Tourist Preferences Research Articles

Rating Tourists' Interest in Tourism-Tailored Climate and Environmental Products

The scientific literature comprises a relatively large palette of studies focusing on tourist preferences regarding the weather and climate at the destination. However, the findings do not allow for establishing a hierarchy of climate and environmental features of interest for tourism based on destination type (urban/rural/mountain/seaside), but mainly to list them. We aim to identify some characteristics of a potential climate service targeting tourists by addressing in particular three aspects: 1. which are the weather, climate and/or environmental features most commonly marked as of interest in the general case of 'any destination type' and for the particular case of rural destinations; 2. which are the delivery and presentation forms of greatest interest; 3. how willing would be the tourists to pay for such a service. To this end, we used a questionnaire with five closed questions regarding these aspects, disseminated in Romania and Italy. The results confirm some expectations based on scientific literature and highlight the user interest in information encompassing several climates and/or environmental aspects, preferably in one single product. The results may be valuable for developing and providing effective tourism-oriented climate and environmental products and contribute to a better user uptake of such products and services.

Perspectives for Tourism Development in the Post-Pandemic Period in the Opinions of University Students

The dynamic growth and evolution of tourism in recent times and its growing importance for the economies of many countries has been drastically hampered by the COVID-19 pandemic. The pandemic has not only affected tourism through travel restrictions and the associated difficulties faced by the tourism industry, but it has also changed people’s tourism preferences (mass tourism has been replaced by more sustainable tourism), as well as their motives for undertaking tourism. The aim of this study is to assess students’ views on the role of the COVID-19 pandemic in shaping their tourism experiences and beliefs about the future of tourism in the perspective of the pandemic and its global implications. The issue is of interest given the young age of the study participants and the belief that they are key influencers in shaping the image of global tourism in the post-pandemic period. The participants of this study were 196 students from higher education institutions in Gdansk, representing both tourism- and non-tourism-related majors. The aim of this study was achieved using the diagnostic survey method, collecting information about the respondents’ beliefs based on a research tool in the form of a survey questionnaire. The results suggest that tourism activities and students’ motives for engaging in them may change after the pandemic expires compared to before COVID-19. In general, studying tourism is associated with moderate attitudes towards the aftermath of the coronavirus compared to the more radical responses of students who do not study tourism. A limitation of this pilot study was the geographical restriction of the respondents to the Polish population, which makes it difficult at this stage to draw more generalized conclusions.

Muslim Tourists' Perceptions of Religious Tourism in Serang and Pandeglang

Banten Province has the potential to become a religious tourism destination; consequently, service management must be enhanced. Tourism activities will be safer and more comfortable for tourists who receive superior service. This study aims to determine and analyze the perceptions of Muslim tourists regarding the services provided by religious tourism officers in Banten Province, as well as to determine which service indicators should be the top priority in order to provide Muslim tourists with the best possible service. This research employs quantitative analysis as its method of inquiry. To answer the first research question, the Importance and Performance Analysis (IPA) method was applied to the Likert Scale responses of respondents. Based on the results of the analysis of the level of conformity between the level of perception and preference of Muslim tourists on religious tourism services, this study demonstrates an average level of conformity of 90 percent, indicating that the level of satisfaction with the quality of religious tourism services felt by Muslim tourists is quite high or that the quality of religious tourism is good. In addition, based on the results of the analysis using a Cartesian diagram, it was determined that several indicators were included in quadrant A, where the indicator had a low level of performance. These indicators included (a) officers who were able to perform their duties well, (b) clean and fragrant toilets, (c) safe and adequate parking space, and (d) the friendliness and courtesy of the staff at religious tourism sites.

ANALISIS PREFERENSI WISATAWAN DALAM PEMILIHAN PRODUK WISATA UNTUK PERENCANAAN AGROWISATA PIAT MANGUNAN-GIRIREJO UNIVERSITAS GADJAH MADA

