Agritourism Research Articles

Strengthening the Tourism Village Program: Educational Tourism on Waste Bank and Clean and Healthy Living Behavior

Sawahan Village, Watulimo Subdistrict, Trenggalek Regency, is one of the tourist village areas developed by the local community. Several tourism programs have been established by the local tourism awareness groups, including durian forest tourism. In 2023, a chlorine diffuser technology was implemented to support the development of the tourist village, ensuring access to clean water. This appropriate technology is not only designed to produce clean water but also serves as a strategy to meet the requirements of Clean and Healthy Behavior (CHB). In 2024, community service has focused more on waste management through a waste bank. The methods employed include Focus Group Discussions (FGD) on educational tourism through waste banks, education on the separation of organic and inorganic waste, and community assistance with Clean and Healthy Behavior (CHB). The activities conducted resulted in increased community knowledge about waste banks, from 10 people (10%) to 48 people (96%). Not only did the community's knowledge improve, but their behavior also changed, with the creation of separate waste containers for organic and inorganic waste increasing from 3 people (6%) to 38 people (76%). Additionally, the community's behavior regarding clean and healthy living improved, with handwashing facilities available in every home and throughout the tourist area, reaching 50 people (100%). These changes in knowledge and behavior indicate that community service activities can only succeed with the community's willingness and ability to achieve sustainability and self-sufficiency.

Implementation of Sustainable Development Goals (SDGs) in Tourism Management in Pemuteran Tourism Village

Implementation of Sustainable Development Goals (SDGs) in Tourism Management in Pemuteran Tourism Village

Natural Potential and Local Resources of Tourism Villages in Extreme Poverty Alleviation

This study aims to explore the natural and local resources that can be utilized as economic assets to alleviate extreme poverty in Kolaka Regency. A qualitative research approach was employed, gathering data through interviews with beach managers, field observations, and documentation. The findings indicate that the area's natural beauty, marine resources, and rich cultural traditions play a critical role in attracting tourists and serving as sustainable economic drivers. These resources not only enhance tourism but also provide opportunities for local communities to develop businesses and improve livelihoods. However, to ensure the continued success of tourism as a poverty alleviation tool, environmental preservation and cultural conservation must be prioritized. This includes implementing eco-friendly tourism practices that protect the natural environment while promoting local traditions. Additionally, collaboration between local communities, the government, and stakeholders is essential to create inclusive and long-term benefits. This research is expected to contribute to formulating effective tourism development strategies that can alleviate extreme poverty and improve the well-being of the local population.

Upgrading the Capacity of Local Community and Tourism Branding in Pagar Jaya Village

Pagar Jaya Village is a coastal area at the southernmost tip of SumatraIsland and isolated in Punduh Pidada District, Pesawaran Regency, Lampung becomingone of the tourism villages in Lampung that has two main problems poor accessibilityand low capacity of the community. As a result of this problem, the "KITA PAGAR JAYA"program has successfully enhanced the community’s capacity in tourism, particularlyin the area of tourism branding. This program itself is implemented with SadarWisata and Sapta Pesona approaches. It was developed on 4 stages, first stage ispotential and problem identification, second stage is delivering material about tourismmanagement, the third is about MSMEs and branding knowledge, and the last stageis about evaluation of tourism management to develop sustainable system in PagarJaya Tourism. The implication of this program is to enhance the local community’scapacity to manage tourism by focusing on Sadar Wisata, Sapta Pesona, and disastermanagement. As a result, more community members are joining the Pagar JayaVillage Tourism Awareness Group and MSMEs to help with tourism management. Theprogram also includes creating promotional materials like pocketbooks, tourism videos,and social media campaigns to enhance the branding of Pagar Jaya Village.

Motivation for Domestic Tourists to Visit Sayan Tourism Village, Gianyar Regency

Motivation for Domestic Tourists to Visit Sayan Tourism Village, Gianyar Regency

Sustainable and Quality Tourism Training for the Local Community of Braga Tourism Village

The readiness and participation of the community inbalancing their area to become a destination with quality tourism is needed.Therefore, community empowerment is needed, which aims to harmonizethe existing strategic plan for the community living in Braga Tourism Village,which requires readiness and participation in its development because thecommunity lives around an area with historical and cultural tourism potential,which of course needs to be preserved and utilized by applicable laws. Thecommunity needs to identify the potential and implement suitable programsbased on the concept and applicable laws. With this provision, it washoped that community-based tourism efforts would support the existenceof areas with potential cultural and historical attractions and promote qualitytourism. This community service program aims to provide material on theconcept of quality tourism and sustainable tourism. This program aimedto maximize the potential of the cultural history tourist attraction of BragaTourism Village, which then targets the community to understand and applythe material that has been given in the training. The activity method is inthe form of exposure to quality and sustainable tourism material to maximizeexisting potential. This program was divided into three parts: planningand preparation, implementation, monitoring, and evaluation. This trainingprogram was well executed because the community had better post-testscore results compared to the pretest. However, they still need to learn moreabout the positive impact of tourism on the environment and its applicationin the community, especially businesses that support tourism.

