Traditional Communication Model Research Articles

The Impact of New Media Strategies on Luxury Marketings: A Case Study of LVMH and Dior

Abstract: With the rapid development of digital technology, the traditional communication model of luxury brands is facing great challenges. There is an urgent need for luxury companies to explore new communication modes to break the limitations of traditional models and increase brand influence. This study explores the impact of new media marketing strategies adopted by LVMH on luxury brand perception and product sales. Taking Dior as an example, as part of the LVMH group, it has actively explored the corporate strategy of utilizing new media for marketing, especially through virtual fashion shows' novel new media marketing strategy. The article analyses how LVMH uses new media platforms such as social media, online advertising and content marketing to engage with its target audience. It assesses the impact of these strategies on brand perception and sales performance. It also discusses the challenges faced by LVMH in new media marketing. It proposes solutions and recommendations to promote the substantial development of the luxury industry in the new media era.

Ukrainian Show Business in the 1990s: Communication Models and Forms of Presentation

The article examines the formation and development of Ukrainian show business in the 1990s. The author studies the communication models used by the members of artistic circles to present themselves to a wide audience. The main forms of representation of artists, in particular, through television, radio, and print media were analysed. It is found that in the early 1990s, traditional models of communication dominated, when the artist was an object of media influence. Later, however, there was a shift to the agency of performers who constructed their public image independently. The transformation of mass communication in Ukraine in the context of the establishment of a market economy and democratic freedoms was emphasized. The role of new media platforms (music channels and magazines) in shaping the popularity of artists is noted. The results of the study show that in the 1990s there was a transition from the “star” model of artists’ presentation to more diverse forms of self-presentation. In particular, the role of artists in constructing their own image has become more important, which correlates with the processes of commercialization and democratization of the media space. The study is based on a comprehensive methodological approach that combines historical, cultural and socio-communication analysis. Content analysis of media materials and discourse analysis were used. The data obtained can be used for further research on the transformation of the national media system and cultural industries. The results of the study may also be of interest to specialists in the field of mass communications, sociology, cultural studies, as well as to a wide range of readers interested in the history of Ukrainian culture

Investigations on OFDM UAV-based free-space optical transmission system with scintillation mitigation for optical wireless communication-to-ground links in atmospheric turbulence

