Tourism Cluster Research Articles

Decision-Making Process for Tourism Potential Segmentation: A Case Study Analysis

The tourism industry is one of the critical sectors driving regional economic development, creatingjobs, and preserving cultural and natural heritage. The Rembang Regency Government is trying todesign a strategy to increase various tourism potentials that support the tourism industry. Stakeholderscannot optimally manage various tourism potentials in Rembang Regency because the support systemfacilities still need to be improved. Potential tourism segmentation based on facility support systems(SSF) can assist the government in carrying out strategies to increase the potential of the tourismindustry. The main objective of this research is to assist stakeholders in the decision-making processand generate policy advice through tourist mapping results, reducing large-scale tourism industryproblems to a scale that can be understood and acted upon in successful tourism industry marketing.Methods in data collection using literature study and observation with accidental sampling todetermine as many as 20 tours. The K-Means method was chosen to classify tourism potential inRembang Regency, Central Java, Indonesia. The results showed three potential tourism clusters inRembang Regency based on Support System and Facilities (SSF) covering telecommunication, powersource, transportation, waste management, location, clean water source, supporting industry, spatial,hospitality, safety, and security. The results of this study can be used in designing decision-makingstrategies by stakeholders to improve the tourism industry. Increasing the potential of each touristcluster by stakeholders has its advantages and disadvantages.

Determining the Level of and Potential for the Development of Tourism Clusters, Taking into Account Infrastructure and Urban Planning Factors

The optimal development of tourism clusters (quite active and effective, but not allowing overtourism) requires the development of methods for calculating their level of development and potential, taking into account the most important influencing factors. Consideration of the share of factors’ influence on the development of tourism clusters does not adequately take into account the infrastructure and urban planning components. This article, based on a literature analysis and expert assessment, identifies the main factors influencing the development of tourism clusters and shows the leading role of infrastructure factors and the provision of a cluster with high-quality hotel stock. Formulas are given for calculating factor indicators and determining the integral level of development of the cluster, as well as its development potential, including infrastructural. An example of calculations of the development potential of a cluster and management decisions made in the field of construction is given using the example of an emerging tourism cluster, “Kirzhach”. The results of the factor analysis and calculation of the cluster development potential will allow informed management decisions to be made not only for the investment and construction of hotel real estate and other tourism infrastructure, but also for cluster development priorities and areas of government regulation and support.

Tourism usage of digital collaborative economy platforms in Europe: Situation, behaviours, and implications for the digital policies

This study analyses how the intensity of the use of digital sharing economy platforms has evolved in the European Union in recent years, including during the pandemic, and whether there are differences between European regions. In the digital field, work has begun on regulations and public policies that coexist with different policies in the regions and municipalities. Using spatial econometric techniques, this study provides a comparative analysis of space and time that identifies regional inequalities in terms of the intensity of demand for accommodations offered on digital sharing economy platforms. In particular, different clusters of high-intensity collaborative tourism were detected, and spatial spillover effects and interdependencies between European regions in collaborative tourism were recognised, identifying a positive spatial autocorrelation in the intensity rate of collaborative tourism. The effect of tourist destination saturation on the use of accommodation on these platforms was also observed. Several digital public policy implications were discussed, promoting regulatory coordination at the interregional and pan-European levels to avoid inequalities and imbalances across Europe.

