Training Competitive Specialists Research Articles

Implementing a rapid application development course in higher education and measuring its impact using Kirkpatrick’s model: a case study at Vilnius Gediminas Technical University

Nowadays, technological development and improvement in business is happening rapidly, so higher education (HE), and not only, studies should constantly provide and develop new up-to-date knowledge and skills to students, in order to train competitive specialists, address digital transformation by developing digital readiness of higher institutions, and increase employment opportunities of students. Consequently, this paper discusses the implementation of the newly developed courses for teaching Rapid Application Development (RAD) on the Oracle Application Express platform into the studies at Vilnius Gediminas Technical University (VILNIUS TECH) and presents the effectiveness of the implementation of this course measured using Kirkpatrick’s model. The obtained results show that students’ knowledge of RAD increased after attending the course. In addition, a 76% agreed that this course increased their knowledge of the subject matter.

THE CONTENT OF PROFESSIONAL AWARENESS OF TOURISM SPECIALISTS / ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ՈԼՈՐՏԻ ՄԱՍՆԱԳԵՏՆԵՐԻ ՄԱՍՆԱԳԻՏԱԿԱՆ ԻՐԱԶԵԿՈՒԹՅԱՆ ԲՈՎԱՆԴԱԿՈՒԹՅՈՒՆԸ

The conditions offered to employees by employers in the tourism sector are formed taking into account trends in the field, the organization's vision, goals, requirements for the given position and a number of other factors. In order to train competitive specialists in the field, professional educational programs of higher educational institutions should be developed in accordance with these requirements. Accordingly, educational outcomes should be defined, particularly appreciating the development of professional awareness among future tourism specialists. In this article, the concept of "professional awareness" is subjected to component analysis. Professional awareness is characterized by the level of professional education, responsible and creative attitude towards work, personal qualities, as well as the willingness of continual self-education. The article considers different approaches in the professional literature regarding the professional awareness of tourism specialists. The components of professional awareness that can contribute to the successful start of the activities of future tourism professionals are also studied.

БІЛІМ БЕРУ САЛАСЫНДА ВИРТУАЛДЫ ТЕХНОЛОГИЯЛАРДЫ ҚОЛДАНУ ӨЗЕКТІЛІГІ

This article discusses the relevance of using virtual technologies, namely virtual reality (VR) technologies and virtual laboratories, and identifies scientists who have conducted research in this area. In addition, the article reviewed laboratories for the implementation of virtual online experience in the modern field of knowledge. The advantages and disadvantages of using virtual laboratories in training are given. Purpose: Organization of educational programs in accordance with modern requirements and improvement of motivation and focus of students, training of competitive specialists. Objectives: To study and analyze the state and relevance of the use of virtual technologies in the field of education. As a general discussion, the reflections of a number of Russian scientists on virtual laboratories are given. The influence of virtual laboratories on the direction of improving the cognitive process of students is described. The structure of a virtual laboratory created by scientists is proposed, using the example of which the stages of creating such innovative and large-scale software complexes based on virtual technologies are shown. The conditions and status of the use of virtual technologies in the universities of our country were determined. The possibilities of using virtual technologies in the field of education are revealed. The basics of using virtual reality as a teaching tool used in education are presented. The world's research on virtual reality conducted in recent years was cited. A survey was conducted at universities in Kazakhstan in order to determine the level of use of virtual laboratories and appropriate conclusions were drawn based on the results of the survey.

Metacognitive Competencies as Determinants of Competitiveness of a Teacher’s Personality

