Tourism Specialists Research Articles

Scientific approaches to defining the concept of «destination branding»

Today, the concept of brand is widely used not only for goods and services, but alsofor the territory and is among the best practices in the development of tourism. According tothe scientific analysis of specialists in economics, geography, marketing and tourism, brandingof the destination are assigned different characteristics. Research is required on what directionin the formation of a destination brand gives the most effective results. As a result of the studyof approaches to the formation of the concept of destination branding in foreign and domesticscientific literature «evolutionary and geographical views», «managerial views directed to theeconomy», «marketing views aimed at the offer», «views focused on the demand of tourists» wereidentified and analyzed. In addition, the key players in the market promotion of the destinationin accordance with the branding strategy were identified, as well as the step-by-step managementmodels were reflected in the article.

한국관광공사 1330 관광안내 문자채팅 서비스에 대한 연구

The 1330 Korea Travel Helpline is a public service that provides tourists with customized travel information in order to promote tourism. 1330 Travel Helpline differs from other online tourism information platforms in that users can interact with certified tourism specialists throughout their journey. Furthermore, the service is run by the Korea Tourism Organization. Taking these distinguishing characteristics into account, the purpose of this study is to investigate the factors influencing the service user's information processing process and the tourist's destination visit intention. This study specifically employs the Elaboration Likelihood Model to examine the impact of information quality and source credibility on destination visit intention. Furthermore, using data collected from tourists who have used this service, this paper investigates whether the interaction quality with service representatives acts as a predictor of visit intention. The PLS-SEM approach reveals that interaction with service representatives gives users a social presence, which influences their information processing path positively. Information usefulness and visit intent are significantly influenced by information quality and source credibility. In addition, the research demonstrates that the interaction quality has a mediating effect on both of the central and the peripheral paths. The findings contribute to a better understanding of the live chat service in the context of the hospitality and tourism industries, as well as suggestions for future research.

System and parameters of transport and management of an educational organization providing training for specialists in tourism

The article presents the management system of a higher educational institution, which provides training for specialists in tourism. The system reflects the processes of functioning, creation and development of an educational organization as an object of management. The stages of planning the parameters of managed processes and their constituent management phases, including planning, accounting, control and regulation are given. The objective tree based on the management period is also presented. It has been proved that it is the tasks of planning and the quality of their solution that most affect the efficiency of the entire management system.

ԷԹՆՈԲՈՒՍԱԲԱՆԱԿԱՆ ՏՈՒՐԵՐԻ ԿԱԶՄԱԿԵՐՊՄԱՆ ԱՌԱՆՁՆԱՀԱՏԿՈՒԹՅՈՒՆՆԵՐԸ ԶԲՈՍԱՇՐՋՈՒԹՅԱՆ ՈԼՈՐՏԻ ՄԱՍՆԱԳԵՏՆԵՐԻ ԿՈՄՊԵՏԵՆՑԻԱՅԻ ԲԱՐՁՐԱՑՄԱՆ ՆՊԱՏԱԿՈՎ / PECULIARITIES OF ORGANIZING ETHNOBOTANICAL TOURS TO INCREASE THE COMPETENCE OF TOURISM SPECIALISTS

The article discusses the content and the essence of ethnobotanical tours, the resources and objects as the basis of these tours, the stages of organizing, events and the importance for tourism specialists. The material basis for organizing ethnobotanical tours is briefly presented: landscapes, specially protected natural and cultural territories, tangible and intangible cultural heritage, enterprises picking and processing plant-based raw materials, organizations studying and exhibiting plant heritage - botanical gardens, museums, etc. The role of ethnobotanical tours in expanding the knowledge of future tourism specialists in patriotism, developing communication skills, gaining experience, receiving heritage from the older generation, etc. is highlighted. The stages of organizing educational ethnobotanical tours intended for future tourism specialists are presented and considered: trail preparation, research of the characteristics of the studied plants in nature or in museum funds, harvesting, processing of plant materials. In order to increase the frequency and variety of organizing tours, the following activities are proposed: the organization of new or the restoration of previously organized festivals representing the traditional cuisine and dishes of the region, communities, residences, the implementation of joint ethnobotanical research of lecturers and students, etc.