Tourism Cluster Development in Yerevan: Focus on Health and Recreation

Tourism Cluster Development in Yerevan: Focus on Health and Recreation

PROSPECTS FOR THE DEVELOPMENT OF AGRO-TOURISM ON THE TERRITORY OF THE REPUBLIC OF KAZAKHSTAN

This article discusses the potential for the development of agro-tourism, which is an industry of the national economy that requires significant investment. Agro-ecotourism is one of the most popular forms of modern recreational activity. Depending on their specific characteristics, natural and climatic conditions, and management practices, various countries of the world organize this activity in different ways. It has been determined in this work that recreational activities are based on agro-landscapes and natural recreational resources. A systematic approach was the basic methodological foundation for this research, specifically the method of factor analysis, which enabled the identification of key questions for surveys that form the basis for prospects for agro-ecotourism development. A sociological survey conducted by KAZTOUR based on the author’s questionnaire revealed population preferences in the field of agrotourism. Among the organisers of tourist trips, 30.9% chose hiking, 24.4% chose enjoying nature, 15.5% wished to get acquainted with agriculture and care for animals, and 13.6% expressed a desire to receive diverse impressions from a business trip. The majority of people (70.4%) preferred a foothill landscape, 26.1% preferred a river-steppe landscape, and only 3.4% preferred a desert landscape. Most respondents, 47.6%, preferred two-day trips with overnight stays, another third, 33%, chose one-day trips without overnight stay, and only 7% of respondents chose a week-long vacation. A program has been proposed for the successful development of agritourism in Kazakhstan at the city or even country level, reflecting factors that will lead to a high demand for agritourism among the population. These factors are listed in the results of the article. As part of the development of the tourism cluster in the republic, priority areas for tourism have been identified: business tourism, ecological tourism, cultural and educational tourism, active and adventure tours. The main tasks have been identified and necessary methods have been proposed to address the issues of popularization and development of agritourism on the territory of the Republic of Kazakhstan.

Unlocking Tourism Diversity in Winter: Clusters of Tourists in Lisbon Based on Motivations, Profiles, and Behaviour

Recent trends in Lisbon's winter tourism indicate a shift towards off-peak travel, attracting diverse visitors with its rich cultural heritage, sustainable initiatives, and extended stay options for digital nomads. The city's culinary scene, arts, wellness activities, and tech-driven tourism options enhance its appeal. Aligned with these recent trends, tourism in Lisbon's region during the winter season presents a unique and dynamic landscape influenced by a wide range of motivations, tourist profiles, and travel behaviours. This study aims to define distinctive clusters of winter tourists in Lisbon by analysing these key variables, providing valuable insights specific to the winter travel context. Based on a compiled dataset from the winter season in Lisbon, this study delves into examining the factors driving tourist visits, encompassing socio-economic backgrounds, travel frequency, and age demographics. We aim to reveal the distinctive subgroups that define Lisbon's winter tourist population, employing data analysis techniques such as cluster analysis. From an academic perspective, this study offers a novel tourist segmentation model based on motivations, profiles, and behaviour. This model enriches the existing body of knowledge in tourism studies, providing a valuable reference for future research. For tourism agents in Lisbon, this study provides actionable insights to enhance strategic decision-making. By segmenting winter tourists, they can tailor marketing strategies and product development to cater to diverse tourist segments. Moreover, this approach can lead to economic benefits, optimising resource allocation, and revenue generation.

Possibilities of forming a territorial development zone "Vetluga - Sura". Some directions for the development of water tourism and infrastructure

The article proposes the creation of a territorial development zone "Vetluga-Sura" in the Volga Federal District, the purpose of which should be to increase the economic level of remote areas, improve the standard of living of the population, as well as increase the number of residents both along the banks of the Vetluga and Sura rivers and in the adjacent territories of the region. Within the framework of the territorial development zone, public investments in transport infrastructure are envisaged, including the creation of ship passages on the Vetluga and Sura rivers. In this regard, a wide range of investment projects aimed at the development of the tourism cluster, as well as industry, agriculture and other industries in the region are expected. A significant result of the implementation of the Vetluga-Sura territorial development zone may be the revival of passenger and freight traffic on small rivers in the region. The creation of the Vetluga-Sura territorial development zone is proposed as a pilot project to develop a model of territorial development based on the revival of small rivers and subsequent application in more than 20 other regions.

THE STATE OF THE ARCTIC PROBLEMS OF THE NENETS AUTONOMOUS OKRUG AND PROSPECTS OF THEIR SOLUTION

The article analyses the first stage of the Nenets Autonomous Okrug’s (NAO) implementation of the 7 tasks set out in the Strategy for Developing the Russian Arctic Zone and Ensuring National Security until 2035. Particular attention is paid to the study of the development of the project for the construction of the deep-water seaport of Indiga and the Sosnogorsk – Indiga railway, transport infrastructure development, including the reconstruction of the seaport and airports. The article analyses the activities on dredging on the Pechora River, construction of a highway, the development of oil and gas condensate mineral resource centers, based on the NAO fields, including the development of new ones. The problem of geological study and development of mineral resource base of solid minerals is considered. The article examines the population dynamics, the experience of Arctic residents, and their tax benefits. The author separately considers the construction of an agroindustrial park and the implementation of export-oriented projects involving deep processing of venison, as well as the issues of developing a tourism cluster in the region. It is concluded that, with the exception of the completion of the Naryan-Mar – Usinsk highway and the intensive development of tourism, the rest of the Arctic projects are at the initial stage, their development hampered by the lack or complete absence of funding.