Pusat Inovasi Agro Teknologi Mangunan-Girirejo UGM (PIAT Magir UGM) in Mangunan and Girirejo villages is a forest area managed by an educational institution, Gadjah Mada University (UGM). PIAT Magir UGM has various natural and cultural attractions needed to become an education / education-based agro-tourism directed to a living laboratory for cross-disciplinary science developed at UGM and as one of the agro-tourism with icons in the form of 3S fruit plants (Sawo, Soursop, Srikaya ). With such large land potential, natural beauty and the support of the surrounding community, PIAT Magir UGM is also expected to be able to become a fruit garden that can support the quality and quantity improvement of all aspects of agriculture, especially the diversity of tropical fruits. This study aims to analyze the preferences of tourists on the potential of tourism products for agro-tourism planning at PIAT MAGIR UGM. This study uses a quantitative descriptive method using Crosstab and Chi-Square analysis on the IB SPSS Statistic 23 application. This method was chosen to determine the significant relationship between tourist ages and agro-tourism product preferences. Using the accidental purposive sampling technique to determine the type of respondents, 123 respondents who visited the Mangunan tourism areas and tourists who had visited agro-tourism were selected. The results of this study indicate that: (1) PIAT MAGIR UGM has a variety of potential tourism products that can be developed for agro-tourism planning; (2) Most of the tourists visiting agro-tourism are tourists in the 26 - 33 years age group (63.4%), in which this age group is categorized as the millennials generation; (3) The preferences of tourists for the components of tourism products that have a significant relationship are the 26-33 years age group with tourist attractions in the form of festivals / events, accessibility in the form of bicycle for agro-tourism tours, and amenities in the form of camping and the welcome gate design in the form of an agro-tourism icon fruits statue. The palnning of tourism products based on tourist preferences are holding event, create special cycling track/paths, build the campgrounds, and make a welcome gate in the form of fruits sculpture design.

Newly constructed ancient towns in China: creating ‘heritage’ in theme parks

ABSTRACT China has been experiencing a boom in newly constructed ancient towns (NCAT). Under the influence of recent central policies, requiring heritage activation and cultural revitalisation, NCATs that were viewed as theme parks providing entertaining experiences have become a new type of heritage site. With a case study of Gubei Water Town, it is shown that under the name of revitalising traditional culture, ‘heritage’ is created following the decisions of the tourism developer based on tourist preference. We suggest that themed environments may aggravate the exclusion of local communities and reduce the possibility for bottom-up negotiations in the process of heritage interpretation. Also, the convergence of NCATs and ancient towns may speed up the decline in cultural diversity in China.

Involvement of Families as Owners of Cultural Heritage Improving Religious Tourism in Banda Aceh: Perspective of Maslahah Theory

The increase in the tourism sector, particularly religious and cultural tourism to Indonesia, especially Aceh, can contribute to the increasing number of visits. This study aims to discuss families’ involvement in managing cultural heritage in Banda Aceh. The research method is phenomenological qualitative research, analyzed using maslahah theory. Data collection techniques used are interviews, observation, and document analysis. The results indicate that some cultural heritages in Banda Aceh have economic, historical, and religious value. One of the preferred tourist destinations is the Tomb of Sheikh Abdurrauf, which is visited by many domestic and foreign tourists. Apart from that, the involvement of families or heirs as managers of cultural heritage will provide maslahah value, or benefits, for the heirs, country, tourists, and the public in general. Among others, the benefits for the heirs are both economically and responsibly as an inheritance from their ancestors. For the country, the cultural sites will be maintained and remain sustainable, thus bringing in foreign exchange. Meanwhile, for the tourists and the public, the benefit will meet their tourism, spiritual and economic needs. Another addition is that the site is historical evidence of the great scholar who played a role in the spread of Islam in the archipelago and the Southeast Asian peninsula. Therefore, the preservation of cultural heritage involving the heirs is paramount in the context of maslahah.

Some vectors of development of resort destinations in the context of new preferences of modern tourists: the experience of Balaklava

Some vectors of development of resort destinations in the context of new preferences of modern tourists: the experience of Balaklava

International Tourists' Willingness to Pay for A Wildlife Conservation Program: A Case Study of Northern Yellow-cheeked Gibbons in Bach Ma National Park, Vietnam

Extending protected areas has enabled global species and habitat protection, especially for endangered species. In addition, understanding social preferences for species protection is essential to contribute to the biodiversity conservation efforts of protected areas. The main purpose of the study was to investigate the preferences of international tourists towards the protection of the northern yellow-cheeked gibbon (Nomascus annamensis) through a proposed wildlife conservation program in Bach Ma National Park, Central Vietnam. Data for the study was collected from a face-to-face survey of 361 randomly selected foreign tourists visiting Bach Ma National Park. By using the dichotomous choice contingent valuation approach, we estimate international tourists' willingness to pay (WTP) for the proposed conservation program of gibbons and identify elements that influence their WTP for the conservation program. We found that international tourists strongly support conserving gibbon populations in the Bach Ma. The findings from the logistic regression model in the study reveal that the respondents' bid level, education, knowledge, biodiversity conservation, climate change, and revisit variables were all significantly predictive of WTP. The estimated mean WTP amount for one-time funding of the species conservation program was US$7.83 per international tourist. The obtained results of this study suggest that policy-makers and managers of national parks should consider the significance of international visitors' support for gibbon conservation efforts when designing and developing their social strategies, programs, and policies for protecting nature and preserving biodiversity, particularly with regard to tourism segmentation in protected areas.

