In the digital era, many small and medium-sized enterprises (SMEs) face the challenge of relying on digital platforms to enhance their innovative business models. This article examines the impact of digital platforms on the creation of innovative business models for SMEs. The aim is to identify intermediary mechanisms for reconfiguring the capabilities of digital platforms to foster innovative SME business models. The paper provides an analysis of various definitions of "digital platform" and argues that these platforms are based on algorithmic mechanisms, mutual benefit among stakeholders, a unified information environment, and the effect of reducing transaction costs. It interprets a digital platform for entrepreneurship as an information and communication system aimed at supporting entrepreneurial activities and providing diverse tools, services, and opportunities for entrepreneurs to facilitate the launch, management, and development of their businesses. The article explores the peculiarities of traditional business models (such as direct product sales, franchising, advertising-based models, etc.) and their potential transformation into modern business models (digital platforms, subscription economy model, content subscription model, etc.). The key characteristics of a digital platform for entrepreneurship are identified, including e-commerce, marketplaces, analytics and management tools, community and network utilization, and integration with other services. The study investigates intermediary mechanisms for reconfiguring SME business models, defining these processes as ways for digital platforms to coordinate interactions among various economic participants. It establishes that digital platforms can offer SMEs a range of intermediary mechanisms, including marketing, operational, financial, and informational mechanisms. Furthermore, the paper substantiates the possibilities of reconfiguring traditional SME business models and transforming them into contemporary ones through the reconfiguration of capabilities, value chain innovations, access to new markets, and process digitization.
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