Trade Exhibition Research Articles

A Study on the Attractiveness of Hybrid Trade Exhibitions: Focused on the MICE Industry in Non-Metropolitan Areas

A Study on the Attractiveness of Hybrid Trade Exhibitions: Focused on the MICE Industry in Non-Metropolitan Areas

Enhancing Agricultural Export Performance: The Role of South Sulawesi's Paradiplomacy in Expanding Trade with Egypt

This study provides an in-depth analysis of how the South Sulawesi Provincial Government's paradiplomacy initiatives have impacted agricultural product exports to Egypt. The research employs a conceptual framework integrating Paradiplomacy and International Trade, aiming to assess the effects of these policies on export volumes. Utilizing a descriptive research methodology, the study elucidated the strategies and roles adopted by the regional government in promoting exports. Key findings indicated that South Sulawesi engages in global paradiplomacy, functioning as a facilitator to enhance export performance. Effective promotional strategies identified included personal selling, public relations through webinars and training sessions, and participation in trade exhibitions. By applying the concept of global diplomacy, the Government of South Sulawesi Province can use its autonomy to establish trade relations and expand market access to Egypt, thereby improving the export performance of local agricultural products. The research highlights the crucial role of regional governments in boosting agricultural exports through infrastructure development and service improvements. By adopting global paradiplomacy, the South Sulawesi Government has successfully established trade relations and expanded market access to Egypt, resulting in a notable increase in agricultural export volumes. This study underscores the significant positive contributions of paradiplomacy to regional economic growth through international trade expansion.

Evaluating the Impact of Sister City Cooperation between Bandung and Kawasaki on Environmental Sustainability

This research provided an in-depth analysis of the role of paradiplomacy practiced by the Government of South Sulawesi Province in enhancing agricultural exports to Egypt. The study utilized a conceptual framework integrating Paradiplomacy and International Trade, focusing on the impact of paradiplomacy policies on export volumes. The methodology was rooted in descriptive research, aiming to depict the findings clearly and comprehensively. Results indicated that the Government of South Sulawesi Province engages in the form of paradiplomacy termed global paradiplomacy, acting as a facilitator in international trade. Effective strategies for promoting exports included personal selling, public relations through webinars and training sessions, and participation in trade exhibitions. The research highlighted the crucial role of regional governments in boosting agricultural export volumes, supported by efforts in infrastructure development and service improvements. The application of global paradiplomacy enabled the Government of South Sulawesi Province to autonomously establish trade relations and expand market access to Egypt, leading to a significant increase in agricultural exports. This study offered a comprehensive overview of how paradiplomacy practices can positively impact regional agricultural exports, emphasizing the successful export promotion strategies and their outcomes. The findings demonstrated the effectiveness of paradiplomacy in fostering regional economic growth through international trade expansion.

무역 전시회 참여 기업의 자원기반요소가 관계학습 및 전시회 성과에 미치는 영향

Purpose - This study sought to investigate the relationship between resource-based elements (trust, relationship commitment, transaction-specific assets), and relationship elements that trade exhibition participating companies can utilize internally, relationship learning, and trade exhibition performance (sales performance, non-sales performance). Design/Methodology/Approach - Data collection was conducted through e-mail and in-person interviews from November 10 to November 30, 2023, targeting executives and salespeople of companies participating in the trade exhibition. A total of 300 copies were distributed, and 259 copies, excluding insincere responses, were used in the final analysis. Findings - As a result of the analysis, first, it was found that relationship learning also improves as the resource-based elements of trust and transaction-specific assets of companies participating in trade exhibitions increase. Second, as exhibition relationship learning improved, exhibition performance improved, which showed the same results for both sales and non-sales performance. Third, as a result of analyzing the mediating effect of relationship commitment in the relationship between resource-based factors and exhibition performance, it was confirmed that exhibition performance increases when resource-based factors go through relationship commitment. Research Implications - Through this study, the relative influence of resource-based elements and the relationship learning of trade exhibition participating companies on exhibition performance was confirmed, and it was found that resource-based elements and relationship learning are important for trade exhibition participating companies to achieve strategic exhibition performance.

