Trends In Development Of Market Research Articles

Trends of the tourist services market development in Ternopil region

Досліджено вплив туризму на економіку Тернопільської області. Туризм упродовж усієї історії свого економічного існування переконливо утримує репутацію специфічної сфери, яка динамічно розвивається у складі галузей обслуговування й посідає помітне місце в світовій економіці за показниками швидкості обігу капіталу, кількості зайнятих, обсягом експорту послуг, в якості джерела доходів для національних бюджетів. Рівень споживання туристичних послуг є одним із важливих індикаторів якості життя. Вплив туризму на економіку України та економіку Тернопільської області досить відчутний, адже туристи споживають різноманітні товари, користуються послугами, що сприяє наповненню місцевих бюджетів. Доведено, що Тернопільська область має вигідне геополітичне розташування, історико-культурні ресурси, володіє значним рекреаційним потенціалом, має розвинену туристську інфраструктуру, хоча область є однією з найменших в Україні. В ній зосереджена надзвичайно велика кількість пам’яток культурної спадщини та природно-заповідного фонду. Узагальнено основні підходи до процесу аналізу ринку туристичних послуг. На даний час ринок туристичних послуг знизив свою активність, тому реклама може стати одним із факторів, яким під силу вирівняти ситуацію й стати механізмом зростання туристичних потоків. Це призведе до інтенсивного розвитку внутрішнього та зовнішнього туризму, адже Україна для цього має достатній природний потенціал туристично -рекреаційних ресурсів і може стати країною з розвиненою туристичною індустрією. Але відсутність моніторингу за ефективністю рекламних кампаній чи окремо взятих медіа-носіїв у багатьох туристичних підприємств децентралізовані методи управління послаблюють креативність реклами та її адресацію цільовому споживачеві. А це призводить до відсутності планового зростання підприємства зокрема та гальмування розвитку туристичної галузі в цілому.

Nature of marketing activity in the system of organization of domestic market provision with consumer goods

The modern stage of economic development of the domestic consumer market, its new patterns and priorities, change of regulation and saturation factors, and transformation of the paradigm of resources and goods provision stipulate the need to improve all the components of its functioning mechanism with the mandatory use of marketing instruments. Therefore, the research of the consumer market condition and development trends as an important component of the general economic system becomes increasingly important. On the one hand, the current condition of most segments offering food and non-food products is considered as unstable and demonstrating negative tendencies related to a sharp decline of previously achieved volumes of supply and sales, reduction of the material basis for production and realization of high-quality goods, and substantial noncompliance with the needs of the population. On the other hand, the paces of innovative changes regarding the methods of production and realization of consumer goods that correspond to global standards, including the use of advanced marketing strategies and Internet resources, are high. The paper aims to substantiate the nature and reasonability of the use of the marketing approach in the system of organization of domestic market provision with consumer goods. Improvement of the quality of life by verification of the safety and quality of food is determined to be the major task of the consumer market regulation. The nature of marketing activity is proven to lie in the stimulation of demand and its forming, as well as stimulation of consumer goods production and creation of conditions for their quality and competitiveness maintenance. The tasks of the marketing activity in the system of organization of domestic market provision with consumer goods are directed at the qualitative meeting of consumer needs of the population by the use of various marketing technologies and approaches. Marketing approaches to the organization of the domestic market provision with consumer goods are outlined. Marketing methods of analysis and determining of production volumes and consumers’ needs on the domestic consumer market are defined.

Zastosowanie modelu grawitacyjnego do analizy międzynarodowego handlu miodem pszczelim

Celem artykułu jest określenie cech funkcjonowania i identyfikacja trendów w rozwoju światowego rynku miodu. Aby zidentyfikować czynniki wpływające na światowy handel miodem, zastosowano model grawitacyjny, a mianowicie jego odmianę dla pojedynczego produktu. Dane statystyczne dotyczące handlu międzynarodowego pozyskano z baz światowych organizacji i użyto do ilościowego określenia tego modelu. W wyniku analizy ekonometrycznej danych panelowych zidentyfikowano determinanty światowego handlu miodem i potwierdziła zasadność zastosowania modelu grawitacyjnego do oceny tego rynku.

