Trends In Tourism Development Research Articles

Tourism as a Tool for Strengthening the “Soft Power” of Azerbaijan

Abstract The relevance of this topic is due to the fact that tourism today is a powerful and effective tool of “soft power” in Azerbaijan. The current state, principles and main directions of state policy in the field of tourism are considered. The importance of an integrated approach in the field of tourism research is emphasized. Scientific novelty lies in the analysis of new aspects and trends in tourism development, the search for new solutions and approaches to improving the tourist experience, as well as the application of new methods and technologies for the analysis and management of the tourism industry. The article provides recommendations for the development of tourism in Azerbaijan, which contributes to the strengthening of “soft power”.

Research on Jiangxi Cultural Wisdom Tourism Industry Strategy Based on OHDSI General Data Model and Digital Art Empowerment

With the rapid development and wide application of a new round of information technologies, such as the global Internet of Things, the new generation of mobile Internet, cloud computing, etc., informatization has opened a new stage of smart tourism (ST), and ST has become the main trend of tourism development in China at present and for a long time to come. Tourism industry has become one of the important pillar industries in Jiangxi, and it plays an increasingly prominent role in stimulating and supporting economic and social development. Wisdom tourism is an important means to improve tourism service, tourism management and tourism marketing, and an important starting point to promote the upgrading of tourism industry in Jiangxi Province, and to achieve carry-over and leapfrog development and overtaking at corners. This paper is constantly improving and updating on the basis of data warehouse integration mechanism. Under the data warehouse mechanism, through the effective integration of spatial data, virtual reality data and dynamic data, a comprehensive data warehouse oriented to tourism promotion, scenic spot management and department management is formed. It aims to promote the rapid implementation of ST, bring tourists a comfortable tourism experience, save costs and improve efficiency for tourism service providers.

Research on Strategies for the Integrated Development of Culture and Tourism in Hezhou City under the Background of High-Quality Tourism Development

In the context of the new era, the development of the tourism industry is in a crucial strategic opportunity period, and the integration of culture and tourism is a new trend in tourism development. By deeply exploring cultural connotations, shaping travel with culture, and highlighting culture through travel, continuous efforts are made to promote high-quality tourism development. Hezhou City possesses abundant total tourism resources, with rich cultural connotations. The city actively promotes in-depth integration of culture and tourism across various fields, dimensions, and the entire value chain to propel high-quality development in culture and tourism. However, challenges such as insufficient exploration of cultural connotations in tourism products and a single product typology persist. Using Hezhou City as an example, this article, based on a review of cultural tourism resources, analyzes the problems in the development of integrated culture and tourism, and explores suitable paths for the integrated development of culture and tourism in Hezhou City.

Global trends in tourism development in the era of globalization

Globalization, characterized by the growing mobility of capital, people, ideas and information on a global scale, has become an urgent topic in the modern world. It is obvious that tourism and related economic activities are not protected from such a broad context of the global economy. Over the past decade or two, there has been a steady increase in international tourist flows, interregional and inter-organizational alliances, as well as foreign direct investment. These trends are especially prevalent in developing countries, mainly due to their pristine nature, diverse culture, inexpensive goods and services, cheap labor and other resources. However, some scientists warn that tourism is an industry run by richer, more powerful countries and their respective multinational corporations. The article presents a detailed study of the essential nature of the category "tourism" from the point of view of economic and social activities. It is proved that the basis of tourism as a multidimensional economic and social category is determined by two groups of principles: fundamental and desirable. It is concluded that tourism, as an important component of the modern world economy, inevitably becomes involved in the process of globalization. New opportunities for exotic travel are opening up for tourists, offering authenticity and uniqueness, and this in turn forces the tourism industry to look for new alternatives to classic tourism.