The potential integration of unmanned aerial vehicles (UAVs) with free space optical (FSO) communication systems stands as a promising innovation in the realm of wireless network infrastructures. This study presents a comprehensive investigation into the application of orthogonal frequency division multiplexing (OFDM) in conjunction with UAV-based FSO technology, with a specific focus on establishing robust wireless communication links to ground sites within the evolving landscape of 5G networks. The research introduces a pioneering 4-level quadrature amplitude modulation (4-QAM)-OFDM-FSO framework tailored for UAV-to-ground communication, revolutionizing the prospects for seamless and high-throughput data transmission within dynamic network environments. Through comprehensive simulations and theoretical analyses, we unveil the system's efficacy in mitigating atmospheric turbulence, achieving heightened signal integrity, and ensuring performance adaptability over varying link distances, thus significantly addressing present limitations in traditional wireless communication models. Anchored within the context of modern wireless network infrastructures, this work serves as a crucial stepping stone for the practical application of OFDM-UAV-FSO communication systems, representing a paradigm shift in fostering resilient and agile wireless connectivity in the era of 5G networks. The inception of cutting-edge wireless networks expected to outperform the capabilities of 5G necessitates an infrastructure that can handle vast amounts of data. This infrastructure must be not only cost-effective and simple to deploy but also readily scalable to accommodate the diverse demands of front-haul and backhaul applications. Motivated by the growing interest in harnessing UAVs to extend the reach and enhance the operational efficacy of conventional cellular networks, this work introduces a novel application of UAV-ground station connections. The concept employs FSO to facilitate network traffic within both the segments. To optimize throughput, resilience, and spectral efficiency, the application of OFDM is proposed. The research considers the transmission of a 20 Gbps 4-QAM data signal across various channel conditions. It thoroughly assesses the performance implications of factors such as transmission distance and beam divergence. The study explores the correlation between pointing error, scintillation, beam divergence angle, and average spectral efficiency. A slight increase in pointing error results in a rapid rise in the scintillation index, while a larger beam divergence angle can help minimize the impact of scintillation. Adapting the beam's divergence angle based on the pointing error between the optical transceivers can reduce the effects of scintillation and improve the average spectral efficiency and channel capacity. Additionally, the relationship between pointing error, scintillation, and the determination of the optical beam divergence angle in terms of beam divergence and average spectral efficiency and channel capacity is examined, and theoretical evaluations further confirm the method's effectiveness in reducing scintillation in the presence of pointing errors. Furthermore, the simultaneous use of OFDM adaptive beam divergence control and modulation could significantly enhance the data rate. This approach aims to reduce the impact of scintillation in UAV FSO links, which often experience significant losses due to unpredictable fluctuations in the atmosphere's refractive index. The results of the simulations indicate that the integrated 4-QAM-OFDM-FSO framework can realize high data transmission rates, efficiently serving front-haul and backhaul needs, thereby signifying a significant evolutionary leap for the next generation of wireless technology. The numerical findings demonstrate the significant impact of the coherent FSO OFDM optical wireless communication (OWC) setup in UAV wireless communications to ground links, particularly in mitigating the effects of strong turbulence and pointing errors (PEs). Through the integration of spatial coherence diversity and adaptive modulation OFDM in the coherent OWC, there has been a noticeable enhancement in the average spectral efficiency (ASE). Notably, our results indicate an ASE of 53 bits/s/Hz and 37 bits/s/Hz achieved at an average transmitted optical power of 10 dBm for an aperture diameter of 10 cm, without and with PEs for the coherent OWC-FSO OFDM UAV technique, respectively. The proposed method was validated through simulations, demonstrating both improved average spectral efficiency and effective reduction of the scintillation effect. This approach holds promise for mitigating scintillation effects in UAV-FSO links.

The Portrait of the Tirta Agung Tourism Village as a Geological Tourist Destination: The Case of Ijen Geopark in Bondowoso, Indonesia

The aim of this study is to analyze the implementation of Tirta Agung Tourism Village, Sukosari Kidul Village, Sumberwringin District, Bondowoso in supporting the development of Ijen Geopark. The research uses a constructivist paradigm with a qualitative approach with domain analysis, share vision, participation, networking, and collaboration. The analysis is carried out by qualitative descriptive methods. The subjects of the study were the Head of the Tourism Awareness Group, the Chairman of the Ijen Geopark Daily, the Head of the Sports and Sports Youth Tourism Office, several informants related to the implementation of the Tirta Agung tourism village. The results showed that the implementation of tourism villages refers to the regulations of the local government and village aparatus through BUMDes and Pokdarwis. The implementation of tirta Agung tourism village, Sukosari village, can run well. through the traditional communication model of local wisdom, village youth gatherings while drinking coffee, managing stakeholder support, and maintaining group compliance.

Overcoming Challenges to Open Research Practices – A Perspective From the Global South: A Commentary on “(Why) Are Open Research Practices the Future for the Study of Language Learning?”

Overcoming Challenges to Open Research Practices – A Perspective From the Global South: A Commentary on “(Why) Are Open Research Practices the Future for the Study of Language Learning?”

Institutional communication models and strategies adapted to New Media

New media has revolutionized the way that organizations communicate with their stakeholders. The traditional models of communication, such as mass communication, word of mouth, and direct mail, are no longer enough to reach today's audiences. In order to be successful in this new media environment, organizations must adapt their communication models and strategies to take advantage of the opportunities that new media provides. This paper will explore the various models and strategies that organizations can use to effectively communicate in the new media environment. The first step in adapting communication models to new media is to understand the various ways that people consume and interact with digital content. There are three main models for communicating with an audience online: broadcast, engagement, and relationships. Broadcast communication is a one-way communication model that is used to reach a large audience with a single message. This model is typically used when an organization has limited resources or time and needs to quickly disseminate information to a large group of people. Engagement communication is a two-way communication model that encourages people to interact with content by providing feedback, comments, and opinions. This model is best used when an organization wants to build relationships with its audience and create a dialogue. Finally, relationship communication is an ongoing communication model that focuses on building long-term relationships with stakeholders by providing timely, relevant, and personalized content. This model is best used when an organization wants to establish loyalty and trust with its target audience.

