Traditional Communication Research Articles

Multi-agent cooperative strategy with explicit teammate modeling and targeted informative communication

The mainstream Multi-Agent Reinforcement Learning (MARL) methods introduce the teammate modeling or the communication mechanism into Centralized Training Decentralized Execution (CTDE) paradigm, which can improve coordination performance. However, the existing teammate modeling methods predict either actions or local observations, limiting their applicability. In addition, the traditional communication mechanism only considers the quantity of the communication links while ignoring the quality of retained communication links, leading to inefficient and redundant communication. To solve the above problems, this paper proposes a novel Multi-Agent Cooperative Strategy with Explicit Teammate Modeling and Targeted Informative Communication (MACS), which can generate and send the more informative message with the higher communication efficiency, further improving the coordination performance. Specifically, the Variational Auto-Encoder (VAE) is leveraged to allow each agent to simultaneously predict the observations and actions of teammates, thus generating more comprehensive communication message. Then, we propose a new Mutual Information (MI) between the communication message and teammate Q-value, which can obtain the informative message, ensuring the exploration and stability of the method. In addition, a targeted dynamic informative communication graph is established by the Graph Neural Network (GNN) which can reduce the redundant communication link through hypothetical analysis, further improving the overall communication efficiency. Eventually, we conduct experiments in StarCraft II, Collaborative Navigation, and Multi-Target Multi-Sensor Coverage environments. Experimental results show that the proposed approach is superior to the state-of-the-art in terms of coordination performance and communication efficiency.

Who Leads? Who Follows? Exploring Agenda Setting by Media, Social Bots and Public in the Discussion of the 2022 South Korean Presidential Election

Social media not only changes the traditional communication environment but also brings new changes to agenda-setting. The main body of agenda-setting has shifted from the traditional media to the politicians, political parties and grassroots people. With the increasing use of social bots in public opinion manipulation and political election interference, whether they can participate in or influence agenda-setting has become an urgent concern. So far, there has been less literature focusing on engagement in agenda-setting for social bots. This paper studies the social media discussion content of the South Korean presidential election, determines the participation of social bots, and explores the connection between media agenda, bot agenda, and public agenda from the perspective of agenda setting. This study finds that while the main agendas of media, social bots, and the public are not the same, their agendas are relevant. In addition, the media agenda is not timely ahead of the bot agenda and the public agenda, and the time order only appears between the social bots and the public.

Experts vs. Peers: The Role of Situational Characteristics in Opinion Seeking on Electronic Networks of Practice

With advances in information and communication technologies (ICT), organizations of various forms now deploy an increasing number of ICT-enabled persuasive systems in several domains. Traditional computer-mediated communication (CMC) theories mainly focus on the effectiveness of media in the synchronous/asynchronous spectrum for effectively matching medium with communication task. The contemporary communication environment is rich with asynchronous channels such as email, Web, and text messaging, which makes it important to go beyond synchronicity and determine the nuances among various asynchronous channels. No rigorous research has compared the effectiveness of these channels in the persuasive systems domain where organizations use technology to persuade users to modify their behavior in a direction that they mutually agree to be desirable. In this paper, we study the effectiveness of CMC and the strategy used to frame the persuasive message. We explore persuasive strategies of praising, reminding, suggesting, and rewarding for health behavior and promotion. We model user experience as a mediator between channel strategy combinations and persuasive effectiveness. Through controlled user studies, we compared sixteen combinations of communication channel and persuasive strategy with or without emoticons. We found that channel/strategy combinations affect persuasive effectiveness (mediated by user experience) in varying degrees. Our findings contribute to the body of CMC and persuasive system knowledge and have practical implications for online advertising, health promotion, and persuasive technology design.

