Abstract

ABSTRACT The degradation of local culture is often a consequence of tourist kampung development. However, Laweyan stands out as an example where a tourist village was developed while successfully preserving both the environment and local culture. The research aims to formulate a strategy that promotes a green environment by exploring the potential characteristics of local cultural heritage and emphasizing sustainable preservation. By utilizing an exploratory descriptive method and analyzing the potential and characteristics of the area, the study identified several strategies for developing cultural heritage areas in tourism kampung. These strategies include promoting green communities, establishing green open spaces and infrastructure, implementing green waste management, adopting green transportation, prioritizing green water practices, incorporating green building techniques, and utilizing green energy sources. The implementation of green architecture is one of the key factors for success in sustainable village development. The concept of green architecture involves integrating building design and the environment with the aim of maintaining a balance between quality development and environmental preservation. The successful implementation of these strategies relies on a collaborative social approach that raises awareness and encourages active participation from both the community and the government in preserving the authenticity of the local culture.

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