Willingness to pay and preferences for rural tourism attributes among urban residents: A discrete choice experiment in China

Rural development policy creation should consider recent significant changes in emerging sectors such as rural tourism. This study conducts a choice experiment (CE) in six Chinese cities to examine two things: urban residents’ willingness to pay (WTP) and their heterogeneous preferences for rural attributes. Results indicate that respondents are willing to pay for the attributes such as friendly service, traditional culture, local style accommodations, and exposure to nature, with those having higher income also exhibit a higher WTP. Subsequent simulation reveals that the change of rurality greatly impacts the WTP for alternatives. Socio-demographic characteristics are found to be important sources of preference heterogeneity. Using the latent class model (LCM), respondents are divided into “rural-comfort seekers” and “rural culture and amusement lovers”. These findings suggest the transformation of rural areas into diversified consumption spaces with a heightened emphasis on rurality conservation.

Analisis Bibliometrika Pariwisata Halal di Indonesia

The tourism sector contributes greatly to the economy. Besides that, it also acts in expanding job opportunities and also as a foreign exchange earner. Changes in people's preferences for halal tourism causing high attention to this sector, Thus, sharia hotels have sprung up. To answer this, then the National Sharia Council issues fatwa No 108/DSN-MUI/X/2016 as a guide in running halal tourism. Of the many points that must be adhered to in running a sharia hotel,it turns out that the difficult point to run is halal certification for food and drink and the use of Islamic financial institutions. This research is a literature study, who analyzed the literature on the same theme in the last 5 years, found on Google Scholar by using the Publish or Perish application. The results of the study show that halal tourism actors in Indonesia, have not been able to fully follow the guidelines of the fatwa DSN-MUI due to several factors.

Impact of COVID-19 Pandemic on Tourism Industry Sector: Conjoint Analysis to Measure Tourist Preferences in Visiting Bandung

The tourism industry sector in West Java is the sector most affected since the COVID-19 pandemic. Local and foreign tourist visits to attractions in West Java Province fell by 80% due to this pandemic. The goal of this study is to determine the behavior of tourists in the future, such as the preferences of tourists to visit Bandung after the end of the pandemic. Knowing what tourist preferences are is hoped that tourism businesses will be able to develop appropriate strategies to serve tourists in the future to stimulate local economies and improve living conditions. With a sample size of 400, this study is quantitative and uses the conjoint analysis technique, the gold standard for gauging traveler preferences. The results of this study are that the next 6-12 months will be the right time to revive the image of tourism which has fallen considerably due to the pandemic situation since early 2020. As for the type of tourist tour that can be the primary choice in nature tourism, during a pandemic like now, outdoor activities are very much needed, one of which is to exercise and sunbathe. Travel time of 1-3 days is the preference of tourists who want to visit Bandung, so business people in the tourism sector should consider what types of short tours should be offered to these tourists. Meanwhile, the priority aspect of destinations that prioritize cleanliness are the primary choice for tourists to travel again after the pandemic. Concerning this priority aspect, the company can also promote cleanliness as its main priority.

Faktor-Faktor yang Mempengaruhi Preferensi Wisatawan terhadap Penyediaan Pariwisata Kota Lama Pasca Adanya Covid-19

Tourism supply has to consider the preferences of tourists who differ from one tourist to another. In addition, supply tourism also has to consider the changing situations and conditions at any time. One of the changes that occurred was Covid-19 pandemic in 2020 which required each individual to keep their distance and limit travel. Therefore, all aspects of life are affected, including tourism activities. The number of domestic and foreign tourists who come to Semarang has decreased from 2019 to 2020. Changes in conditions due to the Covid-19 Pandemic and the nature of preferences that easily change become challenges in developing a tourism. Therefore, this study aims to analyze the factors that influence tourist preferences for supply tourism in the Old City after the Covid-19 outbreak. The method used in this study is a quantitative method with analytical technique used factor analysis related to the factors that influence tourist preferences for the supply of Old City Tourism after the Covid-19 outbreak. This study results that the factors that influence tourist preferences for supply tourism in the Semarang Old City after the Covid-19 pandemic are influenced by five factors, namely facilities, time flexibility, tourist attraction security, visitor restrictions, and visual attractions.