UOWC Integration with ROVs: A Fiber-Optic Approach for Enhanced Underwater Exploration

Underwater Optical Wireless Communication (UOWC) revolutionizes underwater exploration, leveraging seawater's unique property—reduced absorption of blue-green light. This offers superior advantages over traditional communication methods, providing higher bandwidth and lower latency. This paper explores the integration of UOWC with Remotely Operated Vehicles (ROVs), enhancing data exchange and command capabilities in challenging underwater environments. Seawater's unique properties empower UOWC to outperform acoustic and RF methods, crucial for real-time applications. The study utilizes advanced techniques like Fiber-Optic Communication, High Order Sliding Mode Control, and Hybrid Blockage Detection for ROV integration and control. While the abstract focuses on theory and design, it sets the stage for empirical validations, emphasizing the need for future research to quantify improvements in real-world underwater scenarios

Decoding E-Bulletins: A Thorough Examination of their Role in Contemporary Communication Strategies

An electronic bulletin, commonly known as an e-bulletin, is a dynamic and versatile digital publication or newsletter distributed through electronic means. These means predominantly include email delivery or hosting on dedicated websites. The overarching goal of e-bulletins is to facilitate the dissemination of information, updates, announcements, and various other relevant content to a specific audience. This electronic communication tool has gained widespread adoption across diverse sectors, including organizations, associations, academic institutions, and businesses. The digital landscape has ushered in a new era of communication, and e-bulletins stand as a testament to the adaptability of traditional communication methods to the evolving technological landscape.

Investigations on OFDM UAV-based free-space optical transmission system with scintillation mitigation for optical wireless communication-to-ground links in atmospheric turbulence

The potential integration of unmanned aerial vehicles (UAVs) with free space optical (FSO) communication systems stands as a promising innovation in the realm of wireless network infrastructures. This study presents a comprehensive investigation into the application of orthogonal frequency division multiplexing (OFDM) in conjunction with UAV-based FSO technology, with a specific focus on establishing robust wireless communication links to ground sites within the evolving landscape of 5G networks. The research introduces a pioneering 4-level quadrature amplitude modulation (4-QAM)-OFDM-FSO framework tailored for UAV-to-ground communication, revolutionizing the prospects for seamless and high-throughput data transmission within dynamic network environments. Through comprehensive simulations and theoretical analyses, we unveil the system's efficacy in mitigating atmospheric turbulence, achieving heightened signal integrity, and ensuring performance adaptability over varying link distances, thus significantly addressing present limitations in traditional wireless communication models. Anchored within the context of modern wireless network infrastructures, this work serves as a crucial stepping stone for the practical application of OFDM-UAV-FSO communication systems, representing a paradigm shift in fostering resilient and agile wireless connectivity in the era of 5G networks. The inception of cutting-edge wireless networks expected to outperform the capabilities of 5G necessitates an infrastructure that can handle vast amounts of data. This infrastructure must be not only cost-effective and simple to deploy but also readily scalable to accommodate the diverse demands of front-haul and backhaul applications. Motivated by the growing interest in harnessing UAVs to extend the reach and enhance the operational efficacy of conventional cellular networks, this work introduces a novel application of UAV-ground station connections. The concept employs FSO to facilitate network traffic within both the segments. To optimize throughput, resilience, and spectral efficiency, the application of OFDM is proposed. The research considers the transmission of a 20 Gbps 4-QAM data signal across various channel conditions. It thoroughly assesses the performance implications of factors such as transmission distance and beam divergence. The study explores the correlation between pointing error, scintillation, beam divergence angle, and average spectral efficiency. A slight increase in pointing error results in a rapid rise in the scintillation index, while a larger beam divergence angle can help minimize the impact of scintillation. Adapting the beam's divergence angle based on the pointing error between the optical transceivers can reduce the effects of scintillation and improve the average spectral efficiency and channel capacity. Additionally, the relationship between pointing error, scintillation, and the determination of the optical beam divergence angle in terms of beam divergence and average spectral efficiency and channel capacity is examined, and theoretical evaluations further confirm the method's effectiveness in reducing scintillation in the presence of pointing errors. Furthermore, the simultaneous use of OFDM adaptive beam divergence control and modulation could significantly enhance the data rate. This approach aims to reduce the impact of scintillation in UAV FSO links, which often experience significant losses due to unpredictable fluctuations in the atmosphere's refractive index. The results of the simulations indicate that the integrated 4-QAM-OFDM-FSO framework can realize high data transmission rates, efficiently serving front-haul and backhaul needs, thereby signifying a significant evolutionary leap for the next generation of wireless technology. The numerical findings demonstrate the significant impact of the coherent FSO OFDM optical wireless communication (OWC) setup in UAV wireless communications to ground links, particularly in mitigating the effects of strong turbulence and pointing errors (PEs). Through the integration of spatial coherence diversity and adaptive modulation OFDM in the coherent OWC, there has been a noticeable enhancement in the average spectral efficiency (ASE). Notably, our results indicate an ASE of 53 bits/s/Hz and 37 bits/s/Hz achieved at an average transmitted optical power of 10 dBm for an aperture diameter of 10 cm, without and with PEs for the coherent OWC-FSO OFDM UAV technique, respectively. The proposed method was validated through simulations, demonstrating both improved average spectral efficiency and effective reduction of the scintillation effect. This approach holds promise for mitigating scintillation effects in UAV-FSO links.