SOME ASPECTS OF AVIATION SERVICE MARKET

The present day globalization in economy is closely connected with the development of air transport-one of the fastest growing sectors of economy, which provides long-distance transport, primarily to passengers. The mobility of population has increased and as a consequence the single transport space has been formed. After the crisis of 2015–2016 the economy of civil aviation is characterized by the rapid growth, increased passenger turnover, a high percentage of seat occupancy and the change in the structure of the air transportation market. The state of the air transportation market is characterized by globalization, deregulation, information and privatization. The services which air companies offer to the market are related to a high-tech product. At the same time, modern conditions require airlines to take measures to improve their performance, taking into account the internal and external factors affecting this business, as well as a set of incentive measures for workers in this industry. Thus, the article discusses the process of industry deregulation, gives several examples of market functioning models, highlights their main characteristics and shows options for making managerial decisions. Efficiency evaluation is a prerequisite condition for the implementation of airline development strategies. The principles of market economy required the restructuring of relations in distributive system and material incentive. In this regard, we summarize the experience of several labor remuneration decisions, as an integral part of airline management. The article gives an overview of the modern air transportation market characteristics, identifies the problems and prospects for its development. The relevance of the article is stipulated by the expanded presence of airlines in the world market and, as a consequence, by the necessity to investigate the up-to-date trends in market development, exposure the main factors that affect the competitiveness of air companies. The article is of interest for aviation experts as well as for readers who are keen on aircraft.

Influence of Tourist Geographical Context on Customer-Based Destination Brand Equity: An Empirical Analysis

The present work seeks to address significant research gaps relating to brand equity and Service-Dominant Logic, specifically examining the influence of tourist geographical context on Consumer-based Destination Brand Equity (CBDBE). The purpose of the study is to identify an explanatory model for CBDBE, considering the indirect effects that tourists from a nearby geographical location may exert on CBDBE, because of their proximity and shared context. Self-congruity, tourist motivations, and value-creation are found to be antecedent variables of CBDBE. A spatial econometric model was used that took into account the spatial spillover-effect of geographical proximity on the variable CBDBE, and the direct and indirect effects of the antecedent variables. The results of the study make a contribution to the specialized literature on brand destination and Service-Dominant Logic, and offer interesting implications for the professional domain, with clear implications for the identification of market development patterns and trends.

Основні тенденції розвитку світового продовольчого ринку та виробництво продовольства в Україні

Основні тенденції розвитку світового продовольчого ринку та виробництво продовольства в Україні

Analysis of development trends at the pharmaceutical market of the Republic of Kazakhstan

Aim. To identify the trends of the pharmaceutical market of the Republic of Kazakhstan, its characteristics, problems and development prospects.Materials and methods. The statistic data and the results of questionnaire, as well as the logical, analysis and synthesis, mathematical-statistical and analytical-comparative and questioning methods were used.Results. Based on the analysis of the statistic data the dynamics of the volume of the pharmaceutical market of the Republic of Kazakhstan has been analyzed, it indicates a decrease in the rate of its growth; moreover, orientation on the own producers of medicines and increase in volumes of export of pharmaceutical products have been determined. The distribution of imports and exports of pharmaceutical products by countries has been considered. The main importers are Germany, France and Russia in value terms, while India, China, Germany, France and CIS countries are importers in physical terms. Export pharmaceutical products from Kazakhstan takes place in Russia (24 %), Mongolia (19 %), the Netherlands (13 %), Turkmenistan (12 %), Japan (37 %), Latvia (8 %) other countries (15 %). Based on the questionnaire of pharmacy specialists the SWOT-analysis strategic matrix of the pharmaceutical industry of the Republic of Kazakhstan has been built.Conclusions. According to the results of the study of statistical data the main trends in development of the pharmaceutical market of the Republic of Kazakhstan have been determined. Based on the SWOT-analysis strategic matrix built the strengths and weaknesses, external opportunities and threats for the pharmaceutical industry of the Republic of Kazakhstan have been revealed, and the directions of its development have been suggested.

