Human Resource Training Research Articles

EMPOWERMENT STRATEGIES FOR THE COMMUNITY’S ECONOMY THROUGH THE CENTER OF SHARIA BUSINESS INCUBATION (PINBAS) OF INDONESIAN ULAMA COUNCIL NORTH SUMATERA IN ALLEVIATING POVERTY

The Center of Sharia Business Incubation (PINBAS) of the Indonesian Ulama Council (MUI) plays a significant role in developing and promoting businesses that comply with Sharia economic principles to promote the community’s self-sufficiency in alleviating poverty. Yet, the effective strategies for empowering the people's economy are still far from MUI's expectations. The community’s economic empowerment requires more creative efforts and smart work to reveal an adequate solution. The research aims to analyze strategies for community economic empowerment employed by PINBAS of MUI North Sumatera chapter in alleviating poverty. The SWOT analysis and QSPM are applied as research methods. The number of respondents was 6 people and 5 people, respectively. Respondents were appointed based on their understanding of economic empowerment among academics and practitioners. The results obtained from the SWOT analysis recommend the alteration of strategies in quadrant III, 1) So far, the strategies that have been carried out are designated to increase public knowledge and awareness, partnerships with sharia financial institutions, collaboration and innovation, and research. 2) Factors of strengths, weaknesses, opportunities, and threats, namely creating cooperation programs with other parties, Helping to run government programs to assist in the form of capital training and appropriate human resources, Creating new markets, Maximizing support, Providing promising good results and Providing training programs to the community 3) Urgency of Handling future Internal and External Factors by providing promising results so that they understand sharia business principles in detail, Collaborating with various parties, Overcoming limited available resources, Providing training programs to the community by documenting and sharing them with mass media. 4) The main priority strategy that needs to be implemented is to provide training programs to the community by documenting and sharing them with the mass media so that common people will be aware of the existence of these programs and more people will taking part in the programs. 5) Economic empowerment model community activities carried out by PINBAS in overcoming poverty, namely entrepreneurship/mapping data, creativity patterns (business/figure inspiration), and nurturing togetherness.

Developing Training Curriculum for Management Trainees Program at Company MTJ

Improving the competence and quality of management cadres is the main focus for many companies in various sectors. In an effort to prepare potential employees to take on future leadership roles, the development of a training curriculum is crucial. The purpose of this study is to explain the importance of designing an effective training curriculum for trainee management programs in MTJ companies. The study also aims and to explore the phenomena and challenges associated with the development of training curricula, focusing on the specific needs of companies and industries as well as the availability of adequate resources. This research uses qualitative methods with a case study approach Various studies have shown that a structured and relevant training curriculum can make a significant contribution in preparing employees to face the demands of the complex business world. However, in designing training curricula for trainee management programs, companies often face various obstacles, including adjustment to company needs, limited resources, and selection of appropriate learning methods. By understanding these challenges, strategic steps can be taken to address existing issues and design effective training curricula for trainee management programs. This research is expected to make an important contribution in the development of training curricula for trainee management programs in companies. With a better understanding of the challenges companies face in designing effective training curricula, strategic steps can be taken to overcome those obstacles. The results of this study can also provide insight to other companies in designing relevant and effective training programs. In addition, this research can be the basis for the development of advanced research in the field of human resource development and training management.

Hospital preparedness assessment for road traffic accidents with mass casualties: a cross-sectional study in Kurdistan Province, Iran