Research on the Enhancement of Chongqing Cyberpunk Cultural Tourism Experience under the Background of Culture and Tourism Integration

As a new trend in tourism and cultural development, the integration of culture and tourism is capturing the zeitgeist with its unique charm. In this context, various regions have explored distinctive cultural tourism resources and created unique tourism brands through in-depth exploration and innovation of local culture. Chongqing, with its unique geomorphological features and distinctive architectural style, retains the deep flavor of traditional Chinese culture while cleverly integrating the futuristic sense of modern technology. This combination aligns perfectly with today’s popular Chinese cyberpunk style, making Chongqing an ideal place for the development of cyberpunk cultural tourism. This article investigates the history of cyberpunk culture and its current development status in Chongqing through a literature review. It then discusses the feasibility of developing cyberpunk cultural tourism in terms of social and cultural development needs and market demand. Based on a survey of cyberpunk tourists’ experiences, the article deeply analyzes the existing problems of cyberpunk cultural tourism in Chongqing and proposes corresponding experience enhancement strategies, aiming to provide references for the development of cyberpunk cultural tourism in Chongqing Municipality.

Wilderness as Tourism Destination: Place Meanings and Preferences of Tourism Service Providers

The increase in wilderness use for nature-based tourism has complex implications for wilderness management. Tourism service providers play an important role in shaping tourism development trends, which can have an impact on wilderness. This stresses the importance of studying their perceptions and preferences regarding wilderness management. This study explores the meanings wilderness areas contain for tourism operators, the relationship of these meanings with wilderness management and development preferences, and the potential of place-based approaches to contribute to wilderness management. The study is based on 47 semi-structured interviews with tourism service providers offering services within or near the Icelandic Central Highlands, known for their vast, high-quality wilderness areas. The findings emphasize the importance of place meanings assigned by tourism service providers in shaping wilderness management preferences. The study highlights the usefulness of place-based management approaches, which can help identify potential conflicts between tourism and wilderness preservation, select proactive measures to minimize tourism’s impact on wilderness quality, and thereby facilitate sustainable tourism practices in wilderness.

THE WEEKEND TOUR AS THE PROSPECTIVE TREND OF RURAL DEVELOPMENT

Currently, the development of domestic tourism in Ukraine has now been officially recognized as a strategic priority. Statistics show that in many foreign countries, revenues from domestic tourism make up to 80% out of the total tourism type. Local tourism enhances domestic consumption and, as a result, it creates demand for local goods and services. Domestic tourism contributes to the development of related industries, even those considered unprofitable. The development of domestic tourism can become a source of financial income for the country’s economic system and stabilize the labour market. Therefore, the state and prospects of the development of the domestic tourism, the weekend tour, in particular, as a direction that will contribute to the development of rural areas in different regions of Ukraine, require detailed research. Khmelnytskyi region has prerequisites for the development of a weekend tour, namely: beautiful landscapes, unique flora and fauna, the presence of rivers, lakes and forests, protected areas, rich architectural heritage, low price for tourist services. In addition, there is a large number of tour operators in the region, developed infrastructure and repaired roads even in remote villages. The purpose of our article is to analyze the development of weekend tours as the prospective trend of domestic tourism development in the Khmelnytskyi region. The regional features of the development of weekend tours in Ukraine, in the Khmelnytskyi region, in particular, are revealed. An analysis of the level of implementation of weekend tours in the region is carried out. Recommendations for improving the organization of weekend tours in the Khmelnytskyi region have been developed. The authors of the article are convinced that the study and adopting the best practices of European countries in the context of a weekend tour will contribute to an increase in income from domestic tourism.

Assessment of Ecotourism Environmental Carrying Capacity in the Qilian Mountains, Northwest China

Ecotourism is the main trend of global tourism development, and evaluating the ecotourism environmental carrying capacity (EECC) of ecologically fragile areas can provide a scientific basis for the sustainable development of regional tourism. This study uses the typical fragile mountain area, the Qilian Mountains (QLMs), as an example and analyzes the spatial and temporal changes in EECC by constructing an evaluation indicator system of EECC, which is based on the framework of “natural ecological environment support—socio-economic pressure—tourism activity pressure”. In the results, it is found that the natural ecological environment support, socio-economic pressure, and tourism activity pressure in the QLMs all present a spatial distribution pattern of higher in the southeast and lower in the northwest. From a temporal perspective, most of the indicators of different subsystems show an increasing trend. The whole area of EECC in the QLMs shows an increasing trend in 85.4% of the region, while the EECC in some areas in the southeastern and northern parts shows a decreasing trend. Comparing different time periods, it is found that the EECC in the whole region shows an increasing trend from 2000 to 2010, while the proportion of areas with a decreasing trend in EECC from 2010 to 2018 reaches 67.1%. The research results can provide a scientific basis for the sustainable development of ecotourism in the QLMs and other similar regions in the world, and they further contribute to the protection of the ecological environment.