The paper analyzes the issues of determining the competitiveness of a person (on the example of teachers) by formed metacognitive competencies. In modern scientific discourse, this issue is revealed, firstly, in the context of determining the leading factors and mechanisms for training competitive specialists in the higher education system, and secondly, from the point of view of ensuring the formation of attitudes and sustainable abilities for continuous self-development and self-improvement among students of all levels of education. . An integrated consideration of the two named aspects will allow designing the educational process with a guarantee of the formation of the actual and the creation of a basis for the prospective competitiveness of the individual. The aim of the study was to substantiate the complex of metacognitive competencies as factors in the competitiveness of the individual. Its achievement is ensured by the use of theoretical (analysis, generalization, systematization and concretization of scientific data) and practical (questionnaires, peer review) methods, which together made it possible to determine the presence and nature of the relationship between competitive qualities and metacognitive competencies of the individual. The research of modern scientists in the field of competitiveness has led to the determination of the structure and content of this personal characteristic, including social and professional character qualities (moral, communicative, organizational, constructive, etc.), competence properties (knowledge and skills, characteristics of thinking, experience), motivational - value phenomena (socially and professionally oriented motives and interests, goals and values, attitudes, etc.). Works in the field of goals and set educational outcomes led to the understanding of metacognitive competencies as the basis for achieving these results, led to the fixation of their structural composition (metacognitive knowledge, metacognitive strategies, metacognitive thinking), and made it possible to identify the most generalized content composition. The integration of the two groups of data made it possible to put forward an assumption about the interconnectedness of the two groups of qualities, which was proved empirically.

Professional Socialization of Future Economists by Means of Social Networks

The modern world is going through a digital revolution, and social networks are an important part of this process. They become an important tool for communication, information exchange and joint learning. Studying the issue of professional socialization of future economists by means of social networks is relevant and important for adapting education to the needs of the modern world and training competitive specialists. The purpose of the study is to establish the extent of social networks contributing to socialization and cooperation between students, teachers and specialists in the field of economics. Methods. The analytical method and generalization are used an article. Results. As a result of the research, it has been possible to consider and highlight the key aspects of this topic. It has been discovered how social networks influence the process of future economists’ professional socialization, as well as the opportunities which they provide for communication and information exchange in this area. As a result of the study, it has been also found that social networks facilitate cooperation between students, teachers and in-service specialists in the field of economics. The methods and tools which are used in social networks for future economists’ professional socialization are highlighted in the article. It has been also studied how the use of social networks affects the professional development of students of economic specialties. The advantages and disadvantages of using social networks in the professional socialization of future economists are analysed in the article. As part of the research, a survey of economics students has been also conducted regarding the benefits of using social networks and modern technologies in the process of professional adaptation. Conclusions. As a result of the survey, it was found that modern information technologies and social networks play an important role in the professional socialization of economics students. However, the degree of their use and benefit from them may vary depending on the individual views and needs of each individual student. The results of the research can be used to improve teaching methods and create a favourable environment for professional socialization of students. The authors make a conclusion that social networks play a significant role in the professional socialization of future economists, but their use requires careful planning and attention to possible limitations and risks. The final line of the article is that future researchers should pay attention to studying how social networks are used in different sectors of the economy, including business, finance, marketing, analytics, and their differences.

Possibilities for Formation of Professional Competences of a Future Foreign Language Teacher in Conditions of Distance Learning

At present, in the process of training competitive specialists, the main importance is given to innovation. The training of a qualitatively new specialist, ready to work in new conditions, able to adapt to today's innovations and respond in a timely manner, is the main requirement of the time. Under these conditions, there is a public need to improve the quality of higher professional education and its compliance with the world level of education. Therefore, the process of reforming education, which is currently being intensively carried out in Kazakhstan, is aimed at implementing the idea of digitalizing the education of its citizens. Under these conditions, it is especially important to train future teachers who are ready to implement distance learning at school, who can communicate with colleagues, schoolchildren and parents, conduct classes, give feedback using digital tools, applications and platforms in a distance learning environment. In the article, the educational program within the framework of the state mandatory standard of higher education of the Republic of Kazakhstan in the specialty 6b01718-Foreign Language: two foreign languages the problem of mastering the skills of reading, writing, listening, speaking through modern innovative technologies on the basis of teaching the theory and methods of practical mastery of two foreign languages was also considered. In addition, in order to open up opportunities for the formation of professional competencies of a future foreign language teacher in the context of distance learning, the program of the author's course «organization and methodology of distance learning of a foreign language» was presented.