Ukrainian organic products market: state and prospects of development

The development of the organic market in the world requires conducting a research on the problems that accompany this process. Such studies are becoming more popular and apply not only to organic products market at the global level, but also at the local level. In order to identify global problems, the state and trends of the organic products markets in the USA, Germany, France, Britain as the biggest national markets were analyzed on the basis of the data characterizing the state of organic products market in Ukraine and in the world, provided by the Research Institute of Organic Agriculture (FIBL) and the International Federation of Organic Agricultural Movements (IFOAM). The research of the state and trends of the Ukrainian organic market and agricultural production development was conducted, and using the SWOT analysis methodology and the principles laid out in the PEST analysis, its strengths and weaknesses, opportunities and threats were identified. Within each element, social, environmental, economic and financial constituents have been grouped, providing a possibility to understand which factor is determining in terms of sustainable development. It enabled to make a conclusion that the Ukrainian market remains small in size, entailing significant risks, first of all, for producers, as its further development requires a significant all-round support from the state both from the financial point of view and from the point of view of active promotion of sustainable development ideas and education of the population on the importance of consuming quality products, taking care about their health and, as a result, contributing to the improvement of the environment.

Prospects of using security mechanism in the process of rehabili-tation the building sphere in Ukraine

In this article, securitization was investigated as one of the most important sources of financing for the construction of residential real estate in Ukraine. The main purpose of the article is to explore ways to refinance mortgage loans used in the world practice for the rehabilitation the building sphere in residential real estate and to identify ways of expanding and cheapening them. The authors have found that a depository financing model uses on the Ukrainian mortgage market has significantly reduced the possibilities for its development and makes the mortgage expensive. Also, the models of the European and American mortgage markets were compared, identified the advantages and disadvantages of each model. And the possibility of using these models in Ukraine was considered. The current state of the mortgage market in Ukraine was examined. In addition, the trend of mortgage market development in a pre-crisis and post-crisis period was demonstrated in this article. Finally, the following conclusion was drawn: in order to increase the availability of mortgage loans and to rehabilitation the construction sphere, it is necessary to introduce mechanisms for refinancing mortgage loans.

Renewable energy and power cooperation between China and six Latin American nations

China has been entitled the biggest supplier and largest market of renewable energy for the past few years. With One Belt and One Road initiative carrying on, the China’s renewable energy industry is looking for opportunities across the world. Latin America, which has rich renewable energy resources and urge demand for a cleaner and more sustainable energy system, may become an important target market for China. The prospect and potential of renewable energy cooperation between China and Latin America are promising. In this paper, six Latin American nations of varied background were selected as study cases. Their nation profile, energy resources, power market, and energy development trends were analysed, and the cooperation prospect and potential between these nations and China in renewable energy sector were discussed. The results indicate that Argentina and Bolivia are most potential cooperation partners, and project development and equipment manufacturing of non-hydro renewable energy, along with power grid upgrading are the prioritized areas. In addition, recommendations and solutions addressing the issues and challenges incurred in the current bilateral energy cooperation between China and Latin American nations were proposed.

НАПРАВЛЕНИЯ РАЗВИТИЯ РЫНКА BTL -КОММУНИКАЦИЙ В РОССИИ

The description of the main tools of Below-the-line- communications (BTL-communications), their advantages and disadvantages is presented. Based on the study, the main tasks performed during the implementation of BTL-tools on the market are described. The statistics of the Russian advertising market (using the data of the Association of communication agencies of Russia) and the place of BTL advertising on it are given and analyzed. Particular attention is paid to the analysis of the correlation of BTL-advertising with other forms of advertising. Also, based on the data of the Russian association of marketing services, the demand for various BTL-communications by advertisers is analyzed. A set of trends in the development of the BTL-communications market is formulated.

