Odisha is a land of primitive tribal culture, full of picturesque colourful natural sceneries. It has inherited a wealth of traditional art and culture. In western Odisha, the elements of tribal cultural heritage have become a determining factor of the fashion trend. Most of the traditional tribal arts and crafts have come to find favour in the minds of art lovers and fashion designers not only in India but also in the world. On the contrary, due to a lack of proper training and sound technical knowledge, the tribals don’t find the means to promote their arts and natural creative skills. This paper focuses on the specific traditional art forms of tribals of Western Odisha and also advocates for the requirement of private-public support to promote local art and design in the global fashion industries and social media.
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