Penguatan Kelembagaan Lokal dan Konservasi Ekologi Mangrove Jangkaran Untuk Pariwisata Berkelanjutan

This community service focuses on strengthening local institutions, preserving mangrove ecology and increasing tourist visits. Activities are carried out through collective problem solving, training and mentoring. This community service has succeeded in encouraging and implementing pro-sustainable tourism policies. Strengthening informal institutions, especially developing joint agreements, resolving disputes/conflicts, cooperation, commitment and new ideas, namely low carbon tourism. This activity also ensures that all sustainable tourism ideas are prepared, included and regulated in the review and revision of the Jangkaran Village Tourism Master Plan (RIPPARKAL). Ripparkal is the foundation for mangrove ecology and ecosystem conservation through village regulations as formal institutional strengthening. In this way, the institution is legal and binding, so that the government provides the village budget and infrastructure to carry it out. Apart from that, focusing on ecological conservation can encourage carbon trading from communities to emitters as an alternative financing mechanism in line with Presidential Regulation No. 98/2021. However, this dedication is too early to evaluate the achievement of ecological and environmental improvements, as well as overcoming decline. visits for short periods of service. This still requires assistance and capacity strengthening to fulfill the necessary requirements and complementary requirements to enter the next carbon trading system.

Strategi Islamic Marketing Mix Wisata Kampung Mandor Plaosan Cluwak Pati

This research aims to explain the Islamic marketing mix strategy of Kampung Foreman Tourism Plaosan Cluwak Pati Village. This study uses a descriptive qualitative research method with data collection techniques through interviews, observations and documentation. The results of this study show that the marketing strategy used by the management of Kampung Mandor Tourism is known as the term Islamic marketing mix which consists of 9P, namely; Product, Price, Promotion, Place, People, Process, Physical evidence, Promise and Patience. The marketing strategies carried out by the management include being carried out online, utilizing social media Instagram and WhatsApp. The obstacles faced by the manager in marketing the foreman village tourism are in terms of the products offered such as food menus and parking spaces that have not been maximized. Therefore, the management is trying to develop tourism so that there is a new atmosphere and visitors feel interested, satisfied, safe and comfortable.

Analysis of Labor Absorption in Art Shop Businesses in the Tourism Area of Kuta Village, Pujut District, Central Lombok Regency

This research aims to analyze the influence of wages, turnover and length of business on labor absorption in art shop businesses in the Kuta Village tourism area, Pujut District, Central Lombok Regency. This study employs quantitative methodologies. This research utilizes primary data collected through the census method. The population in the study were 34 art shop businesses in the Kuta Village tourism area. This research employs a multiple linear regression analytical approach. The data analysis conducted using IBM SPSS 29 indicates that the pay variable exerts a negative and significant effect on labor absorption, whereas the turnover variable demonstrates a positive and substantial influence on labor absorption. Simultaneously, the length of the business variable exerts a favorable albeit insignificant influence on labor absorption within the art store sector. The research findings indicate that wages, turnover, and business longevity positively and significantly influence labor absorption in art shop enterprises.

The Role of Village Government in Digital-Based Community Empowerment in Tourism Villages

The Role of Village Government in Digital-Based Community Empowerment in Tourism Villages

Tourists’ Perceptual Positioning of Brand Equity and Competitive Relationships in Organic Agricultural Tourism

In the face of a highly competitive tourism market, when tourists hold positive brand equity towards a destination, it enhances the destination’s ability to differentiate itself from competitors. This study focuses on the brand equity of organic agricultural tourism, using multidimensional scaling (MDS) to explore the factor structure of brand equity and the perceptual positioning of various tourism destination brands. The research targets tourists engaging in organic agricultural tourism in the Hualien and Taitung regions, with 220 valid questionnaires collected. The research findings indicate the following: 1. Among the 22 brand equity items, “loyalty to organic agricultural tourism”, “awareness of organic agricultural products”, “quality of organic agricultural products”, “environmental sustainability”, “image of healthy tourism”, and “recognition of organic agricultural development” scored the highest. 2. The analysis revealed that the brand equity factors are ranked in the following order: BIHS, BACI, BPQ, BLO, and BAW. 3. Through MDS analysis, the five organic agricultural tourism destinations were categorized into high, medium, and low brand equity groups, illustrating the differentiated competitive relationships among these destinations. The top three factors influencing the brand perceptual maps were BAW, BIHS, and BPQ. The results of this study can serve as a reference for future research on brand equity in organic agricultural tourism and provide a scientific basis for the practical application of shaping brand equity and formulating competitive strategies.

