is above 90%.

TEENAGE PERCEPTION OF THE ROLE OF BEAUTY VLOGGER IN THE EFFORT TO DEVELOPE BUYING INTEREST

Youtube is a popular video sharing website where users can load, watch and share video clips in a free way. Generally videos on YouTube are music video clips, movies, TV, and videos made by Youtubers. The video that is popular by teenagers, especially young women, is the vlog content of makeup tutorials or review makeup by beauty vlogger. Currently the cosmetics industry believes the YouTube Beauty Vlogger to review its products through vlog content. One of them is Emina cosmetic product that trusts Abel Cantika, a YouTube beauty vlogger as a Celebrity Endorser for its products. This study uses the theory of mass communication and the theory of perception regarding the buying interest on a product. The purpose of this study is to examine more deeply the role of beauty vlogger in influencing buying interest in teenagers on Emina cosmetics. This study used a qualitative research method with data obtained through interviews with three informants who are teenagers in terms of age 17- 20 years old. The results of the research of the three informants showed that the role of beauty vlogger greatly influenced the buying interest in Emina products. To cite this article (7 th APA style) : Widiastuti, T. (2019). Teenage Perception towards the Role of Beauty Vlogger in the Effort to Develop Buying Interest. Journal Communication Spectrum, 9 (1), 1-13. http://dx.doi.org/10.36782/jcs.v9i1.1924

Dizziness and Convergence Insufficiency in Children: Screening and Management.

ObjectiveIn children screened for dizziness with vergence disorders, we tested short and long term efficacy of orthoptic vergence training (OVT) and instructions to reduce screen usage.MethodsProspective study: Of the 179 children referred for vertigo or dizziness (over 3 years) with ophthalmological disorder as the only problem after complete oto-neuro-vestibular testing, 69 presented vergence insufficiency, and 49 accepted to participate in this study. 109 healthy children served as controls. All subjects had classic orthoptic evaluation and video binocular movement recordings during various oculomotor tasks. Patients were evaluated before OVT (M0), 3 months after the end of OVT (M3) and 9 months after the end of OVT (M9). Statistics compared orthoptic and oculomotor parameters between patients and controls over time with one-way ANCOVA, and mixed models, controlling for age and gender.ResultsPatients reported vertigo that was usually rotatory, lasting <15 min, associated with or alternating with headache (50%). Their exposure to small video screens and TV was intensive (∼3.6 h per day). At M0, all orthoptic and oculomotor parameters were statistically different in patients relative to controls (p < 0.0001) except for divergence. At M3, vertigo symptoms had disappeared in all of the patients, and all eye movement parameters improved significantly (p < 0.0001). At M9, this improvement remained stable or continued.ConclusionVergence disorders (assessed by abnormal orthoptic and oculomotor parameters) can generate symptoms of dizziness in children. Orthoptic treatment and instruction to reduce screen usage has a significant and long term effect on vertigo symptoms as well as oculomotor performances. Dizzy children should be screened for vergence disorders.WHAT THIS STUDY ADDSDizziness in children can be associated exclusively with insufficient convergence. Orthoptic training and instructions to reduce screen exposure made dizziness symptoms disappear and improved all eye movement parameters for 6 months. Vergence disorders should be screened for in dizzy children.

UHD: TVs Advance While Content Lags

AbstractAlthough consumer electronics companies are racing to unveil new TV resolutions, broadcasters, pay TV, and subscription video on demand streaming services often have a different set of priorities. Paul Gray, a research and analysis director for IHS Markit. explores the diverging outlooks and what we can learn from UHD market trends.

