AbstractA transparent organic light emitting diode (OLED) display has received much attention as one of the future display technologies. While various studies have conducted to increase transparency, reduce haziness and remove image distortion in transparent OLED, fewer studies have attempted to provide the requirements of visual quality for a particular purpose of applications. In order to establish the guidelines of visual quality requirement, a method for the visualisation of seeing through a transparent OLED is required. In this paper, we present a feasible simulation method for visualising transparent OLED. We focused on three influential conditions—illumination, transparency and contrast—though numbers of conditions affect visual quality in Transparent OLED. And each condition was implemented on the assumption that the design of pixel structure may be separated into two parts, emitting and see‐through areas. All of the procedures were derived from image processing techniques. Consequentially, a simulation result can be seen as one image, which is composite of two images, image on the display and image through the display. The simulation results provide an intuitive approach to examine the visual quality. We believe that the proposed method can be used to give guidelines for designing transparent OLED.
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