TV Movies Research Articles

Movie characteristics as determinants of download-to-own performance in the Korean video-on-demand market

The global video-on-demand (VOD) market is experiencing drastic change due to the rise of over-the-top (OTT) services such as Netflix and YouTube. Traditional Pay TV service providers such as internet protocol television (IPTV) operators and cable TV providers are making efforts to cope with such changes. One of the ways for such providers to remain competitive is to use the proper service models of VODs and the download-to-own (DTO) model can be a very attractive service model for IPTV operators. While many previous studies have examined VOD success, there is a lack of research on the factors that influence VOD success for the DTO model. Thus, this study examined the characteristics of movie VODs as the determinants of DTO performance in the Korean VOD market by analyzing 433 movies offered in 2017 and 2018 via SK Broadband VOD platforms, a major IPTV operator in Korea. The results indicate that G-rated movies, sequel movies, movies with fandom, and those with popular original soundtrack (OST) are likely to have higher sales via a DTO model than other movies. This study provides practical implications for Pay TV service providers, VOD platforms, movie producers, and governments.

Юбилейные» экранизации трилогии А.Н. Толстого «Хождение по мукам»

The article considers of film re-adaptations of literary texts dedicated to anniversaries that are endowed with a special ideological significance at the state level. It is shown that for film adaptations literarу texts, recognized by the mass audience and based on ambiguous historical circumstances, are chosen. Functionally “jubilee” adaptations support the memory of an event of national importance in society, inform about the position and its changings about this event of the public authorities, allow to capture public sentiment about the event and explicitly or covertly seek to transform the collective memory. It is proved that although the A.N. Tolstoy’s trilogy meets the needs of the mass audience in the ordering of historical events and its optimistic interpretation, the trilogy’s potential ideological ambiguity gives reasons for regularly updating the interpretation of Russian wars and revolutions of 1910th, correlating it with current political requirements. The film (1957–1959), TV movie (1977) and TV series (2017) based on the trilogy are described in terms of their response to the “state order” and simultaneously manifestations of the crisis state of society during the creation of the films. “Thaw” film adaptation focuses on the productive opportunities offered by revolutionary changes to the country and the person, “stagnant” — on the complexity of the revolutionary cultural project, the implementation of which requires personal super-efforts of its participants, “post-Soviet” — on the futility of revolutionary intervention in society and its tragic consequences for each person.

Development of Internet Television Broadcasting and Satisfaction in Internet Broadcasting

Television and broadcasting technology has been constantly developing and renewing since its discovery. When developments in electronic and internet infrastructure were added to these developments, a new process emerged in television broadcasting. These systems, called IPTV or Internet TV, have become global systems with millions of members worldwide. Members can watch TV series, documentaries and movies as much as they want, wherever and whenever they want, on all screens connected to the internet. It can play, stop, and continue watching broadcasts at any time. In this study, the possibilities of Internet TV broadcasting are examined in various aspects and satisfaction research is conducted for Netflix users. The purpose of the study is to measure the overall satisfaction of people who are members of Netflix. Questionnaire Method was used to obtain data in the research. The questionnaire consists of 15 questions and was developed by the researcher. The universe of the research is students of Akdeniz University, Faculty of Communication in Turkey Its sample is 89 students representing the universe. The students were determined by the Easy Sampling method. SPSS statistics program was used to analyze the obtained data. Reliability test, Independent t test, anova test, frequency, percentage and average scores were used to evaluate the data.