A Tale of Two Theories

A Tale of Two Theories

Exploring the Transformation of Opinion Leaders from a Traditional to a Digital Mindset

The advancements in the field of communication concurrently transpire throughout the evolution of the Internet and its accompanying tools. A free communication opportunity over the internet platform has resulted in the involvement of a sizable people mass in this digital environment. Individuals also pose variations in communication styles since Web 2.0 technology promotes interpersonal connection and communication. Such variations have resulted in modification and deformation in the Two-Stage Flow Theory, which is among the traditional communication models. According to the conventional definition, opinion leaders have the force to potentially influence society with their respective approaches and responses to various events and cases. They have revived alongside the changing media contexts. The transition in these platforms proceeds beyond the change in technology since they facilitate a significant portion of social change. Nowadays, opinion leaders appeal to eventuate social change since they have the potential to convey to a sizable mass of internet users. The vast majority of internet users are influenced by the attitudes and accessions of new opinion leaders while making decisions on their social life, political issues, products, and personal investments. On the one hand, people, groups, companies, and political structures that are aware of the indulgent aspects of the opinion leaders try to persuade them; on the other hand, these entities seek to generate their opinion leaders and forge a follower mass for them. The purpose of the study was to assess the concept of an opinion leader introduced by the Two-Stage Flow Theory and the new context in which it has emerged in light of the elaboration of modern communication technology. The study findings revealed that the Internet and its accompanying tools differed the recent opinion leaders from traditional ones; however, the most critical pillar of this differentiation was digital domains where opinion leaders appeal to large masses composed of different layers.

Communication channels in the 1980s: A paratheory

ABSTRACT By the 1980s, the standard sender-receiver communication model (borrowed from Shannon and Weaver) had largely fallen out of favor in disciplinary circles. Yet, at the same time that communication and rhetoric scholars were taking aim at sender-receiver models, a different conversation about communication was circulating in public spaces. Throughout the 1980s, the rise of both New Age channeling and Pentecostal practices of speaking in tongues was, in their own ways, also re-imagining the concept of communication and the traditional categories of senders, receivers, information, and messages. In this essay, I argue that channeling as a public phenomenon in the 1980s contributed to a lay theory—or paratheory—of communication that simultaneously worked against, alongside, and outside traditional communication models. Further, this para-normal paratheory continues to resonate in some of our most troubling contemporary public rhetoric.

Formal model for inter-component communication and its security in android

The Android application framework has a pervasive presence. In early 2021, Android has over 70% share of the operating system mobile market (according to GlobalStats). Components are the main building blocks of Android Applications. These blocks communicate via a rich Inter-Component Communication (ICC) model rather than the traditional inter-process communication model. Intents, Intent-filters, and their Intents resolution (matching) algorithm are main elements of the ICC. However, the Intent resolution algorithm is not robust enough and has flaws that can lead to security breaches. In this paper, we present DLAIR, as an enrichment of the Intent resolution algorithm to overcome its security issues. To this end, we start by presenting a formal model to express and validate the ICC semantics. This includes defining key properties guaranteeing consistent and realistic semantic states. We then demonstrate how the semantics can be used to formally validate ICC aspects and to express and check ICC system updates. We verified our proposed model and all its lemmas and theorems in the Coq Proof Assistant, a machine-assisted verification tool. We extend our semantics to develop DLAIR which is assisted by a heuristic, and lightweight tool, LekInt. This tool identifies suspicious execution paths responsible for intent based sensitive user-information leakage. On a dataset of 2000 real-world apps, we evaluated LekInt against Flowdroid, a state-of-the-art information leakage analysis tool. Experiments show that LekInt is more effective and efficient than Flowdroid which has a higher false-negative rate and lower false-positive rate than LekInt. Considering the dynamic context in which LekInt is designed to work, the advantage of efficiency overcomes the disadvantage of higher false-negative.