The role of educational tourism in the training of tourism specialists

The role of educational tourism in the training of tourism specialists

OPTIMIZATION OF THE PRACTICAL TRAINING OF TOURISM SPECIALISTS IN THE CONDITIONS OF EXTERNAL CHALLENGES

The modern requirements of employers for university graduates in tourism are constantly changing, but the requirements for the practical orientation of their education remain unchanged. That is why the purpose of the article was to substantiate the ways of optimizing the practical training of tourism specialists in the conditions of external challenges. In the process of the research, the authors used such scientific methods as the analysis of the theoretical foundations and the current state of practical training of students of higher education, the generalization and systematization of the authors' practical experience in the organization of educational and industrial practices in the online format, substantiating the optimal ways of practical training of students in conditions of external threats, as well as the method of pedagogical observation. The study identified and analyzed the problems of practical training of future tourism specialists in Ukraine at the current stage. Ways to optimize practical training in modern conditions of external threats are proposed and substantiated. A system of online events for various types of practices is proposed, examples are given. The conditions for the successful completion of practical training in the process of external threats are identified and argued.

INFORMATION AND COMMUNICATION TECHNOLOGIES INFLUENCE ON THE TOURISM SPECIALIST’S PROFESSIONAL COMPETENCE FORMATION

Objective. The article is devoted to the study of the influence of information and communication technologies on the formation of professional competence of specialists in the field of tourism. The author studies the conditions under which the tourism market’s need for specialists who possess a high level of professional competence, professional mobility, and the ability to adapt to the conditions of professional activity through the use of information and communication technologies (ICT) will be solved. The need for a systematic approach to the problem is substantiated through the development of a structural-functional model of the process of formation of professional competence of specialists in the field of tourism by means of information and communication technologies. Methods. The main research methods of the process of formation of professional competence by means of information and communication technologies are: the abstract-logical method for determining the main problematic issues of the formation of professional competence; modeling method for developing a structural-functional model of the process of formation of professional competence of tourism specialists by means of information and communication technologies. Results. In the context of the research, the essense of the process of formation of the professional competence of the individual is defined and clarified. The concept of “professional competence of tourism specialists” is clarified as an integrative quality, which comprises the level of masterying professional knowledge, abilities, skills and is considered as a process of the subject’s conscious management of his activities and behaviour in accordance with universal value orientations. It is emphasized that the development of information and communication technologies contributes to the modernization of the modern system of tourism education. It goes about distance education as a system of knowledge transfer with the help of various means and technologies and the formation of the students’ skills to use the necessary information in practical professional activities. The author’s definition of the concept of “professional competence of tourism specialists” is presented, which consists in that in the conditions of a computer-oriented information and communication environment. Structural components of the process of formation of professional competence, its content, components are defined. The author has developed a structural and functional model of the process of formation of professional competence of tourism specialists. The structural components of the model and their content are defined.