Revisiting Mackay Online

Revisiting Mackay Online

TV Stream Table of Content: A New Level in the Hierarchical Video Representation

With the rapid development of nowadays technologies, TV could keep its position as one of the most important entertainment and sometimes educative utilities in our daily life. However, keeping this position required a lot of major changes to take place in order for the TV to follow up with the digital revolution, such as, digital broadcasting, High Definition TV, TV on demand. TV-REPLAY, WebTV, etc. This evolution accompanied with many other factors such as the vast spread of communication means and the low prices of storing media have all resulted in many other indispensable technologies for video content storing, structuring, searching and retrieval. Video content can be of various types: a sequence of frames, a sequence of shots, a sequence of scenes, or a sequence of programs which is what the TV stream is usually composed of. Video content structuring would be of a great benefit to help indexing searching and retrieving information from the content efficiently. For example, structuring a soccer game into Play/Break phases facilitates later the detection of goals or summarizing the soccer video. Another example is to structure a news program into stories where each story is composed of an anchorperson segment followed by a report, which facilitates later the search of a specific story or an intelligent navigation inside the news program. However, all the existing analysis methods are dedicated for one type of video content. Such methods generate very poor results if it is applied on a TV stream that is composed of several video programs. So, it is important to detect a priori the boundaries of each program and then identify the type of each program in order to run the dedicated analysis method based on the type. For a TV viewer, a TV stream is a sequence of programs (P) and breaks (B). Programs may be separated by breaks and may include also breaks. For analysis purpose, the stream can be considered as a sequence of audio and video frames with no markers of the start and end points of the included programs or breaks. Most of TV channels that produce TV streams provide a program guide about the broadcasted programs. However, such guides usually lack precision, especially with the existence of live programs which makes the prediction of their start and end very hard. Moreover, program guides do not include any information about the breaks (i.e. commercials). Hence, one of the important steps to structure TV video content is to segment it into different programs and then choose the appropriate method to segment each program separately based on its type. The TV stream structuring consists in detecting the start and end of all the programs and breaks in the stream and later trying to annotate automatically each program by some metadata that summarizes its content or identifies its type. This step can be performed by analyzing the metadata provided with the stream (EPG or EIT), or analyzing the audio-visual stream itself. In this article, we define what we call TvToC (TV stream table of content) that adds a new level in the hierarchical video decomposition (traditional video ToC). Then, we provide a comparative study of all the methods and techniques in the domain of TV stream segmentation. Besides, a comparison of the different approaches is done to highlight the advantages and the weaknesses of each of them.

Automated Video Face Labelling for Films and TV Material.

The objective of this work is automatic labelling of characters in TV video and movies, given weak supervisory information provided by an aligned transcript. We make five contributions: (i) a new strategy for obtaining stronger supervisory information from aligned transcripts; (ii) an explicit model for classifying background characters, based on their face-tracks; (iii) employing new ConvNet based face features, and (iv) a novel approach for labelling all face tracks jointly using linear programming. Each of these contributions delivers a boost in performance, and we demonstrate this on standard benchmarks using tracks provided by authors of prior work. As a fifth contribution, we also investigate the generalisation and strength of the features and classifiers by applying them "in the raw" on new video material where no supervisory information is used. In particular, to provide high quality tracks on those material, we propose efficient track classifiers to remove false positive tracks by the face tracker. Overall we achieve a dramatic improvement over the state of the art on both TV series and film datasets, and almost saturate performance on some benchmarks.

ЕВОЛЮЦІЯ КЛІПОВОЇ СВІДОМОСТІ З ПОГЛЯДУ ФІЛОСОФІЇ ПРАГМАТИЗМУ

In classical pragmatism, evolution is understood in light of interrelation of an organism and its environment. The thinking and knowing ability of man is no exception. The purely human features – consciousness, reason, imagination, language and the use of signs – are treated as realization of the natural process of adaptation.Pragmatism maintains that reason does not exist separately from environment. Man uses his reason to better adapt and accommodate in human/nonhuman contexts. This ability is а biological need and necessity in his struggle for survival. In the constantly changing world, challenges, that man faces in his everyday experience, stimulate the appearance of new ways of perceiving the world and thinking of its transformations.Present-day technological innovations have transformed political and social relations in the global world. Among other things, Internet is of utmost importance for changes in face-to-face social contacts. In this respect it is responsible for alterations in man’s consciousness and his way of thinking. It led to modification and deformation of the very principle of human worldview and social interrelation.In philosophy this phenomenon is known as «сlip consciousness / thinking». It is roughly explained as а peculiar ability to simultaneously perceive the world through short, often unrelated messages in the form of video clips or TV news.Internet affected the volume and form of information exchange and dissemination because the structure of the information space had become different. It is filled with an unstoppable stream of messages which human mind cannot sensibly grasp. As а result attention becomes unfocused, shallow and imperceptive. On the other hand, people with clip consciousness are able to simultaneously perceive various information and do different things.The notion «сlip consciousness» has not yet been adequately defined and appreciated. It requires further analysis and evaluation on the principle of reasonable balance.