A Henry James Filmography (2021)

A Henry James Filmography (2021) Sarah Koch This is the third iteration of "A Henry James Filmography," an international catalog of screen adaptations of James's works for television, cinema, and straight-to-video. The first version, containing 101 adaptations representing 44 of James's works, was published in the Henry James Review in 1998. An updated version appeared in Henry James Goes to the Movies with 124 adaptations of 45 titles from James's oeuvre. The research since the second publication revealed that the appeal of James's works for film and television is far from waning. And though the conversation about the difficulty of transferring James to the screen continues, it is abundantly clear that those difficulties—whether recognized or ignored by those in the entertainment industry—haven't stopped people from trying it, even if that means working ground that has already been heavily worked as in the case of "The Turn of the Screw" (TS) The third version of the catalog includes 210 titles based on at least 51 of James's short stories, novellas, or novels.1 The range of countries heard from also expanded to include Argentina, Austria, Australia, Brazil, India, Japan, Mexico, New Zealand, the Philippines, Slovakia, and Turkey. Of the 86 additional titles, 32 were produced, or at least begun (if not yet completed), since 2002. The range of genres has also changed. In addition to cinematic releases, TV drama anthology episodes, TV movies, mini-series, and televised operas (based on "The Turn of the Screw" and "Owen Wingrave"), there is now also one TV serial (The Wings of the Dove, Kiniro no tsubasa / Golden Wings, Japan, 2007) and the occasional straight-to-video production. YouTube.com (https://www.YouTube.com) is particularly useful to those looking for online viewing fare, offering a number of James-based full-length films and TV episodes, and is a repository for unique projects, like a taped performance of the Jeffrey Hatcher play based on TS and a film short of "The Liar." To be clear, there are standards that must be met for a production to qualify for this catalog. It isn't necessary, though, that a specific work or combination of James's works be given screen credit for a production to be included if credible indications can be found elsewhere. For example, The Others, the 2001 film starring Nicole Kidman, does not refer to Henry James in the opening or closing credits. And it is not [End Page 60] sufficient that reading a plot analysis of the film, let alone viewing the production, might lead anyone familiar with "The Turn of the Screw" to see a connection.2 After all, there have been so many screen adaptations of this novella and with so many variations (changes in setting, time period, and any number of added twists or changes of perspective) that one could be pardoned for, ironically perhaps, seeing something that isn't there. Fortunately, while looking for solid evidence, I discovered a glorious read titled The Reception of Henry James in Europe (Duperray). This volume of 20 essays by experts such as Philip Horne, Andreea Ionescu, and Donatella Izzo also included an essay by Dennis Tredy, "'Catholicizing' the Governess: Henry James in Spanish Film." Tredy, in discussing the 2001 film, declares that, "Although Henry James is not given a by-line in the opening or closing credits, it is undeniable that [the director] relied very heavily on characters, devices and dynamics that belong to TS and its century-long legacy of interpretations" (222). That, supported by the statements of others, including Nicole Kidman and the director/adapter Alejandro Amenábar, qualified The Others for this filmography. "The Turn of the Screw" continues to be the most frequently adapted, with 47 versions in all, 18 within the last 17 years.3 Not even a pandemic, it seems, will halt adaptations of James and may even make his works that much more attractive. To use the 2001 The Others yet again as an example, this film not only led to the 2004 Indian adaptation Hum Kaun Hai? but has inspired two new projects currently in development as of late summer 2020. One of them...

Impact of Satellite Television Programs On Ethiopian Culture: An Exploratory Study of Viewing Habits and Attitudes

The purpose of this study was to determine satellite television viewing habits of high and preparatory school students. The study also aimed at finding out whether viewing habits of students would indicate relationship with students’ attitudes, socioeconomic and gender background. The study is conducted on select private and government schools found in Nifas Silk Lafto sub-city of Addis Ababa. This exploratory study combined quantitative and qualitative research methods. Instruments of data collection composed of questionnaire and interview. The findings indicated that all the high school teenagers named television as the prime media followed by mobile device. The results revealed that fulfillment of affective needs were one of the most widely declared motivations for teenage satellite TV program consumers. The overwhelming majority of the students opted for movies as the prime show of the media. Most of the teenage students were found to be heavy TV viewers. This study also found that there is association between TV viewing habits, socioeconomic background, gender and attitude of teenage students towards various elements of culture imbibed from Kana TV movies and its impact. Findings of the present study have implication on media literacy training, an essential skill in the digital age.