BackgroundRoad traffic accidents (RTAs) are predicted to become the world’s seventh leading cause of death by 2030. Given the significant impact of RTAs on public health, effective hospital preparedness plays a pivotal role in managing and mitigating associated health and life-threatening issues. This study aims to meticulously evaluate the preparedness of selected hospitals in western Iran to handle road traffic accidents with mass casualties (RTAs-MC).MethodsThe study employed a descriptive-analytical approach, utilizing a reliable and valid questionnaire to measure hospitals’ preparedness levels. Descriptive statistics (frequency distribution and mean) were utilized to provide an overview of the data, followed by analytical statistics (Spearman correlation test) to examine the relationship between hospital preparedness and its dimensions with the hospital profile. Data analysis, performed using SPSS software, categorized preparedness levels as weak, moderate, or high.ResultsThe study found that hospitals in Kurdistan province had a favorable preparedness level (70.30) to respond to RTAs-MC. The cooperation and coordination domain had the highest preparedness level (98.75), while the human resource management (59.44) and training and exercise (54.00) domains had the lowest preparedness levels. The analysis revealed a significant relationship between hospital preparedness and hospital profile, including factors such as hospital specialty, number of beds, ambulances, staff, and specialized personnel, such as emergency medicine specialists.ConclusionEnhancing preparedness for RTAs-MC necessitates developing response plans to improve hospital profile, considering the region’s geographic and topographic features, utilizing past experiences and lessons learned, implementing of Hospital Incident Command System (HICS), providing medical infrastructure and equipment, establishing communication channels, promoting cooperation and coordination, and creating training and exercise programs.

The effect of job rotation on employee performance: the mediating role of HR strategy and training in the petrochemical industry

PurposeThis study aims to investigate the impact of job rotation on employee performance and explores the mediating role of human resources (HR) strategy and training effectiveness on this relationship, within the petrochemical industry, which represents a highly specialist and hazardous industrial context.Design/methodology/approachData was collected through a questionnaire which was distributed among the experts working in an Iranian petrochemical organization. Previously validated scales were used to measure job rotation, employee performance, HR strategy and training effectiveness, and partial least squares structural equation modeling was used for hypothesis testing.FindingsThe research findings indicated that job rotation had a negative effect on employee performance, while training effectiveness and HR strategy positively mediated the relationship between job rotation and employee performance. This highlights the importance of ensuring effective training and a HR strategy to support job rotation of skilled and specialist employees.Practical implicationsManagers of employees in specialist and hazardous industries, such as petrochemical workers, interested in job rotation to support employee career development, should be mindful of potential negative implications on employee performance. To support and improve employee performance, job rotation should be considered alongside HR strategy and training.Originality/valuePrevious research has largely focused on the value of job rotation to develop managers’ organizational understanding and to reduce injury within blue-collar work, which has led to a paucity of research into job rotation within highly skilled and specialist industrial roles. It is highlighted within the literature that it remains unclear what supports effective job rotation. This study addresses this lacuna by investigating how job rotation affects employee performance in a highly skilled and specialized industry and how strategy and training effectiveness mediate this effect.

Conceptual Model for the Assessment of Academic Productivity in Research Seedbeds From a Systematic Review

<p style="text-align: justify;">Higher education institutions have focused their efforts on promoting research seedbeds as a strategy for formative research. In this regard, the impact of such a strategy remains unknown due to the lack of models that enable its evaluation. Therefore, this study aimed to design an evaluation model for the academic productivity of research seedbeds based on the available evidence in the literature. To achieve this, a systematic review was conducted following the PRISMA model, analyzing 53 documents including articles, book chapters, and conference proceedings from the SCOPUS, ProQuest, Jstor, Scielo, and ScienceDirect databases. The results identified indicators that allowed for the design of a model based on six constructs: research training, institutional capabilities, bibliographic production, innovation and development, social appropriation of knowledge, and human resource training. It was concluded that the indicators evaluating research seedbeds seek greater scientific development involving students and improving the quality of research products, which directly impacts the institutional research mission.</p>

