#BankBlack. #BuyBlack. In the wake of deadly police murders of unarmed Black women and men, calls for greater investment in Black business emerged as one panacea for the myriad divisions rending the very flesh of the American promise. In July 2016, hip-hop artist and business owner Michael “Killer Mike” Render issued a call to action days after the police murders of Alton Sterling and Philando Castile. “We owe them our outrage,” he stressed in a call-in to a town hall meeting sponsored by cable television channels MTV and BET and hosted by a popular local Atlanta radio station. “But,” he countered, “we don't have to burn our city down.” Instead of burning, he challenged 1 million people to open a 100-dollar account at a Black bank. Days following Killer Mike's call to “bank Black,” about 8,000 Atlanteans opened accounts in Citizens Trust Bank, a Black-owned bank started in 1921. Riding a catchy hashtag and waves of discontent, the #BankBlack movement quickly spread beyond Atlanta. In less than a year, people around the world moved an estimated $60 million into Black-owned banks.