Автомобиль не роскошь, а средство передвижения. Анализ тенденций развития рынка легковых автомобилей

Автомобиль не роскошь, а средство передвижения. Анализ тенденций развития рынка легковых автомобилей

ГИБКАЯ ЗАНЯТОСТЬ: ГЛОБАЛЬНЫЙ, РОССИЙСКИЙ И РЕГИОНАЛЬНЫЙ АСПЕКТЫ

The current trend in the world social development is characterized by crossing state borders, formation of universal cultural, scientific, economic, and labor space. That is why scientists all over the world pay much attention to various researches of the global labor market. One of the key tendencies in the global labor market development is formation of wide spread of flexible employment modes. This phenomenon requires absolutely new approaches to its theoretical and methodical understanding, selection of governmental employment policy completely different from the existing ones. The authors make a comparative analysis of the scope of flexible employment in global economy, and define the tendencies of its further development. The investigation allows to find out, that the global market is described by the growth of flexibility, which is ultimately reasoned by innovative nature of the modern society and economy. An important feature of contemporary trends in Russian labor market development is appearance and spread of flexible employment as well. A number of researches performed for one of typical Russian labor markets have defined specificities of flexible employment form perception by employers and employees. The authors have ascertained the reasons impeding the advancement of such forms and their advantages. This study allows to determine the peculiarities of the employees’ motivation under the flexible employment conditions. It is also found out that development of unusual employment forms brings about both positive and negative results. One of important problems in Russia preventing further development of flexible employment forms is “legal helplessness” of both employees and employers, which can only be overcome by combined efforts of the authorities, employee representatives, and employers. Commitment to conceptual international provisions for employment transformation under current conditions, aimed at the innovative social and economic development, may help here, insofar as presently, the Russian Federation is an integral part of the global economy.&nbsp

Study on the Strategy of Customer Participation in Service Innovation in Virtual Community

With the rapid development of information technology, the relationship between people has expanded upon the real world to the virtual Internet world. A new social form of virtual community has been formed. Through virtual community, customers can communicate with enterprises to realize convenient information. Enterprises can also obtain more accurate customer needs from virtual communities, grasp the trend of market development, and improve their service innovation ability [1]. However, in reality, the degree of customer participation in service innovation in virtual communities is not ideal enough. Therefore, it is necessary to study the strategy of customer participation in service innovation under the virtual community environment. On the basis of review of literature review, this paper expounds the connotation of customer participation in service innovation, then analyzes the characteristics of interpersonal interaction in virtual communities and the main factors that affected the process of customer participation in the process of innovation in virtual communities, and puts forward the strategy of customer participation in service innovation in virtual communities.

ТЕНДЕНЦИИ РАЗВИТИЯ РЫНКА ПЛАТНЫХ УСЛУГ (НА ПРИМЕРЕ РЕСПУБЛИКИ ТАТАРСТАН)

Services are the most important part of national economy and are grouped according to the purposes, nature, application and properties. Currently, the most important type of services in Russia is the trade which makes the study relevant. The authors of the paper analyzed the market of paid services at the macro- and meso-level. The index of physical volume of paid services to the population, the consumer price index, the positioning, and the cluster analysis are used as the tools of analysis. The detailed analysis of the macro-market of paid services is carried out in terms of types of services and covers the period of 1990–2016 what allows assessing the market development trend over the past 26 years. During the analysis, the most popular types of paid services among Russians were identified. The meso-level study is carried out on the example of Volga Federal District, as a result of which, the diagram of positioning of the District regions according to the indicators of paid services volume per capita and the index of physical volume of paid services is built and four quadrants are defined. The study concludes with the assessment of the dynamics of paid services market of the Republic of Tatarstan for 2010–2016 taking into account the specifics of services. At the first stage, the development trends of the regional service market are identified; at the second stage, the cluster analysis of the municipal districts of Tatarstan is carried out in terms of paid services per capita, which identified three groups of regions with the further clustering of the municipal entities. The practical significance of the results of the study is in the grouping of paid services market consumers to get an idea of the behavior of a customer from a certain segment.