Building employee commitment through internal branding – a meta-analytic study

PurposeThis study aims to quantitatively consolidate the research conducted over the past four decades on how internal branding activities drive employee commitment. It summarizes several operationalizations of internal branding and tests the moderating effect of employee’s personal characteristics and job characteristics on the relationship between internal branding and employee commitment.Design/methodology/approachThis paper uses meta-analysis as the research methodology. The analysis includes a sample of 65 studies (from 62 published works), yielding 226 effect sizes (coded into 82 composite effect sizes) over an aggregated sample of 21,706 respondents.FindingsThis study finds that brand communication, brand-centered human resource management (HRM), training and development, organizational support and culture, brand-centered leadership and an excellent reward system are the key operationalizations of internal branding. Furthermore, employee’s personal (education, age and gender) and job (tenure, work status and level of customer orientation) characteristics significantly moderate the internal branding–employee commitment relationship.Research limitations/implicationsLimited empirical literature on some of the internal branding operationalizations such as brand-centered HRM and rewards has curbed the scope of moderator analysis.Practical implicationsThis paper proposes some effective ways of implementing internal branding strategies and provides support for boundary conditions that brand managers should consider to strengthen the impact of internal branding activities on employee commitment.Originality/valueAs per the authors’ knowledge, this paper is among the few quantitative consolidations of four decades of research on the internal branding–employee commitment relationship.

Quality adjustment and analysis of human resource prices in China: Based on a hedonic price model.

The competition in the world has shifted from natural resources and capital resources to human resources. The human resources have become the real power source of the economic growth. Firstly, the price of human resources in China is calculated. Secondly, in order to measure the human resources quality adjustment index, the indicators system is constructed. Third, the Hedonic method is used to calculate the human resources "pure price" of 31 provinces (autonomous regions and municipalities directly under the Central Government) in China. The "pure price" has no the factor of human resources quality. Lastly, comparing the price of human resources before and after quality adjustment. The results show that: first, the number of human resources in China increased continuously during 1995-2015 and decreased during 2016-2020. Second, the price of nominal human resources in China keeps rising. In 2020, the nominal price is 39,087 yuan per person which is 15.44 times as many as in 1995. Thirdly, after the quality adjustment, the price of human resources has decreased significantly. The multiple between the actual and nominal price of human resources is between 1.75 and 2.12. Fourthly, the province with high human resource quality adjustment index generally have high quality human resource level or quantity. Fifth, the top five provinces of actual human resource prices are Shanghai, Beijing, Guangdong, Tianjin, Zhejiang, the bottom five provinces are Guizhou, Yunnan, Henan, Xizang, Gansu. Finally, the paper puts forward some policy recommendations: Improving the data collection mechanism of human resources accounting to provide a basic guarantee for the accurate accounting of human resources. Improving the price of human resources in the central and western regions to attract the talents to transfer to the central and western regions. Enhancing the skills training of human resources to improve the quality of human resources in the western region.

IDENTIFYING THE OBSTACLES FACED BY HEADMASTER AND TEACHER MOVER IN IMPLEMENTING THE INDEPENDENT CURRICULUM

This research aims to find out the obstacles faced by the headmaster and teacher mover in the implementation of the independent curriculum in SD Negeri 54 Banda Aceh City and what the solutions are for overcoming the obstacles faced by the headmaster and teacher mover in the implementation of the independent curriculum at SD Negeri 54 Banda Aceh City. This research uses a qualitative descriptive research method. The objects of this research are the principal and teachers. The data collection technique is carried out by conducting interviews. The results of the research show that obstacles faced by the headmaster and teacher movers in the implementation of the Merdeka Curriculum at SD Negeri 54 Banda Aceh City are the existence of several policies that are hampered by central policies, the lack of training and improvement of human resources from related agencies, and the fact that principals and teachers have to seek additional references from other parties. On the other hand, teachers must continue to teach without implementing complete policies. The solution to overcoming the obstacles faced by the headmaster and teacher mover in the implementation of the Merdeka Curriculum at SD Negeri 54 Banda Aceh City is to look for references outside the school and take part in external training for the principal, namely by bringing in and providing training as well as bringing in resource persons from other parties. Outside, the IKM program has been running well and continues to make improvements every day and year.

Success in vaccination programming through community health workers: a qualitative analysis of interviews and focus group discussions from Nepal, Senegal and Zambia

ObjectivesCommunity health workers are essential to front-line health outreach throughout low-income and middle-income countries, including programming for early childhood immunisation. Understanding how community health workers are engaged for successful early...