ПЕРСПЕКТИВИ ВІРТУАЛЬНОГО ТУРИЗМУ

The aim of the research is to identify internet resources providing information and virtual tourist services, characterize modern trends in virtual tourism development, determine factors influencing its attractiveness and prospects, and analyze the peculiarities of this type of tourism. The methodology for researching the prospects of virtual tourism is based on the analysis of various informational sources, including internet resources and bibliographic scientific works of experts in the field of tourism. In the course of this work, we employed general scientific methods, namely: analysis, synthesis, and generalization. Results. The article outlines the prerequisites for creating a specialized information-virtual environment and provides the addresses of these resources. It presents a range of virtual tourist services, including virtual tours, virtual excursions, travel blogging, tourist television projects, and virtual-informational tourist centers. Modern trends in their development are also presented. The main means of providing virtual services are discussed, along with their advantages and capabilities. The role of artificial intelligence (AI), big data, virtual, mixed, and augmented realities in creating virtual tourist products is indicated. The peculiarities of virtual tourism are mentioned for the first time, along with its advantages compared to other types of tourism. A number of factors influencing its attractiveness and prospects are identified. Scientific novelty. For the first time, the possibilities and prospects of virtual tourism are substantiated as a direction for innovative-informational development of the tourism industry. The practical significance of the scientific publication lies in the application of modern innovative-informational resources for scientific, recreational, and touristic purposes, taking into account contemporary challenges, changes, and processes at both national and global levels.

Book review: Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology, Edited by Alaistar M. Morrison and Dimitrios Buhalis

Book review: Routledge Handbook of Trends and Issues in Tourism Sustainability, Planning and Development, Management, and Technology, Edited by Alaistar M. Morrison and Dimitrios Buhalis

The Main Trends in the Development of Digital Tourism in Uzbekistan

The article discusses current trends in tourism development: e-tourism, virtualization, niche tourism,the transition from the service industry to the industry of experience and impressions. The role of large companiesin the online travel market is being studied.

Tourists' willingness to contribute to smart tourism: a construal level theory perspective

PurposeSmart tourism has become an inevitable trend in future tourism development. However, despite significant investment in its technological foundation, little is known about whether and when tourists are willing to be involved in smart tourism. This study explores tourists' willingness to contribute to smart tourism development by empirically examining their intention to share personal information and use smart technology.Design/methodology/approachBased on construal level theory (CLT), a 2 (far/near spatial distance) × 2 (gain/loss persuasive information frame) × 2 (altruistic/egoistic value orientation) laboratory experiment with different contextual features was designed to examine tourists' willingness to contribute to smart tourism.FindingsTourists are most willing to share personal information and use smart technologies when spatial distance aligns with information framing, spatial distance aligns with value orientation and information framing aligns with value orientation.Practical implicationsThis study provides essential insights for destination management organizations (DMOs) about tourists' perceptions of smart tourism, enabling DMOs to develop more precise marketing strategies to encourage tourists to contribute to smart tourism development and enrich tourists' travel experiences.Originality/valueThis study enriches theoretical knowledge of DMOs' boundaries in encouraging tourists to contribute to smart tourism and provides critical insights into future smart tourism development for researchers and practitioners.

The Linkage between Modern HR Management and Activities to Improve Performance in Tourism Development Trends in the Republic of Kosovo

The intention of this research is to expand process leaders' contributions leveraging modern human resources procedures and practices for the advancement of the performance of tourist enterprises in the field of Kosovar tourism. Determining and measuring the variables with the greatest impact and those with the least impact is one of the determinants of the level of staff performance in the tourism sector. The results show that relationships in the coordination of management actions have a favorable impact on raising the bar for work outcomes and accomplishments as well as the growth of these human resources in Kosovar businesses. Human resources from Kosovar tourism enterprises should be considered a strategic development partner. As a result of the implementation of the methods and processes of the development of the successful global employee, the satisfaction of visitors and tourists with the products and services offered is also confirmed. This scientific research will serve as a good scientific reference base for tourism enterprises, the managers of these enterprises as well as the levels of policy-making at both the central and regional, that the recognition of influencing factors and the implementation of contemporary management methods, yet, forcefully encourages the productivity and advancement of staff.