Развитие туристско-рекреационных кластеров на основе программно-целевых методов управления

In the article, the author examines those tools for the development of tourist clusters that can be used by public authorities at the federal and regional levels as part of their formation of program documents aimed at supporting the industry and the processes of cluster formation in it. The author proposes to consider an algorithm for using a program-oriented approach during the formation and development of tourist clusters, taking into account the expediency of prioritizing the tasks of developing the tourism industry in some regions of the Russian Federation. The author also identifies a problem in the system used to assess the implementation of the goals set for industry departments, which consists in the fact that there is a certain discrepancy between the developed system of target indicators and those tasks that are defined to achieve the main goal of the development of domestic tourism. At the same time, correct assessment procedures and a well-built system of indicative indicators to assess the level of implementation of cluster initiatives will allow to intensify investment activities in the tourism cluster through subsidizing mechanisms from the federal budget, expanding preferential lending programs provided by financial organizations, public–private partnerships, and at the stages of development of the tourism cluster - to ensure its self-financing.

THE EVALUATION OF TRANSPORT ACCESSIBILITY OF SHCHUCHINSK-BOROVOYE RESORT AREA USING GEOINFORMATION SYSTEMS

The aim of the article is to evaluate the transport accessibility of the Shchuchinsk-Borovoye resort area within the territory of Kazakhstan and border areas of the Russian Federation. The aim of the study is to demonstrate the accessibility of the resort area from cities and populated areas, using information provision and to identify areas with varying spatial accessibility. The primary method of evaluation involves a series of operations in the “ArcGIS.10'' system (including kriging, the method of direct transport distance, and interpolation of data using the inverse distance weighting method). The results are presented as a series of maps illustrating the accessibility of resort areas from cities and populated areas, using isolines and coloring techniques. The transport accessibility of the resort area is identified and evaluated, highlighting the importance of transport infrastructure in the development of the tourism cluster. The main conclusion of the research focuses on the calculated indicators of accessibility and the density of the transport network in the region.

Сутність поняття “туризм”, “турист” та “туристичний кластер”

The article is devoted to the study of the concept’s “tourist”, “tourism”, “tourist service”, “tourist product” and “tourist cluster”. The analysis of the legislation of Ukraine, which regulates tourist relations, was carried out, in particular, regarding the definition of the essence of the concepts “tourism”, “tourist”, “tourist product” and their comparison with the interpretation and understanding in economic thought and statistics. The main characteristics of a tourist have been clarified, namely: physical person; travel time – from 24 hours to 1 year; the purpose of the trip is not related to earning income. A distinction is made between tourist service and tourist product, the collision that arises with the interpretation of the concepts of “tourist product” and “tourist service” in various sciences is investigated. Approaches to understanding the concept of “tourism” as an economic phenomenon, a place of commercial enterprises and their classification into those that directly satisfy the needs of tourists and those that indirectly take part in satisfying these needs are defined. The expediency of determining the legal nature and subject composition of the tourist service, which affects the possible ways of protecting the violated rights of the tourist and the correct identification of the person who will be responsible for the improper provision of services, has been clarified: if it is a tourist service, the subject of responsibility will be the tour operator, if it is another service, the relevant entity providing this service (hotel, transport company, tour guide, etc.). The article examines the concept of “tourism” through the prism of clustering as the most comprehensive approach to understanding this term. It has been studied that the concept of “tourism” as a branch of the economy should be considered in the context of cluster associations of enterprises and other entities that provide services to tourists. The author’s interpretation of the concept of “tourist cluster” is proposed, namely: it is a territorial association of enterprises, research, production and financial companies and other business entities that have vertical and horizontal relationships with the aim of achieving economic and social effects and satisfaction needs of tourists.

