Tourism Products Research Articles

Gisaeng School as a Tourism Product Appears in the Bibliography of 『Guide to Historic Sites of Famous Places』

Gisaeng School as a Tourism Product Appears in the Bibliography of 『Guide to Historic Sites of Famous Places』

FUNDAMENTALS OF THE TOURIST DESTINATION MANAGEMENT SYSTEM

In the present period, tourism has become one of the priority areas of development of economic and cultural spheres of life in many countries of the world. Actions in this direction are actively taking place in Kazakhstan, considering the identification of the main development factors specified in the strategic and programmatic planning documents. The purpose of the study: to develop methodological approaches and practical recommendations for managing the process of developing tourist destinations with the active participation of the main tourism entities in order to promote them as a tourist destination in tourism. The basis of management of the tourist destination is to bring the tourist product of the region to the market and ensure its competitiveness in order to achieve a high level of well-being and quality of life. At the same time, the organizational and economic relations arising in the process of managing the development of the tourist destination are the mechanisms for realizing the tourist and recreational potential in the regions and promoting the tourist product. The article deals with the evaluation mechanisms of the management system of tourist destinations.

Tourism Development Strategy Sustainable Environmental Insight In Kampar District, Riau Province

The exploitation of various tourism potentials in Kampar Regency is still not maximized; incredibly natural attractions such as lakes and playgrounds, history and education, as well as folk crafts. In general, the problem that causes the low number of tourist visits to tourist places is tourism management that has not been optimally packaged so that tourists are less interested in visiting; this is evident from the unavailability of the typical souvenir market for Kampar Regency, the unavailability of adequate transportation facilities, and the lack of promotion. Go out. Based on these potentials and problems, researchers need to conduct further research related to tourism development strategies, focusing on studying tourism resource management and internal and external factors that influence its development. Through the results of the data collection obtained, the researcher can carry out an analysis in the form of a SWOT (Strengths, Weaknesses, Opportunities, Threats) analysis so that alternative strategies and patterns of developing tourist destinations will be arranged that prioritize ecological, cultural sustainability and increase the income of local communities. This study used saturated sampling techniques with data collection through interviews, observations, and questionnaires. The role of the Government, private sector, and the community contributes to the development of tourist destinations in Kampar Regency. During its existence, POKDARWIS has made various efforts to sustainably change and improve the quality of management of tourist destinations. Most of those not involved with internal issues have made various developments and changes related to the tourism products offered to enhance the quality of service.

POSSIBILITIES OF CREATING CROSS-BORDER TOURIST DESTINATIONS IN EAST-CENTRAL EUROPE

Tourism development is one of today's popular tools for mitigating regional inequalities, thus many regions see tourism as an opportunity to break out. This is no different in the case of border regions, where development in this direction is also supported by cross-border, EU-financed or (co-)financed programs. The aim of the paper is to investigate whether there is a real possibility of connecting the areas along the national borders for tourism purposes and creating sustainable tourism in these regions. The study examines the possibility of creating cross-border tourist destinations in three pre-selected areas in the Hungarian-Croatian, Hungarian-Slovenian and North-Western Hungarian-Slovakian border regions during the last two, already closed programming periods. Results of the research show, that cooperation between border countries for real tourism purposes is still possible today, and it only really aimed at creating uniform reception areas that ignore borders in a few cases. After the implementation of the programs, cross-border destinations as sellable tourist products were not created. The study shows that, in the case of two regions, the potential is given and the initiatives aimed at creating cross-border destinations are promising.

