Tourism Decision Research Articles

The effect of Spatio-Temporal Factors on Tourism Destination Choice: A Study in Vietnam

Studies on the decision to visit a place are abundant in the tourism field, while the Spatio-Temporal factor has not been investigated systematically. The paper proposes an expanding model of intention to visit place using Spatio-Temporal as moderating factors. In the model, the destination image is taken as an independent factor which affects the attitude and intention to visit a place, Spatio-Temporal were developed as mediate factors. The destination image attributes are organized into three groups: Service, Natural Environment, and Quality of Life of the destination. To illustrate for the model, the empirical study was conducted with data from Vietnam, as a case study. With a total of 865 samples from all three regions: The North, Middle and South. SPSS and AMOS software were utilized to run this structure equation modeling (SEM) model. The results of the study demonstrated that destination image factors have an impact on attitude and intention to visit a destination, and Spatio-Temporal issues affect remarkably the relationship between destination image items, attitude and intention to visit a place. The study reveals that in addition to focusing on the factor of destination image, Spatio-Temporal features must also be considered to fully understand tourist decision-making, and it can bring more advantage to real applications.

The Emergence of Unconventional Tourism Services Based on Autonomous Vehicles (AVs)—Attitude Analysis of Tourism Experts Using the Q Methodology

The spread of autonomous vehicles (AVs) could fundamentally change tourism-related mobility in the near future. However, the empirical research on tourism impacts is still very limited. This research aims to systematize the expected tourism impacts of AVs and to explore how experts in different fields of tourism view the technological innovation ahead. The opinions of tourism experts (n = 21) involved in the research were analyzed using the Q methodology. Statements (n = 40) were formulated in topics derived from the literature. Based on the analysis, we distinguished four groups of opinions. An optimistic, technology-oriented group of experts suggested that AV-based sightseeing may emerge as a prominent unconventional service. An accessibility-focused group of experts predicting slow progress stressed that the spread of AVs could improve access to infrastructurally advanced destinations. A mobility-service-oriented group considered that the use of AVs is becoming conventional in terms of mobility, but its appearance remains unconventional for other tourism services. Due to the potential negative effects, a skeptical group of experts believes that AVs will not become conventional in tourism. The value of the research is the creation of groups based on tourism experts’ attitudes, which can help prepare strategic tourism decisions in the future.

Does happiness drive tourism decisions?

This research examines the role that happiness plays in affecting tourism flows. While most previous studies are country-specific, our analysis is performed with panel data on 142 countries from 2005 to 2019. This allows us to implement a structural gravity model that includes both domestic and international tourism flows, which is a novel approach in this branch of the literature. Our empirical strategy enables us to correctly identify happiness when multilateral resistance terms are included. The results show that happiness at a destination is a significant tourist attractor, although the link follows an inverted U-shaped pattern. This suggests that tourists associate happiness with the quality of life at a destination but after a threshold, it becomes less important. Moreover, when cultural distance is greater, the effect of happiness on tourism arrivals is smaller. Therefore, tourists can better interpret happiness when origin and destination cultures are similar.

Economic Valuation of Ayutthaya Historical Park, Thailand

The objectives of this research were to study the general information of the tourists and the factors affecting the decision of tourists and to assess the economic valuation of the Ayutthaya Historical Park, Thailand. A questionnaire was used to collect data from 400 tourists. The general information of tourists was analyzed using the frequency and percentage. The relationship between the economic and social factors and the visiting ratio was analyzed, as well as the economic valuation assessment of the Ayutthaya Historical Park that was analyzed with the Individual Travel Cost Method (ITCM). The research results indicated that most traveled to experience the arts and culture and make merit. The tourists were impressed with the beautiful ancient remains, which were the arts of Ayutthaya and the peace of the Park. Furthermore, the most influential factors affecting the decision to visit the Ayutthaya Historical Park that had statistical significance were the travel cost and distance. The findings obtained from the economic valuation assessment of the Ayutthaya Historical Park applying the ITCM showed that the consumer surplus was 1,508.40 Baht/person/time, while the economic valuation of the Ayutthaya Historical Park was 1,999,500,930.91 Baht/year. The average visit was 2.61 times per year.