Programs about Books and Reading in Central Television

For a long time, various programs about books and reading appeared on TV and then disappeared. They were lost in the TV broadcasting and programs among other programs, cinema films and TV movies. And when programs were closed, they were quickly forgotten. The purpose of this article is to reveal all such TV programs. The author studied the period of more than 50 years. The article gives the names of TV shows about books and reading, belonging to certain channels, and the time of airing. As possible, the author discloses their intent, concepts, content and the names of TV presenters. The sources for the article were weekly bulletins about TV programs, and in the last 30 years — also articles, notes, interviews in professional and general periodicals.In Soviet times, there were TV programs “In the world of books”, “Bookshop”, “Reading circle”. In 1978—1979, the TV presenter of the “Reading circle” was N.M. Sikorsky, then Director of the V.I. Lenin State Library of the USSR. In post-Soviet Russia, there got more broadcasts of that kind. These were both educational programs (“Book yard”, “Graphoman”, “Exlibris”, “Book storehouse”) and numerous commercial ones (“Bookstore”, “Home library”, “Bibliomania”, “World of books with Leonid Kuravlev”, “Book news”, “Book world”). The author gives more details are tells about the program “Graphoman”, which was invented and presented by A.N. Shatalov, the poet, critic and publisher. The program originated in 1994 and was broadcast on various channels for more than 10 years. Programs of the recent years are “Book for breakfast”, “Various Readings”, “Words order”, “Figure of speech”, “Pro-Reading”, “Book measurement”, “What to read?”. For over half a century, television actively supported the initiators and creators of various programs that promoted books and reading. This activity has slightly declined in recent years. But viewers continue to learn from the TV screen about new books and watch events in the book industry.

Neurosurgery in Contemporary Medical Dramas: How Grey's Anatomy & Co. May Affect Perception of Neurosurgery in the Media.

Neurosurgery is a common topic in contemporary medical dramas. This study aimed to examine depictions of several neurosurgical diseases and techniques as well as the perception of the personality of neurosurgeons in the media, focusing on their impact on the physician-patient relationship. TV series and movies with a main focus on neurosurgeons and/or neurosurgical diseases were identified by consulting the International Movie Database (IMDb). After investigation of many TV series and movies, we identified five main topics: vascular neurosurgery, neuro-oncology, neurointensive care, neurosurgical techniques, and neurosurgeon's personality. The portrayal of neurosurgery in medical drama is characterized to a large extent by sensationalism, a lot of misinformation, and an unfavorable portrayal of neurosurgeons, although it is assumed that expert advice was sought in advance of every production. Considering the popularity of medical dramas and movies dealing with medical topics, we must consider the general public's picture of neurosurgery to be widely influenced by the media.

Russian media about medical innovations and technologies

The current state of demand for medical information in the media has a high practical significance for the mass audience. Medicine is a science-intensive, rapidly developing field. In this regard, it is necessary to systematically inform the public about the achievements of medicine - in science, technology and industry, explaining the essence and possible consequences of a scientific discovery, popularizing methods of treatment of a particular disease, introducing society to innovative technological processes in the medical field, achievements and developments of the medical and pharmaceutical industry. The paper reviews the experience of media coverage of medical issues in the aspect of familiarity with innovations and technologies in the context of historical development both in our country and abroad. It also describes the presentation of medical topics in modern media - in periodicals, on radio, on television - in popular science programs or TV movies, in electronic sources. In addition, the article analyzes the genre diversity of the presentation of medical topics. The paper provides information about the media coverage of the main directions of the national project "Health" and its innovative directions.

