As the Jewel of the Crown” of the multilateral trading system, the WTO dispute settlement mechanism (DSM) has made great contribution to resolving trade disputes among WTO members. Although a considerable amount of literature in the field of international law has discussed the legal issues of the DSM, the economic efficacy of the DSM has not been paid sufficient attention. Facing the dilemma of economic globalization and the unilateral trade protectionism of the US, what role can the DSM play? Can its advocacy of trade liberalization at the legal level produce the actual export promotion effects on the complainant? What factors will affect the respondent’s enforcement of dispute rulings and thus affecting the complainant’s export benefits? These urgent practical problems endow the theoretical research with deeper significance. This paper focuses on the judicial arbitration value of the WTO DSM, and reveals the theoretical mechanism of WTO dispute rulings turning into the complainant’s export benefits. In addition, this paper uses the difference-in-differences and propensity score matching methods to solve the selection bias and endogenous problem of WTO dispute cases, and investigates whether WTO dispute rulings bring export promotion effects on the complainant. The empirical results show that the DSM can indeed bring export promotion effects through judicial arbitration, but such export promotion effects have the hysteretic nature. Furthermore, due to the heterogeneity of dispute cases and the characteristics of the countries involved, it brings different degrees of export promotion effects. From the perspective of the heterogeneity of dispute cases, if the category of products involved in the case is agricultural product and the winning rate of the complainant is high, the export promotion effects of WTO dispute rulings will be stronger. However, if the dispute measure involved in the case is anti-dumping or countervailing measure and the case enters the remedy proceeding due to insufficient enforcement of dispute rulings by the respondent, the export promotion effects of WTO dispute rulings will be weaker. From the perspective of the characteristics of the countries involved, the higher the trade retaliation capability of the complainant is, the stronger the export promotion effects of WTO dispute rulings will be. This paper provides some insights by demonstrating the economic efficacy of the DSM. Especially in the current background that the WTO is facing multiple challenges and the DSM is hampered, this paper emphasizes on the marvelous contribution of the DSM in promoting trade liberalization, and highlights the urgent practical significance in maintaining an effective DSM. This paper makes a contribution in the following aspects: First, it enriches relevant theories and assumptions by assuming the enforcement behavior of the respondent as an important mediating variable for the WTO dispute rulings to produce expected export promotion effects. Second, it empirically testifies the export promotion effects of WTO dispute rulings and further measures the non-equilibrium nature of export promotion effects caused by the heterogeneity of dispute cases and the characteristics of the countries involved. Through the above research, this paper expands the economic research of the DSM and provides empirical basis for testing the export promotion effects of WTO dispute rulings.