Optimizing E-commerce Inventory to prevent Stock Outs using the Random Forest Algorithm Approach

This research investigates the effectiveness of the Random Forest algorithm in optimizing e-commerce inventory management. In a digital business that continues to grow, inventory management is crucial for smooth operations and customer satisfaction. The Random Forest algorithm, a development of the CART method by applying bagging techniques and random feature selection, was tested to predict inventory. An experimental design is used to test the algorithm's performance algorithms performance, using data relevant to the observed inventory variables. The analysis involves evaluating the performance of algorithms in predicting and preventing stockouts. The results show that the Random Forest algorithm provides more accurate inventory predictions than traditional methods. Comparison with linear and rule-based regression reveals higher accuracy, making this algorithm a promising choice for e-commerce inventory management. These findings imply that the Random Forest Algorithm can be an effective solution in overcoming the complexity and fluctuations of digital markets. Practical recommendations include a deep understanding of the data, engagement of trained human resources, and training strategies for optimal use of these algorithms. This research also contributes to the literature by expanding understanding of the application of the Random Forest algorithm in various contexts, including forest basal area prediction, supply chain management, and backorder prediction. In conclusion, the Random Forest algorithm has great potential to improve e-commerce inventory management, opening up opportunities for broader application in the digital business world. Proactive adoption of these algorithms can have a positive impact on operational efficiency, customer satisfaction, and a company's competitiveness in an ever-evolving market.

AYURVEDA AND ONE HEALTH APPROACH

Ayurveda is a holistic science that emphasizes preserving and promoting the fitness of healthy individuals, besides providing a method for the treatment of diseases. In addition, sufficient infrastructure, human resources, and unique modalities for disease prevention, wellness, and management are available. In present scenario Ayush System is growing day by day with support of government with increase in fundings from INR 691 crore to INR 3050 crore over the last seven years. The Ayush systems can contribute significantly to the One Health approach, which addresses the interconnectedness of human, animal, and environmental health. For this purpose it is need of hour to integrate the Ayush system and other related system to provide the integration of particular areas which can be helpful to fulfil the approach of one health and future perspectives on the role of Ayush in One Health. Ayush system have the he unique principals related to preventive measures, such as daily and seasonal regimens and the use of rejuvenating herbs and Achar rasayanas as well as effective therapeutic interventions for the number of health issues for the contribution in one health. Ayurveda also addresses environmental, animal, and plant health issues and promotes the creation of a healthy ecosystem between humans, animals, and the environment. In addition, Ayush can play a role in addressing zoonotic diseases, noncommunicable diseases, antimicrobial resistance, food safety and health of the elderly, children, and environment. To fully utilize the potential of Ayush in the One Health approach, these systems should be integrated into the healthcare infrastructure and network. Furthermore, initiation of collaborative projects, focused research, training and sensitization of Ayush human resources, and promotion of Ayush‑based lifestyles and practices are some of the critical steps required to be taken.

네트워크 분석 및 토픽모델링을 활용한직업교육 연구 동향 분석

The purpose of this study was to analyze vocational education research trends using network analysis and topic modeling. A total of 981 journals of vocational education research and vocational competency development research were analyzed from 2008 to 2022, and analyzed separately based on the period of government administration. As a result of network analysis, the main keywords identified were specialized vocational high schools, university students, employment, mediation effect, teachers, youth, performance, competency, self-efficacy, and programs. The top 25 keywords were restructured, divided into research subjects and research contents, and analyzed in detail across specific areas. Keywords were separated research subject, research content, and research method, and the research content was consisted of employment and labor, vocational career education, performance competency, psychological variables, and learning organization. The results were obtained by conducting an analysis of degree centrality, between centrality, and eigenvector centrality by government period. As a result of the topic modeling analysis, 8 topics were consisted of human resource development evaluation and performance analysis, employment and labor market transition for university graduates, development of professional competency for vocational competency development, career development for students from specialized vocational high schools, and human resource development and training, organizational development for individuals, learning, university students' career decisions, and specialized vocational high school curriculum. Based on these finding, suggestions for future research were derived.

