Tourist Preferences Research Articles

Conservation of Endemic Birds Through the Willingness to Pay Tourists in the Manusela National Park Eco-Tourism Area

Ecotourism management requires a lot of funds, so through ecotourism activities visitors can get involved in supporting the conservation of the area through willingness to pay (WTP). The purpose of this study was to determine the perceptions and preferences of tourists and the willingness to pay visitors (WTP) in supporting the conservation of typical bird species in MNP. Determination of the sample using accidental sampling technique. The number of samples used was 38 tourists. The characteristics and perceptions of visitors were analyzed using qualitative descriptive, while the willingness to pay of tourists used quantitative analysis. The results showed of the calculation WTP to support the conservation of endemic bird species through the management of birdwatching ecotourism attractions obtained a value of 2,000 000, -. This value indicates that the appropriate price for birdwatching ecotourism services in Masihulan Village for tourists is 2,000,000,-.

Analisis Pemasaran Digital Pelaku UMKM Pada Kawasan Wisata Situ Gede Kota Bogor

The proposal to designate Situ Gede in Bogor City as a Creative Economic Tourism Zone is grounded in the findings of the 2022 RIPPARDA study conducted by the Regional Planning and Development Agency of Bogor City. The envisioned development aims to shape the area as a hub for creative eco-tourism, contributing positively to Bogor City's identity with a strong emphasis on community empowerment and environmental sustainability. The region, including Situ Gede, has organically nurtured Micro, Small, and Medium Enterprises (UMKM) over the years, playing a pivotal role in establishing it as a preferred tourist destination. UMKM entities, recognizing the evolving landscape of technology, have adeptly embraced digital marketing strategies, particularly through social media platforms and Google reviews. Research findings illuminate the presence of 11 active UMKM businesses in the Situ Gede tourism vicinity. Notably, 7 of these businesses leverage social media platforms for digital marketing, while 4 have implemented search engine optimization (SEO) and location tagging on digital maps (Geo Tag) through the Google application. The study underscores the imperative for additional guidance and support for UMKM entities to optimize their utilization of diverse digital marketing channels. It transcends the conventional use of social media platforms, extending to strategies like search engine optimization (SEO) and social media optimization (SMO). Additionally, the research advocates for training initiatives to empower UMKM entities in optimizing online sales, whether through social media platforms or popular marketplaces. This comprehensive study seeks to contribute valuable insights to the international academic community, specifically targeting submission to an international journal. By addressing the intersection of sustainable tourism and economic development in the context of creative eco-tourism zones, the research contributes to ongoing discussions on fostering local businesses and sustainable tourism practices.

The Influence of Nationality on the Activities of International Tourists: Perspectives of Tanzanian Safari Guides

ABSTRACT This study examines the activity preferences of international tourists to Tanzania using data provided by Tanzanian safari tour guides. Data were collected from interviews with Tanzanian safari tour guides working in the northern Tanzania tourism circuit. The results suggest that there are significant differences among nationalities with regard to tourist activities (i.e., game viewing, walking safaris, bird watching, hot air ballooning, indigenous heritage, photographic opportunities, and shopping) offered in Tanzania. Whereas American tourists were perceived to be the most omnipresent and flexible in terms of all activities, Chinese tourists were perceived to exhibit distinct differences in bird watching, accommodations (camping), and eating local dishes. From the guides’ perspectives, the study evinces that tourists to Tanzania tend to differ in their activity preferences by nationality. The practical implications of this study entail understanding tourists’ preferences to help destination managers develop products and tailor marketing to different nationalities in different ways.