Research on Cross-border Regional Tourism Information Resources Sharing and Cooperation Development in the Greater Bay Area

Inter-regional tourism cooperation has emerged as a significant trend in tourism development, pivotal role in facilitating inter-regional economic exchanges and cultural integration. This study employs the theory of 'cross-border governance' to examine the historical development and progression of the Bay Area. By conducting an analysis of the typology and spatial distribution of tourism resources, this study proposes a pioneering model for fostering multilateral cooperation in the field of tourism, with a particular focus on the Pearl River coastal city belt. It scrutinizes regional tourism cooperation from various perspectives including formulation of tourism policies, construction of the tourism industry, complement tourism production factors, establishment of tourist capital and talent, design and marketing strategies for tourist products. Furthermore, it advocates for policy exchange, market, and cross-border governance as essential components to establish a cooperative guarantee mechanism while providing pertinent recommendations for regional tourism cooperation within the bay area.

A research of factors and the process of a territory’s tourism ecosystem formation

The article presents the results of the authors’ research on issues of ecosystems in tourism, digital ecosystems, the impact of digital transformation and platformization of the economy and business on the process of formation of territories’ tourism ecosystems, the role and development trends of the hotel industry as an element of the tourism ecosystem, the impact of information and communication, including digital and mobile technologies on the processes of integration and collaboration of tourism ecosystems’ stakeholders. The authors have studied theoretical and methodological foundations of the ecosystem approach in science and business, including the concept of “ecosystem” in various fields, specifics of formation of ecosystems in business in the digital economy. The authors have studied the ecosystem approach in the development of tourism and hospitality within a tourist territory. Based on a survey of experts, the authors assessed factors of formation of a territory’s tourism ecosystem and tourism development projects and developed methodological recommendations for the development of a territory’s tourism and hospitality based on the ecosystem approach. The authors have proposed and substantiated the model of a tourist territory’s ecosystem and the mechanism for an interaction of stakeholders. As an object of study, the authors have considered organizations of the tourism industry, including the hotel industry as an element of tourism development in a tourist territory within the framework of the ecosystem approach. The subject of the study is the system of socio-economic, organizational, and managerial relations and relations, partnerships and technologies in the development of tourism in a tourist territory, in general, and the hotel industry as an element of the tourism industry, in particular, studied within the framework of the ecosystem approach. The obtained results might be used as a basis for continuing scientific research on issues of tourism ecosystems, digital transformation of the tourism industry, designing the development of tourist territory, in the work of tourism administrations at all levels, organizations in the field of tourism and hospitality.

The main trends of the development of tourism in Ukraine from the earliest times to the end of the 80s of the 20th century

The purpose of the study is to analyze and systematize existing research on the history of tourism and to form one’s own view on the problematic of the issue. This is relevant in connection with the understanding that the development of tourism mirrors the historical, socio-economic and cultural development of society. The methodological basis of the article is the principles of methodological pluralism. A number of scientific methods and approaches have been used to the extent that they are adequate to the tasks of the research. The author uses a system of general philosophical (dialectics, objectivity, historicism), general scientific (method of system analysis, structural-functional, retrospective-comparative), and special (formal, comparative, statistical) research methods. Scientific novelty. The article substantiates theoretical-methodological, methodical approaches and developed practical recommendations for the balanced development of the tourism industry in Ukraine. Based on the study of tourism development trends, a scientific approach to the development of the potential of the tourism industry (based on the results of cognitive modeling) is proposed, which includes structural units of a specialized management center and support for the balanced development of the tourism industry. Conclusions. It is shown that the origin of tourism took place in distant antiquity. The formation of tourism as an independent organized activity occurred in the 1970s, this alternative type of employment was stimulated in order to stop the mass migration of the population from the countryside to the city. It is emphasized that the formation of tourism in different geographical regions has certain features, its development can take place according to the following main models: Anglo-American, Asian, Western European, Eastern European. Attention is focused on the fact that in many countries, the activity of providing tourist services is stimulated by state bodies and is aimed at supporting unpromising areas.