Public Relation Strategy Analysis in Maintaining Image of PT Pos Indonesia (Persero)

This scientific article delves deeply into the analysis of Public Relations (PR) strategies employed by PT Pos Indonesia (Persero), with a critical focus on strengthening corporate image. In the dynamic business landscape, a positive image is crucial for organizational success. The research adopts a comprehensive approach with descriptive qualitative analysis to evaluate the effectiveness of PT Pos Indonesia (Persero) PR initiatives. The study highlights the alignment of PR strategies with organizational goals, assessing their impact on shaping public opinion, and strengthening relationships with stakeholders. Exploration of the integration of traditional and digital communication channels is conducted to assess PT Pos Indonesia (Persero) adaptability in the evolving media landscape. Furthermore, the research tests crisis communication protocols to evaluate the organization's readiness in facing reputational risks. Drawing on theoretical frameworks and industry best practices, this article aims to provide insights into the strategic nuances of maintaining a positive corporate image. It offers practical recommendations for PT Pos Indonesia (Persero) and similar organizations. This research not only contributes to the scholarly understanding of PR strategies in the corporate realm but also serves as a valuable resource for practitioners and decision-makers striving to refine their communication tactics for sustained positive public perception.

Specifics of Objections in Polemics about the History of Scientific Discoveries

The relevance of the work is based on the growing interest in popular science journalism. At the same time, there is a lack of research into the area of scientific history popularization of. This work is devoted to the study of hypermedia text dedicated to the invention of radio. The empirical base consists of publications on the dzen.ru platform, as well as comments from platform users. The category of objection creates polemic. The intentional-stylistic characteristics of objection in the fields of implication and involvement are determined. The following models of objection have been identified: for implication — an objection as a tool for searching for truth, as a means of confirming semantic position; for involvement — manifestation of a semantic position, frustration, refusal to argue. A system of linguistic means of objection marks the selected models. The most active and potentially effective means are particles and conjunctions. These means indicate the instrumental nature of the objection. In the field of implication, lexemes with the semantics of doubt and opposition were found. Emotionally expressive vocabulary was found in the field of involvement. If the vocabulary of an objection contains an ideological component, then the type of objection can be distinguished: frustration. It goes beyond traditional popular science communication. On the contrary, the use of ameliorative assessments allows us to speak about the desire of the participants to harmonize communication. However, the effectiveness of such aspiration in the hypermedia text under study turns out to be extremely low. The study will be useful to media theorists. It will expand the subject field of research in popular science journalism. The work will also be useful to practitioners who talk about conflict-prone scientific topics in the media space.

Abstract 808: iCCaRE engagement of faith-based organizations to co-create and co-disseminate infographics addressing disparities in prostate cancer literacy and clinical and biospecimen studies