Joint Optimization on Power Allocation and Splitting for WSNs With SWIPT-Based Relay

How to prolong network lifetime has become an important issue in the design of large scale wireless sensor networks (WSNs). In this paper, a novel power saving scheme for conventional WSNs via simultaneous wireless information and power transfer (SWIPT) based relays is proposed. Unlike conventional relays based communications need extra energy supply for data forwarding, the relay applied in this paper works in an energy-free manner with the support of SWIPT. The power saving model with both power splitting (PS) and time switching (TS) based SWIPT are proposed. Then, we formulate the joint power allocation and splitting problems of SWIPT relay assisted WSNs as non-convex constrained optimization problems. Since the formulated problems are non-convex, semi-positive definite programming (SDP) algorithms are proposed to find the joint optimization on power allocation and splitting with low complexity. The simulation results show that the PS model has more advantages than the traditional direct communication model in long distance transmission. Under the same information receiving strategy, the PS model outperforms the TS model.

Dubhe: a deep-learning-based B5G coverage analysis method

In recent years, with the rapid development of various technologies such as the Internet of Things and the Internet, the demand for massive device connections and a variety of differentiated new business applications has continued to increase. In order to better cope with the rapid growth of mobile data in the future, 5G also came into being. Then, B5G was proposed and applied in industries such as traditional voice/video, smart city, automotive car or ship, unmanned aerial vehicle, marine monitoring, IoT, and intelligent industry. In these scenarios, B5G is required to achieve seamless global coverage. As these scenarios are complex and changeable, analysis of the coverage of 5G base stations has become a challenge. We decompose the environment around the base station into multiple grids, and analyze the signal strength of each grid. A signal propagation model needs to be constructed to predict whether each grid is covered. The commonly used wireless propagation model is an empirical model based on a mathematical formula for statistical analysis of a large amount of test data during the establishment of a 5G local area network. It has universal applicability, but has insufficient prediction accuracy for specific scenarios. Therefore, it is necessary to calibrate and modify the typical propagation model according to the specific environment to obtain an accurate propagation model that matches the current area. We improved the traditional wireless communication model, and proposed a deep-learning-based B5G coverage analysis method named Dubhe which is one of the planets of the Big Dipper. In a real cell scenario, the mean square error of the link budget of the typical UMa model is 17.9 dBm, while the mean square error of the proposed Dubhe model constructed in this article is only 6.78 dBm. The recognition rate of weak coverage can reach 42.86%.

New ways of spreading food safety online: the role of food bloggers in risk communication

PurposeBlogs have become a widespread means for the exchange of information, where topics regarding food and nutrition feature with increasing prominence. In the sphere of online risk communication, food bloggers are relevant actors because they pass on practical information about food preparation and crucial phases of food safety (preservation, handling and cooking of food). Moreover, they have the ability to reach user networks in a rapid and capillary manner. This paper focusses on the figure of the food blogger, the context in which he/she acts and his/her perceptions and type of communication of food safety issues.Design/methodology/approachQuantitative and qualitative data were collected using an online survey and an online training programme was implemented to actively engage food bloggers in the creation of food risk communication.FindingsThis study showed that a common reason for the creation of a food blog is the love for food and the practice of caring for themselves and others through food. Food bloggers feel responsible for taking care of their users by providing accurate information related to health and safety. Communication via blogs is based on the shared experiences of users, thereby representing a type of knowledge that is closer to direct practice. Interacting with these new actors in the field of food is important for institutions traditionally committed to promoting public health and food safety.Originality/valueThe research stands out for its innovative purpose of using the network of food blogs as a communication tool that overcomes the traditional linear communication model (top-down) to experiment with a new participatory model and spread to Internet users good practices related to food management.