Agrotourism in Kazakhstan as a factor of economic empowerment of rural population

Nowadays agrotourism is one of the most important tools for improving the image of the village and its attractiveness for economically active population, an effective mechanism for spreading entrepreneurship in rural areas and increasing economic opportunities for rural residents by diversifying the activities of peasant (farmer) farms. Purpose - the concept of "agrotourism", factors constraining the development of the industry are considered, new approaches to expanding the range of tourism services in rural areas of Kazakhstan on the basis of the model "One Village - One Product" (OVOP) are studied. Methods - empirical for the purpose of data selection, observation and research of specific phenomena, establishing links between them; statistical, economic analysis, logical - to identify general trends or effects, use of international experience and generalization of results. Results - the authors note that rural tourism in the country is fragmented, there is no concept and system principles in the tourism sector, which are the key barriers to the development of tourism agribusiness in the country. Popularization of the OVOP movement in the regions of the Republic of Kazakhstan will contribute to the creation of new jobs, the growth of rural people's welfare. It is shown that the agritourism sector is one of the rapidly developing directions in modern tourism. In Kazakhstan there are potential reserves of its wide distribution, which allow to diversify the tourist product and create an additional item of income to the budget of the republic. Conclusions - agrarian tourism is an important segment of modernization of agrarian sector economy, promising innovative rural entrepreneurship. The development of tourism infrastructure in rural areas contributes to the diversification of rural economy, increasing employment and income of rural population, increasing the number of small business enterprises, the volume of production of environmentally friendly products of private subsidiary plots and farms, reducing the outflow of rural population to the cities. Agritourism industry has a large reserve of natural and human resources. However, the authors state that farmers need information and consulting support of tourist firms.

Features of the Development of International Trade in Tourist Services

Introduction. The relevance of studying the peculiarities of the development of international trade in tourist services is determined by the significant role of world tourism in the structure of the global economy. In the conditions of a complex international political situation, which is dynamically changing, it is crucial to identify the vectors of the development of the tourism industry to determine the future structure of the macro-regional distribution of tourist flows. Aim and tasks. The purpose of this study is to identify the dominant factors and prospects for the development of international tourism business in the conditions of modern global economic and political instability to determine the most favourable marketing strategies for interaction in the international market of tourist services by extrapolating the results to the possibilities of post-war recovery of the tourism industry in Ukraine. Results. An analysis of international tourism arrivals showed that the average annual growth rate of the industry from 1995 to 2020 average annual growth of international tourist arrivals was more than 4 per cent. Over the estimated period from 1995 to 2023, the average arrival rate decreased to 2.46 per cent. Macro-regions are considered the most promising for the scaling of international tourism, as well as the factors that will contribute to this and can inhibit economic processes. Special attention is paid to the positioning of Ukraine during the post-war recovery of the tourism industry. Forecast indicators indicate that international tourist arrivals to Ukraine could reach 61 million people in the tenth year of the post-war period. An alternative strategy for promoting national tourist products and brands in the target markets of Central and Eastern Europe, Asia, and the Middle East was proposed, and the feasibility of continuing the promotion of Ukraine as a tourist brand was substantiated. Conclusions. This study confirms the vector of the shift in global tourist flows under the influence of a number of factors that deepen the contradictions between the Global South and the North, revealing key trends in the growth and displacement of international tourist flows among countries belonging to two opposite camps. The directions of institutional and structural changes required to restore international tourism in Ukraine in the post-war period to strengthen Ukraine's position in the global tourism market are proposed.

The Influence of Instagram Social Media Promotion on Domestic Tourists' Decision to Visit Pandawa Beach Tourist Attraction

At Present, Instagram significantly influences someone's interest in traveling to a place or tourist attraction. For example, many things can influence someone or tourists to visit, such as interesting content created by the managers of a tourist attraction. Currently, many tourist attraction accounts promote their tourism products through content on Instagram, such as videos or photos showcasing their products. There are also many Bali Tourism Instagram accounts that are popular among Indonesian tourists, especially millennials, making it easier for tourists to visit One of the attractions in Bali, the aim of this study is to identify the Influence of Social Media Promotion on Instagram Towards the Decision of Domestic Tourists to Visit Pandawa Beach Tourist Attraction.

