Abstract Excitation energy transport can be significantly enhanced by strong light–matter interactions. In the present work, we explore intriguing features of coherent transient exciton wave packet dynamics on a lossless disordered polaritonic wire. Our main results can be understood in terms of the effective exciton group velocity, a new quantity we obtain from the polariton dispersion. Under weak and moderate disorder, we find that the early wave packet spread velocity is controlled by the overlap of the initial exciton momentum distribution and its effective group velocity. Conversely, when disorder is stronger, the initial state is nearly irrelevant, and red-shifted cavities support excitons with greater mobility. Our findings provide guiding principles for optimizing ultrafast coherent exciton transport based on the magnitude of disorder and the polariton dispersion. The presented perspectives may be valuable for understanding and designing new polaritonic platforms for enhanced exciton energy transport.