Crystal violet (CV +) and five related triarylmethane dyes quench triplet benzophenone ( 3K) in acetonitrile at diffusion-controlled rates ( k q ∼ 1 × 10 10 M −1 s −1). The interaction with CV + results in bleaching of CV + with a quantum yield, K Φ(−CV +), dependent on the concentration of CV + with a limiting value of 0.2 at high [CV +. Benzopinacol (K 2H 2) is also formed in this reaction but its yield decreases as [CV +] increases. In contrast, although both triplet anthracene ( 3An) and triplet naphthalene ( 3Nap) are also efficiently quenched by CV + at diffusion-controlled rates, there is only very inefficient fading, An Φ(−CV +) = 1.1 × 10 −5 . These results are interpreted in terms of a mechanism in which energy transfer to form triplet crystal violet, 3CV +, is the only major channel in the case of anthracene and naphthalene, i.e. 3CV + (like 1CV +) is unreactive. However, in the case of benzophenone, reduction of 3K by CV + with a rate constant k h = 1.4 × 10 9 M −1 s −1 to form ketyl radicals (KH .) can compete (about 14%) with this energy transfer. The ketyl radicals so formed can either reduce CV + to form leuco crystal violet (CVH) or form benzopinacol.