Features of the regional tourism product promotion of Mangystau region in the context of the “Experience Economy” development

Object: The main goal of this study is to identify the specifics of promoting the regional tourism product of the Mangystau region in the context of the influence of the “Experience Economy” on it. The hypothesis of this study is that the level of development of infrastructure and, in particular, accommodation facilities is not a determining factor in the influx of incoming tourists (non-residents). Methods: To achieve this goal, the following scientific methods were used: generalization method, structural analy sis, quantitative analysis, graphical method. Findings: It is known that the tourist product largely consists of intangible services, the use value and value of which is measured mainly by emotions, new sensations and impressions among tourists. The main source of added value in tourism, according to the concept of the “Economy of Experiences,” today is not just tourist services, but positive im pressions and feelings of consumers. In particular, certain dimensions of the experience economy are hypothesized to shape perceptions of well-being. In addition, it is assumed that the perception of well-being can lead to two managerial outcomes: brand identification and intentions to return to it, which will shape the promotion strategy of the tourism prod uct. Conclusions: In the context of growing internal and external competition in the tourism services market, on the one hand, and the increasing spread of the concept of the “Experience Economy”, its influence on the promotion of RTP, it is important to diversify promotion channels in terms of strengthening their emotional component.

Promotion of sustainable tourism in desert environments: The importance of governance, local actors, and tourism products and services

Promotion of sustainable tourism in desert environments: The importance of governance, local actors, and tourism products and services

A Radical Idea of Temple Tourism Based on the Theory of Time-Space-Connection

Temple tourism, after the timely and effective building of the offline experience and public opinions, also with the help of marketing platforms and social media to enhance consumer perceived value, thereby establishing the mind assets of temple tourism on the internet. Besides, the research use the concept of time-space-connections as a backdrop to explores the deep reasons why temples can attract the younger generation successfully. Guided by the theory of time-space-connections, we found that the deep reasons are the introduction of suitable products (temple tourism and additional products) at the right time (two periods: post-pandemic and after customer demand shifts) and in the right space (two types of spaces: temple space and the choice between online and offline spaces). Nowadays, with the booming of temple tourism, the author discusses the deep-seated reasons behind the popularity and how to combine offline experiences and public opinions to ignite temple tourism. This offers other industries valuable marketing suggestions and endorsements.

MICE tourism product value chain

MICE tourism is a segment of the tourism industry that, due to its singularity, requires specific attention. This article offers a holistic approach to the channel of distribution of MICE tourism and targets two main objectives: the proposal of a conceptual framework that depicts all stakeholders, flows of action and possibilities of intermediation and study of the process of intermediation in order to analyze its present status and future development. To achieve our goal in this study, we used research methods - literature analysis, study of scientific publications, scientific research, and also used the construction of tables and diagrams of interaction between the main stakeholders of MICE tourism. When analyzing materials and writing this article, the following methods were used: general scientific methods of cognition (analysis, synthesis, systematization of theoretical data), system content analysis. The results observe a slow but steady process of disintermediation in which intermediaries are being bypassed in order to reduce costs. However, it also reaches the conclusion that total disintermediation is not feasible due to the high standards of quality service that the MICE market demands.

Detecting Driving Factors from Spatial Spectrums Perspective: A Multilevel Analysis of Homestay Industry in Heterogeneous Heritage Destinations

ABSTRACT Homestay represents a tourism product constrained by space and dependent on regional context. While academic attention has grown toward studying homestay distribution patterns in urban areas, heritage destinations have received limited focus. This study establishes a two-scale analytical framework to explore the spatial evolution patterns and formation mechanism of the homestay industry in diverse heritage destinations, identifying the main factors influencing spatial heterogeneity through geographic detectors. Our findings elucidate several key insights: (a) a consistent annual growth trend, alongside a distinct clustering and spatial autocorrelation in the distribution of homestays across the three types of heritage destinations – natural, cultural, and mixed World Heritage sites; (b) the predominant influence of topography, tourism development levels, and transportation infrastructure in shaping the spatial differentiation of homestays; and (c) socioeconomic and tourism development factors emerging as the primary drivers of this differentiation, while the transportation factor, particularly road mileage, exhibits a heightened significance in natural heritage sites. This study offers insights for planning, marketing, and managing tourism heritage destinations.