Pemakaian Kata Sapaan (Taishoushi) di Dunia Kerja Perhotelan: Analisis Percakapan Drama TV dan Film Jepang

Address term (taishoushi) is a word or a group of words used to refer to the interlocutor. Address terms used in hotels, especially five star western hotels, have special characteristic in addressing guests and also other employees. There are many factors which make speaker uses various kinds of address terms. This research aims to describe those factors. The object of this research is address term used as a term of address, that is address term used to appoint interlocutor which it cannot become an utterance without other words. In other word, term of address is a part of an uttered sentence. This research data were collected from Japanese TV dramas and movie about working life in five-star hotels in Tokyo. Those are Hotelier (2007), Hotel Concierge (2015), and The Uchouten Hotel (2006). The data were collected by conducting note-taking technique to transcript the dialogue where the address term belongs to. Then, the data were classified based on speech components: setting and scene, participant, and end. In analyzing the data, there are some factors to be considered. Those are interlocutor’s response, act, key, and norms. Factors in classifying participants are distance, including uchi (in-group) and soto (out-group), power, and gender. Based on the participant’s relation, some social factors to determine address term are power, social distance, and gender. Situational factors may also make a speaker switches the code in using address term.

A Georgia Civil War Film with a Bosnian War Subtext: The Case of John Frankenheimer's Andersonville

:Director John Frankenheimer, in crafting his 1996 TV movie Andersonville, a dramatization of life at the notorious Confederate prisoner‐of‐war camp from the American Civil War, was influenced by images of the Bosnian Serbs’ “ethnic cleansing” concentration camps from the Bosnian War.

Chinese university students’ mediated contact and global competence: Moderation of direct contact and mediation of intergroup anxiety

In recent years, popularity of social media and influx of international students have provided Chinese domestic students ample opportunities to contact with alien cultures both directly and indirectly. To understand impact of the new environment, the present study focused on Chinese domestic undergraduates and proposed a moderated mediation research model examining the relationships between mediated contact (through foreign TV series and movies) and the three dimensions of global competence (global attitudes, skills, and knowledge). We also explored mediation of intergroup anxiety and moderation of direct contact (with international students) underlying these relationships. Results from a multi-group structural equation modeling analysis revealed direct contact as a moderator, modifying the relationship between mediated contact and intergroup anxiety. Specifically, this negative relationship was significant at low, rather than at high levels of direct contact. Further, at low, rather than at high levels of direct contact, mediated contact had indirect relationships with all three dimensions of global competence via the mediator of intergroup anxiety.

Does Media Violence Cause Violence? Can exposure to Violent TV Shows, Movies and Video Games turn people Aggressive and Desensitized to Violence?

The existing literature is indicative of the fact that violence has been rooted in the mass media like never before and with the growing advancement technological advancement children and adolescents spend considerable amount of time exposed to such violence through various sources of media. In order to address this growing concern, this paper analyses the impact of media violence exposure on the development of aggressive feelings, thoughts and behaviour in children and youth. The content analysis of TV shows, movies and video games as most commonly used sources of media have been analysed along with the studies that show rapid increase in violent behaviour after being exposed to virtual violence. It also explores the neurophysiological perspectives by analysing the consequences of exposure to violent media on adolescents’ brain through neuroimaging. Although limited research has been conducted in this field, but the empirical evidence demonstrates an alteration in the prefrontal mechanisms after exposure to violent media, that are responsible for controlling emotion and behaviour leading to aggression. Based on the current longitudinal research, it is also observed that excessive exposure to media violence makes the youth less emotional and desensitized towards real life violence which ultimately leads to aggressive behaviour and have negative long-term effects on the brain. Future research should integrate other risk factors and research paradigms in order to have a more comprehensive picture with continuous development in next generations’ media technology and changing horizons of violence.

Video Face Clustering With Self-Supervised Representation Learning

Characters are a key component of understanding the story conveyed in TV series and movies. With the rise of advanced deep face models, identifying face images may seem like a solved problem. However, as face detectors get better, clustering and identification need to be revisited to address increasing diversity in facial appearance. In this paper, we propose unsupervised methods for feature refinement with application to video face clustering. Our emphasis is on distilling the essential information, identity , from the representations obtained using deep pre-trained face networks. We propose a self-supervised Siamese network that can be trained without the need for video/track based supervision, that can also be applied to image collections. We evaluate our methods on three video face clustering datasets. Thorough experiments including generalization studies show that our methods outperform current state-of-the-art methods on all datasets. The datasets and code are available at https://github.com/vivoutlaw/SSIAM .

