Promoting an E-Learning Culture: Exploratory Study of Different Organizational Approaches

Abstract

Objective - In the digital age, e-learning is increasingly being introduced into human resources training practices in Moroccan organization. This study aims to understand the practices that can help promote an e-learning culture in Moroccan organizations. Methodology/Technique – We collected data through 12 semi-structured interviews with human resources and training managers in Moroccan organizations that have introduced e-learning as a training practice. We used NVivo software to analyze the empirical data. Findings and Novelty – Our exploratory approach enabled us to identify practices related to a proactive organizational approach and others associated with a reactive approach. Similarly, a culture of openness to change is a support measure for an e-learning culture. The practices identified offer levers for action that can be exploited by human resources and training managers to increase the chances of success in implementing this project. Type of Paper: Empirical JEL Classification: M53, M14, O30 Keywords: E-learning; Exploration; Organizational approaches; Promoting E-learning culture; Qualitative study Reference to this paper should be referred to as follows: Hammouchi, M.E; Soudane, J.A. (2024). Promoting an E-Learning Culture: Exploratory Study of Different Organizational Approaches, GATR-Global J. Bus. Soc. Sci. Review, 12(1), 44–55. https://doi.org/10.35609/gjbssr.2024.12.1(5) _______________________________________________