Strategi Pengembangan Usaha Mikro Kecil Menengah (UMKM) di Sentra Batik Bangkalan dalam Perspektif Ekonomi Islam

This research aims to develop a strategy for developing micro, small and medium enterprises at batik centers in Bangkalan from an Islamic economic perspective. The research method used is descriptive qualitative. Data collection techniques using observation, interviews and documentation. Data analysis used in this research uses the SWOT analysis technique (Strengths, Weaknesses, Opportunities and Threats). The results of the research show that alternative strategies that can be used in developing Micro, Small and Medium Batik Enterprises in Tanjung Bumi District, Bangkalan Regency after the pandemic include using the market as a distribution place, promoting batik directly, utilizing social media and marketplaces to market batik, participating craftsmen in exhibitions to promote batik with the aim of increasing sales and expanding market share, government support in the form of developing human resource training for batik makers, establishing cooperation between batik entrepreneurs and suppliers of raw materials for making batik to obtain quality raw materials and anticipate increases in raw materials. This clearly has a big impact on the welfare of the general public and business actors and based on the perspective of Islamic Economics, working and trying to get better prosperity and happiness in this world and the hereafter is one of the commands recommended in Islam as long as it does not violate the rules of Islamic law, this is in accordance with the alternative strategy used by Micro, Small and Medium Batik Business actors in Tanjung Bumi District, Bangkalan Regency because they create business strategies that are in accordance with Islamic law so that it becomes a good thing for the existence and sustainability of Micro, Small and Medium Businesses to survive. and even increase sales and can create jobs that can help many people who are having difficulty finding work when the Covid-19 pandemic hits.

PELAKSANAAN PROGRAM PENDAFTARAN TANAH SISTEMATIS LENGKAP (PTSL) DI KANTOR BPN KAB. PROBOLINGGO

Abstract
 
 The land registration program through complete systematic land registration (PTSL) which targets land registration throughout Indonesia is expected to be completed in 2025. This is the first land registration activity to be carried out simultaneously. How is it implemented and what obstacles are faced by BPN Kab. Probolinggo in implementing the PTSL program. Apart from that, this research also aims to identify steps that can be taken to overcome these obstacles and increase the efficiency of PTSL implementation. This research uses an empirical juridical approach. Data was obtained through field case studies, literature and policy analysis relevant to the PTSL Program. This research found that PTSL has an important role in providing legal certainty and protection of land rights in Indonesia. However, obstacles faced include limited human resources, geographic challenges, and administrative complexity. To overcome this, it is necessary to increase recruitment and training of human resources, use of information technology, collaboration between related parties, and a holistic, technology-based approach. By overcoming these obstacles, PTSL can be implemented more efficiently and provide greater benefits in providing legal certainty and protection of land rights in Indonesia.
 
 Keywords: Land Registration, PTSL Program, Land Certificate

Promoting an E-Learning Culture: Exploratory Study of Different Organizational Approaches

Objective - In the digital age, e-learning is increasingly being introduced into human resources training practices in Moroccan organization. This study aims to understand the practices that can help promote an e-learning culture in Moroccan organizations. Methodology/Technique – We collected data through 12 semi-structured interviews with human resources and training managers in Moroccan organizations that have introduced e-learning as a training practice. We used NVivo software to analyze the empirical data. Findings and Novelty – Our exploratory approach enabled us to identify practices related to a proactive organizational approach and others associated with a reactive approach. Similarly, a culture of openness to change is a support measure for an e-learning culture. The practices identified offer levers for action that can be exploited by human resources and training managers to increase the chances of success in implementing this project. Type of Paper: Empirical JEL Classification: M53, M14, O30 Keywords: E-learning; Exploration; Organizational approaches; Promoting E-learning culture; Qualitative study Reference to this paper should be referred to as follows: Hammouchi, M.E; Soudane, J.A. (2024). Promoting an E-Learning Culture: Exploratory Study of Different Organizational Approaches, GATR-Global J. Bus. Soc. Sci. Review, 12(1), 44–55. https://doi.org/10.35609/gjbssr.2024.12.1(5) _______________________________________________