Abstract Black men hold the highest prostate cancer burden among all ethnicities; thus, there is an urgent need for research to inform the development and implementation of a culturally tailored intervention to reduce disparities and improve outcomes. In response, the Inclusive Cancer Care Research Equity (iCCaRE) Consortium was created to advance health equity and reduce disparities in prostate cancer. Addressing the unique needs of Black men require a genuine bidirectional relationship between scientist and the community. In the Black community, faith-based organizations are respected institutions advocating for health equity and justice. Given their vital role as community health gatekeepers, the iCCaRE Consortium partners with faith-based organizations. Rooted in community engaged research (CER), we conducted an environmental scan through stakeholder meetings to discuss the prevailing challenges and opportunities to meet the needs of the Black community along the prostate cancer care continuum. iCCaRE investigators including Partnership Engagement Services (PES) core partnered with faith-based organizations to ensure and advance community responsive cancer prevention. Together, with our faith-based leaders (N=18), we identified gaps including issues associated with the care continuum from screening to diagnosis and from treatment to survivorship; disparities according to health coverage and social determinants of health, and best practices to assist patients including care coordination, patient navigation, digital innovations, and programs offered by patient advocacy organizations. In response to the needs of the community and the strengths of faith-based organization, we prioritized our initial focus on increasing community prostate cancer literacy and activation using co-design educational infographics for both traditional and technology-based communication platforms. The infographics provided evidence-based facts about prostate cancer burden in the Black community; and using a call to action approach, we emphasized the importance of taking action for life saving screening, prevention and healthy lifestyle. Taking action in prostate cancer symptom recognition, survivorship care, and quality care. Also, co-designed infographics were created for clinical studies and biospecimen awareness and participation and the importance of advocacy and equitable care. Another component incorporated face to face trainings and presentations to enhance their knowledge of cancer screening tools, epidemiology of prostate cancer, and pathways to care. This presentation highlighted the first step towards community based intervention development, implementation and dissemination towards equity and justice for prostate cancer prevention and patient/survivor improvements for Black men. Citation Format: James C. Morrison, Kimlin T. Ashing, Gaole Song, Timethia J. Bonner, Che Ngufor, Getachew Dagne, Arnold Merriweather, John McCall, Ewan Cobran, Cassandra N. Moore, Fornati Bedell, Rotimi Oladapo, Floyd B. Willis, Runcie Chidebe Chidebe, Noreen A. Stephenson, JoAnne S. Oliver, Vinessa Gordon, Folakemi Odedina. iCCaRE engagement of faith-based organizations to co-create and co-disseminate infographics addressing disparities in prostate cancer literacy and clinical and biospecimen studies [abstract]. In: Proceedings of the American Association for Cancer Research Annual Meeting 2024; Part 1 (Regular Abstracts); 2024 Apr 5-10; San Diego, CA. Philadelphia (PA): AACR; Cancer Res 2024;84(6_Suppl):Abstract nr 808.

Effect of divalent metal ions substitution on the magnetic properties of Ba3Co2-xMexFe24O41 (Me = Zn2+, Ni2+) hexagonal ferrites

With the high-frequency development of communication technology, traditional communication materials have been difficult to meet the application requirements. Z-type hexagonal ferrite materials are widely used as good magnetic dielectric materials in high-frequency communication applications due to their high cut-off frequency and magnetodielectric properties. However, the high-frequency magnetodielectric properties need to be further improved, so the magnetic properties of the divalent metal ion-substituted Co2Z hexagonal ferrite materials are studied, and the anisotropy is calculated according to its static magnetic properties in this paper. A series of the ferrites Ba3Co2-xMexFe24O41(Me = Zn2+, Ni2+, where x = 0.0, 0.4, 0.8, 1.2, 1.6 and 2.0) were prepared by high-energy ball milling and sintering at 1260℃ for 3 h. The structural and magnetic properties of the samples were investigated using X-ray diffraction, vibrating sample magnetometer, and vector network analyzer. The studies indicated that the magnetic Ni2+ ions substitution increases the cutoff frequency, and the nonmagnetic Zn2+ ions substitution plays a positive role in increasing the magnetic permeability. Particularly, the Ba3Co1.6Ni0.4Fe24O41 and Ba3Co1.2Zn0.8Fe24O41 both have equal permeability and permittivity about 9 and 12, and their cutoff frequency exceed 2 GHz and 1 GHz, respectively. At the same time, these isomagnetic dielectric materials also have low loss, which will have great application potential in microstrip antennas.