FEATURES OF STRATEGY FORMATION OF UKRAINIAN COMPANIES ON INTERNATIONAL MARKETS

FEATURES OF STRATEGY FORMATION OF UKRAINIAN COMPANIES ON INTERNATIONAL MARKETS

Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)

Recent Evolutions and Trends in the Trade Fairs and Exhibitions Industry, before and after the COVID-19 Pandemic. The ROMEXPO Company’s Case (Romania)

Integrating evaluation grid method and support vector regression for automobile trade booth design

The automobile shows try to convey a clear product or service message to the audience in a short period of time. Therefore, the steps of materials, shape, display and other aspects need to be carefully designed to provide an important display platform for the business. However, most exhibitors depend on their subjective preferences to decide the size and planning of the booth, which fails to attract the attention of customers. In this paper, the evaluation grid method (EGM) and support vector regression (SVR) are combined to design the automobile booth, which provides an innovation process for booth planning and improves the visual appeal of the booth. Firstly, the EGM is used to interview ten highly involved groups, thus obtaining the evaluation grid diagram of the connecting line among the upper emotional needs, the median design items, and the lower specific elements. Secondly, the importance ranking of upper emotional needs is determined by the grey relational analysis. Finally, the SVR is used to establish a mapping model between key emotional needs and lower design elements, thus obtaining the best combination of booth design features preferred by customers. The verification results show that the proposed method can significantly improve the emotional satisfaction of customers and provide clear trade exhibition guidance for exhibitors.

Motivations and challenges of women entrepreneurs: Experiences of small businesses in Dhangadhi City of Nepal

Entrepreneurship is recognized as a crucial factor in the economic progress and poverty reduction of the world. It is a formidable engine of business activities that promotes innovation and takes advantage of new opportunities. The purpose of this paper is to investigate the motivations and challenges of women entrepreneurs in small business of Dhangadhi City Nepal. Descriptive research design is used and the data were analyzed using factor analysis and descriptive statistical tool. The study conducted on 50 women entrepreneurs of Dhangadhi city who were purposively selected and used structured questionnaire with the help of survey method. The profile of women entrepreneurs shows information about their age, marital status, cast, religion, education, types of business, sources of capital and types of family they belongs too. The results shows that among the various reasons for starting the business, motivated from friends is most significant factor to start the business to women entrepreneurs. Therefore, the trade exhibition and business meetings in local level should be encouraged. Regarding the motivating factors the self interest of women entrepreneurship is found important inspiring factor. Thus, the family members should encourage. Whereas, regarding the various challenges, the high level of competition in same nature of business is found major problem to them. Therefore, the business should be undertaken in new area with innovative ideas. Moreover, this study could be milestone for future researchers, policy makers, academician, owners and women entrepreneurs

Role of conferences and continuing medical education (CME) in post-graduate anaesthesia education.

Role of conferences and continuing medical education (CME) in post-graduate anaesthesia education.

Prospects of Ukraine’s foreign economic policy concerning Latin America

The objective of the research was to analyze the perspectives of Ukraine's foreign economic policy with respect to Latin America. An overview of the economic and political situation in Latin America is characterized by intensification of inflation in the region, reduction of exports and foreign investment, erosion of the level of business and consumer confidence. She used the following research methods: methods of analysis and synthesis, systematic approach, methods of induction and deduction, generalization, and systematization, economic, etc. Defined strategic orientations have been identified to improve foreign economic cooperation between Ukraine and Latin America to seek new foreign markets and increase foreign trade, such as: opening representative offices of Ukrainian companies in Latin America; active participation of Ukrainian companies in trade fair and exhibition events taking place in the countries of the region; establishment of bilateral industrial cooperation in the territory of MERCOSUR member countries. It concludes on the need to develop a long-term strategy to activate trade and economic cooperation between Ukraine and the countries of the Latin American region with the identification and justification of sectoral priorities.

LA TRADITION – VECTEUR IMPORTANT DE PROMOTION ET GAGE DE QUALITÉ. LE CAS DES PRODUITS ROUMAINS DU TERROIR (TRADITION – IMPORTANT PROMOTION AND QUALITY GUARANTEE VECTOR. THE CASE OF TRADITIONAL ROMANIAN PRODUCTS)

This paper illustrates some of the ways in which producers and traders of traditional Romanian products in the agri-food sector manage to promote their products on the international market using digital media. They used to be present at international trade fairs and exhibitions or in the traditional media. In recent years and especially during the Covid pandemic19, promotion has moved online, on enterprise websites, on social networks and on eCommerce platforms. Using the concepts of discourse analysis, we will show that the discourse promoting regional specialties contains references to tradition – as a guarantee of authenticity, originality, and value of the product, to health – being genuine products made with natural ingredients, in small factories or even in peasant households, with respect for quality and manufacturing stages – the most well-known Romanian products already having the status of a brand with a protected geographical indication. It is a discourse about exceptional products. Based on recipes that are about 200 years old, perfecting the manufacturing processes and raising the tradition to the rank of art, the producers manage to offer specialties that give any meal refinement, and even luxury. Foreign tourists taste these products for the first time during the holidays spent in the agrotourism pensions in Romania, and then they look for them in the Romanian stores in their countries or on the eCommerce sites.