Impact of Promotional Strategies on Viewers of Kollywood Movies

Indian Movie Industry had so many ups and downs since 19th century. Industry had movies with great success along with high box office collection records, while some were not even noticed by the viewers. Tempting all of them to movie theatre need well planned strategies. In order to determine the impact of promotional strategy the researcher has created some constructs namely TV advertisements, movie trailers, posters and print advertisements, social networking sites, in-house movie theatre advertisements, word-of-mouth/e- wom, movie attributes, road shows and flash mobs, you tube viral videos, video games, mobile apps, product placements, reality shows, audio launch, making videos. It is concluded from the present study that promotional strategies being followed in Kollywood movies creating great impact on movie watchers. Out of the major promotional strategies considered for this study, the most preferred promotional factors that influence the respondents to watch movies are movie attribute, movie trailers and social networking sites, where movie watchers are most aware on the creative aspects of product placements, you tube viral videos, and reality shows.

Legal Protection of TV Programs and Shows as the Objects of Intellectual Property Rights

The aim of the study. The article analyses the issues of legal protection of TV programs and shows as objects of intellectual property rights, and specifies the peculiarities of legal regulation of these objects and their place in the system of intellectual property rights. The rapid development of technology makes television and its products popular, which leads to the need to improve the legal protection of such an object of intellectual property rights as a television program (show). Methodology of the study. The main methodological principles in the research are general scientific and dedicated methods; in particular, the structural method is used in the classification and presentation of main material, its analysis and use. The research is also based on the comparative method, system approach and comparative analysis, which allowed understanding the peculiarities of the legislation of Ukraine and foreign countries, as well as to structure and consider the legal protection of television programs and shows. The scientific novelty is to determine the specifics of legal regulation of described above objects and their place in the system of intellectual property rights. Conclusions. Therefore, the need to define a TV program as one of the types of audiovisual works and to provide it with appropriate legal protection makes sense, considering the creative input in the process of its creation. The specified object of intellectual property rights proves to be rather complicated and requires qualification that will allow placing a particular television program or show to be in a definite group of objects of intellectual property rights and determine the features of its legal regulation and lawful use. Therefore, we believe that it is necessary to introduce in the legislation a more precise definition for the television broadcast in terms of the difference from other audiovisual works, for example, TV movies.

Following Their Lead? Connecting Mainstream Media Use to Black Women’s Gender Beliefs and Sexual Agency

Although media exposure has emerged as a significant predictor of consumers’ sexual decision making, less is known about the mechanisms involved and about the dynamics of these relations for adults, in general, and for African American adults, in particular. To address these gaps, we used structural equation modeling (SEM) to test whether heterosexual Black women’s endorsement of traditional gender and sexual roles mediates connections between their consumption of four mainstream media (music videos, reality TV programming, movies, and women’s magazines) and three dimensions of their sexual well-being (sexual assertiveness, sexual inhibition, and sexual deception). We surveyed 594 heterosexual Black women aged 17 to 55 who were undergraduate and graduate students at two universities (one historically Black university and one predominantly White institution). Results confirmed expectations, such that greater media consumption was associated with greater support of traditional gender and sexual roles; in turn, endorsing these roles predicted lower levels of sexual assertiveness, greater sexual inhibition, and more frequent use of sexual dishonesty to retain a partner. We discuss implications of these findings for psychology and sexuality research and also for Black women’s sexual relationships.