ЗНАЧЕННЯ ЗМІСТУ ВИБІРКОВОЇ ДИСЦИПЛІНИ З ТУРИЗМУ

The article defines the main aspects of forming the content of elective professional disciplines based on the example of the educational component “Event tourism”. As a result of the research, the professional competencies of the specialist in event tourism, the content of this discipline and the organizing activities of the students using student-centred, competence-based and personal approaches were determined. The individual educational trajectory in accordance with regulatory documents requires the student of higher education to choose at least 25% of the total number of ECTS. Elective disciplines are offered by the institution of higher education to more fully meet the educational and qualification needs and capabilities of students; fulfil the regional needs for specialists of a certain specialization; effective use of personnel, technical and other resources of the institution of higher education. Candidates choose subjects in blocks for the entire period of study or from a list only for the next academic year. When training tourism specialists, considerable attention is paid to the study of specialized (niche) tourism to increase the effectiveness of the implementation of regional tourism potential. The inclusion of “Event tourism” to the list of elective disciplines is explained by its high rate of development, flexibility and rapid adaptation to relevant conditions, worldwide experience in training students in this field, a wide list of professional activities in a speciality (facilitator, producer of tourist events, manager of event tourism in the destination, etc.). The defined list of competencies affects the formation of the content of the elective discipline. An event tourism manager, on the one hand, is a manager for creating event tours, who must take into account the available event resources, their significance for tourist motivation, and the specifics of event tours. On the other hand, he is a special events manager who knows how to create and promote such a tourism product as an event to attract tourists to the destination.

Modernization of Higher Education for Tourism and Hospitality in Contemporary Conditions: Socio-Philosophical Analysis

The article presents the results of the theoretical generalization of approaches to modeling modern tourism education as a socio-cultural phenomenon, which has entered the stage of new development under the influence of social needs and external influences. It is indicated that because of socio-political and economic changes in the world, the domestic tourism industry has been affected by numerous negative heterogeneous and multidirectional factors. This situation has led to quite profound transformations in the Russian tourism industry. It is emphasized that now the industry business community makes higher demands on the professional level of employees as a key factor in the effective operation of industry’s enterprises and their development in changing socio-economic conditions. The professional community notes the urgent need for growth in public understanding of the prestige of both the tourism industry itself and tourism professional education. The article emphasizes that the domestic tourism industry will require significant quantitative changes in personnel potential in the coming years. The quality of training should ensure the formation of competencies that allow the effective use of the created infrastructure to create a level of service that meets the expectations and demands of consumers of tourist services. The author notes that the transformation of the domestic tourism industry predetermines the change in models of tourism education. The formation of tourist education models is considered through the interconnection of educational content mastered by students and learning activities, providing high-quality and complete learning. The article provides a socio-philosophical analysis of the main models of tourism education in Russia, highlighting some general disadvantages and advantages of each model. The variety of methodological tools used in contemporary training of specialists in tourism and hospitality, considering modern conditions of transition to intensive development of domestic tourism, is traced.

INTEGRATION OF DISTANCE LEARNING AS A MECHANISM FOR SOLVING THE PROBLEM OF IMPROVING THE QUALITY OF EDUCATION IN THE SYSTEM OF TRAINING SPECIALISTS IN THE FIELD OF TOURISM

The article considers the peculiarities of conducting classes in a distance format. The transition to this training format is the optimal form of effective interaction with students, which allows you to maintain the pace of mastering the program material and avoid a possible interruption of educational activities as a whole. Modern realities of the development of tourism and education in Ukraine are characterized by high requirements for future specialists in the field of service and tourism. Therefore, the problems of integration of remote forms of education into the process of training personnel in the field of tourism are the most urgent today. This article proposes a methodology for the development of distance courses: "Tourist Local History", "Basics of Marketing (in the field of tourism)" and "Organizational Behavior", which combines elements of distance and electronic (open) learning for the training of specialists in the field of tourism. The main structural elements and forms of presentation of the material are defined and characterized: online lectures and webinars, electronic lectures, test and professional-oriented online tasks, forum discussions, etc. Specific forms of work for the courses "Tourist Local History", "Fundamentals of Marketing (in the field of tourism)" and "Organizational Behavior" are video and 3D tours, which ensure clarity and efficiency of learning the material. A characteristic feature of the distance course is the possibility of turning all the materials created by the students during the study of the courses into educational tools that can be used as illustrations, reference products or sources of information. The importance of introducing forms of independent work into distance learning, as well as motivational blocks, such as "Metaphor for the course", "Interesting to know", etc., is emphasized. The experience of creating courses: "Tourist Local History", "Fundamentals of Marketing (in the field of tourism)" and "Organizational Behavior", tested during the training of students of the "Tourism" specialty, and the functions of these courses in the training of specialists in the field of tourism are determined. A pedagogical experiment involving the involvement of distance education specialists in the field of tourism in the process of training is described. It was found that the introduction of distance courses into traditional education increases the quality of knowledge of future tourism specialists, and also forms in them the skills of independent scientific work and creative initiative. Keywords: distance learning, interactivity, communicative interaction, moodle distance learning environment; electronic training course; information resources.