Marketing Research on Rural Agricultural Cultural Tourism Products under the Perspective of Symbolic Consumption

This study focuses on the marketing of rural agricultural cultural tourism products under the perspective of symbolic consumption, aiming to explore the application strategies and effects of symbolic consumption theory in the rural agricultural and cultural tourism industry. Firstly, the basic concepts of symbolic consumption theory and its value in marketing are outlined, and then the symbolic features of rural cultural tourism products and their influence on consumers' purchasing decisions are analysed. Through the field study, the practical effects of marketing strategies based on symbolic consumption theory in the marketing of rural cultural tourism products are discussed in depth. This study not only provides theoretical support for the sustainable development of rural cultural tourism industry, but also provides practical guidance for related practitioners.

Monkey see, monkey do! de-influencing travel

ABSTRACT The concept of ‘de-influencing’, which has emerged as a new movement aiming not to consume in the consumer society, is gaining more popularity on social media. However, the concept of ‘de-influencing’ has not been fully understood. This has made it a necessity to define the ‘de-influencing’ concept. In addition, the conceptualisation and determination of the categories of ‘de-influencing travel’, which aims to reduce consumption in the context of tourist products, will be an important milestone in understanding and implementing the concept. Accordingly, to understand and define what the concepts of ‘de-influencing’ are, 10,365 contents shared by 26 de-influencers on Tiktok, which is the platform where the concept emerged first, was examined in the study. The posts tagged as de-influencing travel’ and ‘de-influencing’ on Tiktok, Instagram, Youtube, Facebook and Reddit, which are the most commonly used social media platforms, were searched and out of 12,283 content, 1152 posts related to tourism were subjected to content analysis. With the content analysis, 10 categories related to de-influencing travel were obtained: hype, inappropriate, show alternative, unreliable influencer content, overprice, over-consumerism, sustainability, impulsive purchasing, saving money and complaining. The research findings provide original suggestions to tourism enterprises, researchers and social media phenomena.

Cross-media Integration of Film and Television and Cultural Tourism in the Context of Internet Celebrity Cities

In 2023, with the hit of the TV series "Long Moon Embers", Bengbu will become popular on the whole network, which will make film and television programs and cultural tourism a cross-media integration for a while. Despite the hot atmosphere of the tourism market, the quality of cultural and tourism products is uneven, and it is difficult to live up to the truth under the banner of culture. This not only affects the consumer experience, but also detrimental to the long-term development of the industry. The TV series is detonated, and Bengbu's own profound historical context and urban heritage are the blessings of cultural tourism development. In the face of the city's "out of the circle", Bengbu City should take advantage of the situation to pursue, dig deep into its own resource endowment, and deeply cultivate cultural resources to build a cultural and tourism city; It is necessary to take the opportunity to transform, improve the business environment and industrial ecology, and stimulate the vitality of the city to achieve sustainable development. Do a good job in service with heart and affection, and continue to stimulate new momentum for the development of the cultural tourism market.

Case study on the application of the "Living Study" method in the development and feasibility research of tourism products to increase the income of a rural entrepreneur in Salesópolis

Case study on the application of the "Living Study" method in the development and feasibility research of tourism products to increase the income of a rural entrepreneur in Salesópolis

Культурные промыслы России как современный и востребованный продукт

The article discusses the possibilities of various information and educational tools for popularizing Russian culture. The experience of successful organizations in the field of positioning cultural crafts of the peoples of Russia as a modern and popular product is analyzed. As a result, it was found that information and educational technologies have great potential in the field of presenting folk crafts to a wide audience. They make it possible to show products as a standard on the domestic and foreign market. A study of the activities of such large cul-tural crafts enterprises as the Pavlovo Posad Shawl Manufactory and JSC Gzhel Porcelain Factory shows that the use of various tools, including the organization of exhibitions, master classes, virtual excursions, live broad-casts, interaction with famous designers contributes to the fact that the manufactured products acquire the sta-tus of a modern brand. It was revealed that information technologies help to introduce more people to the cul-ture of folk crafts, while the presentation of folk crafts in unusual collaborations and the development of tourism products are very effective.