From television to cinema and back to television again (25 years later) : Twin Peaks' ambivalent scriptwriting approach

While the tension between cinematic and television storytelling may be explored from a variety of perspectives, I am going to focus on the particular experience of Twin Peaks: Fire Walk with Me (David Lynch, USA-France, 1992, 135 min), the cinematic extension of the cult multi-tiered narrative television series. Perceived mostly as an excessively celebrated television movie at the time of its release, more recently Fire Walk with Me has been reappraised, its aesthetic value and narrative connections with the TV show having been accurately reassessed on the occasion of the 2017 revival. In the light of David Lynch’s singular approach to screenwriting, the film may be considered an instance of a television-to-film transition that specifically questions the boundaries between television and cinema narrative strategies and structures. If the cinematic quality of the TV series has been widely praised, I wish to present the film as a work of serial narrative. In an attempt to highlight the aesthetic and narrative reiteration and continuity that it introduces, I will first reconnect Fire Walk with Me, and therefore the TV show, to an earlier and rather peculiar self-contained version of Twin Peaks, namely, the version of the series’ pilot known as The European Version with an Alternate End (1990) distributed on the international market as a TV movie. I will then add an analysis of The Missing Pieces (2014), the feature-length recollection of Fire Walk with Me’s outtakes (re)edited by David Lynch only a few years before Twin Peaks: The Return. My main contention is that both the episodic structure and the narrative strategy of Twin Peaks’ cinematic adaptation are conceived to intensify and extend within the feature film format the experience of a continuing story allowed by television.

A Light in the Classroom: Vittorio De Seta's Diario di un maestro and the Bringing of Experiential Education into Italian Living Rooms

A Light in the Classroom:Vittorio De Seta's Diario di un maestro and the Bringing of Experiential Education into Italian Living Rooms Francesco Fiumara (bio) I frutti di un'opera educativa genuina non possono andar perduti —Bruno Ciari On 11 February 1973, when Vittorio De Seta's four-part miniseries Diario di un maestro premiered on Italian television, I was ten and ready to graduate from elementary school. As a student of a very traditional private school, I was deeply impressed by the vicissitudes of novice teacher Bruno D'Angelo (played by Bruno Cirino) in his ghettoized fifth-grade class of suburban Rome. The genuine encouragement that those disadvantaged schoolchildren received from—and ultimately gave to—their open-minded teacher was entirely unknown to my privileged classmates and me. So, sadly, were the actual socioeconomic conditions of their families and the extreme harshness of their everyday existence. At that time, I could not even imagine that schooling (and the lack thereof) could be an issue for kids my own age; nor, probably, could many of the more than twelve million viewers [End Page S-303] who, just like my family and me, faithfully followed the series.1 In fact, not even De Seta, well known for his civically engaged films,2 knew much about the dysfunctional status of the Italian education system before he embarked on the project. Yet, he embraced his task so committedly that Diario di un maestro not only shows a distinct awareness of the unique terms of the pedagogical debate of the time, but also becomes itself part and parcel of it.3 Positively, while getting wider television audiences acquainted with the methods and efforts of passionate educators like the fictional D'Angelo, De Seta harnessed the outreach power of the medium to take a clear stance against the continuously missed opportunities of too many children, bound to receive their basic education in inadequate and virtually socially discriminating schools. For the first time, in Italy, a fictional work specifically conceived for television went far beyond the established conventions of its genre and used the small screen as an agent of change. Just like the masterpieces of neorealist cinema, an absolute model for De Seta, Diario di un maestro discretely guides its viewers through the inner dynamics of delicate social issues, such as equity and equality in education. As we will see, however, this groundbreaking result did not come about effortlessly. Amid enthusiasm, drawbacks and unexpected developments, the project put De Seta's expertise to the test for nearly four years.4 It all begins in April 1969. Prompted by the screenwriter Ugo Pirro, De Seta reads the recently published memoir Un anno a Pietralata by Albino Bernardini, one of the pioneers of experiential education in Italy, alongside Fiorenzo Alfieri, Bruno Ciari, and Mario Lodi.5 In Un anno a Pietralata, Bernardini recounts in very vivid terms his [End Page S-304] struggling experience as a third-grade teacher of an all-male class in a failing school of a neglected neighborhood of the Roman urban periphery. While he openly denounces the desperate conditions in which suburban schools operate, he brightly highlights the degree to which the caring activism of a motivated teacher can transform an underperforming classroom into a dynamic community where all students (regardless of their individual circumstances) may eventually become motivated learners. Through Bernardini, De Seta abruptly discovers how urgently the Italian school system needs deep reform; but he also learns about the difference that open-minded teachers can make in the life or their students. Without much ado, he considers the possibility of turning the memoir into a TV movie. He proposes his work to the public broadcaster RAI—the sole radio and television network operating in Italy at that time—and, after committing himself to writing a screenplay, he explores the feasibility of his project by making contacts, searching possible filming locations and conducting local casting calls. Yet, as soon as he meets Bernardini, reads Lodi and delves into the innovative techniques that experiential teachers like them used in their classes (where the norm was learning from doing, rather than from the teacher), he promptly realizes that, however accurate, no screenplay...