Prospects of a tourist cluster based on the intangible cultural heritage of Opishne, Reshetylivka, Petrykivka

Prospects of a tourist cluster based on the intangible cultural heritage of Opishne, Reshetylivka, Petrykivka

Post-Pandemic Public Policy Evaluation in The Field of Tourism Based on The Job Creation Law

This research examines various public policies implemented by the government in the tourism sector to restore the economy after Covid-19. The presence of the Job Creation Law makes it easier for the public, especially business actors, to obtain business permits from the tourism sector. However, in its implementation there are still many obstacles in the field, apart from that the implementing Government Regulations have not yet been revised. The formulation of the research problem is how to evaluate post-pandemic public policy in the tourism sector?" The aim of this research is to evaluate post-pandemic public policy in the tourism sector. This research method uses normative legal research. The results of this research found that the Job Creation Law in the tourism cluster can provide advantages and disadvantages. The benefits obtained are that the growth of investment and tourism entrepreneurs will be greater because of the ease of licensing. However, there are several obstacles, including the PP supporting this law has not been revised, technology and the availability of human resources to support the long-term sustainability and success of the Online Single Submission system.

Application of geographic information systems for zoning tourism clusters in the Voronezh Region: economic effect

The article examines the economic effect of using geographic information systems (GIS) to create tourism clusters in regions, such as the Voronezh Region, and considers how this approach in the study opens up new opportunities for attracting tourists and increasing economic activity. The article analyzes how GIS contributes to the formation of tourism clusters in the region and what economic benefits this brings. A tourism cluster is an association of tourism enterprises, services, and infrastructure in a specific geographical area. GIS zoning of clusters opens the way to synergy and interaction among industry participants, which helps to increase the attractiveness of the region for tourists and raise the economic potential in the development of the hospitality sector.

Urban tourists' receptivity to ecogamification: A technology, environment, and entertainment-based typology

This research explores the relationship between technology, entertainment, and the environment to understand urban tourists’ receptivity to ecogamified transport and mobility apps. Rather than providing conclusive solutions, this study follows an exploratory approach to establish relevant grounds for tourist clusters regarding their potential receptivity to ecogamification, an area that is still under explored. This study follows a segmentation approach, using a self-administered online questionnaire. The data, stemming from 572 adult respondents who have travelled to urban destinations in the past 3 years, were analysed through a combination of non-hierarchical and hierarchical cluster analyses. The results reveal four clusters of urban tourists with different types of potential receptivity to ecogamification: “Mobi Wholeheartedly”; “Mobi Whatever”; “Mobi Profiter”; and “Mobi Utilitarian”. This study adds to current research by adopting new segmentation approaches and more open assumptions concerning the potential receptivity to (eco)gamification. It also provides fresh evidence regarding tourist receptivity typologies and the existence of differences (and overlaps) among these types of tourists. It explores how that receptivity might occur based on the intersection between technology, entertainment and the environment. It examines the implications of tourist segments in ecogamification strategies, providing overall useful insights to destination management organizations, destination marketers and game designers.

Modernization of the organizational structure of the North Caucasus tourism cluster

To develop a modernized model of the architecture of the tourist cluster of the North Caucasus Federal District in modern economic realities, taking into account the multifaceted tourism potential of the territory, including opportunities for the development of skiing tourism, as well as sanatorium‐resort recreation with a combination of business visits, cultural and historical excursions, organisation of sports, events and other niche types of tourism. The study was carried out by modeling based on the analysis of data on the natural, historical, socio‐cultural features of the North Caucasus, as well as on the assessment of socio‐economic indicators of the tourism industry over the past five years.The study indicates that for the effective development and promotion of the tourist cluster of the North Caucasus Federal District, it is necessary to expand the range of services provided from homogeneous skiing tourism to multidirectional initiatives, combining the synergetic effect of deepening technological ties and cooperation of residents of the tourist cluster regions.The introduction of a matrix model of a tourism cluster of the North Caucasus in the management of the activities and marketing promotion of the tourism industry in the southern region of Russia would make the North Caucasus an outstanding centre of tourist attraction, a worthy competitor of world tourist resorts.