Income and Transport Cost: Multiple Responses to Tourists Arrivals in Zanzibar

The tourism sector plays an important role in the Zanzibar economy and continues to be a leading sector and the main contributor to the national GDP but this sector is faced unprecedented challenges and an existential threat from the impact of the COVID-19 virus. In this regard, this study aimed to analyse the determinants of international tourism demand from the top ten tourist’s origin countries to Zanzibar from 2005 to 2021 and to quantify their influence. In this study Gray’s travel motivation theory, Crompton’s motivations for pleasure vacation theory and Dann’s theory of push and pull factors were used to analyse behaviour of tourists and choice of destination. The study adopted panel data analysis and used long, strong balanced secondary panel data extracted from various sources to estimate the impact of GDP per capita as proxy of income, exchange rates, tourism infrastructure, price of crude oil as proxy of transport cost, consumer price indices adjusted by exchange rates as proxy of relative price and dummy variables to capture effects of Covid-19 and economic recession of 2008 on number of tourist arrivals as proxy for tourism demand in Zanzibar. Regression results of fixed effect model suggested that; at the 0.05 significance level, a one unit increase in GDP per capita results into 1.999 units increase in number of tourist arrivals and one unit increase in transport cost would decrease tourist arrivals by 64.991 units. Coefficients value of dummy variable COVID-19 implies that, on average, the number of tourist arrivals decreased on the year of occurrence of COVID-19 pandemic by 9,539 units. The coefficients of other independent variables exchange rates, tourism infrastructure, relative price and economic recession of 2008 bear the right sign even though they were not statistically significant at 0.05 levels. This study recommends that, the government and other stakeholders to work on marketing Zanzibar tourism product to the high-income countries and to work on reducing transport cost from origin countries to Zanzibar.

Enhancing customers’ life satisfaction through AI-powered personalized luxury recommendations in luxury tourism marketing

Empowered by artificial intelligence (AI), luxury tourism and hospitality brands are increasingly using personalized recommendations as a novel approach to engage customers in the pre-purchase phase. While considerable research exists on customers’ post-purchase responses to luxury tourism products, their psychological states driven by personalized recommendations during the pre-purchase stage are not well understood. Differing from traditional marketing strategies, personalized recommendations impart implicit social labels, often exclusive to the customers. Therefore, personalized luxury cues in tourism products, driven by AI, significantly contribute to customers’ positive self-perception due to their scarcity and exclusivity, further influencing their psychological states such as life satisfaction. Drawing upon self-perception theory, three scenario-based experiments across various tourism contexts were conducted to investigate this effect. Results reveal that personalized recommendations for luxury (vs. ordinary) tourism products can enhance customers’ life satisfaction by fostering perceived future self-growth. However, this positive effect is less pronounced under user-based recommendation framing.

Human vs. AI: can ChatGPT improve tourism product descriptions?

ABSTRACT Generative artificial intelligence (AI) is a transformative technology with the potential to impact tourism in diverse ways. One important possible application of AI entails tourism suppliers employing AI-powered chatbots, such as ChatGPT, to generate marketing content. It is unclear, however, how such marketing content compares to content created by humans. Consequently, this study’s purpose was to compare perceptions of actual tour descriptions from TripAdvisor with ChatGPT-optimised versions of those descriptions. An experiment was conducted in which subjects (N = 579) were randomly provided either the actual description or a ChatGPT-optimised description of Panamanian indigenous cultural day-tours. Subjects then completed a questionnaire assessing variables including the text’s perceived tone, the information’s perceived usefulness and credibility, and the subjects’ desire to take the tour. Findings revealed ChatGPT improved the product descriptions along various dimensions, but did not significantly increase desire to take the tours. The findings make an important contribution to the incipient empirical tourism literature examining ChatGPT, and yield numerous theoretical and practical implications, which are discussed.