Does health quality affect tourism? Evidence from system GMM estimates

This study examines the impact of health quality on tourism. We argue that the health quality of host countries is a significant factor influencing tourist decisions and destination choices. We introduce health quality as a determinant of international tourism receipts, assuming that a proxy for health quality is a set of six health measures. The analysis is conducted by employing the system GMM estimation in two panels of 44 developing and 39 developed economies over the period 2000–2016. Our results suggest that health quality has a significant effect on international tourism receipts. In particular, these are affected positively by life expectancy, and negatively by mortality and the lifetime risk of maternal death rate. The domestic general government health expenditure for developed countries has a weak positive effect on international tourism receipts, while the prevalence of undernourishment in developing countries has a strongly negative effect. Finally, the tuberculosis death rate in developing countries has a negative impact on international tourism receipts.

A grounded theory approach to determine the factors affecting tourism decisions

Today’s tourists want a personalised service that provides not just detailed information about destinations, but also packages tailored to their individual needs. This paper proposes a conceptual customer relationship management model for the tourism sector. The study was carried out by conducting in-depth interviews with the owners and senior managers of tour operating companies in the cities of Bhopal and Indore, Madhya Pradesh, India. Eighteen tour operators and managers were interviewed, each of whom had at least five years of experience working in the sector. The content was analysed using the grounded theory approach. To help deliver value to customers and hence develop stronger customer bonds, the model developed through this research includes factors such as natural characteristics, amenities, social environment, attractions, accessibility, security, promotions and customer feedback. By considering these factors, tour operators can design their customer acquisition, servicing and loyalty plans to enhance customer relationship management in tourism.

Risk to self: Self-congruity in cruise decision-making

Tourist decision-making is complex and understanding why some tourists may reject a cruise vacation is important for continued growth of the cruise sector. Image elicitation was employed in twenty interviews with cruisers and non-cruisers in the UK. Findings revealed risk perceptions influence cruise decision-making as vacation choices reflect self. Cruisers choose cruise vacations to reduce risk to self and affirm self-concept, and non-cruisers perceive social and psychological risk in cruising. Non-cruisers find social value in disassociation from and rejecting cruise vacations, illuminating how self-congruity influences cruise decision-making. Theoretical contributions and practical implications for industry are identified with specific recommendations.

Strategy Strengthening Destination Branding Kampung Thematic Batik Cibuluh Bogor Through Digital Marketing

In line with the development of tourist villages as a leading program for tourism and the creative economy, Kampung Batik Cibuluh is a tourist town located in Bogor based on community, creative and cultural industries based on local wisdom, which has the potential to improve the economy Of rural communities based on the participation of the people's community. During the Covid-19 pandemic, it is also a challenge for tourist villages to survive and even develop. The purpose of this research is to create a "destination brand" strategy with the development of creative industries and also to strengthen digital marketing in communicating it as part of its attractiveness for tourists to experience the characteristics and characteristics that make it unique and attractive For tourist destinations.
 The analysis strategy is based on destination branding analysis, as well as strengthening digital marketing as part of branding, as developing messages and promotions. This research methodology uses a qualitative descriptive method, namely SWOT analysis by collecting data using primary data and secondary data through literature studies, research results, media social.
 Tourist decision-making in choosing a tourist destination is strongly influenced by the strength of the destination branding of the tourist attraction. Digital Marketing as a tool in communicating branding is very important in establishing branding. The collaboration between the government, the tourism industry, the community, the media, and academia (Penta helix) will strengthen the branding of the thematic village of Cibuluh, Bogor.