Olga Tokarczuk’s “Écriture féminine”: Art, Visual Influences, and Literary Narration

Abstract This article discusses Olga Tokarczuk as a novelist who has developed a unique literary style, an inimitable blend of visual and verbal elements. Referencing her novels (and bearing in mind the order of their development in relation to the development of the authorial techniques), the author discusses how Tokarczuk challenges the traditional communication model as well as traditional ways of looking at the process of creation. Utilizing observations on the roles of visual art in the literary works of George Eliot, the author reveals the feminist fabric of Tokarczuk’s views of the world while simultaneously presenting the unprecedented strategies, hitherto unseen elsewhere, by which she challenges her readers with unconventional angles from which to make sense of reality.

Self-Representation in Social Media During the COVID-19 Pandemic Lockdown

Abstract Over the past 15 years, social media has become an integral part of our daily lives, influencing both our informal interactions and professional discourses as well as their structure. From this, one can conclude that social media has its own logic, which includes special norms, strategies and mechanisms (van Dijck & Poell, 2013). Therefore, it is not surprising that many of the changes affecting society today have been instigated by the use of social media. Two fundamental features of social media are its ability to transcend geographical and cultural boundaries and the role that recipients play when posts are shared, as opposed to traditional models of mass communication. Consequently, these features have led to the rise of the ‘infodemic’, a term that describes the excessive spread of information and can be used specifically to refer to the dissemination of information about the COVID-19 pandemic on social media platforms (Cinelli et al., 2020). The present study aims to provide a snapshot of how self-representation on social media platforms has changed among Hungarian users during the lockdown period of COVID-19, supported by a brief literature review about the pandemic and its effects on mental health and tested using an online questionnaire to gain deeper insight into social media usage patterns. According to the results of the questionnaire, social media usage and self-representation in social media posts became more frequent during the lockdown. Additionally, symptoms of major depression were more likely among those who shared photos of themselves or their close relations ‘daily’ or ‘multiple times a day’ on Messenger, where the frequency of photo-sharing increased the most.

Art and Communication: A Look to the Art Market

This text presents a communicative model in the art market as well as its importance compared to the traditional communication model analysed from Art History. To achieve this, we expose the lack of solid criteria when defining what art is. Subsequently, we defend that the Sociology of Language allows us to obtain a referential and pragmatic knowledge of what a community calls art. As we will say, this lan-guage is produced through money, and that is why Economic Sociology plays a key role. Understanding that “art” is something named like this in a social environment with its agents, motivations and mecha-nisms, we defend that the art market - as a small part of the art world - is a tool of great informative value. This is because it allows to see what a human group refers to as “art”. This is possible thanks to the use of a shared code (money). Through money, some agents can express their preferences in that context, acting as senders. The market plays the channel role and, the public acts as the receiver. The preferences shown through money by some agents within that social system gives to the community some referential and pragmatic knowledge while allowing us to allocate that scarce resource named “art”.

Цифрова дипломатія в інформаційному просторі.