Navigating uncertain waters: 12 tips for medical department social media engagement under shifting platform landscapes

Social media has revolutionized how society receives and transmits information in the digital age, including healthcare. While the future of social media platforms remains uncertain, the benefits of social media for healthcare organizations, departments, and divisions are clear when compared to traditional communication methods, including improved recruitment efforts, increased promotion of faculty work, rapid dissemination of information and education innovations, and accelerated professional networking. Consequently, preferred platforms may shift but the benefits of social media likely cement it, in one form or another, in medical education and society at large. The strategic development of a social media presence at the department level can be opaque and overwhelming amidst varying mediums, yet the benefits of use have never been more important. Here, we present 12 tips for developing a successful social media presence as a healthcare department, addressing the creation of a purposeful social media strategy and crucial considerations for any platform, current or future, at all levels of development.

Drivers of adaptive capacity of rural women farmers: The role of climate action and information mediums in rural Ghana

AbstractGender‐differentiated roles, responsibilities, access, rights, and knowledge gaps shape women's vulnerability to climate change. This is especially critical for women farmers whose livelihoods are climate‐dependent. A key component in building women farmers’ resilience to climate change is deepening their adaptive capacity. Therefore, this research sought to measure the adaptive capacity of women farmers from two unique districts of Ghana using the sustainable livelihood capitals and investigate how access to climate information and the uptake of climate action can influence women's adaptive capacity. Rural women farmers (n = 497) were interviewed through a survey and supported with key informant interviews from six agricultural staff at the selected districts. The adaptive capacity of respondents was rated moderate at 0.405. Differences between the adaptive capacity of women from different agroecological zones (Dormaa East—0.422; East Gonja—0.388) were statistically insignificant (p > 0.05). All climate information mediums except the TV medium had a significant prediction on women farmers’ adaptive capacity. The odds of a decreasing relationship of predictor variables, such as extension officer medium, radio, and adaptation action, require strategic structuring to accrue holistic benefit. The study thus recommends deepening women's benefit from extension services by attracting and retaining female extensionists, while training extensionists on tailored techniques for engaging female farmers. Again, extensionists who report high outreach to female farmers should be incentivized. Traditional and modern Information and Communication Technology mediums must be explored and integrated as alternatives. Co‐benefit practices for both adaptation and mitigation should be encouraged among women farmers to deepen climate action.

The promotion of Spanish travel agencies from the 20th century to the present

PurposeThe purpose of this paper is to investigate the unexplored part of the historical evolution of travel agencies in Spain, from the end of the 20th century to the 21st century. When examining promotion strategies, the study focuses on the change in marketing and public relations strategies based on the incorporation of information and communication technologies and, in particular, the use of the internet.Design/methodology/approachThis study draws on a qualitative analysis of the different strategies used by traditional agencies and online agencies in Spain from the mid-19th century to the present. This analysis shows how traditional communication strategies survived at the beginning of the 21st century, together with other more innovative ones, while some disappeared, being eliminated by the new online travel agencies, which created a particular conception of marketing and communication. This paper is divided into the following parts: the introduction; the beginnings of travel agency promotion in the 20th century; the evolution of promotion in travel agencies since the late 20th century; communication innovation at the beginning of the 21st century; online travel agencies; and conclusions.FindingsThis study shows that although online agencies did not manage to position themselves with a large turnover, they generated advantages and sharpened their imagination to create a new, more economical advertising model, eliminating the costs of public relations and advertising campaigns. In addition, they allowed clients to have greater independence when making their reservations, while enabling them to monitor the tastes of potential and real clients and add blogs so that consumers could express their degree of satisfaction with the product or services provided by the agency.Originality/valueThe focus of attention is the travel agency sector in Spain and, more specifically, communication. Studies on travel agencies and their marketing have been very scarce and partial, impeding professionals in the tourism sector from having a broad vision to direct their promotional and public relations actions. The originality of this article lies in its making a comparison between two different visions of tourism marketing and, specifically, of travel agencies, that is, the traditional vision and the innovative one. It thus helps all professionals in the sector to value and improve their marketing and communication strategies.