Social media and empowerment in hospitality and tourism decision-making: A study among UK Muslim women

Research that explores Muslim women’s hospitality and tourism decision-making is limited. This paper attempts to bring a new perspective to the literature on social media and consumption decisions in the hospitality and tourism sector by focusing on Muslim women as a consumer segment. Based on a survey of 791 Muslim women in the UK, it finds that autonomous self-expression, self-disclosure, and reciprocity to self-disclosure on Facebook were positively related to bonding and bridging social capital, which in turn related positively to their empowerment in hospitality and tourism decision-making. Employment status moderated some of these relations. The paper breaks new ground by bringing together two disparate research strands in the tourism literature: one that focuses on women but ignores religion, and the other that studies Islamic tourism but overlooks the role of women. The findings offer insights into hospitality and tourism marketing strategies aimed at Muslim women. • We combine hospitality/tourism literature with gender, religion and social media. • Social media can empower Muslim women in hospitality/tourism decision-making. • The mechanism of empowerment differed between employed vs. unemployed Muslim women. • Strength of weak ties matters in empowering unemployed women for holiday planning. • The paper offers insights into hospitality/tourism marketing aimed at Muslim women.

Tourism Decision Making System & Auto Guidance Technique using Data analytics.

A unique Tourism Decision Making System TDMS) describes and evaluates the evaluation of research and developments in information technology meant for pronouncement sustain as well as examination during the sector of visiting the attractions. Individuals in the tourism sector are classified according to their decision-making technologies. The current trends and growth directions of choice help technologies were analysed for visitors from various advertising categories. The potential to provide customising, augmentation, and help for visitors at all phases of their trips by integrating modern automated approaches with GIS capabilities demonstrates the need for breakthroughs in digital advanced analytics.

EFEKTIVITAS IKLAN TERHADAP KEPUTUSAN WISATAWAN MEMBELI TIKET PESAWAT DI TRAVELOKA.COM

This research was conducted to analyze the Effectiveness of Advertising on Tourist Decisions in Purchasing Flight Ticket on the Online Travel Agent Traveloka.com using the EPIC Model and Direct Rating Method (DRM) and its Effect on the Flight Ticket Purchase Decision partially and simultaneously. This research method uses data collection techniques in the form of observation, questionnaires, and literature study. The technique of determining the sample using a purposive sampling method. The data analysis technique used quantitative descriptive analysis and multiple linear regression analysis. The results of this study indicate that Traveloka.com advertising using the EPIC Model method in measuring the advertising communication approach has been effective in introducing products in the form of flight tickets with a value of 4,008 and the Direct Rating Method in measuring good value advertising messages in conveying messages with a value of 79.44. EPIC Model's multiple linear regression analysis on Purchasing Decisions has a positive effect with a significant value of 0.015, the Direct Rating Method has a positive effect with a significant value of 0.003, while simultaneously or simultaneously, the Effectiveness of Advertising on Purchasing Decisions has a positive and significant effect. Based on the results obtained, the effectiveness of advertising can have an influence on purchasing decisions made by buyers through advertisements that contain information about existing products.

Pengaruh Kepuasan Sebagai Variabel Intervening antara Media Sosial aan Niat Berkunjung Kembali Wisatawan Nusantara Generasi Milenial ke Bali

Social media has become the preferred method for exchanging information. The biggest social media users are millennials, who are tech-savvy. The rise of social media users can certainly influence the decision of tourists in visiting a destination. Tourists' interest in visiting again is considered as a result of satisfaction. Satisfaction can provide several benefits, one of which is to provide a good basis for repurchase or re-visit intention. The purpose of this study is to (1) analyze the influence of social media on satisfaction; (2) analyze the influence of social media on revisit intention; (3) analyze the effect of satisfaction on revisit intention; and (4) and analyze the influence of social media on revisit intention through satisfaction. This research was conducted by distributing online questionnaire using google form to 100 National Tourists as respondents. Sampling is executed the use of purposive sampling. Furthermore, the data will be analyzed using descriptive statistical analysis and using SmartPLS SEM (Structural Equation Modelling). The results showed that social media has a significantly influence National Tourist satisfaction, social media has a significantly influence National Tourist revisit intention to Bali, satisfaction has a significant influence on the revisit intention. On the indirect effect the results that indirectly social media has a significantly influence on the revisit intention thru satisfaction.
 Keywords: Sociallmedia, Satisfaction, Revisit Intention, Millennials.