Distance learning using software in local budget management

The development of information technologies and full-scale military actions on the territory of Ukraine led to a more active use of methods and forms of distance learning during the training of applicants by domestic institutions of higher education. The use of modern distance learning technologies allows to qualitatively improve the educational process, opens up new opportunities for training competitive specialists who will meet the modern demands of employers.
 The article is devoted to the issue of improving the quality of distance learning on the example of the use of software in the management of local budgets in the educational process to strengthen professional practical skills of higher education students.
 The article reveals the experience and specifics of using distance learning elements at the State Tax University. In particular, the use of software in the management of local budgets during the study by students of higher education of the second (master's) level of training in the specialty 072 «Finance, banking and insurance» of the academic discipline «Financial resources of local self-government» is considered in detail. The study of the specified discipline will serve to form the skills of a confident user of the IPC «Local Budget» in students of higher education.
 The content of each of the six modules of the University's student training program with the use of software in the management of local budgets is disclosed. A list of knowledge and skills acquired by students as a result of studying each module of the program has been formulated. The advantages of using the software in managing local budgets based on the IPC «Local Budget» and the IAS «LOGICA» for higher education applicants are substantiated. The existing disadvantages of distance learning for higher education applicants are outlined.

ІННОВАЦІЙНІ ТЕХНОЛОГІЇ ЯК ЗАСІБ ОПТИМІЗАЦІЇ ПРОЦЕСУ ВИКЛАДАННЯ КЛАСИЧНОГО ТАНЦЮ

This article examines the essence of the use of ICT in the modern educational process in the choreography class. The author presents the advantages and disadvantages of the use of technologies, as well as an overview of some special programs that can be used by teachers and students during classes and during students' pedagogical practice. There is an urgent need to train teachers in the use of ICT in educational interaction with pupils at various stages of studying choreographic material. Modern pedagogy faces the problematic issue of training competitive specialists with a high level of professional culture, the ability for intellectual, spiritual and professional self-improvement. Сhoreographic education, as well as other educational fields, needs to modernize teaching methods and techniques, update the technical side of the educational process, improve the qualifications of teachers, expand their knowledge and skills in using ICT. The use of technology in education contributes to the development of students' internal motivation, their independence and self-discipline, reveals their creative potential, and engages inactive and shy students in joint activities. Technology has become an integral part of people's lives and as a society we have become dependent on technology for everything from simple everyday tasks to complex activities. As technology changes, we as a society must learn to adapt to it. The art world is also involved in this trend, and in fact, technology seems to be opening new doors for new kinds of learning and new audiences. Technology helps bring dance to millions of viewers through television, film and the Internet. These events changed the way many people approached dance. They also changed the idea of what dance is, what it can be. The long-term effects of these changes are yet to be seen, but in a relatively short period of time it appears that dance is gaining a lot of popularity in the media thanks to various shows and programs. With the help of video conferencing technology, you can conduct dance classes with guest teachers located in other cities or countries. Choreographers can also set up or rehearse work with dancers located in different geographic regions. Thus, the use of video conferencing technology is an important educational and artistic tool, as it expands the possibilities for dancers and choreographers. Dance presented through electronic media does not replace live dance, it is its continuation. This is an effective way to draw more attention to the choreographic form of art in the hope that more people will appreciate it, learn more about it and want to try their hand at dancing.

Quality Control Modelling of Competitive Professionals’ Training at Vocational Education Institutions

The most important condition that provides the opportunity for the professionalism of professionals is their competitiveness. The current task of institutions of professional (vocational technical) education (IP(VT)E) is to prepare a qualified and competitive specialist who not only has a certain level of knowledge, skills and abilities but can practically apply them in their professional activities. Future specialists’ training quality is based on the ability to adapt to rapidly changing production conditions. It is due both to the prospect of Ukraine’s accession to the European Union and to the internal situation in the country, where a large number of applicants in IP(VT)E and institutions of professional higher education (IPHE) do not always meet the requirements of the labour market. It requires resetting educational goals and objectives of vocational education, considering global changes in society, production, and technology. This article aims to substantiate the quality management model of training competitive specialists in IP(VT)E, considering the factors affecting the quality of training and contradictions that need to be resolved in the training process and experimental verification of its effectiveness. A set of theoretical and empirical methods was used to create a model and test its effectiveness, identifying the components that have become key in creating a model of quality management training for future competitive professionals in vocational education institutions. To determine the effectiveness, a set of questionnaires was developed, and within the framework of the pedagogical experiment, a section was conducted among entrants, applicants, graduates, pedagogical workers, heads of IP(VT)E regions of Ukraine, and employers, the results were analysed.

