Abstract
The development of the organic market in the world requires conducting a research on the problems that accompany this process. Such studies are becoming more popular and apply not only to organic products market at the global level, but also at the local level. In order to identify global problems, the state and trends of the organic products markets in the USA, Germany, France, Britain as the biggest national markets were analyzed on the basis of the data characterizing the state of organic products market in Ukraine and in the world, provided by the Research Institute of Organic Agriculture (FIBL) and the International Federation of Organic Agricultural Movements (IFOAM). The research of the state and trends of the Ukrainian organic market and agricultural production development was conducted, and using the SWOT analysis methodology and the principles laid out in the PEST analysis, its strengths and weaknesses, opportunities and threats were identified. Within each element, social, environmental, economic and financial constituents have been grouped, providing a possibility to understand which factor is determining in terms of sustainable development. It enabled to make a conclusion that the Ukrainian market remains small in size, entailing significant risks, first of all, for producers, as its further development requires a significant all-round support from the state both from the financial point of view and from the point of view of active promotion of sustainable development ideas and education of the population on the importance of consuming quality products, taking care about their health and, as a result, contributing to the improvement of the environment.
Highlights
The dynamic development of the organic products market has led to a lively discussion of the problems of its development, as since the beginning of the 21st century, the market is increasing year by year, but its share in the world remains minimal
In order to identify global problems, the state and trends of the organic products markets in the USA, Germany, France, Britain as the biggest national markets were analyzed on the basis of the data characterizing the state of organic products market in Ukraine and in the world, provided by the Research Institute of Organic Agriculture (FIBL) and the International Federation of Organic Agricultural Movements (IFOAM)
It enabled to make a conclusion that the Ukrainian market remains small in size, entailing significant risks, first of all, for producers, as its further development requires a significant all-round support from the state both from the financial point of view and from the point of view of active promotion of sustainable development ideas and education of the population on the importance of consuming quality products, taking care about their health and, as a result, contributing to the improvement of the environment
Summary
The dynamic development of the organic products market has led to a lively discussion of the problems of its development, as since the beginning of the 21st century, the market is increasing year by year, but its share in the world remains minimal. At the same time, based on the analysis of these studies, it can be stated that there are a number of problems that are typical for the development of the market in general, irrespective of its local location, insignificant size, it is the problem of the transition from traditional to organic production, which slows the growth of organic products volumes, as well as low level of understanding of the importance of consumption of organic products by the population and its importance for sustainable development, including for future generations. A considerable number of studies are devoted to local problems that are rather specific and depend on internal factors that are formed within the country, in particular, the legislative framework, structure and level of income of the population, level of infrastructure development, support from the state, etc. There is a need for a comprehensive analysis of the state and trends of the Ukrainian market development and identification of its strengths and weaknesses
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