The paper is devoted to the emergence of digital diplomacy in the informational space and its public side. Talking into account the development of information technology and the accelerated growth of social networks, a new reality is being considered in the development of the informational space not only for organizations and citizens, but also for states. The idea is substantiated that along with changes in the sphere of public life, the transformation of diplomacy can also take place in the digital age. It is shown how foreign affairs agencies use social networks and other tools to communicate with the public. The author comes to the conclusion that with the objective development of means of communication in the informational space, the evolution of diplomacy takes place, while maintaining its significance in interstate interaction.Problem statement in general and its relation to important scientific and practical tasks. With the development of new technologies in diplomatic practice and with the advent of the concept of “digital diplomacy”, works began to appear in many information sources that raise questions of the broad understanding of the potential of the digital network for the needs of foreign policy. The diplomats had the opportunity to directly, live, monitor various international events, in contrast to the traditional models of diplomatic communication between countries and heads of state. There is an opportunity to analyze foreign audiences, handle and exchange data, develop new formats for multilateral cooperation to provide international assistance to developing countries. One of the main tasks for digital diplomacy is the task of adapting the ministries of foreign affairs to new achievements in the informational and technological field. This problem has been little studied and requires modern research.Formation of research objectives (goals). To trace how the development of digital communication in the information space affects the evolution of diplomacy in the interstate interaction.Statement of the main results and their justification. To indicate an innovative way of influencing foreign society using the Internet, the following is used: Internet diplomacy, social networks diplomacy (Twitter diplomacy), public diplomacy Web 2.0 Public diplomacy, using new technologies, is constantly improving foreign policy mechanisms both to meet the country's foreign affairs needs and to strengthen its position in the information space. It is about improving the interaction of diplomats with foreign Internet users using digital diplomacy, the main tool of which are social networks.Initially, the term “digital diplomacy” was used in relation to US public policy, relying on digital technologies to promote foreign policy interests, the impact of information propaganda via the Internet, social networks and mobile phones on the mass consciousness and the political elite . At the same time, social media make it possible to carry out this task in real time and cover a wide radius of action.For the future of digital diplomacy, the issue of adapting the state information policy to the new tasks and challenges of the information technology sphere is important. It is important to understand that modern diplomacy has evolved and will change along with the objective development of means of communication in the informational space, while retaining its significance in the interstate interaction.Conclusions and prospects for further research. Information technologies can transform and change, but at the same time they represent one of the key technological products of current society, introducing into the global world order the increasingly pronounced element of the concentration of the Network. For effective and innovative development of Ukraine, new foreign policy projects in the digital sphere of the informational space are needed. When implementing modern projects, the state should take into account the opportunities offered by the informational environment. These opportunities are provided by the promising toolkit of digital diplomacy.It is necessary to consider the potential of digital diplomacy for Ukraine taking into account the potential for further development of the informational sector for the domestic economy, national security, and public administration. It is important to try to find a balance between informational security and active foreign policy in the informational space aimed at increasing the attractiveness of Ukraine in the world. It is necessary to involve civil society representatives in the implementation of foreign policy goals with the coordinating role of the state, which is a prospect for further research.

Embodied Cognition in Communication Science

Abstract Communication science is primarily based on traditional disembodied theories of cognition that inform much of the field's research endeavors. However, recent theories of embodied cognition that situate knowledge acquisition and attitude formation processes in our sensorimotor systems have challenged traditional amodal assumptions. While an embodied perspective is embraced in communication research related to virtual reality (VR), it has not been widely adopted in other areas of communication science. In this article, I (a) introduce and review relevant embodied cognition scholarship from various fields, (b) explicate embodiment in social interactions and language, (c) discuss embodied mental simulation, imagery, and visualization, (d) briefly present ways in which embodiment is currently being used to inform contemporary communication research related to VR, (e) explain how embodied mental simulation can be incorporated with traditional communication models, and (f) conclude with a call for nuanced theorizing and triangulated empirical support for communication theory with an embodied perspective.

Assessing Determinants of Perceived Ease of Use of Institutional Repositories by Lecturers in Nigerian Universities

Institutional repositories (IRs) present platform to disseminate research findings to complement the traditional scholarly communication model. The use of IRs is beneficial to authors, host institutions, libraries and society at large. Despite the numerous benefits of IRs, there is low deposit of scholarly works by lecturers and the investment on IRs seems to be a waste. This study examined determinants of perceived ease of use (PEOU) of IRs by lecturers in Nigerian universities. A survey of lecturers received 857 respondents. Awareness, anchor and adjustment factors were found to be determinants of PEOU of Institutional repositories by lecturers in Nigerian Universities.

Blogadapting: Adaptation Experiences among Expatriate Bloggers

ABSTRACT Increased global communication is adjusting traditional models of cross-cultural communication. Specifically, changes in international communication processes have caused increased scrutiny of cross-culture adaptation theory. This is especially true when focusing on the difference between cultural adaptation and functional fitness. The purpose of this research is to address changes in global communications by testing to see if there is a difference between two important theoretical concepts within cross-cultural adaptation theory – linear and non-linear adaptation. Findings indicate that cultural sojourners do not equate cross-cultural adaptation with linear models of functional fitness. Models that equate the two should be revisited.