SPEAKING COMPETENCE AS A NECESSARY COMPONENT OF COMPETITIVE TRAINING SPECIALISTS IN UNIVERSITIES OF UKRAINE

Modernization of educational activities in Ukraine in the context of European standards – is primarily raising training quality and competitive professionals, compliance with European labor market conditions for the free movement of students in Ukraine and Europe. Creating the conditions for competitive advantage in the world is the main condition for economic and social stability in Ukraine. Expected changes are possible only if the level of labor productivity, which in turn depends on the presence in the domestic labor market modern highly qualified specialists. Thus, any transformations in economy is impossible without reforming and modernizing training competitive specialists. Upgrading of educational activities in Ukraine in the context of European standards – is, first of all, raising competitiveness and quality of training of specialists, matching the European labor market, creating conditions for free movement of students in Ukraine and Europe. Creating conditions for competitive advantage in the world is the main condition for economic and social stability in Ukraine. Expected changes are possible only if the increase in labor productivity, which in turn depends on the presence in the domestic labor market today highly qualified specialists. Consequently, any transformations in the economy are impossible without reform and modernization of training competitive professionals.

Improvement of Pedagogical Skills of Teachers of the Institution of Higher Education

One of the prerequisites for solving the important and difficult task of training competitive specialists in all branches of the economy is the effective development of the pedagogical excellence of a tertiary school teacher. The problem to be solved within the framework of this study is the assessment of the priority and importance of factors, forms and means of formation of pedagogical skills of teachers of higher education institutions. In the course of the research, an analytical method, synthesis, comparison of information, was used to study the scientific literature on the formation and development of the pedagogical excellence of teachers of higher educational institutions, as well as a questionnaire survey for practical clarification of certain practical aspects of achieving the optimal level of pedagogical excellence of a tertiary school teacher. According to the results of the research, based on the analysis of scientific studies and the conducted survey, the factors, criteria and tools that can be applied to achieve the optimal level of pedagogical excellence of teachers of higher educational institutions were studied. Consideration of this problem allows us to come to the conclusion that the purpose of the academic paper is to clarify the theoretical fundamentals and determine the standpoints of teachers, heads of departments and faculties of higher educational institutions regarding the features and factors of the development of the pedagogical excellence of a tertiary school teacher in order to increase the effectiveness of his professional activity.

КОНЦЕПЦІЯ ІНФОРМАЦІЙНО-КОГНІТИВНОГО СЕРЕДОВИЩА ЯК МЕТОДОЛОГІЧНА ОСНОВА ПРОФЕСІЙНОЇ ПІДГОТОВКИ МАЙБУТНІХ ПЕДАГОГІВ В УМОВАХ ДІЯЛЬНОСТІ ЗАКЛАДУ ВИЩОЇ ОСВІТИ