Innovative aspects of designing learning outcomes to improve the professional training of specialists in tourism

Innovative aspects of designing learning outcomes to improve the professional training of specialists in tourism

Innovative aspects of designing learning outcomes to improve the professional training of specialists in tourism

Innovative aspects of designing learning outcomes to improve the professional training of specialists in tourism

Innovative potential of the psychosemantic method in studying the consciousness of future specialists in service and tourism

Innovative potential of the psychosemantic method in studying the consciousness of future specialists in service and tourism

Innovative potential of the psychosemantic method in studying the consciousness of future specialists in service and tourism

Innovative potential of the psychosemantic method in studying the consciousness of future specialists in service and tourism

Специфика подготовки специалистов туристического профиля по комплексу иностранного языка

The article is devoted to the issues of training tourism specialists and the role of English as the main international means of communication within the disciplines “Foreign language (practical)”, “Business communication in a professional environment”, “Foreign language in communicative practices”, “Foreign language of business and professional communication”, “Academic Communication”. The article presents an analysis of the materials of articles published in the collections “International Journal of Tourism” of the French Institute of Management and Tourism “Vatel”. Research methods include theoretical analysis of international periodicals and research publications. This article deals with issues related to international cultural exchange, and also focuses on new trends in the field of tourism in combination with mastering the vocabulary in English. The authors of the article analyze new directions in tourism, such as mini-clubs, with an emphasis on local traditions and customs of tourist destinations, and gastronomic tourism, which is an integral part of the culture of destinations. The article reveals the importance of intercultural communication for international tourism activities and describes the methods of mastering professional vocabulary in English. The authors focus on professional communication in English for tourism specialists, consider methods of presentation and implementation of new vocabulary, introduce issues of innovation in the techniques and technologies of hospitality, management, and staff training. The materials of this article are useful for specialists in the tourism industry, teachers of educational institutions, students in this field, as well as a wide range of readers.

DEVELOPING OF FUTURE SPECIALISTS` FOREIGN LANGUAGE COMPETENCE IN THE PROCESS OF THEIR PROFESSIONALIZATION AT THE INSTITUTIONS OF HIGHER TOURISM EDUCATION IN GERMAN-SPEAKING COUNTRIES

In the research foreign language competence is considered as a structural component of the professionalization of future skilled specialists in institutions of higher tourism education in German-speaking countries. The necessity of developing of foreign language competence in future specialists in tourism as the main component of professionalization in higher educational establishments is substantiated.The curricula of bachelor's and master's programs of tourism specialty in higher education institutions inAustria, Switzerland and Luxembourg are analyzed. It was found that foreign languages are a component ofa professionally oriented block of disciplines, which forms the skills of future professionals in foreignlanguage professional-oriented communication and ensures the orientation of graduates to the internationallabor market.As a result of comparative analysis of the content and structure of vocational education and training of futurespecialists in tourism it is substantiated that the main components of foreign language competence as acompetence cluster in the system of professionalization at the higher education institution are thecommunicative competence in foreign language environment and the competence of interpersonal interactionthe formation of which significantly enhances the attractiveness of the future specialist, his competitiveness in the global labor market and practical significance in accordance with the requirements of the globalizedeconomic space and modern employers.It is identified that communicative competence in a foreign language environment involves the acquisitionand development of skills such as foreign language and intercultural literacy, persuasiveness, the ability tonegotiate business in a foreign language, self-branding, management of foreign language information. Competence of interpersonal interaction is aimed at the formation of reflexivity, emotional stability, self-awareness and self-esteem, team building, time management and self-realization.

