Purpose of research: This research examines how Artificial Intelligence (AI) is reshaping stock market trading, focusing on its applications, benefits, and market impacts. The study aims to understand how AI-driven innovations, including machine learning, predictive analytics, and natural language processing, enhance decision-making processes and improve trading strategies. Design/Methodology: The research takes a conceptual approach by thoroughly reviewing existing studies on how AI is applied in stock trading and comparing these AI-driven methods to traditional trading strategies. It also explores the ethical, technical, and regulatory challenges that come with using AI in trading. Results/Finding: The findings show that AI helps make trading more accurate and efficient, giving users an edge by quickly analysing large amounts of data and responding to market shifts. However, the speed of AI-driven trading can increase market volatility, pointing to the need for strong regulations. The study highlights how AI supports a more accessible and efficient market and helps both institutional and individual investors make smarter, data-informed decisions. Practical Implications: This research provides investors, financial institutions, and policymakers with a clearer understanding of both the benefits and limits of AI-driven trading. It highlights the importance of creating regulations that encourage ethical AI use while supporting innovation, openness, and market stability. AI-based trading systems are driving new competition among brokerage firms. Conclusion: AI is changing the game in stock market trading, making strategies faster, more precise, and accessible to more people. But there are still important challenges, like ensuring data quality, understanding complex AI decisions, and handling ethical concerns. Balancing these factors is key to integrating AI responsibly, creating a path for sustainable growth that can benefit the entire financial world.
Read full abstract