Season of birth and media use

Abstract This study investigates the influence of season of birth on media use and media genre preferences later in life. An impressive body of research in Europe and Japan shows that the month of birth has a significant impact on one’s temperament: People born in the winter of the northern hemisphere, for instance, tend to be less cheerful, lively and self-assured. Reasons seem to be the experience of less light, of coldness and of living mostly inside the home. Mood-management theory suggests that media entertainment may be used to compensate for that lack of cheerfulness and liveliness. In this explorative study, we assume that in countries north of the equator, but with extremely hot temperatures, summer is the season with fewer outdoor activities. So, there, individuals with more summer months in their first half year of life should be comparatively less cheerful – which they may regulate by using more media entertainment. Indeed, a secondary analysis of large-scale surveys in six countries in the Middle East and North Africa in 2016 supports this assumption, albeit conditionally: In the countries with particularly hot summers, but also for younger people in general, the duration of summer directly after birth is correlated significantly with consuming more media entertainment as well as with preferring comedy and drama as genres on TV and online video.

KONSTRUKSI PEMBERITAAN “TERORIS” TERHADAP IMAGE ISLAM PADA MAJALAH TEMPO DAN SABILI

Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.

PERANAN KOMUNIKASI DENGAN STAKE HOLDER DALAM MEWUJUDKAN EFEKTIVITAS PENERAPAN HUKUM (Studi Kasus Dalam Pelaksanaan Syariat Islam di Provinsi Aceh)

Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.

PERLINDUNGAN HUKUM TERHADAP INFORMASI RAHASIA PELAKU USAHA

Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.

DIGITALISASI PENYIARAN INDONESIA DALAM BINGKAI KEPENTINGAN PUBLIK

Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.

PARTISIPASI POLITIK DALAM PEMILU LEGISLATIF 2014 DI KABUPATEN ACEH BARAT PROVINSI ACEH

Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.

MANAJEMEN PROGRAM SIARAN LOKAL ACEH TV DALAM UPAYA PENYEBARLUASAN SYARIAT ISLAM DAN PELESTARIAN BUDAYA LOKAL

Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.

PERUBAHAN STATUS RADIO REPUBLIK INDONESIA DALAM PENGEMBANGAN KAPABILITAS DARI MILIK PEMERINTAH MENJADI MILIK PUBLIK

Managing broadcasting management is not easy. Managing the broadcasting business is a difficult and challenging. This research aims to analyze the activity of management and organizational performance ACEH TV television media in an effort to disseminate the Islamic Sharia and Preservation of Local Culture in Aceh. This research is descriptive qualitative. Informants of this research is managing director, program director, executive producer, cameraman / reporter, as well as additional informants Regional Chairman of the Indonesian Broadcasting Commission (KPID) Aceh, Aceh Province Department of Islamic Law, and local media observers. The location of this research is in Banda Aceh, Aceh province.Sampling was done purposively. Data collected through observation, interviews, and documentation. Data were analyzed by analysis of an interactive model of Miles and Huberman. The results showed that the ACEH TV as the medium of television that is broadcasting management ACEH have done according to a local television broadcasting standard. Agenda setting function of mass media performed in the ACEH TV dissemination of Islamic Shariah in Aceh and local culture to influence the people of Aceh to implement Islamic Sharia and also maintain the culture and local wisdom Aceh. It can be seen from all the programs that are aired ACEH TV is a program of local cultural nuances of Islamic law.There are still some shortcomings in running broadcasting broadcasting technology such as lack of equipment that is increasingly sophisticated. The results of image editing is very simple, and some programs presenter still looks stiff when in front of the camera. Keywords: Management of ACEH television,Islamic law,local culture Acehnese,agenda setting.

Development of the Persuasion Knowledge Scales of Sponsored Content (PKS-SC)

Despite the popularity of the Persuasion Knowledge Model, and its persistent relevance given the omnipresence of sponsored content (e.g. brand placement in TV programmes and video games, or paid product reviews in blogs), the way scholars measure persuasion knowledge varies widely. This study aims to develop valid and reliable scales for standardized measurement of consumers' persuasion knowledge of sponsored content. In three phases, we developed the Persuasion Knowledge Scales of Sponsored Content (PKS-SC) that measures nine components: (1) recognition of sponsored content, (2) understanding of selling and persuasive intent, (3) recognition of the commercial source of sponsored content, (4) understanding of persuasive tactics, (5) understanding of the economic model, (6) self-reflective awareness of the effectiveness of sponsored content, (7) skepticism toward sponsored content, (8) appropriateness of sponsored content, and (9) liking of sponsored content. All scales have good to appropriate validity and reliability. Recommendations for future research are discussed.