Model of Professional Training of Future Specialists in Tourism in Higher Education Institutions of Ukraine

ABSTRACT The purpose of this study is to substantiate and experimentally test the model of professional training of future specialists in tourism in higher education. It is shown that the construction of the model is based on the understanding of the training of future professionals as a holistic, open, integrative, multilevel, mobile system that meets social and educational requirements, market demands of tourism services, tourism functionality, and individual needs of students. Theoretical-methodological, structural-content, implementation-technological and criterion-analytical components of the model are defined and characterized, which reflect the purpose of professional training, methodological approaches and principles of readiness of the future specialists in tourism, organizational-methodological conditions and criteria of efficiency of this pedagogical process. It is proved that its implementation is aimed at forming the appropriate readiness for professional activity, which is considered as a system of integrative properties and personality qualities necessary for a specialist in the tourism industry.

ORGANIZATION PRINCIPLES OF TOURIST ACTIVITIES IN EDUCATION INSTITUTIONS: ACTIVE APPROACH

The article identifies the specifics of the organization of tourist activities in the education institutions. Forms and types of tourist activity and groups of conditions that ensure the organization of the educational process in education institutions: environmental, psychological and pedagogical, organizational are mentioned in the article. The educational process is presented as a controlled dynamic system consisting of interconnected elements that provide purposeful, step-by-step and planned activities to organize educational interaction with participants in the educational process. The article analyzes the content the activity component of the in an of organization the tourist activities in an education institutions and noted that the activity approach provides the opportunity to develop holistic integration models as well as to identify basic functions, elements, components, their relationships and interconnections, system-forming factors and the functioning conditions in static and dynamic aspects. All of organization the tourist activities in an education institutions structural components are aimed at the practical activity, in particular, the capacity of tourism specialists for solving specific pedagogical situations. The activity approach is the basis of tourist activities and should ensure the formation of readiness of tourism specialists for modeling and construction of social environment for personal development in the education system, active cognitive activity.

Tourists' apprehension toward choosing the next destination: A study based on the learning zone model.

The current research is based on Senninger’s Learning Zone Model applied to the tourists’ comfort zone. This model was created in 2000 and it proved to be useful in many applied areas: Psychology, Sociology, Marketing and Management. This modes is a behavioral one and shows how a person can justify his action based on previous tested experiences (comfort zone) or dares to step beyond in fear, learn or growth zone. Our research is extending the existent area of expertise to tourism. We aimed at exploring whether the tourists’ apprehension toward choosing their next destination from a comfort zone perspective or rather from the other zones’ perspectives such as fear, learning or growth. To meet this purpose we conducted a mixed method: firstly a qualitative one, an in-depth interview based on Delphi method with 10 tourism specialists and secondly an online survey on 208 Generation Z tourists. The interviews were meant to help developing a 20 items scale (5 items for each level of the model) to measure from which of the 4 zones are the respondents making the choice of the future travel destination. Our conclusions show that Gen Z tourists display behaviors that can be associated with learning or growth zones rather than the comfort zone. This is relevant when choosing the next travel destination, because our findings could bring about a new approach to promoting tourist destinations as part of various products. As a result, a large range of managerial tools can better adapt the promotion messages to the target market from a new psychological perspective.

DEVELOPMENT OF COMMUNICATIVE SKILLS OF STUDENTS IN THE FIELD OF TOURISM, THROUGH THE USE OF PROJECT TECHNOLOGY METHOD

The use of project technology in the field of tourism is a hot topic today, so in the education of erudite, creative, highly cultural and responsible persons a great role is played by competent teaching. The use of project technology helps to instill these qualities in students and develop independent thinking, creativity, communication skills, which are very important qualities of future specialists in tourism.