INNOVATION MODEL OF HUMAN RESOURCES TRAINING AND DEVELOPMENT FOR THE HOTEL INDUSTRY FROM THE ASEAN STANDARD FRAMEWORK: A CASE IN NAKHON RATCHASIMA PROVINCE, THAILAND

From the current global changes and the rapid development of innovation and technology, personnel development according to the previous approach may be insufficient for work. It is necessary to increase the skills of the workforce and improve work efficiency for higher quality. This research aims to study the training and development of human resources in the hotel industry in Nakhon Ratchasima Province at present, to study innovations in training and human resource development in the hotel industry and the ASEAN hotel industry standard framework, and to propose the innovation model for training and development of human resources in the hotel industry from the ASEAN standard framework. The findings suggest implementing the innovation model of resources training and development in the hotel industry by integrating modern technology and training techniques into use in developing staff in various forms that are in accordance with the ASEAN standard framework and hotel service standards to increase the hotel service quality and staff performance. The quantitative approach was employed by using structural equation modeling for path analysis. The data was collected by using questionnaires from 400 samplings from hotel staff in Nakhon Ratchasima Province. The model is consistent with empirical material in statistical significance. It can confirm that seven significant factors directly affect service performance which are job rotation, blended learning, practice training, classroom training, study tour for learning, learning through playing games, and teaching respectively and the new model was proposed for innovative development and training for the hotel staff. This research proposes an innovation process for hotels to implement the use of technology and techniques for human resources training and development. It can increase staff service performance, lead to positive guest experience and satisfaction, and lead to hotel revenue. However, the potential, the different hotel contexts and characteristics, and its organizational culture should be considered for the implementation.

Complexities and opportunities: A review of the trajectory of fish farming in Zimbabwe

AbstractZimbabwe is currently rated as one of the top 10 fish producers in Sub‐Saharan Africa. Fish farming in Zimbabwe is dominated by the culture of Nile tilapia (Oreochromis niloticus) followed by rainbow trout (Oncorhynchus mykiss). Over 90% of the cultured fish is O. niloticus, which comes from Lake Kariba. Since the first decade of the 21st century, there has been a significant increase in fish production from two tons to eight tons annually. The increase in fish production has been attributed to the government and donor‐funded fishery programs. In this review, current practices, opportunities, and challenges for aquaculture in Zimbabwe are highlighted. The current practices include intensive, semi‐intensive, and extensive aquaculture systems. Consistent high market demand for fish and numerous water bodies with potential for cage culture are some of the drivers for aquaculture. Despite the industry's significant growth, there are still a number of management and production issues that need to be resolved. Weaknesses in structural issues and operational frameworks in Non‐Governmental Organizations, lack of credit facilities, subsidies, limited technology, obfuscated governance, weak fish disease surveillance mechanisms and legal frameworks, and constrained human resources capacity are some of the challenges plaguing fish culture in Zimbabwe. Cogent aquaculture policies, sustainable subsidies, intensive training of human resources and fisheries experts, strengthened disease surveillance, cheaper alternative fish feeds, reliable viable fingerling production, concerted value chain efforts, and exploration of lucrative export markets is a panacea for the fledgling aquaculture industry in Zimbabwe.