Identifying the Dimensions of the Domestic Tourism Demand Model in Tehran

Objective: The dynamics of domestic tourism have gained prominence, especially in the wake of global disruptions such as the COVID-19 pandemic, which shifted travel preferences towards more localized experiences. This study aims to identify and analyze the dimensions of domestic tourism demand in Tehran, focusing on the motivations, barriers, preferences, and impacts of tourism within the city. The objective is to provide a comprehensive understanding that can inform policy and strategic planning to enhance Tehran's appeal as a domestic tourist destination. Methodology: A qualitative research approach was employed, utilizing semi-structured interviews as the primary data collection method. The study targeted a purposive sample of local residents, domestic tourists, and professionals within the tourism sector in Tehran. Theoretical saturation guided the data collection process, ensuring a thorough exploration of themes. Data were analyzed through thematic analysis, allowing for the identification of key patterns, themes, and categories within the data. Findings: The study unveiled five main themes: Motivations for Domestic Tourism, Barriers to Domestic Tourism, Perceptions of Tehran as a Tourist Destination, Tourist Preferences and Behaviors, and the Impact of Domestic Tourism. Each theme comprised various categories with associated concepts, ranging from cultural interest, relaxation, and social connections to economic factors, safety concerns, and the broader economic, cultural, and social impacts of tourism. These findings underscore the complex interplay of factors influencing domestic tourism demand in Tehran. Conclusion: This research highlights the multifaceted nature of domestic tourism demand in Tehran, revealing a spectrum of motivations driving tourists, alongside significant barriers that need addressing. The study underscores the potential of domestic tourism as a catalyst for economic development, cultural preservation, and social cohesion in Tehran. By addressing identified barriers and leveraging the motivations and preferences of domestic tourists, Tehran can enhance its domestic tourism sector.

Sustainable tourism indicators for cities from tourists’ perspectives: the case of Da Lat, Vietnam

Abstract Urban destinations, housing over half the world’s population, are overlooked in sustainable tourism research. Effective management requires selecting sustainable indicators, which are crucial for assessing economic, social, environmental, and governance aspects. However, systematic sustainability appraisal in tourism is still nascent, with previous studies lacking tourist perspectives. This study explores how tourists perceive sustainable tourism indicators in the context of a city destination. The study uses a quantitative approach with an online questionnaire featuring 53 sustainable tourism indicators, surveyed among 305 tourists in Da Lat, a well-known tourism city in the Central Highlands, Vietnam. Descriptive statistics based on mean analyses show that institutional sustainability indicators received the highest score, while environmental indicators were reported with the lowest score in the tourists’ view. The exploratory factor analysis of the importance given to sustainability indicators identified seven factors: 1) Institutional sustainability, 2) Socio-cultural sustainability, 3) Environmental sustainability, 4) Negative environmental impacts, 5) Urban Identity, 6) Sustainable labor in tourism, and 7) Negative socio-cultural impacts. The sustainable tourism development in Da Lat needs to consider the city’s internal issues concerning the planning and management of urban identity. The results demonstrate tourist awareness of sustainability issues and that, in the long run, this awareness might lead to changes in tourist preferences. Tourists see themselves as contributors, helping to enrich the city instead of contributing to overusing available resources. This research shows a more multidimensional sustainable tourism than the classic concept definition from tourists’ perspectives. The findings also highlight sustainability dimensions enhancing tourist experiences.

Data-driven innovation and implementation effectiveness of tourism marketing strategies in the digital era

Abstract Tourism marketing strategy is the top priority for all tourist attractions and tourism-related enterprises, and how innovative tourism marketing strategy in the digital era has become the key to improving the competitiveness of attractions and enterprises. This paper uses data mining technology as a basis to study feasible solutions for innovative tourism marketing strategies for scenic spots and enterprises under data-driven. A formalized label representation is used to construct an extended user portrait conceptual model by clustering the tourists’ contextual information using K-means. Tourism marketing targets users based on similarity calculation results, and association rules are used to mine the alignment association rules between tourists’ contextual features and attractions. Combined with the big data framework system Hadoop technology, we have built a tourism marketing platform that is used to analyze the tourism preferences of different tourists and formulate effective tourism marketing strategies. This paper, based on the data-driven tourism marketing strategy, can significantly improve scenic spot traffic. After marketing the Biluo Tower scenic spot in October, the average value of the traffic is up to 20,384 people, compared with the pre-marketing increase of 56.71%. At the same time, the marketing strategy significantly improves the satisfaction of tourists, and after the implementation of the marketing strategy, the satisfaction of tourists in the scenic area generally improves to more than 0.975.