The article studies the issue of creation and productive functioning of the educational environment of a higher education institution, which is a resource in the formation of the future teachers’ professional competence and the creative activity style as essential characteristics of the pedagogical professionalism. The article aims to reveal the possibilities of the information and cognitive environment in the person’s professional formation and to substantiate the conceptual provisions of using its resources to ensure the quality of future teachers’ professional preparation for professional activities. The methods of analysis, modelling and interpolation of the environmental approach provisions to the construction of the informational and cognitive environment of the higher pedagogical education institution have been applied in the study. It has been shown, the information and cognitive environment is a set of conditions that ensure the productivity of future teachers’ professional and creative growth based on the use of various information sources and cognitive technologies that stimulate students’ mastery by professional competences, the development of their cognitive abilities and readiness to apply the resource opportunities of pedagogical design in creating an atmosphere of scientific research, working up of original programs and projects, the creative performance of professional functions. The functions of the informational and cognitive environment have been characterized. Among them: integrative function, which contributes to the influence of all environmental circumstances on the coordination of actors’ goals, motives, attitudes, aspirations and ways of interaction in the educational process; value-formative function, which is aimed at the formation of professional and pedagogical values; interactive function, which is ensuring the interrelation of the capabilities of the educational subjects and pedagogical design in creating a positive emotional atmosphere and psychological comfort; developmental function, which is aimed at shaping a creative activity style, and educational and upbringing function providing conditions for the formation the future teachers’ informational and cognitive readiness for productive pedagogical activity. The possibilities of the event-role situation have been established. It has been shown, an event-role situation is an important unit of the environment, a reserve for improving the quality of the educational process in the university and training competitive specialists for the pedagogical area capable of creative professional pedagogical activity. The pedagogical terms for the productivity of the information and cognitive environment in establishing emotionally favourable circumstances and psychological comfort for the development of students’ professional abilities, creative thinking, active professional position and a creative style of activity, have been reasoned. It has been emphasized that the factors of future teachers’ professional development are the guidance on professional and personal evolution, active participation in professionally orientated event-role situations and the educational dialogue as means of pedagogical interaction, cooperation and co-creation. It has been concluded that the information and cognitive environment affects the quality of the implementation of new requirements for pedagogical professionalism in the university education system, the formation of the main characteristics of the future teachers’ professional competence including its conceptual, instrumental, integrative, contextual, adaptive aspects and the ability for the interpersonal communication.

Кәсіптік білім беруді цифрландыру бәсекеге қабілетті мамандарды даярлаудың басты шарты ретінде

The process of digital modernization in the global space has shown the need to introduce digitalization into the main development plan of public policy in our country as well. The rapid development of digital technologies contributes to professional education and today requires the implementation of a complex of works aimed at training competitive specialists who possess digital competencies. Currently, the country is undergoing a process of updating and developing the national education system in the context of global competition. In this case, to form a digital society in accordance with the best international practices, it will be obliged to continuously update the system of vocational education under new requirements. Since last year, due to the widespread of COVID–19 around the world, including in Kazakhstan, all levels of education have forcibly switched to a distance learning format. This situation has shown the presence of some difficulties and problems that still need to be solved regarding the process of digitalization of the education sector. One of the main conditions for increasing the national competitiveness of Kazakhstan in the global world is the digitalization of all levels of education and improving the quality of human capital. Therefore, it became necessary to analyze the Kazakhstani experience of digitalization of higher education, including the achieved successes and the existing difficulties. This article analyzes the progress of the implementation of state programs for the digitalization of the professional education process and the current state of digitalization of higher education in the country. Based on the analysis of scientific papers on this issue, data comparison and analysis of the results of the questionnaire method for students, conclusions are drawn regarding the digitalization of vocational education and recommendations are given for further improvement of the digitalization process.

Формирование здоровьесберегающего пространства вуза: методологический аспект

The article presents the views of scientists on the problem of student youth health saving, justifies the need to create a health-saving space in higher educational institutions. A contradiction between the society’s need for healthy student youth and the undeveloped system of a health-saving environment in higher educational institutions is revealed. The relevance and importance of the axiological approach to the process of formation of the health-saving space of the university is considered. A structural-functional model of the health-saving space of the university is presented, consisting of three components: cognitive, value and activity-effective. The main characteristics of the health-saving space are determined and the content of health-saving technologies aimed at preserving the student's health as a subject-object of the educational process is disclosed. The experience of creating a health-saving space in the Krasnoyarsk State Pedagogical University named after V.P. Astafiev in order to train competitive specialists. It is substantiated that the proposed structural and functional model of a health-saving space can be successfully used to design such spaces on the basis of a particular institution.