Kulturni i verski motivi kao faktori odluke za putovanjem: studija slučaja Neum

Kako su se na turističkom tržištu tokom pandemije Kovid-19 pojavile nove turističke destinacije, koje su svojom otvorenošću privlačile veliki broj turista, tako je cilj ovog rada bio da ispita koji su motivi bili glavni faktori odluke za putovanjem u jednu od takvih destinacija, kakav je i Neum. Gradić u Bosni i Hercegovini, bio je predmet ponude velikog broja turističkih agencija tokom pandemije Kovid-19, ali i tražnje turista. U radu se prošlo od pretpostavke da su odmor i relaksacija na moru bili glavni motivi i faktori odluke turista za putovanjem u Neum. Međutim, istraživanje koje je sprovedeno na uzorku od 92 turista koji su u julu 2021. godine boravili u Neumu, pokazalo je da su kulturni i verski motivi Neuma bili njihov glavni motiv za putovanjem u ovaj grad.

Influencing Factors on Customers’ Decision to Visit Agritourism Farms: A Case Study in Viet Nam

The research analyzes the factors affecting the tourists’ decision to visit agricultural farms in Thai Nguyen province. Three hundred tourists from 10 agritourism farms were surveyed, and the results showed that there are five factors affecting the decision of tourists in order of importance, including: “Motivation to travel” has the greatest influence with the coefficient β = 0.290, followed by “Destination image” with the coefficient β = 0.288, the factor “Destination information” with the coefficient β = 0.247 and the group “Other motives” with the coefficient β = 0.229. The factor group, “Infrastructure of the destination”, has the lowest influence with the coefficient β = 0.166. Therefore, solutions to promote the development of agricultural tourism in Thai Nguyen need to pay attention and guide people to cultivate organically, preserve the environment and natural landscape, and create unique experiences for visitors. Authorities, local people, and travel agencies need to have seminars, develop specific agricultural tourism products, and apply information technology in advertising destination images to tourists.

An Empirical Study on Tourist Decision Making and Vacation Experiences during the Pandemic

An Empirical Study on Tourist Decision Making and Vacation Experiences during the Pandemic

COUNTRY IMAGE AND RECREATIONAL TOURISM TRAVEL MOTIVATION: THE MEDIATING EFFECT OF SOUTH AFRICA'S PLACE BRAND DIMENSIONS

Purpose – Global competition highlights the importance of country image as a heuristic criterion for information symmetry in tourist decision making. However, there is limited academic inquiry into the interaction between country images and place brands in tourists’ travel motivation. This study explores the mediating effect of the place brand in the image-travel motivation nexus. Design/Methodology – The quantitative-deductive study generated data from a convenient sample of n=233 tourists. Survey data were analysed using exploratory and confirmatory factor analyses; followed by parallel mediation analysis to examine the mediating effect of place brand in the relationship between country image (exogenous variable), and travel motivation (endogenous variable). Approach – This study models country image and place brand dimensions as perceptual variables influencing leisure-oriented recreational tourism travel motives. Findings – South Africa's socio-cultural and competitive advantages as place brand dimensions have a partial intervening effect on the influence of South Africa's image on leisure-oriented recreational tourists’ travel motives; thus, implying the need to manage both dimensions as antecedents of leisure tourists' recreational travel motivation. Originality of the research – Evidence and knowledge gaps in the literature are addressed by modelling the direct (country image) and indirect (place brands) influence of tourists’ perceptions on their extrinsic travel motives.

Covid-19 Risk Perception of Travel Destination Development and Validation of a Scale

Although traveler risk perception is a widely used term in the hospitality and tourism literature, the pandemic related risk perception of tourist destination lacks a clear conceptualization and measurement. This study develops and validates a six item scale to measure Covid-19 risk perception of travel destinations. The scale is developed using multiple data collection methods including interviews, focus group, and survey questionnaires. The exploratory stage involved in-depth interviews and the subsequent quantitative stage gathered data through a survey questionnaire. The scale offers a framework for future empirical research on Covid-19 risk perception that will shape tourism decisions in years to come. Implications for hospitality industry and limitations are also discussed.