Automated Video Face Labelling for Films and TV Material.

The objective of this work is automatic labelling of characters in TV video and movies, given weak supervisory information provided by an aligned transcript. We make five contributions: (i) a new strategy for obtaining stronger supervisory information from aligned transcripts; (ii) an explicit model for classifying background characters, based on their face-tracks; (iii) employing new ConvNet based face features, and (iv) a novel approach for labelling all face tracks jointly using linear programming. Each of these contributions delivers a boost in performance, and we demonstrate this on standard benchmarks using tracks provided by authors of prior work. As a fifth contribution, we also investigate the generalisation and strength of the features and classifiers by applying them "in the raw" on new video material where no supervisory information is used. In particular, to provide high quality tracks on those material, we propose efficient track classifiers to remove false positive tracks by the face tracker. Overall we achieve a dramatic improvement over the state of the art on both TV series and film datasets, and almost saturate performance on some benchmarks.

THE ETHICAL CONSUMER AND THE USE OF MAFIA STEREOTYPES IN MARKETING. A STUDY INTO CONSUMERS’ ATTITUDES AND WILLINGNESS TO BUY

Over time popular media has used the idea of Italian Mafia and the related image of mobsters in TV series, movies, and cartoons. The overall image surrounding Mafia is so powerful that nowadays many people associate the name Mafia to The Godfather movie or other fictional images. In addition to this, there are also businesses that offer products and services branded with names that remind the idea of Mafia, despite, in reality, the Mafia is a violent criminal organisation involved in drug trafficking, human trafficking, murders, etc. However, marketing research has never studied consumers’ attitudes towards the use of these stereotypes in marketing and their willingness to buy products and services that use them. This research tries to fill this gap and, by adopting Forsyth’s (1980) ethical ideologies questions, it studies the links between consumers’ ethical ideologies and: 1) consumers’ attitudes towards these products and services; 2) consumers’ willingness to buy them in order to understand whether there are differences between relativists and ideologists consumers. This research is based on an online survey made up of open and closed-ended questions. Section one of the survey was made up of closed-ended questions aimed at studying ethical ideologies; section two was made up of a mix of open- and closedended questions aimed at understanding the perceptions that respondents had towards the Mafia; their degree of acceptance towards the use of the Mafia for commercial purposes; and their willingness to buy Mafia-inspired products; the last section included some demographic questions. The survey was made available via Qualtrics and respondents were recruited through Prolific. In the end 152 responses from UK participants were collected. Data analysis has not been carried out yet, but it is expected to analyse data through the Necessary Condition Analysis (NCA), a new data analysis technique that is aimed at identifying necessary, but not sufficient conditions within data. In addition to this, analysis of group differences will be carried out through ANOVA, in conjunction with regression analysis. Through this research it is expected to be able to understand whether consumers’ attitudes towards the use of Mafia stereotypes in marketing and their willingness to buy products and services that use these stereotypes differ according to whether consumers are classified as relativists or ideologists. With this study it is expected to analyse an area of consumption that so far has been neglected by research, i.e. consumers’ attitudes and willingness to buy products and services that use Mafia-related stereotypes.