Analysis of Advertisement Financial Efficiency in Pharmaceutical Sphere

This paper defines the main trends of pharmaceutical market development in Ukraine and presents the most common measures of the demand stimulation for pharmaceutical products, primarily advertisement. The scope of the investigation included the analysis of the impact of these measures on the companies’ revenue from sales, with the use of the panel data model, and the group of products with the low income level without advertisement was defined. The respective group was additionally analyzed with the use of cluster analysis that allowed for conclusion on the most efficient demand stimulation instruments. The obtained results show that in order to perform an efficient advertisement campaign, it is necessary to analyze statistical data regarding separate products sales with the application of the methods presented in the paper.Article received 30.04.2017

New trends in the system regulating the market of bank services

The severity of the last financial crisis for the European financial markets, the economy, and society makes the scientists and financial analysts start to seek answers with great openness not only to the question of how to reduce its negative effects in the future, but also of how the system regulating financial institutions will look like in the future. The article discusses three options of the positions on the future regulatory tendencies: theoretical alternative, option presented in reports and expert studies, and the version arising from observations of the current practices of functioning of the European banks. The aim of the article is to confront the views on the future trends in the regulation of the banking sector from theoretical, consulting point of view, and the view formulated on the basis of evalua-tion of banking practices.

ТЕОРЕТИЧНІ АСПЕКТИ ВИКОРИСТАННЯ БЕНЧМАРКІНГУ ДЛЯ ПРОСУВАННЯ ВИСОКОТЕХНОЛОГІЧНОЇ ПРОДУКЦІЇ НА МІЖНАРОДНИХ РИНКАХ

The paper reviews the key trends in global high-tech market development. An overview of marketing tools for high-tech products market positioning is presented. It is argued that product characteristics affect the choice of marketing promotion tools. The key benefits of using benchmarking in high-tech products promotion are investigated along with identifying its basic stages. Benchmarking is carried out ad strategic and operational levels. At a strategic level, benchmarking assumes a focus on strengths and weaknesses which are strategically important given the competition.

Practical Application and Analysis of Lead-Free Solder on Chip-On-Flip-Chip SiP for Hearing Aids

Abstract Due to rapid growth of the microelectronics industry, packaged devices with small form factors, low costs, high power performance, and increased efficiency have become of high demand in the market. To realize the current market development trend, flip chip interconnection and System-in-Package (SiP) are some of the promising packaging solutions developed. However, a surprising amount of surface mount technology (SMT) defects are associated with the use of lead-free solder paste and methods by which the paste is applied. Two such defects are solder extrusion and tombstoning. Considerable amount of defects associated with solder overflow are found on chip-on-flip-chip (COFC) SiP in hearing aids. Through the use of design of experiments (DOE), lead-free solder defect causes on hearing aids application can be better understood and subsequently reduced or eliminated. This paper will examine the failure modes of solder extrusion and tombstoning that occurred when two different types of lead-free solders, Sn-Ag-Cu (SAC) and BiAgX were used within a SiP for attachment of surface mount devices (SMD) chip components for hearing aid applications. The practical application and analysis of lead-free solder for hearing aids will include the comprehensive failure analysis of the SMD components and compare the modeling and analysis of the two different solder types through the DOE process.

Research on the Content of Credit Indicator of Bicycle-Sharing

In the rapid development of Internet banking, “13th Five-Year” planning proposals put forward the development strategy in economic support network sharing. One of the most important reasons for the rapid development shared economy is that it can provide a kind of development strategy for the environmental deterioration of China and the world. The basis of shared economy lies in the mutual trust between the two sides, and if lacking this foundation then shared economy would fail as well. In China, the bicycle sharing has just started to develop and needs much work. There are significant gaps in both of the theoretical aspects as well as the execution and practice. Take for example the rapid development of sharing bicycles. Although this is a form of sharing, there is a significant loss rate, which is detrimental to users. The enterprise that continues to support this is also affected, and both parties adhere to no true benefit. In order to educate the users, and to make shared bicycle out of the vicious circle, this paper puts forward the establishment of the content of the credit indicator of shared bicycle. By reviewing and summarizing the share of single market, our discussion of financial shared economic and market development trend, with the comparison of the content of sesame credit set up, will help determine a shared bicycle system and even shared economic industry.