Projection of Culinary Tourist Preferences for Dragon Fruit Peel Tea as an Effort to Optimize Local Herbal Business in Jambewangi Village, Indonesia

There is dragon fruit peel waste that is not being utilized, so recently Jambewangi village received socialization and training assistance from the Banyuwangi State Polytechnic service team to process this waste into products that have high selling value. One of the processed products is dragon fruit peel herbal tea. The service team from the Banyuwangi State Polytechnic together with the people of Jambewangi village succeeded in creating a new superior product from dragon fruit peel waste. The service team also assisted in testing the ingredients in dragon fruit peel herbal tea as well as training on packaging the tea products. To ensure that dragon fruit peel tea can be sold on the market, further research is needed which aims to see consumer preferences for this product. This research will look at several attributes that are tested to see which attributes are really liked by consumers, so that this new product is expected to sell massively on the market. The results found the combination of attributes that respondents most preferred for dragon fruit peel tea was dragon fruit peel tea with ginger flavor, the dipping packaging weighed 50 g, and was sold at a price of IDR 15 000.

Mobility-as-a-Service (MaaS) and sustainable urban mobility in the development of the European museum business: a case study of Spain

The purpose of this article is to analyze the current state of museums in Spain through the prism of the dynamic development of innovative technologies in society. The article reveals the tourist preference for Mobility-as-a-Service (MaaS), which is a single digital travel platform that integrates all the necessary information. An important contribution to sustainable urban mobility is public transport, shared bike, shared e-moped, and shared car. These components, coupled with digital services offering route information to museums, information about museums, booking and purchasing tickets to museum complexes, form the basis and are the main MaaS bundle attributes. Methodology is based on scientific and special research methods. The methods used were analysis, synthesis, systematization, classification, generalization of economic and methodological sources. The authors examined the key properties of the processes of formation and development of museums as one of the most representative manifestations of the cultural heritage of society. The article addresses important issues of the tourism sector through the prism of the European museum sector, analyzing: historical aspects of the development of European social institutions of museum affairs, statistical indicators of the number of museums in European countries, emphasizing their key role in the dynamic development of tourism. To thoroughly analyze the development of European museums, the author examines one of the exemplary examples of creating a successful museum sector in Spain. It is proved that the effectiveness of the museum sector development largely depends on its integration into the socio-economic life of the country, accessibility for all social groups of visitors, sustainable development, available additional services, and a modern website with information about the museum.

Research on optimization strategy of new media marketing of rural tourism under the background of “Internet+”

Abstract Under the background of the Internet, the effective use of new media means can improve the marketing level of rural tourism and adapt to the development needs of the new era. The construction of a new media marketing platform for rural tourism uses Hadoop, an extensive data framework system, to analyze the tourism preferences of various consumers. Based on the constructed platform, a rural tourism consumer portrait model is designed using the fuzzy-C mean clustering algorithm and the personalized recommendation algorithm considering the time effect to realize the precise marketing of rural tourism consumers. In the analysis of consumer precision marketing, consumers can be subdivided into three categories of growing, high-value and general consumers through clustering, and the marketing success rate of the recommendation algorithm in this paper reaches 0.765. The regression analysis further understands that the quality of the products and services of the rural tourism website (0.586) is the factor that has the most significant influence on the satisfaction of the consumers, followed by brand awareness (0.556), and that the different new rural tourism media marketing strategies have the most significant influence on the satisfaction of consumers. Consumer satisfaction is affected by media marketing strategies in other ways. Based on the study’s results, this paper proposes relevant optimization of new media marketing strategies for rural tourism to promote sustainable development.

Analisis Preferensi Wisatawan Terhadap Pilihan Berwisata Di Sendang Sombomerti Depok Sleman Yogyakarta

The lack of information about the beauty of Sombomerti spring in the community is one of the factors that cause people's choice of traveled Sombomerti is still low. This research on Sendang Sombomerti Yogyakarta aims to determine the effect of tourist preferences related to ticket prices, accessibility, beauty, facilities, information and service quality on community traveled choices at Sendang Sombomerti. This research design uses quantitative methods supported by surveys. The population in this research is tourists sendang sombomerti with a quota system sampling of 50 respondents. The research instrument for collecting research data was submitted in the form of questionnaire questions to respondents with the size of the answer adopting the Likert scale. Observation and documentation of secondary data from similar research were also used to clarify the analysis. This research result indicates that on this fact of the six tourists variable preference study, there are two variables significant impact on choice sendang sombomerti traveled in light of beauty and customer service. While together the six researched tourist preference variables can significantly affect the field trip options at sombomerti.

