Abstract

Television and broadcasting technology has been constantly developing and renewing since its discovery. When developments in electronic and internet infrastructure were added to these developments, a new process emerged in television broadcasting. These systems, called IPTV or Internet TV, have become global systems with millions of members worldwide. Members can watch TV series, documentaries and movies as much as they want, wherever and whenever they want, on all screens connected to the internet. It can play, stop, and continue watching broadcasts at any time. In this study, the possibilities of Internet TV broadcasting are examined in various aspects and satisfaction research is conducted for Netflix users. The purpose of the study is to measure the overall satisfaction of people who are members of Netflix. Questionnaire Method was used to obtain data in the research. The questionnaire consists of 15 questions and was developed by the researcher. The universe of the research is students of Akdeniz University, Faculty of Communication in Turkey Its sample is 89 students representing the universe. The students were determined by the Easy Sampling method. SPSS statistics program was used to analyze the obtained data. Reliability test, Independent t test, anova test, frequency, percentage and average scores were used to evaluate the data.

Highlights

  • The invention of the internet, which is a product of developing digital technologies, and becoming an important mass media is one of the most important developments in the field of mass communication

  • The extent to how much Netflix members are satisfied with this service is the subject of the research

  • 89 samples from Netflix members were taken with the Total Count Sampling method

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Summary

Introduction

The invention of the internet, which is a product of developing digital technologies, and becoming an important mass media is one of the most important developments in the field of mass communication. Thanks to the Internet, McLuhan’s “global village theory” took place in our era and a global communication environment has been created and these developments have brought digital media. Digital technologies have dominated all social life. Digital technologies, which are thought to open a new era especially in mass communication, have had a great impact in the field of broadcasting. Digital publishing has become extremely popular and stands out compared to other communication tools and methods. Evolving digital publishing enables information to reach audiences in different places within a very short period of time with very little cost

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