The Influence of Social Entrepreneurship Orientation on The Sustainability of Tourism Villages Through Community Empowerment

The Influence of Social Entrepreneurship Orientation on The Sustainability of Tourism Villages Through Community Empowerment

Bongo Religious Tourism Village Marketing Management Model Design, Gorontalo Province

Bongo Religious Tourism Village in Batudaa Pantai District, Gorontalo Regency, and Gorontalo Province are the sites of this research, which seeks to identify marketing techniques for the development of tourist villages in these areas. Interviews, participant observation, and written records were all part of the descriptive qualitative methodology used in this study. Starting with a SWOT analysis (strengths, weaknesses, opportunities, and threats), the study findings divide the marketing plan into many phases. Research to compile a review of marketing initiatives that have been implemented via prior studies. In the second stage, we will establish clear and measurable objectives for the Bongo Religious Tourism Village's marketing campaign. In the third and final stage, known as strategic planning, we take stock of our present and future cultural values, identify areas with the most promise for growth, and work to improve our mechanisms of cooperation, communication, and advocacy.

The Effect of Memorable Tourism Experience on Storytelling Behavior and Revisit Intention in Jatiluwih Tourism Village

Memorable Tourism Experience is one of the sources that are an aspect of excellence for a tourist destination or tourist attraction because a memorable experience will have a long- term impact. Good storytelling behavior and getting satisfaction that is in accordance with expectations will have an impact on tourist behavior to do branding and the intention to revisit. This study was conducted to see how much influence an impressive tourism experience has on storytelling behavior and revisit intention in Jatiluwih Tourism Village. The phenomenon that drives this study is the large number of storytelling behaviors of tourists who upload and convey information about their experiences through social media. The gap in previous studies is used as a novelty in this study to test how much influence memorable tourism experience has on revisit intention through storytelling behavior in Jatiluwih Tourism Village. The sampling technique used purposive sampling with a questionnaire distribution of 210 respondents consisting of domestic and foreign tourists. The type of research uses a quantitative approach using a Likert scale and data analysis using SmartPLS. The results of this study indicate that there is a significant direct influence between the memorable tourism experience variable on revisit intention, there is a significant direct influence between memorable tourism experience on storytelling behavior, there is a significant direct influence on storytelling behavior on revisit intention and storytelling behavior has a significant direct influence. In fully mediating an impressive tourism experience on the intention to revisit in Jatiluwih Tourism Village.

Automated and Measured Managerial Systems in the Management of Independent Tourism Villages: A Case Study of Parsingguran II Village, Polung Subdistrict, Humbang Hasundutan Regency

Automated and Measured Managerial Systems in the Management of Independent Tourism Villages: A Case Study of Parsingguran II Village, Polung Subdistrict, Humbang Hasundutan Regency

Law and Public Policy in the Development of Tourism Villages in Bali (Between Legal Politics and Legal Pluralism)

The legal policy on tourism in Bali is fundamentally planned from a legal aspect as cultural tourism. The underlying thought is that Bali's legal politics of tourism is built on the values of Hindu religion, customs, local wisdom, and upholding the philosophy of Tri Hita Karana. Bali is culturally, religiously, naturally, and humanly unique, with the foundation of its social-religious organization being the customary village (desa adat). Based on this central idea, the legal issues explored are: (1) How is the construction of legal politics in public policy for tourism development (especially in Tourism Villages) in Bali? (2) What are the legal implications for the tourism villages developed in relation to community welfare? The socio-legal research method is interdisciplinary and "hybrid," which will explain the relationship between law and society in shaping public policy related to tourism villages. The research findings indicate that the legal construction in public policy for the development of tourism villages in Bali is built on a concept of law that is culturally meaningful. On one hand, it is constructed based on state law, and on the other hand, it can be managed by Bali's customary law, such as awig-awig, pararem, and customary village regulations (Peraturan Desa adat). The legal implications for customary villages managing tourism villages in Bali are ambiguous in legal choices, particularly in implementation within customary village areas. However, regardless of the legal choice by the customary villages in Bali, the legal goals of utility, certainty, and justice can serve as benchmarks for forming a law that brings happiness.