Preferensi Wisatawan terhadap Keindahan Lanskap Akomodasi Berbasis Vegetasi Di Gili Meno, Nusa Tenggara Barat

Gili Meno is one of the popular tourist destinations in West Nusa Tenggara. On Gili Meno there are many accommodation landscapes. This study aims to determine tourist preferences for the accommodation landscape in Gili Meno, West Nusa Tenggara. The research was conducted by purposive sampling. Questionnaires were given to respondents who were tourists. Based on the research, it can be seen that tourists preferences for accommodation landscapes based on ornamental flower plants are higher than leaf ornamental plants, fruit trees, bonsai plants, and palm plants. Therefore, in the accommodation landscape on Gili Meno it is necessary to increase the number of plant groups favored by tourists in the form of ornamental flower plants.

Community Perceptions and Preferences Toward Tourism Village Development in Kojadoi Village, East Alok Subdistrict, Sikka Regency, East Nusa Tenggara Province

The purpose of this study was to determine the Perceptions and Preferences of the Community towards the Development of Tourism Villages in Kojadoi Village. This research was conducted with descriptive analysis with a percentage analysis approach. Sample determination was carried out using the Slovin formula. The population in this study is the entire community, namely 486 heads of families (KK) and visitors who visit Kojadai Tourism Village, namely 1,184 people. The total number of respondents was 82 local people and 93 visitors, sample details were carried out on visitors, and local people (including Pokdarwis, BUMDES, and community leaders). This research uses a Likert scale, where the Likert scale is used to measure the attitudes, opinions, and perceptions of a person or group of people about social phenomena. The data analysis process begins by reviewing all data obtained both through the results of questionnaires and interviews, then described by using percentage analysis. The results showed that community perceptions of tourism village development were considered quite good with an average scale of 4.08 and tourist preferences for the development of Kojadai tourism village were classified as very good, with a preference level on an average scale of 4.24.

Motivating Factors and Online Behavior Influencing the Choice of Community-Based Tourism Preferences of Generation Z in Vietnam

Motivating Factors and Online Behavior Influencing the Choice of Community-Based Tourism Preferences of Generation Z in Vietnam

Examining tourists’ intentions to participate in tea tourism. An emerging market context

Tea tourism, a growing niche segment within the broader realm of culinary and cultural tourism, has gained prominence as an emerging market opportunity. This study investigates the factors influencing tourists’ intentions towards tea tourism. The research uses the stimulus-organism-response (S-O-R) framework, incorporating variables like destination credibility, authenticity, destination image, attitude and an intention to visit tea tourism destinations. Data from 392 domestic tourists were analyzed using structural equation modelling (CB-SEM). Key findings underscore the importance of factors such as destination image, tea-related knowledge and prior tea tourism experiences in shaping tourists’ intentions. This research not only contributes to the emerging tea tourism market but also offers valuable insights for destination marketers, policymakers and tea industry stakeholders. Understanding these influencing factors can help tailor marketing strategies and offers to make tea tourism destinations more appealing, thus supporting sustainable growth in this burgeoning industry. Ultimately, this study sheds light on the preferences of tourists seeking immersive tea experiences and guides efforts to develop and promote tea-related tourism experiences effectively.