Tourist motivations: Case Tatacoa desert - Colombia

This article identified the motivations of national and foreign tourists who visited the Tatacoa desert in Colombia, based on the theory of push and pull motivation factors. For the above, a quantitative instrument was built - Likert-type survey - made up of nine dimensions, between push and pull factors. In this regard, reliability was measured with Cronbach's Alpha and validity through Confirmatory Factor Analysis, both of which were satisfactory. The construct was evaluated through a structural equation model using SPSS AMOS software. As a result, a good fit of the hypothesized model was obtained, while in the evaluation of the motivations, the higher level of motivation stands out in national tourists over international ones. Likewise, a high rating was obtained in the push factors, above the attraction factors, which denotes the strength of the tastes and preferences of tourists in the case.

IMPACT OF COVID-19 ON THE TOURISM SECTOR OF INDIA

The covid outbreak of this virus paralyzed the tourism industry by threatening both global and domestic tourist. The main purpose of this research paper is to study the impact of covid-19 virus on tourism industry especially Indian Tourism industry with statistical evidence, surveys and reports/ articles. This study also signifies the tourism sector importance in Indian economy and how it is dependent on the change in behaviour of tourists during and after the pandemic. This research paper aims at investigating the situation of Indian tourism industry during the COVID-19 pandemic and tries to provide useful information to the tourism industry players to deal with the changed preferences of tourists in the new normal by finding out change in behaviour for tourism components, this research paper is descriptive in nature, and is based on primary as well as secondary data. The secondary data has been collected from various online sources such as websites, research papers, etc. The primary data has been used to analyse the change in domestic (Indian) tourists’ preferences for tourism components such as duration, accommodation, mode of transport and other components. For this purpose, their preferences before the pandemic as well as after the pandemic have been gathered from the respondents. For collecting the primary data, a structured questionnaire was created. It is evident that people have intentions to use own vehicle or flight for a trip instead of using public transport such as railway train or state-run bus or even a private operator bus and it can be due to concerns with safety measures, i.e., hygiene and proper social distancing as well as adherence to other norms for a safe trip KEYWORDS: Coronavirus, global and domestic tourist, Tourism,

Role Of Homestay In Reviving Tourism In Shimla

Background: At seasonal tourist destinations like Shimla, rooms may remain vacant and unoccupied during lean peri ods. To add on, pandemic has already shut many small lodging facilities. Objective: The aim of this study is to improve our understanding of how homestay activities can contribute to revitalize sustainable tourism trends in Shimla, the study assumes particular importance in a period of economic crisis characterized by post covid trauma. Methodology: A survey was conducted in Shimla after first wave of corona virus from September 20 to December 20 as soon as the travel restrictions were uplifted. The travel and accommodation preferences of tourists were observed and found to be shifting towards less frequently visited places avoiding mass tourism. To highlight the role of homestays in reviving these tourism trends, three objectives were identified. Two separate questionnaires were developed to get the quantitative and qualitative data for this research. The data was tabulated and evaluated using SPSS tool. Results: The findings presented the analysed profile of the potential homestay operators as well as visitors seeking homestay tourism. It also reports the motivations, expectation and experience of the tourists regarding various aspects of homestay. Conclusion: Homestays can act as potential vital tool in reviving tourism.

Rural tourism activities in mass tourism destinations: residents vs non-residents perspectives

Actividades de turismo rural en destinos de turismo de masas: Perspectivas de residentes vs no residentesResumenObjetivo Este trabajo examina las preferencias del turismo rural como nicho de mercado alternativo a los destinos turísticos de masas. El análisis discute las diferencias en las percepciones y la disposición a pagar por varios paquetes de actividades de turismo rural en la isla de Gran Canaria entre residentes y no residentes.Diseño/metodología/enfoque El análisis se basa en una muestra de conveniencia de potenciales clientes jóvenes que están familiarizados con las actividades recreativas al aire libre en la naturaleza. El estudio considera un experimento de elección discreta que incluye el tipo de alojamiento, así como cuatro tipos de actividades de turismo rural: activo, pasivo, cultural y acuático. El grado de preferencia por los atributos considerados se obtiene a partir de la estimación de diferentes modelos de elección discreta.Resultados Los resultados revelan que la inclusión de los atributos investigados en los paquetes vacacionales aumenta la utilidad de los turistas, lo que motiva la promoción del turismo rural para jóvenes residentes y no residentes. Las diferencias más significativas en las percepciones de los atributos entre residentes y no residentes se encontraron en las actividades de buceo/snorkel y observación de estrellas, así como en el tipo de alojamiento y el precio del paquete.Originalidad Hasta donde los autores saben, este es el primer estudio que evalúa la disposición a pagar por paquetes de turismo rural como una alternativa más sostenible en destinos de turismo masivo y que tiene en cuenta las percepciones de los residentes frente a los no residentes.Implicaciones prácticas El estudio contribuirá a una mejor comprensión de un mercado turístico alternativo que ayudará a los principales agentes del sector turístico a atender mejor este importante segmento de la industria y a fomentar un turismo más sostenible en el futuro.