УСАДЕБНЫЙ ТУРИЗМ КАК ИНДИКАТОР ПРОДВИЖЕНИЯ КУЛЬТУРНОГО-ИСТОРИЧЕСКОГО НАСЛЕДИЯ МАЛЫХ ГОРОДОВ И СЕЛЬСКИХ ПОСЕЛЕНИЙ

The scientific article is devoted to the analysis of the role of manor tourism in the preservation and promotion of noble culture in the regions. In the context of modern tourism development, the article explores the importance of estates as objects of cultural heritage, their tourist potential and influence on the formation of the appearance of regions. The authors highlight the historical aspects of noble culture and consider estates as a key component of this cultural tradition. They reveal the features of estate tourism, such as the possibility of recreating the atmosphere of past eras, enriching the cultural experience of tourists and drawing attention to unique architectural and historical attractions. The scientific article is devoted to the analysis of the role of manor tourism in the preservation and promotion of noble culture in the regions. In the context of modern tourism development, the article explores the importance of estates as objects of cultural heritage, their tourist potential and influence on the formation of the appearance of regions. The authors highlight the historical aspects of noble culture and consider estates as a key component of this cultural tradition. They reveal the features of estate tourism, such as the possibility of recreating the atmosphere of past eras, enriching the cultural experience of tourists and drawing attention to unique architectural and historical attractions. The article analyzes the current state of estate tourism in the regions, identifies problems and prospects for the development of this industry. Special attention is paid to the organization of tourist routes, events and programs that promote noble culture as an integral part of cultural heritage. The results of the study make it possible to identify strategic directions for the development of manor tourism, justify the need for investments in the restoration and preservation of manor complexes, as well as to form sustainable models of partnership between tourist structures, authorities and public organizations. The article is an important contribution to the study of the potential of manor tourism as an indicator of the promotion and preservation of noble culture in the regions, contributes to the formation of a sustainable tourism cluster and the development of a territorial brand. The study of the prospects for the development of estate tourism in the regions is of great importance for the preservation and promotion of the cultural heritage of the nobility. The unique estates, surrounded by picturesque parks and manor ensembles, are historical monuments that contribute to the preservation and transmission of the traditions of the last generation. It is especially important to pay attention to the development of competent strategies for the development of estate tourism, which, taking into account the specifics of each region, will make it possible to effectively use the potential of estate complexes. It is also important to promote the expansion of infrastructure and services related to estate tourism in order to attract more visitors and contribute to the economic development of regional communities. In addition, it is important not to forget about the importance of educational programs and cultural events aimed at raising awareness of noble culture and the history of estates. This will help not only to draw attention to this topic, but also to form a deep respect for the cultural heritage of the region among visitors. Thus, the article on the prospects of estate tourism in the regions is an important scientific study that contributes to the integration of cultural heritage into the modern tourism industry, as well as the maintenance and promotion of noble culture as an important part of the history and culture of the regions.

Urban Planning Principles in Design of the Ethnographic Centres

Federation Government Resolution on Adoption of the Concept of the Federal Target Programme "Development of the Domestic and Inbound Tourism in the Russian Federation (2019-2025)" foresees the comprehensive development of the tourist clusters in the priority types of tourism1. Within the tourist industry, the ethnic tourism is one of the priority directions, which has the great potential, but is still in the stage of infancy. Currently, there are 49 ethnographic centres in 36 regions of our country. In recent years, the trend for creating the ethnography-oriented recreation centres in the south of Russia becomes evident. In the south of Russia the following destinations are referred to such centres: the ethnographic centre "My Russia" in Greater Sochi on the territory of Rosa Khutor, the “Ataman” exhibition complex in the village of Taman in the Krasnodar Region, the ethno village of the Nekrasov Cossacks and Molokan Spiritual Christians in the Stavropol Region, Novokumsky settlement, however, their number is not enough for the territory of the south of Russia. The acquaintance with the experience of building and designing the ethnographic facilities has led to the conclusion, that nowadays the creation of a new type of the ethnographic centres combining the education and recreation functions with resting in the natural environment is highly relevant. However, the normative and methodological documents regulating their creation are missing.Materials and methods. The research included: the analysis of development of the various types of the ethnographic facilities using the analytical and graphical analytic methods, field research and photo-fixation, as well as the comparative analysis of the functional zoning and layout, spatial arrangement and composition of the ethnographic museums and the ethnographic parks "in the open air". The article investigates the foreign and domestic examples of the facilities.Results. Based on the study of the ethnographic facilities, the main scientifically based urban planning principles for creation thereof have been distinguished, their features and territorial planning distinctions within the structure of the settlements have been found. The research results are being piloted within the conceptual project of layout and development of the tourist ethnographic centre in the city of Semikarakorsk, Rostov region. The proposed project aims at creating the tourist ethnic environment within the structure of the planned urban settlements of the south of Russia for preserving the Don Cossacks’ traditions and boosting the development of the ethnic tourism in the south of Russia.Discussion and Conclusion. The layout and functional zoning of the ethnographic centres depend not only on the urban planning situation, location of their territory within the structure of the urban entities, but also on the identity of the culture represented on their territory. The results of the study enable the geographical expansion of the ethnographic centres across the south of Russia, increase the range of the recreation and education services provided within the urban environment through their enlargement and transformation, bring a person closer to the natural environment and different peoples’ national environment. This will enable each ethnographic centre to demonstrate its distinctive features ensuring its individual character.