Law on environmental protection in tourist villages in the context of sustainable development of the tourism industry: A qualitative case study in Vietnam

After the Covid-19 pandemic, Vietnam's tourism industry welcomed 1.37 million international visitors. For the whole year 2023, the total number of international visitors will reach 12.6 million, nearly 3.5 times higher than in 2022, exceeding 57% of the original target (8 million) and reaching the adjusted target (12 -13 million views). In Vietnam, which a country which is undergoing economic development, this is a good sign for many workers and businesses, but it can create great pressure on environmental protection in many localities with tourist destinations. For example, as a destination attracting foreign tourists in Hoi A City, Quang Nam Province, Vietnam, the average amount of waste per day is nearly 100 tons; of which single-use plastic waste accounts for 15 - 23% (Thu Huong 2022). In order to prevent and minimize environmental pollution in tourist villages, the Goverment of Vietnam has issued many different documents such as: Decree No. 08/2022/ND-CP orienting no circulation after 2025 and using single-use plastic products and non-biodegradable plastic packaging in tourist areas and destinations; Decision No. 1316/QD-TTg Project to strengthen plastic waste management in Vietnam also points out that by 2025, 100% of tourist resorts and accommodation establishments will not use single-use plastic products and plastic bags which are so hard to decompose. In addition, the Government has also issued a set of criteria guiding environmental protection for tourism establishments and services in tourist areas and destinations, with instructions on minimizing plastic waste...However, around the issue of environmental protection in tourist villages in Vietnam, there are still problems that need to be solved. Through qualitative analysis method, the authors will analyze and propose solutions to remove regulations related to environmental protection mechanisms in tourist villages, aiming at sustainable development of the tourism industry towards a circular economy in the current period.

Analyzing Economic Resilience of Rural Tourism in Indonesia Using Synthetic Composite Index

Research Originality: This study used a new method, namely the Adjusted Mazziotta-Pareto Index (AMPI) to measure and categorize economic resilience using clustering analysis. In addition, the innovative method had not been previously applied to tourism resilience in Indonesia, making this study the first to measure tourism village resilience.Research Objectives: This study aimed to analyze economic resilience of tourism village destinations in Indonesia from 2019 to 2022 during the COVID-19 pandemic. Research Methods: The procedures were carried out using a quantitative method to determine resilience index of tourism village in Indonesia during the COVID-19 pandemic. Data were obtained from form management documents as well as 24 tourism villages across Java, Bali, and West Nusa Tenggara Provinces. Empirical Results: The results showed that the majority of villages were significantly impacted in the initial year of COVID-19, but were able to recover, demonstrating strong capacity and performance in recovering from the pandemic shock. In addition, economic aspects of capacity and performance showed high adaptability after the pandemic, indicating relative resilience to the shock. Implications: The results of this study could inform policies to enhance tourism village resilience in Indonesia. JEL Classification: O18, Z32, Z38How to Cite:Ariyani, N., & Fauzi, A. (2024). Analyzing Economic Resilience of Rural Tourism in Indonesia Using Synthetic Composite Index. Etikonomi, 23(2), 415 – 432. https://doi.org/10.15408/etk.v23i2.33355.

KAJIAN EFEKTIFITAS POLA SIRKULASI KAWASAN WISATA DESA TRADISONAL PENGLIPURAN

Bali, as one of the main tourist destinations in Indonesia, has a variety of attractions, including the Penglipuran Traditional Tourism Village in Bangli Regency. The popularity of this tourist village has led to a significant increase in vehicle flow, especially on weekends and holidays, resulting in congestion around tourist areas. Vehicles parked carelessly on the side of the road interfere with mobility for both locals and other tourists. This study aims to evaluate the effectiveness of current circulation patterns and identify potential solutions. Using a qualitative method with a naturalistic approach, this study will observe and analyze vehicle movement patterns, parking behavior, and their impact on traffic and visitor comfort. The results of this study are expected to provide recommendations for more effective circulation pattern arrangement, including parking management, alternative routes, and road infrastructure improvements. With the implementation of the right solutions, it is hoped that the comfort and experience of tourists in the Penglipuran Traditional Tourism Village can be significantly improved, while maintaining smooth traffic for local residents.

Green architecture in tourism sustainable development a case study at Laweyan, Indonesia

ABSTRACT The degradation of local culture is often a consequence of tourist kampung development. However, Laweyan stands out as an example where a tourist village was developed while successfully preserving both the environment and local culture. The research aims to formulate a strategy that promotes a green environment by exploring the potential characteristics of local cultural heritage and emphasizing sustainable preservation. By utilizing an exploratory descriptive method and analyzing the potential and characteristics of the area, the study identified several strategies for developing cultural heritage areas in tourism kampung. These strategies include promoting green communities, establishing green open spaces and infrastructure, implementing green waste management, adopting green transportation, prioritizing green water practices, incorporating green building techniques, and utilizing green energy sources. The implementation of green architecture is one of the key factors for success in sustainable village development. The concept of green architecture involves integrating building design and the environment with the aim of maintaining a balance between quality development and environmental preservation. The successful implementation of these strategies relies on a collaborative social approach that raises awareness and encourages active participation from both the community and the government in preserving the authenticity of the local culture.