Training is an important factor for the growth of companies. It has been written about the training and preparation of the workers but little has been addressed about the training of the employer himself or the managers of the organizations. The objective of this research was to identify training needs of managers of micro and small companies in the municipality of Izúcar de Matamoros, Puebla, a city of interest for being the location of the Technological University of the same name. It is a quantitative, cross-sectional and descriptive investigation. A questionnaire with 12 items with a Likert-type scale and multiple choice was applied. It was observed that 88% of those surveyed have not taken training or only sometimes, this because they do not know training companies and because they consider that this is expensive. They also highlight important findings on the topics in which they consider they need to be updated. With this, it was detected that there is a potential market for the University to offer training courses for entrepreneurs through the modality of training or continuing education. Thus contributing to the permanence of Mypes in the market and to the economic development of the region.