THE GEOSTATISTICAL DIMENSION OF TOURIST FLOWS GENERATED BY FOREIGN TOURISTS IN ROMANIA

The article represents a comprehensive and insightful study aiming to unravel the intricate dynamics of foreign tourism within Romania. This research delves into various key aspects, employing a geostatistical approach to offer a nuanced understanding of the spatial and temporal dimensions of foreign tourist flows. One of the primary inquiries addressed by the study revolves around the quantitative assessment of foreign tourists visiting Romania. By meticulously analyzing arrival data, the research seeks to provide a comprehensive overview of the sheer number of foreign visitors the country attracts. This quantitative dimension is crucial for assessing the overall impact of tourism on the national economy and informing strategic decisions in the tourism sector. Moving beyond mere numbers, the study ventures into the temporal aspect of foreign tourism in Romania. By scrutinizing patterns over time, researchers aim to answer the question of when foreign tourists predominantly choose to visit the country. Understanding the temporal preferences of tourists is invaluable for both businesses and policymakers, enabling them to optimize resource allocation, marketing efforts, and infrastructure management during peak tourism seasons. Furthermore, the research explores the destinations chosen by foreign tourists within Romania. The geostatistical analysis differentiates arrivals based on specific tourist destinations and counties, shedding light on the preferences of international visitors. This information is pivotal for local authorities, businesses, and stakeholders, offering insights into which regions benefit the most from foreign tourism, thus facilitating targeted development strategies and resource allocation. In addition to destination preferences, the study investigates the accommodation choices made by foreign tourists. Through geostatistical analysis, the research categorizes accommodation preferences based on various criteria, including types of accommodation units and comfort categories. This information proves invaluable for the hospitality industry, guiding investments, and helping businesses tailor their offerings to meet the diverse needs of international visitors. The temporal aspect of foreign tourists' stays in Romania is another focal point of the study. By examining the duration of visits, researchers aim to provide a comprehensive understanding of how long foreign tourists typically stay in the country. This data is instrumental in shaping tourism policies, influencing marketing strategies, and optimizing services to enhance the overall tourist experience. Beyond the borders of Romania, the study investigates the means of transportation foreign tourists employ to reach the country. By understanding the modes of transportation preferred by international visitors, Romania can improve its infrastructure and connectivity, ensuring a seamless and positive experience for tourists from various origins. Lastly, the research explores the geographical origins of foreign tourists who visit Romania. This analysis not only provides insights into the diverse cultural backgrounds of visitors but also aids in crafting targeted marketing campaigns to attract specific international markets. The article goes beyond a mere exploration of tourist numbers. It offers a comprehensive and detailed analysis of the spatial and temporal dimensions of foreign tourism, providing valuable insights for policymakers, businesses, and stakeholders. This geostatistical approach not only enriches our understanding of the complex dynamics of foreign tourist flows but also lays the foundation for strategic and sustainable tourism development in Romania.

BUSINESS INTELLIGENCE IMPLEMENTATION ROADMAP FOR HOSPITALITY AND TOURISM INDUSTRY: EXPLORATY WORK

Hospitality and tourism are sectors that generate a large amount of data, from hotel bookings, flights and customer information to data on tourist destinations and tourist preferences. The use of business intelligence in the hospitality and tourism industry enables companies to intelligently analyse this data and make informed decisions to improve their services, optimise operational efficiency, and enhance the customer experience. This research addresses the adoption of business intelligence in hospitality and tourism companies and, in the first phase, aims to identify and characterise the strategic objectives underlying decision-making in hospitality and tourism companies. After reviewing the literature, it was found that there are some studies on the use of business intelligence in companies in the hospitality and tourism sectors, although there is no roadmap to serve as a reference for the implementation of a business intelligence system in companies in these sectors. The objective of this research is to present the methodology of a roadmap proposal for the implementation of business intelligence systems in companies in the hospitality and tourism sectors, which will allow them to improve their ability to analyse and evaluate the data and information available in the different systems and platforms.

Study on the Influence of Peoples Travel Willingness Based on the Factors of Airline Ticket Price Change

This essay takes the popular traveling destination: Dali, Yunnan, China, as an example and studies how the price changes of air tickets would affect the willingness of people to travel. A questionnaire survey was carried out and 88 responses were received, the focus group was people aged between 19-25 because this group is becoming the main consumption group of the tourism industry. The result shows with only a 30% discount on flight tickets between Shenzhen and Dali, it could bring 408,720 potential travelers every year, contributing to 252,852 hotel nights every year, CNY 138,229,128 income every year only for the hotel industry as well as CNY 8,293,748 tax income for the local government every single year. Later, this paper also analyzes the potential advantages and disadvantages after a price discount has been given to the tourists. It also gives recommendations to the tourism industry and the local government. This research is meaningful in helping the government and the tourism industry understand better to what extent the price of the air ticket influences peoples traveling willingness, as well as have better predictions on the consumption preferences of future tourists.