The transformation of a trade fair and exhibition centre into a field hospital for COVID-19 patients via multi-utility tunnels

This article exposes, through the case study of the IFEMA Trade Fair and Exhibition Centre in Madrid (Spain), the benefits of using a multi-utility tunnels (MUTs) system as a smart and sustainable solution for the distribution of utility networks in buildings, or in complexes made up of several buildings, to enable their quick and continuous adaptation. The saturation of the health system in the capital of Spain, motivated by the COVID-19 pandemic, forced the authorities in Madrid to improvise an emergency centre in this building. The multi-utility tunnels system was the key enabling element to deploy the necessary networks, including those for medical gases, to convert several exhibition halls into a field hospital with a maximum capacity of 5000 conventional beds and another 500 Intensive Care Unit beds, in just 100 h.

Critical success factors for the internationalisation of small–medium enterprises in indonesia

The purpose of this study was to identify critical success factors (CSFs) for Indonesian small–medium enterprises (SMEs) accessing international markets. The study used the resource-based view, the knowledge-based view, and network theory as a theoretical framework to assess CSFs. The population consisted of Indonesian exporting SMEs registered with the Indonesian Ministry of Cooperatives and Small Businesses. The total sample contained 153 SME exporters, which were selected using convenience sampling techniques. Paper-based and electronic questionnaire instruments were used to collect the data. The questionnaires were distributed through small–medium enterprises’ export networks and to SME respondents at an international trade exhibition. Factor analyses, namely exploratory factor analysis (EFA) and confirmatory factor analysis (CFA), were applied. The research findings revealed that international market knowledge, product innovation knowledge, and institutional networking are critical success factors for the internationalisation of small–medium enterprises in Indonesia. The study contributes by enriching the body of knowledge regarding firm internationalisation theory and providing valuable information for understanding small–medium enterprises’ internationalisation in an emerging country such as Indonesia.

무역전시참여기업의 CSR 활동이 기업성과에 미치는 영향에 대한 실증연구

The purpose of this study is to analyze the impact of trade exhibition participation on global competitiveness on Korean listed firms. We also explore moderating role of Corporate Social Responsibility(CSR) between trade exhibition participation and firm performance. We analysed data of 516 listed companies from 2016 to 2018 using regression. As a Result, the Trade Exhibition Participation has a significant positive effect on global competitiveness. It also showed that Corporate Social Responsibility has played a positive moderating role between trade exhibition participation and firm performance. Corporate Social Responsibility in exhibition participation as moderating variables can apparently increase global competitiveness. Therefore firms might recognize importance of CSR activity as tool of marketing which can improve brand image.

Building sustainable development environment of exhibition and dealing with waste reasonably

The waste formed by the special booth and the paper propaganda materials in the trade exhibition has become a serious public hazard. Therefore, the government must formulate laws and regulations to strengthen the management and restriction. The trade association must perfect the existing regulations and formulate new systems, supervise and manage the whole process and enforce them. The participating enterprises must change their ideas and improve their marketing level. The three parties work together to reduce the waste and create a sustainable development environment for the exhibition.

A return ticket to the world market? The Leipzig fur industry, internationalism and the case of the International Fur Exhibition (IPA) in 1930

ABSTRACT This article examines the participation of German businesses in interwar trade exhibitions, focusing on a case study of the 1930 International Fur Exhibition in Leipzig. The central hypothesis of the article is that trade exhibitions, as vehicles of internationalism, were perceived as an instrumental strategy of post-war world market readmission for particular sectors and industries. It shows how the message of internationalism and international cooperation was believed to generally improve the position of German businesses. In the case of the IPA, fur businesses in Leipzig buried global commercial ambitions behind claims that the exhibition would facilitate the exchange of information, innovations and practices that would benefit the international fur business as a whole. The IPA also served more regional and local political and economic interests, as part of an effort to re-design regional economic structures in a newly conceptualised economic space called ‘Mitteldeutschland’ with Leipzig as a central commercial-industrial hub.