Routing networking technology based on improved ant colony algorithm in space-air-ground integrated network

Space-air-ground integrated networks comprise a multi-level heterogeneous integrated network that combines satellite-based, aerial, and terrestrial networks. With the increasing human exploration of space and growing demands for internet applications, space-air-ground integrated networks have gradually emerged as the direction for communication network development. These networks face various challenges such as extensive coverage, diverse communication node types, low-quality communication links, and simultaneous operation of multiple network protocols. However, the rapid development and widespread application of artificial intelligence and machine learning technologies in recent years have offered new perspectives and solutions for the communication architecture and routing algorithm research within space-air-ground integrated networks. In these networks, not all nodes can typically communicate directly with satellites; instead, a specific set of specialized communication nodes facilitates data communication between aerial and satellite networks due to their superior communication capabilities. Consequently, in contrast to traditional communication architectures, space-air-ground integrated networks, particularly in the terrestrial layer, often need to address challenges related to the diversity of communication node types and low-quality communication links. A well-designed routing approach becomes crucial in addressing these issues. Therefore, this paper proposes an AODV routing network protocol based on an improved ant colony algorithm (AC-AODV), specifically designed for the terrestrial layer within the space-air-ground integrated networks. By integrating information such as the type, energy, and location of communication nodes, this protocol aims to facilitate network communication. The objective is to guide information flow through nodes that are more suitable for communication, either by relaying communication or by connecting with satellites through specialized nodes. This approach alleviates the burden on ordinary nodes within the terrestrial communication network, thereby enhancing the overall network performance. In this protocol, specialized nodes hold a higher forwarding priority than regular nodes. When a source node needs to transmit data, it enters the route discovery phase, utilizing its own type, location, and energy information as heuristic data to calculate forwarding probabilities. Subsequently, it broadcasts route request (RREQ) messages to find the path. Upon receiving the RREQ message, the destination node sends an RREP message for updating information elements and selects the optimal path based on these information elements. Compared to AODV, AC-AODV shows significant improvements in performance metrics such as transmission latency, throughput, energy conversion rate, and packet loss rate.

Edge Computing Security of Mobile Communication System Based on Computer Algorithms

With the progress of information technology recently, mobile communication system edge computing (EC) has been widely used in all walks of life, but the traditional mobile communication system EC mode has security problems such as privacy disclosure, malicious tampering, and virus attacks. Computer algorithms has brought new vitality to EC in mobile communication systems. This paper analyzed the application of computer algorithm in EC mode of mobile communication system, and selected 20 users as the research object. This paper adopted traditional computing mode (such as cloud computing) and computer algorithm-based mobile communication system EC security research. This text compared the effects of two modes on security performance, data transmission efficiency, energy consumption, cost savings, and user satisfaction. The experimental results in this paper showed that the average security of EC mode of mobile communication system based on computer algorithm was 84%, and the average data transmission time was 4.8[Formula: see text]s. The energy consumption was 40%, and the cost savings and user satisfaction were 432,000 yuan and 13 points, respectively. Both were superior to the traditional edge counting mode. The EC mode of mobile communication system using computer algorithms can significantly improve the security of mobile communication, data transmission speed, cost savings, user satisfaction, and reduce energy consumption. This model has important significance and value for social development.

Chilling results: how explicit warm glow appeals fail to boost pro-environmental behaviour

Abstract We conducted a large-scale online experiment to examine whether climate change messaging can induce emotions and motivate pro-environmental action. We study how exposure to explicit positive (‘warm glow’) and negative (‘cold prickle’) emotional appeals as well as a traditional social norm communication affects pro-environmental action. We find that a simple call to take action to mitigate climate change is at least as affective as social norm message framing and emotional appeals. Our results highlight the difficulty of designing messaging interventions that effectively harness emotional incentives to promote pro-environmental action. Messages that explicitly emphasise the personal emotional benefits of contributing to environmental causes or the adverse emotional effects of not doing so seem to fall short of motivating pro-environmental effort. Our findings underscore the need for caution when incorporating emotive appeals into policy interventions.

AI and Blockchain Enabled Future Wireless Networks: A Survey And Outlook

Due to the explosion of mobile users and the ever-increasing heterogeneity and scale of wireless networks, traditional communication protocols and optimizing methods can not satisfy future wireless network (FWN) requirements. As promising technologies, artificial intelligence (AI) and blockchain are deemed as the solution for the FWN. AI, famous for its big data processing ability, will enable the FWN to self-update itself to better adapt to the dynamic network condition. Blockchain, as a distributed ledger, can guarantee data integrity, security and privacy. In this survey, we overview the concept of AI and blockchain and present their state-of-the-art applications in wireless networks. The potential of AI and blockchain is still huge and waiting to be fully explored in wireless networks. Therefore, we introduce how AI and blockchain can assist each other in FWNs. Furthermore, we explore the current constraints of applying both technologies in the FWNs. In the final part, we discuss the future direction of the deployment of AI and blockchain in FWNs.