Конкурентоспособность будущих специалистов среднего звена на примере специальности 40.02.01 «Право и организация социального обеспечения»

The aim of the study is to characterize the level of competitiveness of graduates from institutions of secondary vocational education in the labour market based on an assessment of their professional competence. The article studies the actual problems of training specialists in the system of secondary vocational education and ascertains the factors that hinder the increase in graduates’ competitiveness by the example of the specialty “Law and Organization of Social Security”. The results of an empirical study are presented; they reveal the factors that hinder the successful employment of graduates by the example of the specialty “Law and Organization of Social Security”. It is proposed to improve the methodological approaches to the training of future lawyers through their participation in professional skills championships. The scientific novelty lies in the fact that for the first time the influence of future mid-level specialists’ participation in professional skills championships on their competitiveness was ascertained. As a result, it has been proved that the process of training competitive specialists in the system of secondary vocational education requires the improvement of methodological approaches that meet the current requirements of the labour market, and needs legal regulation by the state.

INNOVATIVE TEACHING METHODS IN A CULTURE INTEGRATED ENGLISH LANGUAGE COURSE

The relevance of the study is dictated by the demand of the state for training competitive specialists who are ready to maintain an intercultural dialogue in their professional field. The main goal of modern language education is the development of innovative integrated courses that enable students to enrich their subject knowledge and to master the ability to use this knowledge at the international level. This article considers Content and Language Integrated Learning (CLIL) and English for Specific Purposes (ESP) to be promising ways of implementing the integrative approach into the education system. Many methodologists and linguists have proven the effectiveness of interconnected teaching foreign languages and cultures, resulting in the selection of a culture-based course designed in English as an object of the research. With a view to developing students’ professional foreign language competence and enriching subject knowledge, the educational process includes using digital tools provided by museums around the world (the State Hermitage Museum, the Louvre Museum, the British Museum, the Rijksmuseum, the Metropolitan Museum of Art, the Uffizi Gallery, The Vatican Museums), as well as the tasks based on these authentic resources. The study reveals that digital archives, online art collections, ‘Virtual Visit’, audio and video resources are valuable sources of authentic materials that can be used in the process of professionally oriented English teaching.

РОЛЬ ІНТЕРНАЦІОНАЛІЗАЦІЇ СИСТЕМИ ВИЩОЇ ОСВІТИ УКРАЇНИ НА ШЛЯХУ ДО ЄВРОПЕЙСЬКОГО СОЮЗУ

The article is devoted to the training of specialists with higher education in the context of the integration of Ukraine into the European educational space. Nowadays it is necessary to implement European principles, approaches and practices into the Ukrainian education policy through fundamental reforms in the field of education. The analysis of scientific research has shown that the academic mobility of all participants in the educational process contributes to the internationalization and adaptation of the national education system of Ukraine to European criteria. Special attention was paid to the current legislation of Ukraine, which regulates legal, organizational and financial relations in the process of implementing academic mobility in the training of competitive specialists with higher education. The article defines the advantages of international academic mobility in the educational process, contains a list of countries with the largest contingent of Ukrainian students and a list of the most popular universities of Ukraine, chosen by foreign citizens for obtaining higher education. Based on the data of the Erasmus+ National Office, the results of Ukraine's participation in the exchange projects of the Erasmus+ program, and joint master's programs Erasmus Mundus and Jean Monnet were analyzed. The paper outlines exceptional measures taken within the framework of the approved European Union Directives to support Ukrainian educators and facilitate their integration into educational projects. Foreign organizations and programs that support the international academic mobility of participants in the educational process are given as an example of cooperation between well-known Ukrainian HEIs with scientific institutions and universities of other countries. Attention is paid to the modern approaches available to Ukrainian students to obtain quality higher education, namely their participation in virtual international academic mobility and double degree programs. This issue is now relevant and could be the subject of further research. In general, the participation of Ukrainian students and researchers in international academic mobility projects has been identified by the authors as an important factor in achieving the goals of the Bologna process and the training of highly qualified and competitive specialists at the European level.