Ocean and coastal tourism: National or regional culture on culinary selection of inbound tourists

The current study endeavors to address a conspicuous lacuna in the extant literature pertaining to ocean and coastal tourism by examining the nuanced intersection of national/regional culture and the culinary preferences of inbound tourists. Despite the heightened attention devoted to issues such as ocean warming, marine pollution, overfishing, and habitat destruction within both industry and academia, the influence of cultural dimensions on gastronomic choices remains a relatively unexplored domain. Motivated by this research gap, our study employs multiple dimensions of Hofstede's cultural framework, specifically Individualism Versus Collectivism (IDV), Uncertainty Avoidance Index (UAI), and Long-Versus Short-Term Orientation (LTO), to scrutinize the intricate association between national/regional culture and the culinary selections of inbound tourists at an ocean and coastal destination, exemplified by Osaka, Japan. An empirical analysis encompassing a diverse sample of over 4000 random inbound tourists from approximately 50 different countries/regions traversing Osaka was conducted through a meticulously administered questionnaire. The empirical findings reveal that both IDV and LTO exert positive impacts on the extent of culinary selection made by inbound tourists during their ocean and coastal tourism experiences. Furthermore, a discernible pattern emerges indicating that tourists hailing from home countries/regions characterized by lower scores in the UAI dimension exhibit a proclivity for adventurous culinary choices, engaging with less conventional cuisines at the ocean destination. In contrast, tourists originating from higher-UAI countries/regions demonstrate a predilection for a broader spectrum of highly popular cuisines during their ocean and coastal tourism sojourn. In addition, we found potential disparities in culinary consumption behavior between first-time travelers and repeat visitors to the ocean destination. The empirical evidence generated from this research is poised to furnish valuable insights that can inform both theoretical discourse and practical strategies for the effective management of ocean and coastal destinations, thereby contributing to the burgeoning field of sustainable tourism management.

Dining-out preferences of domestic tourists at a gastronomic destination: The major influence of localness in France

This exploratory research examines the dining-out preferences of 346 domestic tourists at a gastronomic destination following the COVID-19 pandemic. A conceptual model based on five variables (four independent variables—neophilia, neolocalism, gastronomy knowledge, and sensory appeal—and one moderating: generation) that could influence tourists' preferences for elite, local, and familiar dining was tested on French tourists in France using PLS-SEM. The findings show that dining-out preferences are mainly oriented toward local dining and are positively influenced by neophilia for Gens X, Y, and Z; neolocalism for Gens X and Y; and gastronomy knowledge and sensory appeal for Gen Z. This study therefore suggests that dining-out preferences are determined by localness—defined here as the preference for local dining explained by individual traits and gastronomy expectation related to local food. This research fills an important knowledge gap regarding domestic tourists at gastronomic destinations, with theoretical and managerial implications.

Исследование потребительских предпочтений в отношении традиционных продуктов питания (на примере туристов Байкальского региона)

Introduction. The article is devoted to the study of the consumption of traditional food products by tourists of the Baikal region. The study of the food traditions of different countries and regions of the world is an actual scientific topic. The field of gastronomic tourism has been actively developing in the recent years. The Baikal region is a unique region of Russia. The development of tourism in this region is possible through gastronomic tourism. It is known that traditional dishes play an important role in increasing the popularity of tourist destinations. In this regard, the purpose of this work is to study the consumer preferences for traditional food products (on the example of tourists from the Baikal region). Methods of research. For assessment of the satisfaction and consumer preferences of tourists in the Baikal region in relation to traditional food products, a questionnaire was developed (in Russian and English languages). During the study, 43 respondents were interviewed ― tourists of the Baikal region, permanently residing in other regions of Russia or foreign countries. Statistical processing of the results was carried out using standard methods of mathematical statistics. Results and its discussion. It has been found that buuzy, shulen, traditional green tea (nogoon sai), buchler are the most popular foods for the tourists of the Baikal region. The majority of respondents are satisfied with the quality of these products. At the same time, the study has shown that there is a list of traditional food products that the respondents haven’t tried during their stay in the Baikal region. For example, products from Baikal omul and products from wild-growing plants were tried only 79 % and 86 % of respondents respectively. Despite of this fact, the most of the surveyed tourists would like to purchase a fermented product from the Baikal omul. The most important consumer indicators of the quality of fermented Baikal omul are pleasant taste, reasonable price, pronounced aroma and health benefits. Conclusions. The majority of the respondents were satisfied with the quality of traditional food products of the Baikal region. Products from Baikal omul and fermented omul, in particular, were tasted only by a small percentage of respondents. It can be related to the fact that the commercial fishery was prohibited when the survey was conducted. Successful development of the Baikal fermented omul brand requires marketing support.