Travel intentions in pandemic circumstances – the case of Balkan tourists

Examination of tourist behaviour during and after the crisis is of great importance for understanding and coping with the harmful effects of the crisis. The study aims to discover the impact of perceived risks, health status, and travel experience on proximal travel intentions during the Covid-19 outbreak. Perceived risks that coronavirus brought reshaped the collective awareness and altered typical travel habits. The research involved 1109 respondents from four Balkan countries who participated in an online survey at the first peak of the pandemic (April 2020). According to the results, perceived risk negatively influenced travel intentions. The study presumed the positive influence of previous travel experience on travel intentions and indicated its negative impact on risk perception. Results showed that subjective health condition positively affected travel intention and had no significant effect on risk perception. The profound uncertainty that the tourism sector experienced is primarily reflected in an immense impact on the travel possibilities and changes in tourist preferences. This study offers an insight into peoples’ travel intentions influenced by a global health crisis, reflecting specific risk negation when it comes to the timing of after-crisis travel plans.

Personalized tourist route recommendation model with a trajectory understanding via neural networks

ABSTRACT Travel recommendations form a major part of tourism service. Traditional collaborative filtering and Markov model are not appropriate for expressing the trajectory features, for travel preferences of tourists are dynamic and affected by previous behaviors. Inspired by the success of deep learning in sequence learning, a personalized recurrent neural network (P-RecN) is proposed for tourist route recommendation. It is data-driven and adaptively learns the unknown mapping of historical trajectory input to recommended route output. Specifically, a trajectory encoding module is designed to mine the semantic information of trajectory data, and LSTM neural networks are used to capture the sequence travel patterns of tourists. In particular, a temporal attention mechanism is integrated to emphasize the main behavioral intention of tourists. We retrieve a geotagged photo dataset in Shanghai, and evaluate our model in terms of accuracy and ranking ability. Experimental results illustrated that P-RecN outperforms other baseline approaches and can effectively understand the travel patterns of tourists.

Mitigating Mortality Anxiety: Identifying Heritage Tourism’s Role in Terror Management

Although terror management theory has been widely studied, little research has empirically examined whether travel functions as a terror management mechanism. Thus, the present research investigated the influence of mortality anxiety on heritage tourism preference and heritage protection intention through two studies. Study 1 shows that as individuals’ general mortality anxiety increases, their tendency to search for meaning in life increases, which fosters their heritage travel preference and heritage protection intention. Study 2, using an experimental method, reveals a causal relationship where incidentally increasing mortality anxiety increases heritage travel preference and heritage protection intention. In addition, this causal relationship is prominent for people with higher legacy beliefs. These findings shed light on the critical roles of the search for meaning in life and legacy belief in the links between mortality anxiety and heritage-related behavior.

The effect of construction intensity on landscape preferences in Cuban tourist resorts

Within the context of the increasing importance of tourism in large all-inclusive resorts in tourist destinations such as Cuba, this study analyses the preferences of potential tourists (university students) from Spain and Brazil based on the construction intensity in these resorts and the academic background of the participants. To this end, an online questionnaire with photographs of landscape units in Cayo Santa María (Province of Villa Clara, Cuba) was devised. The two-fold objective focused on assessing the valuation of the landscape's visual quality related to the presence and intensity of tourism-related constructions, as well as assessing the potential bias linked to the academic profile in said assessment. The results indicate that a majority of those interviewed preferred landscapes without constructions. Construction intensity was also an important variable, in that landscape preferences declined as construction intensity increased. At a secondary level, the academic background also had a significant influence on landscape preferences. Most Natural Science students preferred landscapes that were free of constructions, while those studying Health Sciences preferred the ones containing constructions. In conclusion, it is recommended that landscape preference studies be taken into account to optimize tourism planning in areas of enormous ecosystem and landscape value.