The article shows genre transformation on the basis of chosen texts about fashion. The author followed through the compositional formation of texts about fashion, published in women lifestyle magazines from 19 th through 20 th to 21 st century. Taking into consideration pragmatic aspect, texts about fashion adapt genre indicators such as correspondence, column, story, review or advertisement. However, the genre identification should not be absolutized. The analysis of genre strings, with particular consideration of architectonics of the texts, shows that typical for contemporary magazines layouts – genres in the form of collection, composed of references (affiliated with iconographical material) are not editorial novelty. They have a long tradition, on the contrary. Another difference, according to the contemporary times, is genre richness of texts about fashion. Two schemes decided about the form of texts in the past: the genre in the form of collection that was composed of references and collection of genres with the domination of correspondence.
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