Marketing strategy with e-commerce (Case study: UMKM Abon Ikan Kardina) Tanjungpinang City

Entrepreneurs are currently implementing marketing strategies to sell goods and services through e-commerce systems. E-commerce is used for business development in marketing. One of the Micro, Small, and Medium Enterprises (MSMEs) that use the e-commerce system is the Abon Ikan Kardina MSME. Abon Ikan Kardina has used e-commerce in its marketing strategy efforts but has not been effective because offline sales are more than through e-commerce. The research objectives were to identify the implementation of marketing strategies through e-commerce at MSME Abon Ikan Kardina and formulate marketing strategies through e-commerce at MSME Abon Ikan Kardina. The research was conducted from March to May 2023 at the Abon Ikan Kardina UMKM. The research method used was descriptive qualitative, using SWOT and AHP analyses. The results showed that implementating marketing strategies through e-commerce at MSME Abon Ikan Kardina is seen in several uses of e-commerce applications and social media in the form of Shopee, Facebook, Instagram, and WhatsApp. Based on the results of SWOT and AHP analyses, it is known that implementing marketing strategies through e-commerce at Abon Ikan Kardina MSMEs is seen from the use of several e-commerce and social media applications such as Shopee, Facebook, Instagram, and WhatsApp. The Abon Ikan Kardina MSMEs' product content supports these applications' use. Four priority strategies in the formulation of marketing strategies through e-commerce at Abon Ikan Kardina MSMEs are: (1) improving and maintaining product quality, (2) providing good product quality information to be trusted in the market, (3) providing training for human resources to understand e-commerce and bookkeeping, and (4) regularly updating content on each social media account.

The role of employer branding and internal marketing in talent attraction and retention: an applied study in a Portuguese metallurgical industry

PurposeThis research seeks to understand whether employer branding (EB) and internal marketing (IM) are fundamental to the challenge of attracting and retaining talent and how these strategies can help companies to overcome the difficulties related to the talent shortage, from the perspective of a SME Portuguese metallurgical industry.Design/methodology/approachThe research resorts to a case study of a qualitative nature, through a semi-structured interview with the head of the human resources (HR) training and development area of the Navarra Group, and quantitative, through surveys to its employees. Based on the literature, a conceptual model was constructed, whose application allowed us to perceive the relationships between the practices of EB and IM; satisfaction, motivation and commitment; attraction and retention.FindingsThe exploratory interview concluded that organizations consider EB and IM essential for an effective talent management strategy. The quantitative results demonstrate that IM and EB practices implemented in the organization contribute to the satisfaction, motivation and involvement of employees, which results in a decrease in the intention to leave. It is also noted that these practices promote an increase in the perception of organizational attractiveness, which represents a positive impact on its ability to attract.Research limitations/implicationsFrom a theoretical perspective, the research contributes to the development of knowledge about IM, EB and talent management, providing relevant data that can help define the best strategies for attraction and retention, from the point of view of IM and EB.Originality/valueThe research presents preliminary insights that can be an auxiliary tool for HR managers and professionals in the context of industrial SMEs.

HỢP TÁC GIỮA NHÀ TRƯỜNG VỚI DOANH NGHIỆP NHẰM HỖ TRỢ THIẾT THỰC CHO CÔNG TÁC SINH VIÊN, GÓP PHẦN NÂNG CAO CHẤT LƯỢNG ĐÀO TẠO NGUỒN NHÂN LỰC ĐÁP ỨNG NHU CẦU XÃ HỘI Ở TRƯỜNG ĐẠI HỌC VINH

It can be asserted that human resource training should be closely aligned with societal needs, the labor market, and corporate involvement. Consequently, collaboration and partnerships between universities and businesses are essential, as they contribute to enhancing the quality of education, generating direct benefits for society, higher education institutions, companies, and students. This alliance plays a crucial role in fostering a knowledge-based society. Such a relationship not only addresses labor challenges for businesses but also enables universities to enhance the quality of human resource training and transition towards more effective and efficient organizational structures and management. This approach adds value to learners' experiences. Additionally, students have the opportunity to learn, practice, and gain hands-on experience in real-life work environments at production facilities and businesses during their studies. This exposure helps them apply classroom knowledge in practical settings and develop professional skills early on. In conclusion, fostering cooperation between universities and businesses is an effective strategy for promoting mutual development and addressing common interests