The Communication of Ethnic Traditional Sports Culture in the New Media Environment Value Implications, Practical Limitations, and Strategies for Solution

In the new media era, the dissemination of national traditional sports culture with the help of new media technology is of great significance to the prosperity of national traditional culture and the enhancement of cultural soft power. It uses the literature method and logic combing method to study the communication of national traditional sports culture in the new media environment.it is believed that it has the value of enriching the popular culture and enhancing cultural identity, cultivating cultural confidence and improving cultural soft power, promoting the national spirit, and resisting cultural invasion. Under the new media environment, traditional national sports culture communication mainly faces the dilemmas of deviation in the positioning of communication content, loss of talents in the main body of communication, inherent insufficiency of the communication field, and internal and external extrusion in the communication environment. It is proposed that we should keep the core of the culture and maintain the true source of the culture, improve the training of talents and the inheritance method, improve the guarantee mechanism and build the cultural brand, and enhance the international discourse right by firming up the cultural self-confidence.

Increasing student engagement through digital branding in higher education marketing

As a result of the employment of social media, interpersonal contact and user involvement are made possible, which results in the modification of traditional hierarchical communication techniques and the introduction of an unexpected component into the decision-making process of customers. Even though it is considered to be a component of internet marketing, social media marketing is a crucial component for individuals and businesses that need to retain their competitiveness. On the other hand, the success of social media marketing is dependent on the presence of innovative items, the responsiveness of organizations to the market, and the construction of powerful online platforms. Twitter, Instagram, and Facebook are just some of the social networking sites that have evolved into indispensable tools for marketers. Since they enable interactive contact, these platforms are of tremendous value when it comes to the marketing of companies and services. Websites that facilitate social networking play an important part in the spread of information about educational institutions of higher learning. These websites also serve as effective means for recruiting prospective students. It has not yet been determined whether or not the content that is broadcast on these internet platforms has an effect on the cognitive processes that prospective students use when making choices about their education. The acknowledgment of user interaction on social media platforms is the most important non-financial benefit that organizations may get from their use of these platforms. When we have a thorough awareness of user interaction across a variety of platforms, we may have a better grasp of the influence that it has on how people perceive businesses. Instagram has become a significant medium for educational institutions of higher learning due to its visual-centric qualities, as well as its heightened engagement rates among a varied, youthful, and multinational community. This article places a strong emphasis on the relevance of brand equity within the context of the marketing strategy used by educational institutions of higher learning. When it comes to the idea of brand equity, there are several elements that may have an impact on it. Some of these characteristics include, but are not limited to, the personality of the brand, social credibility, and market position. It is quite necessary for educational institutions to make certain that they provide excellent services and facilities to their students. Nevertheless, the construction of a communication system that is both competent and effective is equally important for the purpose of boosting the positioning of the university's brand and effectively managing the value of its brand. The concept of "brand soul" serves as the basis for this, and it refers to the way the teachers and staff of the educational institution become the embodiment of the brand.

A polarisation coding scheme based on an integrated sensing and communication system

Integrated sensing and communication (ISAC) technology enhances the spectrum utilization of the system by interchanging the spectrum between communication and sensing, which has gained popularity in scenarios such as vehicle-to-everything (V2X). With the aim of providing more dependable services for vehicles in high-speed mobile scenarios, we propose a scheme based on sense-assisted polarisation coding. Specifically, the base station acquires the vehicle's positional information and channel strength parameters through the forward time slot echo information. This information informs the creation of the coding architecture for the following time slot. This approach not only optimizes resource consumption but also enhances system dependability. Our simulation results confirm that the introduced scheme displays a notable improvement in the bit error rate (BER) when compared to traditional communication frameworks, maintaining this advantage across both unimpeded and compromised channel conditions.