ESTABLISHMENT AND DEVELOPMENT OF THE NETWORK PLATFORM MODEL IN CHINA AND ITS IMPACT ON THE FORMATION OF THE DIGITAL ECONOMY

Abstract

Formulation of the problem. The digital economy is developing rapidly, and the digital technologies represented by the platform economy have not only become a new engine for promoting social and economic development, but also create new challenges for traditional resource allocation and market supervision. The purpose of the article is the theoretical and practical aspects of the formation and development of the model of network platforms in China and their impact on the formation of the digital economy. Research methodology – using the method of systemic analysis and synthesis, axiological, compartist, general philosophical – generalization, comparison, historical and logical, general civilizational, humanistic, a comparative and holistic analysis of the phenomenon of China’s digital economy, which is formed on the basis of its platform type, was carried out. Research on the platform economy first began in the 1970s, but in recent years, due to the deep integration of digital technology and the real economic society, the rise of the Internet economy, and the development of trading platforms and social platforms, the platform has transformed into a business. The novelty of the article is that the new phenomenon of the platform economy is investigated as a new type and model of China’s digital economy. At the end of 2020, China released the draft Measures for the Supervision and Administration of Online Transactions and Anti-Monopoly Guidelines in the Platform Economy, followed by the introduction of Data Security. Platform enterprises have the characteristics of a natural monopoly. Research result. The economy of the platform as a new economic model is analyzed. The directions of the development of big data as the basis of the new platform economy have been identified. The phenomenon of rapid expansion of the platform as an expansion of opportunities and risks and challenges is clarified. The development of large digital enterprises as an important innovative force of advanced digital technologies is shown. The directions of development of large platform companies in China were studied as a factor in the improvement of constant innovations and business models. The development of the digital economy as a national strategy of China is substantiated. Conclusions. Compared with the previous traditional business model, the platform economy digitizes real assets, making transactions more convenient and increasing transaction volume. The digital economy, represented by the platform economy, plays an obvious role in promoting the development of the digital economy as a new type of economy.