Особенности использования кластерного подхода при организации государственно-частного партнерства в сфере туризма

The study of the features of using the cluster approach in organizing public-private partnerships in the field of tourism is highly relevant in the context of the continued sanctions regime against Russia by the United States and the European Union. This is due, on the one hand, to the multiple growth of domestic tourism in many regions of Russia, and on the other, to high geopolitical risks and limited financial resources of Russian business. The article describes the dynamics of the development of public-private partnerships and its organizational features in the Russian Federation. In particular, the absolute priority of the share of concession agreements in the overall structure of public-private partnership projects in 2022 is shown; the structural differences between the initiatives of public-private partnership projects in Europe and the Russian Federation in 2020-2022 are identified, as well as the national characteristics of public-private partnerships in relation to the tourism complex, the organization of which is still a poorly developed method of improving national tourism. A significant difference between a domestic organization and a foreign one is that in Russia tourism is considered as a separate sector, while in Europe public-private partnership projects indirectly influence the improvement of tourism in the regions through the development of transport and social infrastructures. Whereas in Russia, in addition to projects of indirect importance, much attention is paid to potentially useful objects for increasing direct endogenous tourism indicators, such as the number of tourist arrivals, the number of foreign arrivals, increasing the share of tourism in GDP, passenger traffic, etc. It is concluded that a characteristic feature of the development of the tourism complex in the public-private partnership (PPP) format can be considered the use of the cluster approach as the main one. This allowed the authors to reveal a set of advantages of PPP in tourism; formulate the characteristics of a tourism cluster formed through the association of representatives of government agencies and private business; propose a scheme for the effectiveness of PPP design in tourism using a cluster approach.

텍스트 마이닝을 통한 문화도시의 문화관광 콘텐츠 요인 연구

Purpose: The purpose of this study was to examine the factors affecting cultural tourism content in cultural cities and to broaden our understanding of the relationship between cultural cities and cultural tourism.
 Methods: This study conducted text mining on social media big data using 'Seogwipo Cultural City' as a search term. TF-IDF (Term Frequency - Inverse Document Frequency) analysis, Centrality Analysis, Structural Equivalence Analysis, and LDA Topic Modelling were used to analyze the social media data.
 Results: As a result of the analysis, it was confirmed that it is possible to distinguish between culture cluster keywords such as ‘noji culture’ and ‘bookstore day’ through Structural Equivalence Analysis and tourism cluster keywords such as ‘travel’, ‘tourism’, ‘course’, and ‘space’. In addition, through topic modelling, topics related to cultural tourism such as 'bookstore culture contents' and 'Seogwipo Cultural City Art Festival' were classified, and cultural tourism contents were derived.
 Conclusion: The derivation of cultural tourism content through text mining was a method of exploring cultural tourism content factors after the establishment of a cultural city, which was different from the existing method of considering tourism from the stage of promoting a cultural city. This reactive exploration of cultural tourism content, which derived themes for cultural tourism based on cultural cities, could suggest the possibility of coexistence of cultural tourism with the establishment of local cultural ecosystems in cultural cities. In addition, this approach was significant in that it could dispel concerns about various social problems arising from the touristification of cities.