Практико зорієнтовані технології в підготовці конкурентоспроможних фахівців інформаційно-документознавчої галузі

In the article examines the problem of training competitive specialists in information, library and archival affairs in higher education institutions. Substantiation of the concepts «technology», «practice-oriented technologies», «professional culture of a specialist in the information and documentation industry» are presented. Through clarifying the essence of the concept of «learning technology», defining its structure, the expediency of using practice-oriented technologies as the most appropriate tool of the educational process, which results in the skilful application of acquired knowledge and skills in practice. It is noted that the use of practice-oriented technologies in the training of competitive specialists in the information and documentation industry contributes to a clearer and more regulated influence (both on the part of the teacher and the student) on all stages of the learning process: from providing students with knowledge, skills and abilities – to control of their absorption. In this case, an important condition is to provide feedback (quality, selection of material, consideration of the situation, control, self-control, etc.).

ДЕРЖАВНО-ПРИВАТНЕ ПАРТНЕРСТВО ЯК ІНСТРУМЕНТ ФОРМУВАННЯ ФІНАНСОВОГО ПОТЕНЦІАЛУ УНІВЕРСИТЕТУ

In the conditions of modern challenges facing both Ukraine and the national system of higher education, the active use of financial mechanisms in the process of management and formation of the economic security of each university is one of the key tasks. An important and effective measure of influence on the process of forming the financial potential of higher education institutions (HEIs) is the financial mechanism of public-private partnership as a mutually beneficial form of cooperation between state educational institutions and the private sector on contractual terms with the aim of expanding their capabilities and achieving the goals of sustainable development. The purpose of the article is to research and develop approaches to clarifying the essence and finding mechanisms for the implementation of public-private partnership (PPP) in the higher education system of Ukraine, which will contribute to the formation of the financial potential of every university and the socio-economic development of society. The scientific and practical significance of this study is the identification of PPP tools that affect the effectiveness of the processes of forming and increasing the financial potential of HEIs, particularly: training competitive specialists and creating job places; joint practical training of specialists (bases of practices) and development of soft skills; provision of grants, scholarships, etc. to the participants of the educational process; implementation of investment projects, modernization of the material and technical basis; development of modern learning technologies and scientific and innovative activities; professional development (internship) of employees; creation of joint innovative structures, organization of scientific events; growing role of research and scientific work and commercialization of its results. It is also proposed to implement the following measures in order to increase the efficiency of PPP implementation in the system of higher education of Ukraine: a thorough study of the labour market offers and the demand for specialists in the branches of the national economy; training of highly qualified specialists for request (domestic real sector, entrepreneurship, business); organization of the private business motivation system, in particular preferential taxation; development and implementation of the mechanisms to commercialize scientific results at the legislative level; elimination of legislative collisions in the implementation of investment projects.

Pedagogical conditions for the formation of a competitive personality of a future specialist

The relevance of the presented topic is conditioned by the necessity of formation of harmonious and freely developed personality in training competitive specialists within the framework of professional education. A competitive specialist is not only a competent and highly professional worker, but first, a personality, who cares about his/her health, has high spiritual and moral qualities, skills of non-standard, flexible thinking, ready for continuous professional growth, capable of self-organization and self-improvement. The focus of a vocational institution is to create conditions for students to develop a healthy lifestyle and personal qualities that will ensure their competitiveness in the labor market, as well as to develop a spiritually moral, creative personality that can adapt in today's environment. Proper organization of the process of physical education among students can make a significant contribution to this direction. The study developed and experimentally proved the content of physical education process in secondary vocational education institution, aimed at improving the physical fitness of students. The positive influence of the content of the educational process on the indicators of physical fitness of students in higher education institution has been revealed. The aim of the research was the theoretical justification and experimental confirmation of the effectiveness of the content of physical education process in higher professional education institution for students, aimed at forming a competitive specialist's personality. The study reveals a positive impact of the content of the educational process on the formation of students' personality and physical preparedness indicators of university students. The paper presents the content of the process of physical education in the institution of higher vocational education of students. The practical significance of the study lies in the possibility of application of the developed content of the process of physical education in institutions of secondary vocational education of students, as well as the use of individual means and methods in other educational institutions.