Abstract
Temple tourism, after the timely and effective building of the offline experience and public opinions, also with the help of marketing platforms and social media to enhance consumer perceived value, thereby establishing the mind assets of temple tourism on the internet. Besides, the research use the concept of time-space-connections as a backdrop to explores the deep reasons why temples can attract the younger generation successfully. Guided by the theory of time-space-connections, we found that the deep reasons are the introduction of suitable products (temple tourism and additional products) at the right time (two periods: post-pandemic and after customer demand shifts) and in the right space (two types of spaces: temple space and the choice between online and offline spaces). Nowadays, with the booming of temple tourism, the author discusses the deep-seated reasons behind the popularity and how to combine offline experiences and public opinions to ignite temple tourism. This offers other industries valuable marketing suggestions and endorsements.
Published Version
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