TOURISM DEVELOPMENT THROUGH COMMUNITIES’ SUPPORT: RURAL COMMUNITIES’ PERSPECTIVE

Rural tourist destinations are a growing segment of global tourism. The rural communities in these destinations play a major role in delivering tourist services, attractions, and accommodation. Any tourism development, therefore, requires host community support if it is to attain long term success. The proposed study aims to investigate tourism development through communities’ support in the context of rural communities’ perspectives. The Social Exchange Theory was employed to develop the conceptual framework for this study. A total of 266 residents from sampled households at rural communities in a developing country were surveyed. The study employed the Partial Least-Squares Structural Equation Modelling (PLS-SEM) analysis. The findings of this study revealed that the community’s participation in the decision-making of tourism matters has a significant influence on residents’ support for tourism development. Tourism stakeholders as well as rural host communities will benefit from these findings which will outline how community’s participation in tourism decision-making influence them to be supportive for tourism development. This study analyses the direct effect of host communities’ perceived positive and negative impacts of tourism, participation in tourism decision making towards support for tourism development, and perceived positive impacts towards community participation. A quantitative survey method was carried out to collect data for testing the significance of the proposed relationships in the conceptual framework of the study. The study recruited rural host communities at the Dhangmari village located in the district of Khulna in Bangladesh. Host communities’ perceived positive and negative impacts of tourism can influence them to support for tourism development in rural communities. Notably, community participation in tourism decision-making process has a greater role to enhance host communities’ support towards tourism development in rural communities as it assists to alleviate their confusion and conflict on such a development, particularly, in developing countries. This study further explored an indirect effect of community participation in tourism decision making between host communities’ positive impacts of tourism and support for tourism development. Thus, local authorities should provide more opportunities for host communities to be involved both in tourism operations and decision-making process.

Komunikasi pemasaran di pemerintahan dan pengaruhnya terhadap keputusan wisatawan domestik

This study aims to determine the effect of marketing communications at the Tourism Office of West Halmahera (Halbar) on the decision of domestic tourists to choose a tourist destination for Halbar. In this study apply the theory of Integrated Marketing Communication. The subjects of this study were domestic tourists who were exposed to marketing communications carried out by the Halbar Regency Tourism Office with the age provisions of 20 -5i years. The research sample amounted to 100 respondents. Survey is the method used in this study with a questionnaire as an instrument to collect data. Where variable X is Marketing Communication and variable X is the decision of domestic tourists. The analysis technique uses a distribution table, while to test the hypothesis using Correlation-Rank-Order, significant test uses t-test, and calculates the Strength of Influence (KP). The results of the study indicate that the hypothesis proposed by the researcher is that there is an influence of marketing communications from the Halbar Tourism Office on the decision of domestic tourists to choose an accepted tourist destination (0.396), with the results of the calculation of rho (rs) = 0.396, it can be stated that there is a significant relationship between the two variables. the. Based on the results of the t-test, the correlation obtained is significant, meaning that the marketing communication of the Halbar Regency Office affects the decisions of domestic tourists. Furthermore, to calculate the power of influence (KP), namely the influence of the relationship between the marketing communications of the Halbar Regency Tourism Office on the decisions of domestic tourists, it is 15.68%.

A text mining analysis of customer evaluations in terms of gastronomy tourism

Nutritional alternatives, which were limited to regional diversity in the past, have increased extraordinarily over time. Besides being the basic element to sustain life, it has come to the fore as hedonic consumption. It is already known that discovering the local cuisine and the pleasure of eating are very important for tourists. Social media platforms have become the most effective tool for tourists in making decisions. They significantly influence the decisions of tourists on where to go, where to stay, what to eat and drink. The primary aim of this research is to analyze and make sense of TripAdvisor reviews of restaurants serving Kaş and Belek, which have different accommodation alternatives. For this purpose, topic modeling, sentiment, and name-entity recognition analyzes were carried out with 10,829 customer comments from 147 businesses. Reviews are clustered under the most appropriate 3 distinct subjects (Experience, Food, and Atmosphere). The satisfaction level in the comments is 89.52% for Kaş and 95.64% for Belek. In total, 800 and 445 different food names were discovered in Kaş and Belek reviews, respectively. Most liked foods: Meat dishes such as steak, burger, and stroganoff with cream, pepper, tomato, garlic, and spicy sauces.