Abstract
As Asian footwear export progresses and major regional export players skimming economic benefits, it is ever more important for the policy makers and business practitioners to understand major factors affecting footwear export of Pakistan. In this way, the objective of this research paper is to evaluate factors that have a significant impact on footwear export of Pakistan. We took Punjab province as our sampling frame because 90 percent of the footwear export manufacturing organizations are situated in this province. We took a sample of 44 manufacturers purposively from the cities of Lahore, Sialkot and Sheikhopura. Primary data was collected through a questionnaire which was emailed to export directors and managers. Footwear exported to the rest of the world was measured for the year 2015 whereas impact of significant variables was determined through regression analysis. Prerequisites of regression analysis assumption; normality, multicollinearity and autocorrelation were applied to the sample data. The value of R2 was 0.899 suggested that it was strong and reliable model. We found that years of qualification, export experience, ISO certifications, average raw material price, international trade exhibitions were highly significant for footwear export of Pakistan whereas average marketing cost was insignificant factors for footwear export.
Highlights
Analysis of Major Factors Impacting the Footwear Export of Pakistan Export of goods and services has always been a source of foreign exchange earnings
Availability of best leathers and other raw materials is sufficiently available for the industry Pakistan Footwear Manufacturing Association (PFMA) is an effective platform for the footwear exporters
We found a list of footwear exporters from Pakistan Footwear Manufacturers Association (PFMA) and applied proportionate stratified sampling technique
Summary
Analysis of Major Factors Impacting the Footwear Export of Pakistan Export of goods and services has always been a source of foreign exchange earnings. Footwear manufacturing sector is one of those Pakistan’s economic sector which has shown an increase in its exports since 2003 (Source: ITC Trade Map). This sector has proved its importance in the economy by providing jobs, foreign exchange earnings and fulfilling the domestic demand of footwear. The European importers are more interested in those footwear products which materials are no more a threat to the environment and can be recycled The availability of such type of material supply, training and development of manpower who can implement international quality standards are major issue for the industry
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