Perspectives on retro-tram in tourism

Actualization of cultural heritage based on the nostalgic feeling of the good old days is one of the prospective trends in tourism development in times of crisis. Slowing down the pace of life and time perception are in strong demand due to the overall informatization, growing constraints and risk of uncertainty in the world. The study reveals the factors to manage time perception, describes the concept of the retro style and gives assessment to retro-tram in tourism basing on local and international practices. As a result of the research, the study suggests the concept of the sightseeing retro-tram from the perspectives of the human physiological perception and cultural studies while the results of the cross-case study analysis are summarized as a matrix of managerial recommendations so that to involve it in the tourism industry activities.

Оrganisation of Tourist Activities in Natural Landscapes of Post-War Period

The purpose of the article is to research and justify the content of tourist activities in natural landscapes, in particular on the basis of speleological resources in the post-war period. The research methodology is based on the principles of socio-cultural and polysystemic analysis, comparative and structural-systemic methods of scientific knowledge, which make it possible to consider the trends of tourism development in the post-war period and to find out the specifics of the organisation of tourist activities in speleological landscapes. The scientific novelty of the study is determined by the actualisation of attention to recreational activities in natural complexes, in particular speleological ones, since speleological tourism activities in war and post-war time can be considered as a natural model of emotional stress relief, adaptation to unusual conditions and prevention of negative changes in physical and mental health. Conclusions. Doing various tourist recreation in the natural landscapes of the post-war period should take place on the basis of environmental protection and familiarity with local cultural traditions. When designing tourist and recreational parks based on speleological and spelestological sites, a set of functional zones is determined on the basis of the socio-cultural and natural features of the territory.
 Key words: tourist activity, natural landscapes, speleological sites, post-war period.

Challenges and Prospects of Rite Tourism in Russian Regions

The article analyzes processes influencing current trends of tourism development. The author focuses on principle importance of in-country tourism, its adjustment to present day conditions and thinks that it is necessary to find new vectors and lines of its development. He proposes to pay special attention to the development of rite tourism as a possible solution to current problems. This notion has not been highlighted in academic literature yet. The author analyzes this type of tourism and puts forward his own interpretation and classification of its key lines as well as classification of rite tours in time, length and geography. He underlines the difference between rite tourism and ritual one. The analysis of the most popular routes showed that our country possesses necessary resources for the development of rite tourism. The author studied the potential, for example of the Arkhangelsk region and proposes to use certain folk fests of coast-dwellers to develop new tourist programs within the frames of rite tours. The fullscale use of the rite tourism potential as an integral part of tourist industry can have serious impact on social and economic progress in the region, on preservation of cultural traditions and our history.

Empowerment of the Community of Cisantana as a buffer village of Gunung Ciremai National Park through Ecotourism Program

The welfare of the buffer village community is a factor that affects the sustainability of Gunung Ciremai National Park (GCNP). One of the efforts that can be made is empowering the community by developing and managing nature tourism through a partnership pattern. Therefore, it is necessary to conduct research in buffer villages, namely Cisantana Village, with the objectives are; assessing the potential for developing Objects and Natural Tourism Attraction (ONTA), identifying the level of influence and importance of stakeholders, analyzing the benefits and trends of natural tourism development, and strategies for developing and managing ONTA. Data collection was done by interview, observation, and library search. The analysis used; ADO ODTWA (Analysis of Operational Areas-ONTA), Analysis of the Level of Influence and Importance of Stakeholders, and Qualitative Descriptive Analysis. ONTA of Palutungan campground is worth developing. GNCP Office Center and Koperasi Alam Citra Mandiri are key players. The partnership program provides socio-economic benefits for the people of Cisantana Village. The ONTA development and management strategy can adopt the Pentahelix Model, which encourages the strengthening of tourism collaboration through optimizing the roles of BGCAM. The involvement of the private sector in product development in ONTA is required but must be dominated by the local community.