KAMPUNG BATIK DIGITAL BERBASIS VIRTUAL TOUR SEBAGAI WADAH PROMOSI BATIK KOTA PEKALONGAN DI ERA INDUSTRI 4.0 (Studi Kasus: Kampung Batik Banyurip)

The promotion of batik products in the Pekalongan batik city needs to be carried out so that it can be 
 better known to the community, but is constrained by the limited working hours available. On the 
 other hand President Joko Widodo stressed that the need to create a virtual trade exhibition, so that 
 buyers can interact without the need to wait for an exhibition or are constrained by time. To respond 
 to the appeal of Mr. Joko Widodo, through the development of virtual reality tenology which has also 
 given birth to virtual tour innovations, a virtual tour village based on virtual tour will be built, so that 
 batik artisans will have more time to promote their products, as well as visitors / consumers who have 
 not had time to come to the batik village, will still be able to see the atmosphere of the existing batik 
 village by accessing the digital batik village application of Pekalongan batik city based on virtual 
 tour, and keep interacting with Pekalongan batik craftsmen, whenever and wherever. The application 
 of this research will have a positive impact on several parties, namely: 1) batik artisans, 2) visitors / 
 consumers, and 3) Pekalongan city government. The existence of digital batik villages based on virtual 
 tours will be a new breakthrough / new paradigm in creating and managing batik villages so that they 
 can be visited from anywhere and anytime.
 Keywords: Batik Village, Digital, Virtual Tour

Analysis of Major Factors Impacting the Footwear Export of Pakistan

As Asian footwear export progresses and major regional export players skimming economic benefits, it is ever more important for the policy makers and business practitioners to understand major factors affecting footwear export of Pakistan. In this way, the objective of this research paper is to evaluate factors that have a significant impact on footwear export of Pakistan. We took Punjab province as our sampling frame because 90 percent of the footwear export manufacturing organizations are situated in this province. We took a sample of 44 manufacturers purposively from the cities of Lahore, Sialkot and Sheikhopura. Primary data was collected through a questionnaire which was emailed to export directors and managers. Footwear exported to the rest of the world was measured for the year 2015 whereas impact of significant variables was determined through regression analysis. Prerequisites of regression analysis assumption; normality, multicollinearity and autocorrelation were applied to the sample data. The value of R2 was 0.899 suggested that it was strong and reliable model. We found that years of qualification, export experience, ISO certifications, average raw material price, international trade exhibitions were highly significant for footwear export of Pakistan whereas average marketing cost was insignificant factors for footwear export.

Fisheries in Merauke: linking fishermen to markets

The Indonesian Minister of Marine and Fisheries Regulations has given a prospect for domestic fishing vessels and Merauke as the stay over fishing port. This study found that in Merauke the capacity of cold storage was only 2,250 tons; the shortage of ice supply for fishing remains occurred; most of the fishing fleets were not equipped with freezer and; the fish-processing unit did not exist. As a consequence, 13.42% - 51.5% of fishes were thrown away to the sea after taking the swim bladder of fish (fish maw). Data and information on fisheries were collected from 23 April 2019 to 3 May 2019 in Merauke. The supply chain approach was used for policy intervention to improve the fishing business. The objective of this study was to analyze the phenomenon of fishery business in Merauke. The main conclusion of the analysis show, Merauke become a landing place for fish maw’s fishing fleets from the Arafura Sea. This study recommended that there must be an investor to organize a 100 tons ice factory as a supplier for fishing vessels. Merauke might be promoted as the center for pet food industries by using discarded fish to fill domestic market demand. Promote local traders to follow domestic and international fish trade exhibition to prepare Merauke as the business center of fish maw.

Investigating the intentions of tourism providers and trade exhibition visitors to use technology: A technology acceptance model approach

Orientation: This article considered the use of technological tools by tourism trade exhibition visitors from a marketing perspective. Research purpose: The main aim of this article was to investigate the adoption and use of technology by tourism providers within the context of business events and exhibitions. Motivation for the study: To inform the tourism business practitioners about the efficient and appropriate uses of technological platforms in connecting and interacting with potential stakeholders at tourism events or exhibitions. Research design, approach and method: A conceptual model was suggested and four hypotheses were advanced and empirically tested for the prediction of a business tourist’s intention to accept technology (BTIAT) model. The target population was professional exhibition visitors – consisting of six groups: hunters, sport shooters, gun collectors, game farmers, professional hunters and anglers – who attended HuntEx 2015 (sample size = 403). A quantitative, inductive research approach was adapted, while general linear modelling (GLM) was applied to analyse the data. Main findings: The study’s findings indicate that business tourists’ intention to use online technology was explained when the interaction between business tourists’ perceived usefulness of online technology and business tourists’ perceived ease of use of online technology are entered into the equation. Practical/managerial implications: The providers of business tourism services (owners and managers) should consider the development of mobile applications to enhance the overall experience of business tourists when attending an event or exhibition, on condition that the application is relevant to the event and easy to use. Contribution/value-add: The study suggested the adequate adoption and efficient uses of mobile applications by business tourism providers as a tool in improving and rendering more attractive the tourists’ experience.